360&1 - Direct Bookings vs. ReGuest:
Which Is Right for You?

The Decision

Choosing a direct booking platform is crucial for your hotel’s revenue strategy. Both 360&1 and ReGuest aim to boost direct reservations, but they approach this goal differently. 360&1 focuses on digital marketing and advertising campaigns, while ReGuest emphasizes personalized guest communication and CRM. Your decision depends on whether you prioritize advertising-driven bookings or a more relationship-centered approach.

Are you seeking a tool primarily to increase direct bookings through targeted marketing, or want a platform that enhances guest engagement and upselling? Let’s compare how these products handle your needs.

Is 360&1 or ReGuest Better for Hotels?

Both products focus on increasing your hotel’s direct bookings but take divergent routes. 360&1 relies on advertising campaigns across multiple channels like Google Ads, Bing, and Meta to drive traffic, plus tools like Price Intelligence and FindThePax to monitor performance. ReGuest, by contrast, centers on automating personalized communication, upselling, and guest engagement through its CRM and messaging features.

While 360&1’s approach is rooted in digital advertising, ReGuest’s strength lies in nurturing guest relationships and conversions through real-time messaging and tailored offers. Which method aligns best with your hotel’s current strategy?

Given that 360&1 has only one review but is designed around strategic digital marketing, its reliability remains uncertain despite its broad feature set. ReGuest, with 44 recent reviews and a high overall rating, clearly demonstrates its effectiveness in guest communication and sales.

The key question is, do you want to focus on a proven, relationship-based revenue model or an advertising-centric approach that may require more marketing expertise?

360&1 vs ReGuest: Which Should Your Hotel Choose?

If your hotel needs a comprehensive digital marketing platform to increase visibility and bookings through paid campaigns, go with 360&1. It offers a suite of tools for online advertising, price monitoring, and brand protection, ideal for hotels looking to scale their direct sales with strategic ad investments.

If, instead, your team prioritizes improving guest engagement, personalizing offers, and simplifying communication, ReGuest is the better choice. Its CRM-driven approach with automated messaging and real-time chat has earned a 5/5 rating from 44 reviews, making it the preferred option for hotels aiming to boost conversions through guest relationships.

In summary, choose 360&1 if your goal is to expand your reach via paid advertising and performance insights. Opt for ReGuest if your focus is on increasing revenue through personalized guest interactions and upselling.

Is 360&1 or ReGuest Easier to Use?

Ease of use is critical for quick adoption and staff efficiency. 360&1 scores a perfect 5/5 in ease of use but unfortunately has no onboarding reviews, leaving some uncertainty about its practical deployment. Its interface is designed for marketers and digital teams, which may require some learning curve for hotel staff unfamiliar with advanced campaign management.

ReGuest, with a 4.8/5 user rating and 44 recent reviews, is praised for its intuitive interface and straightforward onboarding. Hotel staff find it easy to create offers, manage communications, and analyze results without extensive training.

Edge: ReGuest.

Which Has Better Features: 360&1 or ReGuest?

360&1 offers three unique features: OTA Parity Live Feed, Price Comparison, and Metasearch Surveillance, all focused on price control and online visibility. ReGuest provides six exclusive features, including Live Chat, Messaging Analytics, Custom Segment Messaging, an Analytics Dashboard, Booking Engine Data Sync, and Form Autofill. These facilitate personalized guest communication and detailed insights.

ReGuest’s extensive messaging and automation features, along with its robust data tools, provide more actionable capabilities. With more unique features and a high user-rated experience, ReGuest’s feature set is more comprehensive for guest engagement.

Edge: ReGuest.

Which Has Better Customer Support: 360&1 or ReGuest?

Support quality influences your ongoing success with these platforms. 360&1’s support scores a perfect 5/5, but with only one review and no recent feedback, its support reputation is less clear. ReGuest, with a 4.84/5 rating from 44 reviews, is consistently praised for responsiveness, helpfulness, and proactive updates.

Multiple reviews mention ReGuest’s support team as quick, professional, and dedicated—key for resolving issues swiftly and maintaining platform confidence. This consistency makes ReGuest’s support more reliably proven.

Edge: ReGuest.

Which Has More Integrations: 360&1 or ReGuest?

Integration breadth affects your ability to connect with existing systems. 360&1 has verified partnerships with Octorate and D-Edge, totaling 2 integrations. ReGuest boasts 20 verified partners, including popular PMS and booking platforms like Mews, Seekda, and Vertical Booking, plus integrations with key channel managers.

The broader ecosystem of ReGuest allows for smoother data flow and operational flexibility. For comprehensive connectivity, ReGuest is the clear leader.

Edge: ReGuest.

Which Do Hoteliers Rate Higher: 360&1 or ReGuest?

ReGuest has a significantly larger number of recent reviews (44 vs. 1 for 360&1), with an overall rating of 5/5. Hotelier feedback highlights its ease of use, feature richness, and support. ReGuest’s users span luxury hotels, resorts, and boutique properties, with a high satisfaction level focused on sales increase and operational efficiency.

360&1, with just one outdated review, offers limited data, making it hard to assess satisfaction. Its lack of reviews suggests less confidence or market penetration.

Edge: ReGuest.

How Much Do 360&1 and ReGuest Cost?

360&1’s pricing details are not publicly available; it offers a commission-based model starting at 9.5% of generated turnover, with no setup or hidden fees. ReGuest charges a flat $900 per month, with no mention of additional costs or tiered pricing.

ReGuest’s transparent monthly price makes budgeting straightforward, while 360&1’s commission model could be advantageous or a hidden cost depending on your revenue.

What Type of Hotel Should Use 360&1?

Hotels that could benefit from 360&1 include:

• Hotels heavily reliant on digital marketing and paid campaigns
• Properties seeking to increase online visibility through paid ads
• Hotels with dedicated marketing teams comfortable managing campaigns
• Hotels aiming for a performance-based revenue increase without upfront costs

Not ideal if:

• Your hotel prefers a focus on guest relationships over advertising
• You lack internal marketing expertise
• You want a more straightforward, CRM-like platform

What Type of Hotel Should Use ReGuest?

ReGuest suits:

• Hotels prioritizing guest engagement and personalized communication
• Properties seeking to increase direct bookings through upselling
• Hotels wanting automation to reduce staff workload
• Properties that value ongoing support and frequent updates

Not ideal if:

• Your hotel operates with minimal guest interactions
• You prefer a pure advertising platform
• You’re looking for a free or low-cost entry system

Re:Guest vs 360&1: The Bottom Line for Hotels

The fundamental difference is that 360&1 is a marketing engine designed to drive direct bookings via advertising, while ReGuest focuses on guest relationships and sales automation. 360&1 excels in broad visibility, price monitoring, and performance tracking, but its limited reviews and high reliance on marketing expertise make its value less certain.

If your hotel needs a proven, highly-rated platform for personalized engagement and upselling, ReGuest is the clear choice. Its extensive reviews, high satisfaction, and feature set demonstrate strong market validation and ease of use.

Choose 360&1 if you are prepared to invest heavily in digital advertising and data analysis, and can manage its more complex setup. Opt for ReGuest if your priority is enhancing guest interactions, increasing conversions, and working with a platform backed by a broad user base and positive recent reviews.

In conclusion, ReGuest’s solid recent user feedback and comprehensive features position it as the stronger platform for most hotels seeking direct booking growth through personalized engagement. While 360&1 offers valuable tools for digital marketing, its limited review data and higher complexity make it a less certain choice at this stage.