The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 50 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
A23 Advisors shines in ROI .
Screen Pilot shines when it comes to customer service and team integration — especially for brand properties (5.0/5) , with exclusive features like PPC and Meta search marketing.
Side-by-side ratings based on 50 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 1 | 49 |
After analyzing 50 verified reviews, A23 Advisors users most value its , while Screen Pilot users highlight customer service and team integration, innovation and proactive recommendations, expertise in digital marketing. Click any theme to see what reviewers say.
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Customer Service and Team Integration
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Innovation and Proactive Recommendations
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Expertise in Digital Marketing
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Data Reporting and Insights
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Platform and Technical Integration
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How each product ranks among Digital Marketing Agencies vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) | — | #18 2 reviews |
| Mid-Size (25-74 rooms) ▾ | #37 0 reviews | #9 20 reviews |
| Large (75-199 rooms) ▾ | — | #6 9 reviews |
| X-Large (200+ rooms) ▾ | — | #3 12 reviews |
By Property Type
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| Boutique ▾ | — | #10 20 reviews |
| Luxury ▾ | — | #7 28 reviews |
| Branded / Chain ▾ | — | #6 19 reviews |
| Extended Stay | #21 0 reviews | — |
By Region
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| North America ▾ | #32 0 reviews | #3 46 reviews |
Choosing between A23 Advisors by A23 Advisors and Screen Pilot hinges on your hotel’s specific needs, budget, and growth stage. Both aim to enhance your digital presence and revenue but approach these goals differently. A23 Advisors is a niche consultancy with a single recent review, while Screen Pilot boasts a broad client base, multiple recent reviews, and more features. Which aligns better with your hotel’s objectives?
Both products target hotel digital marketing, yet they differ significantly in approach and scope. A23 Advisors acts as a specialized marketing extension, focusing on strategic advice, brand positioning, and industry disruption. Screen Pilot offers a full-service digital marketing agency model, executing campaigns across PPC, social, SEO, and more. Their client reviews reflect these distinctions: A23 Advisors has only one review and no recent feedback, whereas Screen Pilot has 44 reviews, all in the last six months, indicating more current, reliable data. Are you looking for a strategic partner or a comprehensive marketing agency?
For hotels seeking a dedicated, broad-reaching digital marketing partner, Screen Pilot is the clear choice. Its multiple features—PPC, meta search, 3rd-party ad buys, and more—alongside numerous recent reviews, make it ideal for properties aiming to maximize online visibility and revenue quickly. Conversely, if your hotel needs high-level strategic guidance, brand positioning, and an agile consultancy acting as an extension of your team, A23 Advisors fits that niche. Their deep industry expertise and focused approach suit hotels with a strong existing marketing foundation.
A23 Advisors receives a perfect 5/5 ease of use score from reviews, with clients praising their quick onboarding and smooth communication. Their streamlined advisory model and personalized project management make them simple for your team to integrate. Screen Pilot, rated 4.8/5, also enjoys high praise, especially for their responsiveness and clear communication, though some mention initial onboarding challenges. Overall, A23 Advisors’ more straightforward consultancy process edges ahead.
Screen Pilot offers five features unique to its platform—PPC, meta search marketing, third-party ad buys, tag management, and e-commerce consulting—while A23 Advisors offers none. Both share 23 features, but Screen Pilot’s specialized digital marketing tools give it a distinct advantage for execution. If your hotel prioritizes advanced digital marketing tactics and automation, Screen Pilot’s feature set is more comprehensive. Edge: Screen Pilot.
Both products excel in support, earning 5/5 ratings, but Screen Pilot’s reviews highlight their proactive, personalized service and responsiveness. Clients describe them as “going above and beyond,” emphasizing their deep industry knowledge and ongoing communication. A23 Advisors also provides top-tier support, with clients noting their rapid response times and strategic guidance. Given recent review scores and detailed praise, Screen Pilot’s support stands out slightly.
Screen Pilot has three verified partners, including Guestbook, Revinate, and HMA Intelligent Marketing, while A23 Advisors has none. These integrations enable more seamless data sharing and campaign management, giving Screen Pilot an operational edge. If platform interoperability is essential to your hotel’s marketing operations, Screen Pilot’s broader integration ecosystem is advantageous. Edge: Screen Pilot.
Screen Pilot’s reviews, all recent and numerous, consistently rate the company near 5/5, especially among independent and resort properties. Hoteliers praise their industry expertise, campaign effectiveness, and communication. A23 Advisors, with only one review, cannot match this confidence level. The volume and recency of reviews make Screen Pilot the higher-rated choice by a wide margin.
Both products do not publicly disclose pricing information, suggesting customized quotes based on client needs. Given their different service models—A23 Advisors as a consultancy and Screen Pilot as an agency—cost structures likely vary. As specific prices are unavailable, consider the value of each based on their offered features and support.
Not ideal if:
Not ideal if:
A23 Advisors excels as a strategic, boutique consultancy tailored for hotels prioritizing brand positioning and industry disruption. Their high support quality and personalized approach make them ideal for property owners seeking expert guidance rather than campaign execution.
Screen Pilot, with its broad feature set, numerous recent reviews, and extensive integrations, is better suited for hotels that want a full-service digital marketing partner focused on increasing visibility, revenue, and campaign complexity. Their proven track record and client satisfaction ratings make them the stronger choice for most hotels today.
If your hotel values current, well-reviewed, active marketing execution and data-driven campaigns, Screen Pilot’s more recent reviews and higher ratings clearly position it as the better option. For hotels needing strategic guidance and bespoke advice, A23 Advisors remains a compelling, niche choice.
Digital Marketing Agencies pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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According to HTR's product database, A23 Advisors and Screen Pilot share 23 features. Here are the key differences — features one has that the other lacks.
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| 3rd party ad buys | ||
| E-commerce consulting | ||
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| PPC | ||
| Tag Management & Tracking Configuration |
What hoteliers love
Users consistently praise Screen Pilot's team for their proactive, responsive, and personalized service. The integration with the hotel’s property tea... Users consistently praise Screen Pilot's team for their proactive, responsive, and personalized service. The integration with the hotel’s property team is seamless, making them feel like an extension of the hotel's own marketing team. They foster strong relationships, ensuring that they understand the hotel's unique needs and challenges.
Screen Pilot is lauded for its innovative ideas and proactive recommendations. They don't wait for direction but actively seek out new opportunities t... Screen Pilot is lauded for its innovative ideas and proactive recommendations. They don't wait for direction but actively seek out new opportunities to optimize digital marketing efforts and drive campaign success.
Screen Pilot is highly regarded for their deep expertise in digital marketing. Users appreciate their comprehensive understanding of PPC, SEO, and soc... Screen Pilot is highly regarded for their deep expertise in digital marketing. Users appreciate their comprehensive understanding of PPC, SEO, and social media strategies. Their innovative approaches and detailed analytics provide clear value to hotel marketing efforts.
Where hoteliers push back
While effective in their strategies, Screen Pilot's integration with some platforms and tools could be improved. A few users mention the need for more... While effective in their strategies, Screen Pilot's integration with some platforms and tools could be improved. A few users mention the need for more seamless integration with their custom-coded websites and booking engines.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. A23 Advisors and Screen Pilot share many core Digital Marketing Agencies features, but each has unique capabilities. A23 Advisors offers 0 verified integration partners, while Screen Pilot offers 3. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. A23 Advisors leads in ease of use at 5.0/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
A23 Advisors: No. Screen Pilot: No. Neither product currently offers a free tier. Most Digital Marketing Agencies vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. A23 Advisors has an HT Score of 0 and Screen Pilot has 84. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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