The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 205 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Aavgo shines in customer support — especially for brand properties (4.8/5) , with exclusive features like Guest messaging.
Crave Interactive shines when it comes to ease of use and guest experience — especially for independent properties (5.0/5) , with exclusive features like Payments and Guest Messaging.
Side-by-side ratings based on 205 verified hotelier reviews on HTR.
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| Ease of Use |
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| Value for Money |
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| Starting Price | From $2,000/mo | From $1,200/mo |
| Verified Reviews | 11 | 194 |
After analyzing 205 verified reviews, Aavgo users most value its , while Crave Interactive users highlight ease of use and guest experience, support and maintenance, efficiency in information management. Click any theme to see what reviewers say.
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Ease of Use and Guest Experience
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Support and Maintenance
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Efficiency in Information Management
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Customization and Branding
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| Cons | |
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Tablet Functionality and Design
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Integration and Omnichannel Marketing
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How each product ranks among In-Room Hotel Tablets vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) ▾ | #9 1 reviews | #4 30 reviews |
| Mid-Size (25-74 rooms) ▾ | #8 8 reviews | #2 62 reviews |
| Large (75-199 rooms) ▾ | — | #1 75 reviews |
| X-Large (200+ rooms) ▾ | — | #1 16 reviews |
By Property Type
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| Boutique ▾ | #8 7 reviews | #2 85 reviews |
| Luxury ▾ | #9 3 reviews | #2 156 reviews |
| Branded / Chain ▾ | #7 6 reviews | #2 49 reviews |
| Extended Stay ▾ | #6 1 reviews | #4 6 reviews |
By Region
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| North America ▾ | #4 11 reviews | #2 92 reviews |
| Europe ▾ | — | #3 51 reviews |
| Asia Pacific ▾ | — | #2 6 reviews |
| Middle East ▾ | — | #2 8 reviews |
Choosing the right in-room hotel tablet platform involves weighing several factors: usability, features, support, pricing, and how well each solution matches your property’s specific needs. Aavgo by Aavgo and Crave Interactive are leaders in this space, each offering unique strengths and weaknesses. Your decision hinges on whether your hotel prioritizes a high-rated, feature-rich platform with recent reviews or a more established, regionally expansive product with broader integrations.
Both products aim to elevate guest experiences and streamline hotel operations, but their core focuses differ. Aavgo emphasizes a comprehensive, all-in-one property management and communication system, while Crave specializes in in-room guest engagement and upselling. Which of these aligns with your hotel’s operational goals and guest service strategy?
Aavgo’s platform is designed as an all-in-one property management ecosystem, combining check-in, guest communication, PMS integration, and operational controls in a single system. Crave Interactive, on the other hand, focuses solely on guest engagement through in-room tablets, offering extensive customization and upselling features. Their differing scope means Aavgo can replace multiple systems, while Crave can enhance guest experience without overhauling existing operations.
Review data clearly favors Crave, with 147 reviews and recent feedback, versus only 11 reviews for Aavgo, none in the past six months. Crave’s higher review volume and recency provide more reliable insights into current performance and user satisfaction. Given this, does your hotel need a full property management solution or a targeted guest engagement tool?
If your hotel needs a versatile platform that consolidates check-in, communication, PMS integration, and operational control, go with Aavgo. It’s ideal if you're looking for a solution that supports RFID key dispensing, remote management, and comprehensive reporting—particularly beneficial for boutique and independent hotels seeking an all-in-one system.
If your focus is on elevating the guest experience with customizable tablets that promote in-room dining, local recommendations, and upselling, Crave is the better choice. Its extensive feature set (33 unique features) and proven ability to boost guest satisfaction make it suitable for luxury hotels and resorts aiming to enhance guest engagement and revenue.
Aavgo scores slightly higher in ease of use (4.64/5) versus Crave’s 4.5/5, with reviewers praising Aavgo’s intuitive interface and straightforward onboarding process. Crave’s platform is also rated well, but some users mention challenges with content updates and customization, citing the need for better backend controls.
Given the recent reviews and higher overall user ratings, edge: Aavgo.
Crave offers a broader feature set with 33 unique features, including hotel directory, contactless ordering, integrations with Apple Pay, Google Pay, and loyalty programs—features that Aavgo does not provide. Aavgo includes 12 exclusive features, such as TV & room controls, POS & PMS integration, and multi-lingual support, but it lacks the extensive upsell and payment options of Crave.
For hotels seeking a feature-rich in-room engagement platform, Crave’s extensive list provides more options for upselling and personalization. Edge: Crave Interactive.
Aavgo’s support is rated at 4.91/5, with recent reviews highlighting professional, responsive service that quickly resolves issues. Reviewers consistently praise Aavgo’s support team for being attentive and proactive, making onboarding and troubleshooting straightforward.
Crave’s support is rated slightly lower at 4.6/5, with feedback indicating prompt responses but occasional delays in content updates and customization requests. Still, both platforms offer solid support, but Aavgo’s higher rating and recent positive reviews give it an edge.
Crave integrates with 17 verified partners, including major PMS and POS providers like Oracle Hospitality, Infor, and Amadeus, plus specialized integrations like Google Pay and Apple Pay. Aavgo’s 10 verified integrations include key industry players such as Oracle Hospitality and Stayntouch but lack some of the broader payment and guest engagement integrations that Crave offers.
If extensive integrations are crucial, especially with third-party systems or payment providers, Crave’s broader partner network makes it the more versatile choice. Edge: Crave Interactive.
While both products enjoy high satisfaction, recent data shows Aavgo’s hotel segments, mainly boutique and independent hotels, rate it slightly higher at 5/5 for independent hotels and 4.8/5 for branded hotels. Crave’s ratings are also strong, especially among resorts and boutique hotels, with an overall rating of 4.57/5.
Given the more recent and numerous reviews, Crave’s broader market presence and higher review volume suggest it is more trusted among hoteliers today. Edge: Crave Interactive.
Aavgo is priced at a $2,000 base fee, with no mention of monthly fees or implementation costs—indicating a straightforward but potentially higher upfront investment. Crave’s pricing starts at $1,200, with no ongoing fees listed, making it more affordable initially.
However, total costs may vary depending on customization, integrations, and ongoing support. Check if your hotel prefers a one-time fee versus potentially lower initial investment with more flexible pricing options.
Aavgo offers a comprehensive platform that can replace multiple systems, making it ideal if your hotel needs an all-in-one management solution. Its recent review volume and high ratings reflect strong user satisfaction and reliability, especially in North America.
Crave excels at guest engagement, upselling, and customizing in-room experiences, making it suitable for luxury hotels and resorts that want to impress guests and boost revenue. Its broader integrations and recent reviews position it as the more current and widely trusted choice.
If your hotel values a simple, integrated management system, choose Aavgo. If elevating guest experience and revenue through innovative in-room technology is your goal, go with Crave. For most hoteliers seeking up-to-date insights, Crave’s larger, more recent review base makes it the stronger recommendation.
In-Room Hotel Tablets pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $2,000/mo | From $1,200/mo |
According to HTR's product database, Aavgo and Crave Interactive (Tablets) share 22 features. Here are the key differences — features one has that the other lacks.
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| Automatic Translations (Multi-Lingual) | ||
| Bell services | ||
| Digital concierge | ||
| Guest Messaging | ||
| Hotel Directory | ||
| Late checkout | ||
| News & weather | ||
| POS & PMS Integration | ||
| Payments | ||
| Request Management | ||
| Room Service Ordering | ||
| TV & room controls |
Showing top differences. 33 more features differ between these products.
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Crave Tablets have transformed the way we operate at Nobu Hotel Los Cabos, significantly improving both our efficiency and the guest experience. With faster response times and pers..."
Unique capabilities
What hoteliers love
Guests find the Crave tablets easy to navigate, improving the overall guest experience with streamlined access to hotel services and info. The intuiti... Guests find the Crave tablets easy to navigate, improving the overall guest experience with streamlined access to hotel services and info. The intuitive design makes interactions seamless, leading to positive guest feedback and increased satisfaction.
Crave’s support team is highly praised for their responsiveness and efficiency, providing diligent assistance throughout setup and continuous operatio... Crave’s support team is highly praised for their responsiveness and efficiency, providing diligent assistance throughout setup and continuous operation. This has ensured a smooth experience for hotel staff and guests.
The tablets centralize information efficiently, giving guests comprehensive access to hotel resources. Though they streamline communication and reduce... The tablets centralize information efficiently, giving guests comprehensive access to hotel resources. Though they streamline communication and reduce resource waste, the backend system is seen as needing improvements for enhanced self-update capability.
Where hoteliers push back
Users appreciate the modern design and reliable functionality; however, the lack of sleep mode and occasional random activation at night have been not... Users appreciate the modern design and reliable functionality; however, the lack of sleep mode and occasional random activation at night have been noted as drawbacks, affecting guest comfort.
The desire for advanced integration, like connecting with other devices or channels for marketing purposes, is a notable theme. Suggestions for improv... The desire for advanced integration, like connecting with other devices or channels for marketing purposes, is a notable theme. Suggestions for improvement include linking tablets with TVs and allowing for personalized guest messaging strategies.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Aavgo and Crave Interactive (Tablets) share many core In-Room Hotel Tablets features, but each has unique capabilities. Aavgo offers 10 verified integration partners, while Crave Interactive (Tablets) offers 17. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Aavgo leads in ease of use at 4.6/5 vs 4.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Aavgo: No. Crave Interactive (Tablets): No. Neither product currently offers a free tier. Most In-Room Hotel Tablets vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Aavgo has an HT Score of 0 and Crave Interactive has 93. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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