Adara (by RateGain) vs. Sojern Ad Platform:
Which Is Right for You?

The Decision

Choosing between Adara by RateGain and Sojern Ad Platform hinges on your hotel’s specific marketing needs and operational priorities. Both platforms aim to enhance your hotel’s visibility and bookings through data-driven marketing, but they diverge significantly in scope, complexity, and recent user experiences.

Adara leans heavily on its extensive travel data and insights for targeted marketing, primarily serving larger brands and those seeking sophisticated audience segmentation. Conversely, Sojern focuses on automating multichannel digital advertising for travel marketers, especially appealing to small and independent hotels with a desire to simplify their marketing efforts.

Given the recent review counts and ratings, Sojern’s platform enjoys a more robust user base and fresher feedback, making it the more reliable choice at this moment. But how do they compare across key features and support? Let’s explore.

Is Adara or Sojern Better for Hotels?

Adara offers a broad marketing and insights platform built on first-party data from over 100 global brands, delivering detailed audience targeting and analytics. Its strengths lie in understanding travel search behaviors and engaging high-value travelers across multiple channels.

Sojern, by contrast, emphasizes ease of campaign automation through artificial intelligence and traveler intent data, simplifying multichannel advertising. It offers dedicated marketing dashboards and a focus on direct demand generation with a straightforward user experience.

While Adara’s data richness benefits large-scale brands needing detailed segmentation, Sojern’s automation and user-friendliness appeal to hotels prioritizing quick wins and simplified marketing. Which approach better matches your hotel’s marketing maturity and resource availability?

Adara vs Sojern: Which Should Your Hotel Choose?

If your hotel needs advanced audience insights, extensive data access, and capabilities to target high-value travelers across diverse markets, Adara is the suitable choice. It’s ideal for larger properties or hotel groups with dedicated marketing teams looking for granular analytics and cross-platform targeting.

If your hotel seeks a straightforward, cost-effective marketing tool that boosts direct bookings through automated multichannel campaigns, Sojern is the better fit. It caters well to small and independent hotels that want to reduce marketing complexity and focus on operational efficiency.

For hotels prioritizing rich data and global reach, Adara delivers more comprehensive insights. Conversely, if ease of use and rapid deployment are your top concerns, Sojern’s platform simplifies your marketing efforts.

Is Adara or Sojern Easier to Use?

Adara’s interface has a rating of 4.5/5 for ease of use, with reviews praising its user-friendly platform and smooth integration with hotel systems. However, some users note that its complexity can require more training, especially for smaller teams unfamiliar with data analytics.

Sojern scores a slightly higher 4.83/5, with reviews emphasizing its straightforward campaign management and intuitive dashboards. Multiple reviewers mention that onboarding is quick, and the platform’s automation reduces manual effort.

Edge: Sojern.

Which Has Better Features: Adara or Sojern?

Adara’s strengths lie in its extensive data set, insights, and audience segmentation capabilities, with over 450 million monthly users and access to 9 billion travel searches annually. It offers targeted marketing, loyalty insights, and cross-platform analytics tailored for large brands.

Sojern provides unique features like metasearch connectivity, marketing dashboards, and meta search marketing, with three exclusive features not found in Adara. These tools enable automated multichannel campaigns, optimized for immediate demand generation with less need for manual intervention.

Edge: Sojern.

Which Has Better Customer Support: Adara or Sojern?

Adara’s customer support is rated a perfect 5/5, with reviews highlighting its dedicated team and timely assistance. Users appreciate that support staff are available to resolve technical issues swiftly, which is critical for integrating complex datasets.

Sojern’s support comes close at 4.9/5, with reviews mentioning friendly, responsive service and ongoing communication. Some users suggest that proactive outreach and more detailed reports could improve the experience further.

Edge: Adara.

Which Has More Integrations: Adara or Sojern?

Adara boasts 95 verified partners, including major hotel channel managers and property management systems like GuestCentric, WuBook, and apaleo GmbH. Its broad integration network supports complex, multi-system environments typical of large hotel brands.

Sojern has 33 verified partners, including key metasearch and booking platforms such as Vertical Booking, Visual Matrix PMS, and Oaky by Plusgrade. While its integration count is smaller, it covers essential marketing and booking tools for smaller hotels.

Edge: Adara.

Which Do Hoteliers Rate Higher: Adara or Sojern?

Currently, Sojern has 30 recent reviews with an overall rating of 83.24 out of 100, reflecting strong user satisfaction. Hoteliers across various segments, especially independent and boutique hotels, praise its ease of use and demand generation capabilities.

Adara, with only 4 reviews, does not have recent feedback or a high review count, limiting confidence in its current performance. Given the recent reviews, Sojern’s platform is rated higher and more trusted.

Edge: Sojern.

How Much Do Adara and Sojern Cost?

Adara does not publicly disclose its pricing, which suggests a tailored quote based on your hotel’s needs. Its platform is usually aimed at larger brands with extensive data requirements, often involving premium pricing.

Sojern charges a base price of $1,100 per month, with no additional implementation fees or monthly per-room charges. Its straightforward pricing model appeals to hotels seeking predictable costs without complex negotiations.

Edge: Sojern.

What Type of Hotel Should Use Adara?

• Hotels that require sophisticated audience segmentation and targeting based on detailed travel search behaviors.
• Property groups with dedicated marketing teams capable of managing complex analytics tools.
• Hotels seeking access to global travel data for strategic planning.
• Hotels that have existing infrastructure for data analysis and want to integrate insights into their marketing.

Not ideal if:

• Your team prefers simple, automated marketing tools.
• You operate a small independent hotel with limited resources.
• You need quick deployment without extensive training.
• You prioritize cost-efficiency over detailed insights.

What Type of Hotel Should Use Sojern?

• Small and independent hotels aiming for straightforward, automated digital marketing.
• Hotels seeking to increase direct bookings without heavy resource investment.
• Properties wanting multichannel campaign management with minimal setup.
• Hotels in need of rapid results and intuitive dashboards.

Not ideal if:

• You require detailed segmentation and insights beyond basic campaign performance.
• Your hotel has complex, multi-system marketing requirements.
• You prefer platforms with extensive first-party travel data and audience analytics.
• You want a platform with a broader global data set for large-scale analysis.

Adara vs Sojern: The Bottom Line for Hotels

Adara excels in delivering in-depth insights and detailed targeting for large hotel brands and groups. Its extensive data sources and analytics capabilities are suited for teams with dedicated marketing resources and a strategic focus on data-driven decision-making.

Sojern, by contrast, offers a more accessible, easy-to-use platform that automates multichannel advertising, making it ideal for small to mid-sized hotels looking to quickly boost demand and direct bookings. Its recent reviews and higher user ratings underscore its reliability and user satisfaction.

If your hotel needs advanced analytics and detailed audience segmentation, Adara is the better choice. But if simplicity, cost-effectiveness, and quick results are your priorities, Sojern’s platform is the clear winner.