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Setup, manage and optimize advertising campaigns across channels to drive direct bookings.
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Sorry, this functionality is only available for verified hoteliers
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
Sojern Ad Platform
4.6 (32 REVIEWS)
HT Score
85 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Sojern Ad Platform
Ranked 2 (out of 29) in Hotel Metasearch Management Software
Increase Demand. Drive Direct Bookings.
95% recommended by 188 hotels
Sojern is popular in United States with 11 hoteliers leaving an average rating of 96%.
Bell - AI powered product analyst
I analyzed all of Sojern’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Sojern for its impactful data-driven marketing solutions that boost visibility and increase direct bookings. Users appreciate the ease of campaign management and insightful reporting, which optimizes marketing strategies. Sojern's smooth integration with existing hotel management systems and its commission-based pricing model contribute to cost efficiency. Businesses particularly benefit from increased traffic and improved customer experience, which translates to higher revenue potential.
What Types of Hotels Sojern is Popular For
Size
5 | X-Small (1-9 room)
40 | Small (10-49 room)
51 | Mid-Sized (50-99 room)
82 | Large (100-499 room)
11 | X-Large (500+ room)
Country
61 | United States
15 | Mexico
14 | Italy
8 | Spain
7 | Canada
7 | Thailand
6 | United Arab Emirates
6 | Turkey
5 | Portugal
5 | Vietnam
4 | United Kingdom
4 | Greece
3 | Japan
3 | Bulgaria
3 | Costa Rica
2 | Maldives
2 | Malaysia
2 | Turks and Caicos Islands
2 | Germany
2 | Malta
2 | Croatia
1 | Laos
1 | Indonesia
1 | Belize
1 | Kenya
1 | Australia
1 | Ecuador
1 | Netherlands
1 | Cambodia
1 | Virgin Islands, British
1 | Hungary
1 | China
1 | Peru
1 | Poland
1 | Colombia
1 | Congo (Kinshasa)
1 | Singapore
1 | France
1 | Czech Republic
1 | Romania
Type
86 | Resorts
82 | Luxury Hotels
74 | Boutique Hotels
73 | Branded Hotels
66 | Airport/Conference Hotels
64 | Bed & Breakfast & Inns
63 | Limited Service & Budget Hotels
60 | City Center Hotels
17 | Extended Stay & Serviced Apartments
15 | Motels
9 | Casinos
9 | Vacation Rentals & Villas
8 | Hostels
3 | RV Parks & Campgrounds
Region
83 | North America
50 | Europe
24 | Asia Pacific
12 | Middle East
6 | South America
4 | Central America
2 | Africa
1 | Oceania
Category
167 | Digital Marketing Agencies
32 | Hotel Metasearch Management Software
19 | Guest Messaging Software
12 | Hotel CRM & Email Marketing
4 | Reputation Management
Didn’t find what you were looking for?
What is Sojern?
Founded in 2007 | Headquarters in San Francisco (United States) | 514 employees
Sojern Ad Platform is a travel marketing and advertising platform that helps hotels and other travel businesses reach the right travelers across multiple channels throughout their journey. It uses traveler insights and automated optimization to create and manage data-driven campaigns that increase visibility, drive direct bookings, and improve marketing efficiency. With easy campaign management, insightful reporting, and smooth integration into existing hotel systems, it supports current operations while helping boost traffic and revenue.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Sojern products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Sojern Reviews Analyzed: 25
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Sojern Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Sojern
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Sojern's Provided Description:
"Sojern is the #1 travel marketing platform, purpose-built to help travel marketers reach the right travelers at the right moment — across all channels, at every stage of their journey. We provide unrivaled traveler insights, multichannel scale, and automated optimization to connect our clients to the right travelers at the right time, increasing profitability and unlocking growth."
FAQs
Sojern Ad Platform Alternatives
Not sure if Sojern is right for your hotel? Here are similar Hotel Metasearch Management Software vendors that could be a good fit for your hotel:
Capabilities
Minimize reliance on OTAs. Enhance direct bookings.
Minimize reliance on OTAs. Enhance direct bookings.
Increase brand awareness and attract travelers at the right moments and ensure your hotel remains top of mind. Sojern guides travelers to book directly with you, empowering you to have full control over the customer relationship.
Offload your media planning to experts
Offload your media planning to experts
Our creative and media planning support takes one more worry off your list. With our expertise in travel audiences, advanced technology platform, and team of travel experts, we efficiently hit your goals and maximize the impact of your marketing spend. Trust us to manage your marketing plans seamlessly and effectively.
Build a direct relationship with your guests
Build a direct relationship with your guests
Foster and cultivate loyalty among your current customers. By carefully analyzing their online behavior and strategically showcasing your property's message, you can ensure that you remain at the forefront of their minds as they browse, increasing the likelihood of them making a booking.
Discover valuable insights and effectively monitor performance
Discover valuable insights and effectively monitor performance
Sojern empowers hotels with continuous marketing efforts. Our platform delivers valuable insights through intuitive dashboards, highlighting campaign performance, contributions to business goals, and areas ripe with growth opportunities.
Unmatched Traveler Insight
Unmatched Traveler Insight
Elevate your travel marketing game with unparalleled insights into travelers. Bid farewell to guesswork and embrace a personalized, data-driven marketing strategy. Uncover unparalleled visibility into the intricacies of travel planning and connect with potential customers like never before. Enrich your first-party data, pinpoint your ideal travelers, and curate the perfect audience for your offerings.
Multichannel Scale
Multichannel Scale
Enhance your customer acquisition strategy with Sojern's comprehensive multi-channel scale. Efficiently engage with travelers and deliver targeted messages at the optimal time, leveraging our cutting-edge digital marketing solutions.
Automate Campaign Optimization
Automate Campaign Optimization
Optimize your marketing budget across the entire funnel with Sojern's Travel Marketing Platform. Seamlessly allocate your budget across digital channels to ensure optimal campaign performance. Drive awareness, consideration, and conversions while continuously maximizing your marketing spend.
Features
Services
4/5 features
Reporting & Analytics
4/5 features
Available Add-ons & Modules
Multichannel Marketing
Digital Marketing Agencies
Targeted campaigns across key-performing direct marketing channels. With access to Sojern’s custom traveler audiences, intelligent marketing tools, and actionable real-time insights, hoteliers drive direct bookings, increase profitability, and optimize digital marketing budgets.
Sojern Travel Marketing Platform
Direct Booking Tools
Sojern offers hotel marketers a powerful and user-friendly travel marketing platform. It empowers them to effortlessly reach, engage, and convert travelers throughout their planning and booking journey across various digital media channels. With unparalleled visibility into travel demand, we enable hoteliers to enhance their online presence and drive direct bookings. Our comprehensive platform encompasses real-time market insights, on-demand campaign and reporting tools, creative services, and a dedicated team of travel experts.
Metasearch
Hotel Metasearch Management Software
Targeted campaigns across the top meta engines. Sojern partners with global names in hospitality as well as independent hoteliers, regional chains, and everything in between. Sojern’s custom traveler audiences, intelligent marketing tools, and actionable real-time insights help hoteliers drive direct bookings, increase profitability, and optimize digital marketing budgets.
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Sojern Reviews Summary
Ease of Use
4.8/5
Customer Support
4.8/5
ROI
4.5/5
Implementation
4.8/5
Recommended by
Achievements
This vendor's trending score is rising, Sojern Ad Platform is the #3 most trending product in the Hotel Metasearch Management Software category (out of 29) and the #146 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSojern has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Sojern Pricing
Above Average
This product is priced higher than the average product in the category which is usually an indicator that it is a premium product with enhanced functionality designed for more complex operations and use cases and larger properties.
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Hotelier Rating
Looking for specific info?
1
No benefit to our sales, drain on bottom line.
Owner from 50-74 room Boutique in Phu Quoc Island (Vietnam)
Verified
2 months ago
The sales pitch was marvelous. The would drive meta search to our website and google links. The fee would only be 15% of realized bookings.
Vietnam
Vietnam
Owner
Mid-Sized Hotel
9
Great tool to redirect traffic
Revenue from 50-74 room Boutique in Madrid (Spain)
Verified
2 months ago
It brings a lot of traffic to your website, our distribution costs have been lower since working with Sojern (so the boss is happy). Customer assistance is also really good.
Spain
Spain
Revenue
Mid-Sized Hotel
9
Key Application
General Manager from 100 to 199 room Branded Hotel in Mackinaw City (United States)
Verified
2 months ago
The project system is the easiest of all businesses we work with for verifying our guest stays. I appreciate that as a General Manager I have a massive to do list but I can go through this in five minutes and have it completed.
United States
United States
General Manager
Large Hotel
10
The perfect marketing partner for independent hotels
FD from 50-74 room Bed & Breakfast & Inn in Cadiz (Spain)
Verified
9 months ago
We're very happy with our marketing partner agreement with Sojern. As a small, independent hotel, it's difficult to compete with the budgets of large chains or the marketing investments of powerful OTAs like Booking.com or Expedia. They manage your budget as experts in travel and accommodation marketing, using AI and big data to gather rele...
Spain
Spain
FD
Mid-Sized Hotel
9
So far so good
Hotel manager from 100 to 199 room Airport/Conference Hotel in Granollers (Spain)
Verified
9 months ago
Be able to see the reservations clear month to month and have access to the information on the web site.
Spain
Spain
Hotel manager
Large Hotel
10
We are very pleased with the results we achieve every month with Sojern.
Digital Marketing Manager from 100 to 199 room Branded Hotel in Lubumbashi (Congo (Kinshasa))
Verified
10 months ago
The ability to significantly improve online visibility, making the brand more present across digital platforms and allowing it to connect with a broader and more diverse audience.
Congo (Kinshasa)
Congo (Kinshasa)
Digital Marketing Manager
Large Hotel
10
Always is good to work with people like you.
Executive Reservations from 100 to 199 room Boutique in Aguascalientes (Mexico)
Verified
10 months ago
I've worked with Sojern around one year, maybe more but directly with reservations around one year and I need to say that at first was very difficult to conciliate but now I really enjoy to conciliate every month, I wish I have more reservations with you, I really appreciate the message in your web that says if I need help to conciliate, it...
Mexico
Mexico
Executive Reservations
Large Hotel
10
#marketing #digital #SEO #PPC #advertising #social #services #acquisition #conversion #website
Director of Sales from 100 to 199 room Bed & Breakfast & Inn in Hanover (United States)
Verified
10 months ago
Excellent service and seamless process! This team truly values customer feedback. They #collect insights through every #survey, building strong #reputation. Highly recommend their dedication. #review
What really makes them stand out is their structured approach to listening and adapting. Instead of treating feedback as a formality, they vi...
United States
United States
Director of Sales
Large Hotel
10
Hotel rating and CPM campaign rating
Digital Marketing Manager from 200 to 499 room City Center Hotel in Istanbul (Turkey)
Verified
10 months ago
Sojern extensive data and advanced reporting. It helps other channels with these reports. demand marketing visibility attract distribution meta channels.
Turkey
Turkey
Digital Marketing Manager
Large Hotel
10
Sojern has been successful for us.
Marketing, Project, and Brand manager from 50-74 room Bed & Breakfast & Inn in Seaside (United States)
Verified
2 years ago
We have been lucky to have the same rep for years. He has done a great job keeping us informed of new things available for us to use as well as helping update promotions.
United States
United States
Marketing, Project, and Brand manager
Mid-Sized Hotel
- 1
- 2
- 3
- 4
Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Sojern excels at helping hotels drive direct bookings through data-driven digital marketing. It uses real-time traveler intent data, metasearch advertising, retargeting, and multichannel campaigns to reach guests at the right moment in their planning journey. Their automated campaign management and strong reporting make it easy for hotels to run effective digital marketing without needing in-house expertise.
Showing all answers to: "What does this product or service do well?"
Sojern excels at helping hotels drive direct bookings through data-driven digital marketing. It uses real-time traveler intent data, metasearch advertising, retargeting, and multichannel campaigns to reach guests at the right moment in their planning journey. Their automated campaign management and strong reporting make it easy for hotels to run effective digital marketing without needing in-house expertise.
Question:
What differentiates this product or service from the competition?
Answer:
Sojern’s biggest advantage is its access to massive volumes of real-time travel intent data allowing hotels to target high-value travelers more efficiently. They also offer a unified platform covering search, social, metasearch, programmatic, and CRM, helping hotels consolidate marketing efforts under one roof.
Showing all answers to: "What differentiates this product or service from the competition?"
Sojern’s biggest advantage is its access to massive volumes of real-time travel intent data allowing hotels to target high-value travelers more efficiently. They also offer a unified platform covering search, social, metasearch, programmatic, and CRM, helping hotels consolidate marketing efforts under one roof.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Sojern’s algorithms perform best when they can blend your PMS and CRM data with their traveler intent signals. Hotels that fully lean into this collaboration typically see stronger targeting, more efficient ad spend, and a clear uplift in direct bookings and campaign ROI.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Sojern’s algorithms perform best when they can blend your PMS and CRM data with their traveler intent signals. Hotels that fully lean into this collaboration typically see stronger targeting, more efficient ad spend, and a clear uplift in direct bookings and campaign ROI.
Are you a consultant or vendor that recommends Sojern?
Leave a recommendation
Sojern Integrations
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Support
Verified Support
Sojern has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
Verified
0 seconds ago
Products Reviewed
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What do you dislike or think could be improved?
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Ease of Use
0.0/5
Customer Support
0.0/5
ROI
0.0/5
Implementation
0.0/5
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