Operations
![]()
![]()
Popular in Operations
POPULAR SEARCHES
Best Property Management Systems of 2026
Your hotel's core operating system to effortlessly manage bookings, guest experiences, and operations.
Best Staff Collaboration Tools of 2026
Enhance team collaboration with real-time messaging, task sharing, and centralized updates across departments.
Best Hotel Accounting Software of 2026
Tools to manage your hotel's accounting, budgeting and financial planning.
FEATURED APPS
Revenue Management
![]()
![]()
Popular in Revenue Management
POPULAR SEARCHES
Best Revenue Management Systems of 2026
Maximize revenue with dynamic pricing, demand forecasting, and automated data insights.
Best Channel Managers of 2026
Hotel distribution software that syncs rates, availability and inventory across 3rd party channels
Best Business Intelligence of 2026
Say goodbye to spreadsheets and leverage modern BI tools to visualize your data and uncover hidden insights.
FEATURED APPS
Marketing
![]()
![]()
Popular in Marketing
POPULAR SEARCHES
Best Hotel CRM & Email Marketing of 2026
Turn guest data into action with personalized offers, targeted communication, and automated workflows.
Best Booking Engine of 2026
The eCommerce shopping cart for your hotel's website.
Best Hotel Metasearch Management Software of 2026
Setup, manage and optimize advertising campaigns across channels to drive direct bookings.
FEATURED APPS
Guest Experience
![]()
![]()
Popular in Guest Experience
POPULAR SEARCHES
Best Hotel Guest Apps of 2026
Enhance stays with a guest app offering amenities info, messaging, mobile ordering, and upsell opportunities.
Best Contactless Check-in of 2026
Empower guests with easy online check-in, digital authorizations, and seamless upsells.
Best Guest Messaging Software of 2026
Connect with guests instantly through real-time messaging, automated responses, and seamless communication.
FEATURED APPS
Sorry, this functionality is only available for verified hoteliers
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
Sojern Ad Platform
4.6 (32 REVIEWS)
HT Score
82 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Nadia, Olga, Christian + 15 more experts recommend Sojern
Read Recommendations
Sojern Ad Platform
Ranked 3 (out of 29) in Hotel Metasearch Management Software
Increase Demand. Drive Direct Bookings.
95% recommended by 191 hotels
Anantara Resorts, Leading Hotels of the World, Accor & 188 others
Bell - AI powered product analyst
I analyzed all of Sojern’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Sojern for its impactful data-driven marketing solutions that boost visibility and increase direct bookings. Users appreciate the ease of campaign management and insightful reporting, which optimizes marketing strategies. Sojern's smooth integration with existing hotel management systems and its commission-based pricing model contribute to cost efficiency. Businesses particularly benefit from increased traffic and improved customer experience, which translates to higher revenue potential.
Anantara Resorts, Leading Hotels of the World, Accor & 188 others
Read their reviewsWhat Types of Hotels Sojern is Popular For
Size
5 | X-Small (1-9 room)
40 | Small (10-49 room)
51 | Mid-Sized (50-99 room)
82 | Large (100-499 room)
11 | X-Large (500+ room)
Country
61 | United States
15 | Mexico
14 | Italy
8 | Spain
7 | Canada
7 | Thailand
6 | United Arab Emirates
6 | Turkey
5 | Portugal
5 | Vietnam
4 | United Kingdom
4 | Greece
3 | Japan
3 | Bulgaria
3 | Costa Rica
2 | Maldives
2 | Malaysia
2 | Turks and Caicos Islands
2 | Germany
2 | Malta
2 | Croatia
1 | Laos
1 | Indonesia
1 | Belize
1 | Kenya
1 | Australia
1 | Ecuador
1 | Netherlands
1 | Cambodia
1 | Virgin Islands, British
1 | Hungary
1 | China
1 | Peru
1 | Poland
1 | Colombia
1 | Congo (Kinshasa)
1 | Singapore
1 | France
1 | Czech Republic
1 | Romania
Type
86 | Resorts
82 | Luxury Hotels
74 | Boutique Hotels
73 | Branded Hotels
65 | Airport/Conference Hotels
64 | Bed & Breakfast & Inns
63 | Limited Service & Budget Hotels
60 | City Center Hotels
17 | Extended Stay & Serviced Apartments
15 | Motels
9 | Casinos
9 | Vacation Rentals & Villas
8 | Hostels
3 | RV Parks & Campgrounds
Region
83 | North America
50 | Europe
24 | Asia Pacific
12 | Middle East
6 | South America
4 | Central America
2 | Africa
1 | Oceania
Category
167 | Digital Marketing Agencies
32 | Hotel Metasearch Management Software
19 | Guest Messaging Software
12 | Hotel CRM & Email Marketing
4 | Reputation Management
Didn’t find what you were looking for?
Create Free Account
Join 1.5M+ hoteliers making data-driven decisions
OR
Already have an account?
Log in
By proceeding you agree to our Terms of Service and Privacy Policy
What you'll get
Full rankings
Access complete rankings based on verified reviews from real hoteliers to make informed decisions.
AI summaries and insights
Get AI-powered summaries of reviews and key differences to save hours of research time.
Price quote comparisons
Collect personalized quotes from multiple vendors and compare them side-by-side in a single click.
Free tech stack audit
Analyze your current hotel tech stack to identify gaps, redundancies, and optimization opportunities.
What is Sojern?
Founded in 2007 | Headquarters in San Francisco (United States) | 514 employees
Sojern Ad Platform is a digital marketing solution tailored for travel marketers. Leveraging artificial intelligence and traveler intent data, it enables hotel marketers and other travel-focused businesses to engage and convert travelers effectively. The platform simplifies digital marketing by automating multichannel campaigns, allowing businesses to focus more on delivering exceptional customer experiences. By utilizing rich data insights, it helps users target the right audience with personalized messaging, driving direct demand and increasing bookings. Over 10,000 hotels, attractions, tourism boards, and travel marketers rely on Sojern annually to enhance their marketing efforts and achieve better results.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Sojern products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Sojern Reviews Analyzed: 25
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Sojern Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Sojern
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Sojern's Provided Description:
"Sojern is a top digital marketing platform designed specifically for travel marketers. With Sojern, hotel marketers can spend less time worrying about digital marketing and instead concentrate on their key focus: providing an exceptional customer experience for their guests. With the help of artificial intelligence and traveler intent data, Sojern's user-friendly Traveler Advertising Solutions empower hoteliers to engage and convert travelers, and generate direct demand through multichannel marketing. More than 10,000 hotels and travel marketers depend on Sojern each year to engage and convert travelers worldwide."
FAQs
Capabilities
Minimize reliance on OTAs. Enhance direct bookings.
Minimize reliance on OTAs. Enhance direct bookings.
Increase brand awareness and attract travelers at the right moments and ensure your hotel remains top of mind. Sojern guides travelers to book directly with you, empowering you to have full control over the customer relationship.
Offload your media planning to experts
Offload your media planning to experts
Our creative and media planning support takes one more worry off your list. With our expertise in travel audiences, advanced technology platform, and team of travel experts, we efficiently hit your goals and maximize the impact of your marketing spend. Trust us to manage your marketing plans seamlessly and effectively.
Build a direct relationship with your guests
Build a direct relationship with your guests
Foster and cultivate loyalty among your current customers. By carefully analyzing their online behavior and strategically showcasing your property's message, you can ensure that you remain at the forefront of their minds as they browse, increasing the likelihood of them making a booking.
Discover valuable insights and effectively monitor performance
Discover valuable insights and effectively monitor performance
Sojern empowers hotels with continuous marketing efforts. Our platform delivers valuable insights through intuitive dashboards, highlighting campaign performance, contributions to business goals, and areas ripe with growth opportunities.
Unmatched Traveler Insight
Unmatched Traveler Insight
Elevate your travel marketing game with unparalleled insights into travelers. Bid farewell to guesswork and embrace a personalized, data-driven marketing strategy. Uncover unparalleled visibility into the intricacies of travel planning and connect with potential customers like never before. Enrich your first-party data, pinpoint your ideal travelers, and curate the perfect audience for your offerings.
Multichannel Scale
Multichannel Scale
Enhance your customer acquisition strategy with Sojern's comprehensive multi-channel scale. Efficiently engage with travelers and deliver targeted messages at the optimal time, leveraging our cutting-edge digital marketing solutions.
Automate Campaign Optimization
Automate Campaign Optimization
Optimize your marketing budget across the entire funnel with Sojern's Travel Marketing Platform. Seamlessly allocate your budget across digital channels to ensure optimal campaign performance. Drive awareness, consideration, and conversions while continuously maximizing your marketing spend.
Features
Services
4/5 features
Reporting & Analytics
4/5 features
Available Add-ons & Modules
Multichannel Marketing
Digital Marketing Agencies
Targeted campaigns across key-performing direct marketing channels. With access to Sojern’s custom traveler audiences, intelligent marketing tools, and actionable real-time insights, hoteliers drive direct bookings, increase profitability, and optimize digital marketing budgets.
Sojern Travel Marketing Platform
Direct Booking Tools
Sojern offers hotel marketers a powerful and user-friendly travel marketing platform. It empowers them to effortlessly reach, engage, and convert travelers throughout their planning and booking journey across various digital media channels. With unparalleled visibility into travel demand, we enable hoteliers to enhance their online presence and drive direct bookings. Our comprehensive platform encompasses real-time market insights, on-demand campaign and reporting tools, creative services, and a dedicated team of travel experts.
Metasearch
Hotel Metasearch Management Software
Targeted campaigns across the top meta engines. Sojern partners with global names in hospitality as well as independent hoteliers, regional chains, and everything in between. Sojern’s custom traveler audiences, intelligent marketing tools, and actionable real-time insights help hoteliers drive direct bookings, increase profitability, and optimize digital marketing budgets.
Sojern Reviews Summary
Ease of Use
4.8/5
Customer Support
4.8/5
ROI
4.5/5
Implementation
4.8/5
Recommended by
Achievements
This vendor's trending score is rising, Sojern Ad Platform is the #3 most trending product in the Hotel Metasearch Management Software category (out of 29) and the #153 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSojern has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Sojern Pricing
Above Average
This product is priced higher than the average product in the category which is usually an indicator that it is a premium product with enhanced functionality designed for more complex operations and use cases and larger properties.
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
No matching results
Sojern Case Studies
Sojern doesn’t have any case studies available
References
"“Working with Sojern has been a fantastic experience. Their email marketing campaigns have been a game-changer, helping us reach the right audience and drive more bookings. The process is seamless, the reporting is clear, and the results speak for themselves.”"
Nicole Williams
VP Sales and Marketing @
Daryon Hotels International - Hotel Management Company
"The thing that I like most about your offering is that you don’t make money if I don’t make money. How simple is that?!"
Sergio Serra
Area Director The Americas – Sales, Marketing & Business Development @
Banyan Tree Mayakoba
"When we first started working with Sojern, it was kind of a secret weapon we had. But a lot of hotels are working with Sojern now, and the proof is in the results!"
Dean Yamashita
Director of Sales & Marketing @
Hotel Indigo Los Angeles Downtown, an IHG Hotel
"When the opportunity came to work directly with Sojern, I thought, let’s see how it works going this route. Because it’s a pay for performance model, it was kind of a no brainer."
Manager @
Featured Customers
More Products by Sojern
Hotelier Rating
Looking for specific info?
1
No benefit to our sales, drain on bottom line.
Owner from 50-74 room Boutique in Phu Quoc Island (Vietnam)
Verified
7 days ago
The sales pitch was marvelous. The would drive meta search to our website and google links. The fee would only be 15% of realized bookings.
Vietnam
Vietnam
Owner
Mid-Sized Hotel
9
Great tool to redirect traffic
Revenue from 50-74 room Boutique in Madrid (Spain)
Verified
8 days ago
It brings a lot of traffic to your website, our distribution costs have been lower since working with Sojern (so the boss is happy). Customer assistance is also really good.
Spain
Spain
Revenue
Mid-Sized Hotel
9
Key Application
General Manager from 100 to 199 room Branded Hotel in Mackinaw City (United States)
Verified
8 days ago
The project system is the easiest of all businesses we work with for verifying our guest stays. I appreciate that as a General Manager I have a massive to do list but I can go through this in five minutes and have it completed.
United States
United States
General Manager
Large Hotel
10
The perfect marketing partner for independent hotels
FD from 50-74 room Bed & Breakfast & Inn in Cadiz (Spain)
Verified
7 months ago
We're very happy with our marketing partner agreement with Sojern. As a small, independent hotel, it's difficult to compete with the budgets of large chains or the marketing investments of powerful OTAs like Booking.com or Expedia. They manage your budget as experts in travel and accommodation marketing, using AI and big data to gather rele...
Spain
Spain
FD
Mid-Sized Hotel
9
So far so good
Hotel manager from 100 to 199 room Airport/Conference Hotel in Granollers (Spain)
Verified
7 months ago
Be able to see the reservations clear month to month and have access to the information on the web site.
Spain
Spain
Hotel manager
Large Hotel
10
We are very pleased with the results we achieve every month with Sojern.
Digital Marketing Manager from 100 to 199 room Branded Hotel in Lubumbashi (Congo (Kinshasa))
Verified
9 months ago
The ability to significantly improve online visibility, making the brand more present across digital platforms and allowing it to connect with a broader and more diverse audience.
Congo (Kinshasa)
Congo (Kinshasa)
Digital Marketing Manager
Large Hotel
10
Always is good to work with people like you.
Executive Reservations from 100 to 199 room Boutique in Aguascalientes (Mexico)
Verified
9 months ago
I've worked with Sojern around one year, maybe more but directly with reservations around one year and I need to say that at first was very difficult to conciliate but now I really enjoy to conciliate every month, I wish I have more reservations with you, I really appreciate the message in your web that says if I need help to conciliate, it...
Mexico
Mexico
Executive Reservations
Large Hotel
10
#marketing #digital #SEO #PPC #advertising #social #services #acquisition #conversion #website
Director of Sales from 100 to 199 room Bed & Breakfast & Inn in Hanover (United States)
Verified
9 months ago
Excellent service and seamless process! This team truly values customer feedback. They #collect insights through every #survey, building strong #reputation. Highly recommend their dedication. #review
What really makes them stand out is their structured approach to listening and adapting. Instead of treating feedback as a formality, they vi...
United States
United States
Director of Sales
Large Hotel
10
Hotel rating and CPM campaign rating
Digital Marketing Manager from 200 to 499 room City Center Hotel in Istanbul (Turkey)
Verified
9 months ago
Sojern extensive data and advanced reporting. It helps other channels with these reports. demand marketing visibility attract distribution meta channels.
Turkey
Turkey
Digital Marketing Manager
Large Hotel
10
Sojern has been successful for us.
Marketing, Project, and Brand manager from 50-74 room Bed & Breakfast & Inn in Seaside (United States)
Verified
17 months ago
We have been lucky to have the same rep for years. He has done a great job keeping us informed of new things available for us to use as well as helping update promotions.
United States
United States
Marketing, Project, and Brand manager
Mid-Sized Hotel
- 1
- 2
- 3
- 4
Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Sojern excels at helping hotels drive direct bookings through data-driven digital marketing. It uses real-time traveler intent data, metasearch advertising, retargeting, and multichannel campaigns to reach guests at the right moment in their planning journey. Their automated campaign management and strong reporting make it easy for hotels to run effective digital marketing without needing in-house expertise.
Showing all answers to: "What does this product or service do well?"
Sojern excels at helping hotels drive direct bookings through data-driven digital marketing. It uses real-time traveler intent data, metasearch advertising, retargeting, and multichannel campaigns to reach guests at the right moment in their planning journey. Their automated campaign management and strong reporting make it easy for hotels to run effective digital marketing without needing in-house expertise.
Question:
What differentiates this product or service from the competition?
Answer:
Sojern’s biggest advantage is its access to massive volumes of real-time travel intent data allowing hotels to target high-value travelers more efficiently. They also offer a unified platform covering search, social, metasearch, programmatic, and CRM, helping hotels consolidate marketing efforts under one roof.
Showing all answers to: "What differentiates this product or service from the competition?"
Sojern’s biggest advantage is its access to massive volumes of real-time travel intent data allowing hotels to target high-value travelers more efficiently. They also offer a unified platform covering search, social, metasearch, programmatic, and CRM, helping hotels consolidate marketing efforts under one roof.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Sojern’s algorithms perform best when they can blend your PMS and CRM data with their traveler intent signals. Hotels that fully lean into this collaboration typically see stronger targeting, more efficient ad spend, and a clear uplift in direct bookings and campaign ROI.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Sojern’s algorithms perform best when they can blend your PMS and CRM data with their traveler intent signals. Hotels that fully lean into this collaboration typically see stronger targeting, more efficient ad spend, and a clear uplift in direct bookings and campaign ROI.
Are you a consultant or vendor that recommends Sojern?
Leave a recommendation
News
Sojern
3 months ago
Sojern’s 2026 State of Destination Marketing Report: Measuring Economic Impact Ranks as DMOs’ Top Priority Amid AI Disruption
Sojern
4 months ago
Sojern, Red Roof Expand Relationship with AI Concierge Rollout
Sojern
11 months ago
Sojern and HotelKey Launch Market Leading Real-Time Guest Feedback Integration During HITEC 2025
Sojern
1 year ago
Sojern Introduces Fully Managed Email Campaigns—Hoteliers Pay for Performance
Sojern
1 year ago
Sojern Unveils its 2025 State of Destination Marketing Report
Sojern
1 year ago
Unlocking Revenue: How Hoteliers Build Profitable Guest Relationships
Sojern
1 year ago
Sojern Now Available on Oracle Cloud Marketplace
Sojern
1 year ago
The Hotel Marketer’s Playbook: A Guide to Navigating the Marketing Funnel
Sojern
2 years ago
Sojern Expands its Guest Experience Solutions to Europe
Sojern
2 years ago
Sojern Reveals First Of Its Kind ‘State of Destination Marketing 2024 Report’
Sojern
2 years ago
Sojern Acquires VenueLytics to Bolster its Platform for the Hospitality Industry
Sojern
2 years ago
Sojern Announces Platform Enhancements to AI-Powered Audiences
Sojern
4 years ago
HSMAI To Honor Sojern With Silver Adrian Award For Outstanding Travel Marketing
Sojern
4 years ago
Sojern and Roiback Partner to Help Hoteliers Increase Direct Bookings and Profitability
Sojern
4 years ago
Managing Customer Expectations for Hotels and Attractions
Sojern
4 years ago
The Complete Guide to Hotel Metasearch
Sojern
4 years ago
Grupo Posadas Selects VenueLytics to Power their AI Digital Concierge Project
Sojern
4 years ago
Creating a Website That Converts: The Hotelier’s Guide to Direct Bookings Guide to Digital Marketing
Sojern
4 years ago
6 Digital Advertising Trends to Accelerate Travels COVID-19 Recovery
Sojern Integrations
Find Great Pairing Apps
No matching results
No matching results
| Company | Functionality | |
|---|---|---|
Cloudbeds
91% recommended by 1849 hotels |
Property Management Systems
|
|
|
Asksuite
98% recommended by 783 hotels |
Hotel Chatbots
|
|
Mews
93% recommended by 777 hotels |
Property Management Systems
|
|
Oracle Hospitality
92% recommended by 615 hotels |
Property Management Systems
|
|
Profitroom
94% recommended by 546 hotels |
Booking Engine
|
|
ThinkReservations
97% recommended by 512 hotels |
Property Management Systems
|
|
HOTELTIME
93% recommended by 352 hotels |
Property Management Systems
|
|
The Hotels Network
95% recommended by 349 hotels |
Direct Booking Tools
+2 more |
|
WebRezPro
94% recommended by 247 hotels |
Property Management Systems
|
|
Stayntouch
94% recommended by 242 hotels |
Property Management Systems
|
Support
Verified Support
Sojern has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
Still gathering info?
Schedule a free 30-minute product demo consultation
Schedule free demo
Verified
0 seconds ago
Products Reviewed
What do you like most?
What do you dislike or think could be improved?
0.0
Ease of Use
0.0/5
Customer Support
0.0/5
ROI
0.0/5
Implementation
0.0/5
Download the Free Guide
Your guide was sent!
Your guide was successfully sent to .
Get personalized product recommendations
Product recommendations advisor
