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Sojern Ad Platform
4.6 (26 REVIEWS)
HT Score
84 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Olga, Christian, Damien + 14 more experts recommend Sojern
Read RecommendationsSojern Ad Platform
Ranked 3 (out of 26) in Hotel Metasearch Management Software
Increase Demand. Drive Direct Bookings.
95% recommended by 168 hotels
Anantara Resorts, Leading Hotels of the World, Accor & 165 others
Bell - AI powered product analyst
I analyzed all of Sojern’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Sojern for its impactful data-driven marketing solutions that boost visibility and increase direct bookings. Users appreciate the ease of campaign management and insightful reporting, which optimizes marketing strategies. Sojern's smooth integration with existing hotel management systems and its commission-based pricing model contribute to cost efficiency. Businesses particularly benefit from increased traffic and improved customer experience, which translates to higher revenue potential.
Anantara Resorts, Leading Hotels of the World, Accor & 165 others
Read their reviewsWhat Types of Hotels Sojern is Popular For
Size
6 | X-Small (1-9 room)
8 | Small (10-24 room)
61 | Medium (25-74 room)
60 | Large (75-199 room)
33 | X-Large (200+ room)
Country
49 | United States of America
14 | Mexico
13 | Italy
7 | Thailand
6 | United Arab Emirates
6 | Spain
5 | Portugal
5 | Canada
5 | Vietnam
4 | Greece
3 | Bulgaria
3 | Japan
3 | United Kingdom
2 | Croatia
2 | Malaysia
2 | Costa Rica
2 | Turks and Caicos Islands
2 | Germany
2 | Malta
2 | Maldives
1 | Indonesia
1 | Turkey
1 | Ecuador
1 | Cambodia
1 | Kenya
1 | Belize
1 | Virgin Islands, British
1 | Hungary
1 | China
1 | Laos
1 | Colombia
1 | Singapore
1 | France
1 | Romania
1 | Czech Republic
1 | Poland
1 | Peru
1 | Australia
Type
75 | Resorts
74 | Luxury Hotels
61 | Boutiques
57 | Branded Hotels
54 | Bed & Breakfast & Inns
48 | Airport/Conference Hotels
48 | Limited Service & Budget Hotels
44 | City Center Hotels
15 | Extended Stay & Serviced Apartments
10 | Motels
8 | Vacation Rentals & Villas
7 | Casinos
5 | Hostels
2 | RV Parks & Campgrounds
Region
68 | North America
45 | Europe
24 | Asia Pacific
7 | Middle East
5 | South America
4 | Central America
1 | Oceania
1 | Africa
Category
145 | Digital Marketing Agencies
26 | Hotel Metasearch Management Software
17 | Guest Messaging Software
6 | Hotel CRM & Email Marketing
3 | Reputation Management
Didn’t find what you were looking for?
What is Sojern?
Founded in 2007 | Headquarters in San Francisco (United States) | 514 employees
Sojern Ad Platform is a digital marketing solution tailored for travel marketers. Leveraging artificial intelligence and traveler intent data, it enables hotel marketers and other travel-focused businesses to engage and convert travelers effectively. The platform simplifies digital marketing by automating multichannel campaigns, allowing businesses to focus more on delivering exceptional customer experiences. By utilizing rich data insights, it helps users target the right audience with personalized messaging, driving direct demand and increasing bookings. Over 10,000 hotels, attractions, tourism boards, and travel marketers rely on Sojern annually to enhance their marketing efforts and achieve better results.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Sojern products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Sojern Reviews Analyzed: 25
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Sojern Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Sojern
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Sojern's Provided Description:
"Sojern is a top digital marketing platform designed specifically for travel marketers. With Sojern, hotel marketers can spend less time worrying about digital marketing and instead concentrate on their key focus: providing an exceptional customer experience for their guests. With the help of artificial intelligence and traveler intent data, Sojern's user-friendly Traveler Advertising Solutions empower hoteliers to engage and convert travelers, and generate direct demand through multichannel marketing. More than 10,000 hotels and travel marketers depend on Sojern each year to engage and convert travelers worldwide."
FAQs
Capabilities
Minimize reliance on OTAs. Enhance direct bookings.
Minimize reliance on OTAs. Enhance direct bookings.
Increase brand awareness and attract travelers at the right moments and ensure your hotel remains top of mind. Sojern guides travelers to book directly with you, empowering you to have full control over the customer relationship.
Offload your media planning to experts
Offload your media planning to experts
Our creative and media planning support takes one more worry off your list. With our expertise in travel audiences, advanced technology platform, and team of travel experts, we efficiently hit your goals and maximize the impact of your marketing spend. Trust us to manage your marketing plans seamlessly and effectively.
Build a direct relationship with your guests
Build a direct relationship with your guests
Foster and cultivate loyalty among your current customers. By carefully analyzing their online behavior and strategically showcasing your property's message, you can ensure that you remain at the forefront of their minds as they browse, increasing the likelihood of them making a booking.
Discover valuable insights and effectively monitor performance
Discover valuable insights and effectively monitor performance
Sojern empowers hotels with continuous marketing efforts. Our platform delivers valuable insights through intuitive dashboards, highlighting campaign performance, contributions to business goals, and areas ripe with growth opportunities.
Unmatched Traveler Insight
Unmatched Traveler Insight
Elevate your travel marketing game with unparalleled insights into travelers. Bid farewell to guesswork and embrace a personalized, data-driven marketing strategy. Uncover unparalleled visibility into the intricacies of travel planning and connect with potential customers like never before. Enrich your first-party data, pinpoint your ideal travelers, and curate the perfect audience for your offerings.
Multichannel Scale
Multichannel Scale
Enhance your customer acquisition strategy with Sojern's comprehensive multi-channel scale. Efficiently engage with travelers and deliver targeted messages at the optimal time, leveraging our cutting-edge digital marketing solutions.
Automate Campaign Optimization
Automate Campaign Optimization
Optimize your marketing budget across the entire funnel with Sojern's Travel Marketing Platform. Seamlessly allocate your budget across digital channels to ensure optimal campaign performance. Drive awareness, consideration, and conversions while continuously maximizing your marketing spend.
Features
Services
4/5 features
Reporting & Analytics
4/5 features
Available Add-ons & Modules
Multichannel Marketing
Digital Marketing Agencies
Targeted campaigns across key-performing direct marketing channels. With access to Sojern’s custom traveler audiences, intelligent marketing tools, and actionable real-time insights, hoteliers drive direct bookings, increase profitability, and optimize digital marketing budgets.
Sojern Travel Marketing Platform
Direct Booking Tools
Sojern offers hotel marketers a powerful and user-friendly travel marketing platform. It empowers them to effortlessly reach, engage, and convert travelers throughout their planning and booking journey across various digital media channels. With unparalleled visibility into travel demand, we enable hoteliers to enhance their online presence and drive direct bookings. Our comprehensive platform encompasses real-time market insights, on-demand campaign and reporting tools, creative services, and a dedicated team of travel experts.
Metasearch
Hotel Metasearch Management Software
Targeted campaigns across the top meta engines. Sojern partners with global names in hospitality as well as independent hoteliers, regional chains, and everything in between. Sojern’s custom traveler audiences, intelligent marketing tools, and actionable real-time insights help hoteliers drive direct bookings, increase profitability, and optimize digital marketing budgets.
Sojern Reviews Summary
Ease of Use
4.8/5
Customer Support
4.8/5
ROI
4.4/5
Implementation
4.8/5
Recommended by
Achievements
This vendor's trending score is rising, Sojern Ad Platform is the #2 most trending product in the Hotel Metasearch Management Software category (out of 26) and the #140 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSojern has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Sojern Pricing
Above Average
This product is priced higher than the average product in the category which is usually an indicator that it is a premium product with enhanced functionality designed for more complex operations and use cases and larger properties.
Get an Instant Price Estimate
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Sojern Case Studies
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References
"“Working with Sojern has been a fantastic experience. Their email marketing campaigns have been a game-changer, helping us reach the right audience and drive more bookings. The process is seamless, the reporting is clear, and the results speak for themselves.”"
Nicole Williams
VP Sales and Marketing @
Daryon Hotels International - Hotel Management Company
"The thing that I like most about your offering is that you don’t make money if I don’t make money. How simple is that?!"
Sergio Serra
Area Director The Americas – Sales, Marketing & Business Development @
Banyan Tree Mayakoba
"When we first started working with Sojern, it was kind of a secret weapon we had. But a lot of hotels are working with Sojern now, and the proof is in the results!"
Dean Yamashita
Director of Sales & Marketing @
Hotel Indigo Los Angeles Downtown, an IHG Hotel
"When the opportunity came to work directly with Sojern, I thought, let’s see how it works going this route. Because it’s a pay for performance model, it was kind of a no brainer."
Manager @
Featured Customers
More Products by Sojern
Hotelier Rating
Looking for specific info?
10
Sojern has been successful for us.
Marketing, Project, and Brand manager from 50-74 room Bed & Breakfast & Inn in Seaside (United States of America)
Verified
4 months ago
We have been lucky to have the same rep for years. He has done a great job keeping us informed of new things available for us to use as well as helping update promotions.
United States of America
United States of America
Marketing, Project, and Brand manager
Medium Hotel
9
Available to help
Digital Marketing Specialist from 200 to 499 room Boutique in Lisbon (Portugal)
Verified
5 months ago
During the 8 months I worked with Sojern, I can say that they are always available to assist us and find effective solutions to improve the performance of the hotel's campaigns.
Portugal
Portugal
Digital Marketing Specialist
X-Large Hotel
9
Great tool to redirect traffic
Revenue from 50-74 room Boutique in Madrid (Spain)
Verified
5 months ago
It brings a lot of traffic to your website, our distribution costs have been lower since working with Sojern (so the boss is happy). Customer assistance is also really good.
Spain
Spain
Revenue
Medium Hotel
9
Modern solutions for modern challenges.Innovative Solutions Addressing the Challenges of Today’s Hospitality Industry
Reservation Manager from 200 to 499 room City Center Hotel in Katowice (Poland)
Verified
6 months ago
Using Sojern helped us to attract more guest and increase demand, visibility. It is very easy to generate reports and to calculate a provisions. Utilizing Sojern has significantly contributed to our ability to attract a greater number of guests, thereby enhancing both demand and visibility for our hotel. The platform's user-friendly interfa...
Poland
Poland
Reservation Manager
X-Large Hotel
8
Sends us customers!
owner from 50-74 room Airport/Conference Hotel in Fish Creek (United States of America)
Verified
6 months ago
We have used Sojern for a while, we are a small independent hotel we appreciate that we don't have to spend a lot of time micro-managing our ads and we see actual customers being referred and staying in the hotel. There is an opportunity to verify and reconcile the reservations and we are pleased that we don't have many cancellations and if...
United States of America
United States of America
owner
Medium Hotel
10
Get more bookings
E-commerce from 100 to 199 room Bed & Breakfast & Inn in Mexico City (Mexico)
Verified
6 months ago
At first we started to have reservations, now we have been 2 months without any reservations, we do not know why, to reconcile the reservations the previous extranet was easier to reconcile.
Mexico
Mexico
E-commerce
Large Hotel
10
A Data-Driven Solution with Strong Support
Revenue Manager from 25-49 room Bed & Breakfast & Inn in Coxsackie (United States of America)
Verified
6 months ago
Sojern’s platform has proven to be a game-changer for our hotel’s digital marketing strategy. The data-driven approach to targeting prospective guests has not only improved our online visibility but also increased our direct bookings significantly. What stands out the most is their team’s proactive support. They don’t just offer a product;...
United States of America
United States of America
Revenue Manager
Medium Hotel
10
Sojern
Front Office Manager from 10 to 24 room Luxury Hotel in Rome (Italy)
Verified
6 months ago
I realized that it helps me to improve reservations - especially in low season and this is really helpful for the business.
Italy
Italy
Front Office Manager
Small Hotel
10
Organized and efficient booking engine
Reservations Department from 50-74 room Boutique in Porto (Portugal)
Verified
6 months ago
Hotel Das Virtudes appreciates fast response times, and proactivity to increase sales and extranet functions. The digital marketing also help us increase our reservations.
Portugal
Portugal
Reservations Department
Medium Hotel
10
Boosting Visibility and Bookings for our Hotels
Marketing Manager from 50-74 room Boutique in Lima (Peru)
Verified
7 months ago
What I like most is their ability to offer highly personalized and data-driven marketing solutions. Their technology allows us to effectively segment audiences, ensuring that our ads reach travelers at the right time. Plus, it makes it easy to track campaign performance, which helps us adjust our strategies in real time.
Peru
Peru
Marketing Manager
Medium Hotel
- 1
- 2
- 3
Expert Q&A and Partner Recommendations
Submit Recommendation
Sojern hasn’t been recommended by any experts or partners yet
Learn more about expert recommendationsNews
Sojern
1 month ago
Sojern Introduces Fully Managed Email Campaigns—Hoteliers Pay for Performance
Sojern
2 months ago
Sojern Unveils its 2025 State of Destination Marketing Report
Sojern
7 months ago
Unlocking Revenue: How Hoteliers Build Profitable Guest Relationships
Sojern
10 months ago
Sojern Now Available on Oracle Cloud Marketplace
Sojern
10 months ago
The Hotel Marketer’s Playbook: A Guide to Navigating the Marketing Funnel
Sojern
11 months ago
Sojern Expands its Guest Experience Solutions to Europe
Sojern
1 year ago
Sojern Reveals First Of Its Kind ‘State of Destination Marketing 2024 Report’
Sojern
1 year ago
Sojern Acquires VenueLytics to Bolster its Platform for the Hospitality Industry
Sojern
1 year ago
Sojern Announces Platform Enhancements to AI-Powered Audiences
Sojern
3 years ago
HSMAI To Honor Sojern With Silver Adrian Award For Outstanding Travel Marketing
Sojern
3 years ago
Sojern and Roiback Partner to Help Hoteliers Increase Direct Bookings and Profitability
Sojern
3 years ago
Managing Customer Expectations for Hotels and Attractions
Sojern
3 years ago
The Complete Guide to Hotel Metasearch
Sojern
3 years ago
Grupo Posadas Selects VenueLytics to Power their AI Digital Concierge Project
Sojern
3 years ago
Creating a Website That Converts: The Hotelier’s Guide to Direct Bookings Guide to Digital Marketing
Sojern
3 years ago
6 Digital Advertising Trends to Accelerate Travels COVID-19 Recovery
Sojern Integrations
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Support
Verified Support
Sojern has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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