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Setup, manage and optimize advertising campaigns across channels to drive direct bookings.
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Sorry, this functionality is only available for verified hoteliers
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
Sojern Ad Platform
4.6 (51 REVIEWS)
HT Score
90 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Sojern Ad Platform
Ranked 2 (out of 29) in Hotel Metasearch Management Software
Increase Demand. Drive Direct Bookings.
95% recommended by 223 hotels
Sojern is popular in United States with 13 hoteliers leaving an average rating of 96%.
Bell - AI powered product analyst
I analyzed all of Sojern’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Sojern is praised for helping hotels manage metasearch campaigns efficiently, with clear dashboards and visibility into campaign progress, ad deployment, and reservations. Reviewers say it supports stronger direct revenue and ROI through easier channel management, but several want deeper metasearch reporting, more transparency into results, and better creative tools to turn traffic into conversions.
What Types of Hotels Sojern is Popular For
Size
5 | X-Small (1-9 room)
50 | Small (10-49 room)
57 | Mid-Sized (50-99 room)
108 | Large (100-499 room)
11 | X-Large (500+ room)
Country
69 | United States
15 | Mexico
14 | Italy
10 | Canada
8 | United Arab Emirates
8 | Portugal
7 | Thailand
7 | Spain
6 | Turkey
6 | Vietnam
5 | Germany
5 | United Kingdom
4 | Costa Rica
4 | India
4 | Greece
3 | Bulgaria
3 | Japan
3 | Malta
3 | Czech Republic
2 | Malaysia
2 | Belize
2 | France
2 | Turks and Caicos Islands
2 | Croatia
2 | Egypt
2 | Maldives
2 | Poland
1 | Cambodia
1 | Netherlands
1 | Ecuador
1 | Panama
1 | Hungary
1 | Kenya
1 | Indonesia
1 | China
1 | Laos
1 | Colombia
1 | Singapore
1 | Romania
1 | Luxembourg
1 | Mauritius
1 | Congo (Kinshasa)
1 | Peru
1 | Virgin Islands, British
1 | Australia
Type
104 | Resorts
91 | Luxury Hotels
89 | Boutique Hotels
85 | Branded Hotels
76 | Bed & Breakfast & Inns
73 | Limited Service & Budget Hotels
70 | Airport/Conference Hotels
65 | City Center Hotels
20 | Extended Stay & Serviced Apartments
15 | Motels
10 | Casinos
10 | Vacation Rentals & Villas
8 | Hostels
3 | RV Parks & Campgrounds
Region
94 | North America
62 | Europe
29 | Asia Pacific
16 | Middle East
8 | South America
5 | Central America
3 | Africa
1 | Oceania
Category
193 | Digital Marketing Agencies
51 | Hotel Metasearch Management Software
19 | Hotel CRM & Email Marketing
19 | Guest Messaging Software
6 | Reputation Management
Didn’t find what you were looking for?
What is Sojern?
Founded in 2007 | Headquarters in San Francisco (United States) | 514 employees
Sojern Ad Platform is a travel marketing and advertising platform that helps hotels and other travel businesses reach the right travelers across multiple channels throughout their journey. It uses traveler insights and automated optimization to create and manage data-driven campaigns that increase visibility, drive direct bookings, and improve marketing efficiency. With easy campaign management, insightful reporting, and smooth integration into existing hotel systems, it supports current operations while helping boost traffic and revenue.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Sojern products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Sojern Reviews Analyzed: 4
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Sojern Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Sojern
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Sojern's Provided Description:
"Sojern is the #1 travel marketing platform, purpose-built to help travel marketers reach the right travelers at the right moment — across all channels, at every stage of their journey. We provide unrivaled traveler insights, multichannel scale, and automated optimization to connect our clients to the right travelers at the right time, increasing profitability and unlocking growth."
FAQs
Sojern Ad Platform Alternatives
Not sure if Sojern is right for your hotel? Here are similar Hotel Metasearch Management Software vendors that could be a good fit for your hotel:
Capabilities
Minimize reliance on OTAs. Enhance direct bookings.
Minimize reliance on OTAs. Enhance direct bookings.
Increase brand awareness and attract travelers at the right moments and ensure your hotel remains top of mind. Sojern guides travelers to book directly with you, empowering you to have full control over the customer relationship.
Offload your media planning to experts
Offload your media planning to experts
Our creative and media planning support takes one more worry off your list. With our expertise in travel audiences, advanced technology platform, and team of travel experts, we efficiently hit your goals and maximize the impact of your marketing spend. Trust us to manage your marketing plans seamlessly and effectively.
Build a direct relationship with your guests
Build a direct relationship with your guests
Foster and cultivate loyalty among your current customers. By carefully analyzing their online behavior and strategically showcasing your property's message, you can ensure that you remain at the forefront of their minds as they browse, increasing the likelihood of them making a booking.
Discover valuable insights and effectively monitor performance
Discover valuable insights and effectively monitor performance
Sojern empowers hotels with continuous marketing efforts. Our platform delivers valuable insights through intuitive dashboards, highlighting campaign performance, contributions to business goals, and areas ripe with growth opportunities.
Unmatched Traveler Insight
Unmatched Traveler Insight
Elevate your travel marketing game with unparalleled insights into travelers. Bid farewell to guesswork and embrace a personalized, data-driven marketing strategy. Uncover unparalleled visibility into the intricacies of travel planning and connect with potential customers like never before. Enrich your first-party data, pinpoint your ideal travelers, and curate the perfect audience for your offerings.
Multichannel Scale
Multichannel Scale
Enhance your customer acquisition strategy with Sojern's comprehensive multi-channel scale. Efficiently engage with travelers and deliver targeted messages at the optimal time, leveraging our cutting-edge digital marketing solutions.
Automate Campaign Optimization
Automate Campaign Optimization
Optimize your marketing budget across the entire funnel with Sojern's Travel Marketing Platform. Seamlessly allocate your budget across digital channels to ensure optimal campaign performance. Drive awareness, consideration, and conversions while continuously maximizing your marketing spend.
Features
Services
4/5 features
Reporting & Analytics
4/5 features
Available Add-ons & Modules
Multichannel Marketing
Digital Marketing Agencies
Targeted campaigns across key-performing direct marketing channels. With access to Sojern’s custom traveler audiences, intelligent marketing tools, and actionable real-time insights, hoteliers drive direct bookings, increase profitability, and optimize digital marketing budgets.
Sojern Travel Marketing Platform
Direct Booking Tools
Sojern offers hotel marketers a powerful and user-friendly travel marketing platform. It empowers them to effortlessly reach, engage, and convert travelers throughout their planning and booking journey across various digital media channels. With unparalleled visibility into travel demand, we enable hoteliers to enhance their online presence and drive direct bookings. Our comprehensive platform encompasses real-time market insights, on-demand campaign and reporting tools, creative services, and a dedicated team of travel experts.
Metasearch
Hotel Metasearch Management Software
Targeted campaigns across the top meta engines. Sojern partners with global names in hospitality as well as independent hoteliers, regional chains, and everything in between. Sojern’s custom traveler audiences, intelligent marketing tools, and actionable real-time insights help hoteliers drive direct bookings, increase profitability, and optimize digital marketing budgets.
Free AI-Powered Report
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Sojern Reviews Summary
Ease of Use
4.7/5
Customer Support
4.7/5
ROI
4.5/5
Implementation
4.8/5
Recommended by
Achievements
This vendor's trending score is rising, Sojern Ad Platform is the #2 most trending product in the Hotel Metasearch Management Software category (out of 29) and the #93 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSojern has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Sojern Pricing
Above Average
This product is priced higher than the average product in the category which is usually an indicator that it is a premium product with enhanced functionality designed for more complex operations and use cases and larger properties.
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Hotelier Rating
Looking for specific info?
10
Easy-to-navigate meta search for Edmonton and St. Albert — could use more banner pictures
GM from 75-99 room Bed & Breakfast & Inn in St. Albert (Canada)
Verified
1 days ago
It is a good meta search for people that are traveling to Edmonton and St. Albert. And it is easy to navigate the portal.
Canada
Canada
GM
Mid-Sized Hotel
9
Direct bookings support with room for clearer reporting
GM from 75-99 room Bed & Breakfast & Inn in Ramara (Canada)
Verified
1 days ago
We have had a positive experience working with Sojern to support our digital marketing efforts and drive direct bookings. Their digital channels provide valuable opportunities to increase our online visibility and reach potential guests. We appreciate their team's support and ongoing efforts to help us improve our digital presence and booki...
Canada
Canada
GM
Mid-Sized Hotel
8
Strong ROI on our spend — better communication would help
Director of Sales from 200 to 499 room Boutique in Boca Raton (United States)
Verified
1 days ago
The return on investment based on our spend. For the $6000 we spend annually, the metrics are great on return.
United States
United States
Director of Sales
Large Hotel
10
Direct channel gains with pay-only-for-production pricing — but currency and tax handling need work
Deputy Director from 75-99 room Branded Hotel in Luxembourg City (Luxembourg)
Verified
1 days ago
It helps improve our direct channels and reduce the cost of the commissions. The most important for me, is that we pay only if there is production, so no fixed commission.
Luxembourg
Luxembourg
Deputy Director
Mid-Sized Hotel
9
Good service and good price — more promotion is needed in Portugal
Director from 75-99 room City Center Hotel in Chaves (Portugal)
Verified
1 days ago
Nothing to comment regarding Sojern's great service. Good, growing, easy to use, it is practical, good service and good the price.
Portugal
Portugal
Director
Mid-Sized Hotel
8
Additional direct bookings — but attribution and ROI need work
General Manager from 200 to 499 room Branded Hotel in Sintra (Portugal)
Verified
1 days ago
Sojern provides an additional opportunity to generate direct bookings and increase our hotel's online visibility. In a competitive market, every additional reservation contributes to our overall performance and helps us achieve our revenue objectives. We appreciate having Sojern as part of our digital distribution strategy, complementing ou...
Portugal
Portugal
General Manager
Large Hotel
10
Easy setup and accurate ROI, with room for more production
Cluster Director of Sales from 200 to 499 room Limited Service & Budget Hotel in Glasgow (United Kingdom)
Verified
1 days ago
I like how easy the full process has been. From the initial conversation, to the setup and how we only pay commission on actual converted bookings. Giving us an accurate ROI.
United Kingdom
United Kingdom
Cluster Director of Sales
Large Hotel
10
Stronger metasearch visibility and direct demand — reporting could be clearer
Director Of E-commerce from 200 to 499 room Luxury Hotel in Sharm El Sheikh (Egypt)
Verified
1 days ago
Optimization and targeted boosting campaigns.
The platform has helped us strengthen our hotels’ visibility across metasearch channels and provides useful flexibility to increase exposure during periods where we want to drive more direct demand.
One area where I see further opportunity is making the reporting and performance breakdowns eve...
Egypt
Egypt
Director Of E-commerce
Large Hotel
10
User-friendly platform that makes campaign management easy
DOSM from 200 to 499 room Boutique in Praha 1 (Czech Republic)
Verified
1 days ago
What I like most about using Sojern is how user-friendly and intuitive the platform is. It makes it easy to access relevant insights, manage campaigns, and work efficiently.
Czech Republic
Czech Republic
DOSM
Large Hotel
7
Online marketing and SEO that drives business — but slow to show results
Director of Marketing from 200 to 499 room Resort in Balaclava (Mauritius)
Verified
1 days ago
The system is doing our online marketing , SEO as we do not have internal expertise, driving business for us
Mauritius
Mauritius
Director of Marketing
Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Sojern excels at helping hotels drive direct bookings through data-driven digital marketing. It uses real-time traveler intent data, metasearch advertising, retargeting, and multichannel campaigns to reach guests at the right moment in their planning journey. Their automated campaign management and strong reporting make it easy for hotels to run effective digital marketing without needing in-house expertise.
Showing all answers to: "What does this product or service do well?"
Sojern excels at helping hotels drive direct bookings through data-driven digital marketing. It uses real-time traveler intent data, metasearch advertising, retargeting, and multichannel campaigns to reach guests at the right moment in their planning journey. Their automated campaign management and strong reporting make it easy for hotels to run effective digital marketing without needing in-house expertise.
Question:
What differentiates this product or service from the competition?
Answer:
Sojern’s biggest advantage is its access to massive volumes of real-time travel intent data allowing hotels to target high-value travelers more efficiently. They also offer a unified platform covering search, social, metasearch, programmatic, and CRM, helping hotels consolidate marketing efforts under one roof.
Showing all answers to: "What differentiates this product or service from the competition?"
Sojern’s biggest advantage is its access to massive volumes of real-time travel intent data allowing hotels to target high-value travelers more efficiently. They also offer a unified platform covering search, social, metasearch, programmatic, and CRM, helping hotels consolidate marketing efforts under one roof.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Sojern’s algorithms perform best when they can blend your PMS and CRM data with their traveler intent signals. Hotels that fully lean into this collaboration typically see stronger targeting, more efficient ad spend, and a clear uplift in direct bookings and campaign ROI.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Sojern’s algorithms perform best when they can blend your PMS and CRM data with their traveler intent signals. Hotels that fully lean into this collaboration typically see stronger targeting, more efficient ad spend, and a clear uplift in direct bookings and campaign ROI.
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Sojern Integrations
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Support
Verified Support
Sojern has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
Response Time
Less than a day
Recommended
95%
Optimized for quick response
This vendor has enabled Instant Connect to deliver fast follow-up to your request and same day price quotes.
Learn more
Verified
0 seconds ago
Products Reviewed
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What do you dislike or think could be improved?
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Ease of Use
0.0/5
Customer Support
0.0/5
ROI
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Implementation
0.0/5
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