AJL Atelier vs. SHR Group vs. semrush: Which is a Better Fit?

AJL Atelier

Surveys & Feedback

SMS text messaging

SMS Messaging | the ability to communicate with guests via SMS to invite them for review. The benefit is that often hotelier do not have the guest email due to privacy or portals not showcasing this information, so they need an alternative way to communicate. Additionally, the world is more and more mobile, that means Hotel Tech should be too. Task Manager | the ability to create tasks based on reviews/data/insights/etc. so other users can follow-up and requests do not get lost. Targets | a.k.a. KPIs. users can set goals for their team to reach and evaluate success or failure. This is valuable for evaluation purposes.
Sentiment Analysis
Guest satisfaction surveys
Responsive surveys
Review encouragement

Entice survey respondents to publish reviews to sites like TripAdvisor and Google.
Email reminders

Boost completion rates with optional automated survey reminders.
Customizable questions
Conditional logic

Use conditional logic to display or hide survey questions based on the guest's response.
Segmented surveys

Send customized Segmented Surveys to specific audiences based on PMS or contact list criteria.
In-stay surveys

Send In-Stay Surveys while guests are still on property to identify any needs for service recovery.

Review Generation

Tripadvisor Review Partner
SMS text messaging

SMS Messaging | the ability to communicate with guests via SMS to invite them for review. The benefit is that often hotelier do not have the guest email due to privacy or portals not showcasing this information, so they need an alternative way to communicate. Additionally, the world is more and more mobile, that means Hotel Tech should be too. Task Manager | the ability to create tasks based on reviews/data/insights/etc. so other users can follow-up and requests do not get lost. Targets | a.k.a. KPIs. users can set goals for their team to reach and evaluate success or failure. This is valuable for evaluation purposes.
Workflow Management
Respond to reviews

Quickly and easily respond to reviews from within the platform.
Review encouragement

Entice survey respondents to publish reviews to sites like TripAdvisor and Google.

Follow-up & Resolution

AI Generated Reply Automation

Followup faster and more personalized to each user in less time with AI replies.
Workflow Management
Respond to reviews

Quickly and easily respond to reviews from within the platform.
Alerts & Notifications
Ticketing system

Use the ticketing system to communicate service shortcomings to the relevant person or department.
In-stay surveys

Send In-Stay Surveys while guests are still on property to identify any needs for service recovery.
Case Management

Streamline operations & drive service excellence. Ensure the timely resolution of issues that negatively impact guests’ stays and create remarkable experiences to exceed their expectations and drive positive reviews.

Reporting, Analytics & Insights

Sentiment Analysis
Revenue Reporting
Competitive Intelligence
Corporate Reporting
Reporting Dashboard
Competitive Benchmarking

Benchmark your hotel's performance against your competitors’ online review rankings.
Department level reporting

Monitor how each department is performing, spot trends, and set alerts to stay ahead of any issues.

Channels

Social Media
Tripadvisor
Booking.com
Google

Admin & Settings

Multi-property Management
Mobile Accessibility

SHR Meta Search

Services

E-commerce consulting
Metasearch Survelliance

Analytics on all prices shown for a specific hotels in all channels shown by a Metasearch in the next days, including position of appearances / Hotels understand how are they positioned against the different channels in the next days and who is investing at e-commerce on their hotel.
Metasearch connectivity
Meta search marketing

Reporting & Analytics

Marketing dashboard

Monitor results and manage campaigns

semrush

Services

E-commerce consulting
Metasearch Survelliance

Analytics on all prices shown for a specific hotels in all channels shown by a Metasearch in the next days, including position of appearances / Hotels understand how are they positioned against the different channels in the next days and who is investing at e-commerce on their hotel.
Metasearch connectivity
Meta search marketing

Reporting & Analytics

Marketing dashboard

Monitor results and manage campaigns

What Customers Are Saying

Most Recent Review

AJL Atelier doesn’t have any clients that have vouched for the product

Amazing system.

Revenue and Reservations Manager from Stellenbosch (South Africa)

semrush doesn’t have any clients that have vouched for the product

Most Positive Review

Avvio continue to lead the way

Business Development Manager

Most Critical

Excellent Products and Support

Revenue Manager

References