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Booking Engine Vendor Shortlist
We’ve surveyed 2931 hoteliers across more than 108 countries to understand which are the best Booking Engine vendors, along with everything you need to know in order to buy the right Booking Engine for your hotel (including our 2022 Booking Engine Guide). We also aggregate key decision criteria data including integration availability, partner ecosystem, expert recommendations and more (learn more about HTR’s ranking methodology).
Each property has different characteristics, needs, preferences and budgets. Use the filters below to instantly analyze thousands of reviews to find the perfect fit for your hotel.

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  • Featured: Vendors can subscribe to become Premium Members on HTR. This option sorts the directory first by Premium Members and then by HT Score.
  • Ht Score: The Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, customer support, user reviews, expert recommendations, integrations availability and geographic reach to help buyers better understand their products.
  • Popularity: Sorts listings by number of user reviews and reported installs, most to least.
SiteMinder
4.4 (516 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2022 WINNER
Hoteliers voted SiteMinder as the #1 Booking Engine provider in the 2022 HotelTechAwards
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Increase your direct bookings to grow your revenue and take control of your guest experiences with SiteMinder’s high-converting booking engine.
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Bookassist
4.7 (431 reviews)
Ht score logo 99 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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second finalist logo 2022 FINALIST
Hoteliers voted Bookassist as the #2 Booking Engine provider in the 2022 HotelTechAwards
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Direct booking technology, web design, digital marketing, meta search, distribution strategy
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Avvio
4.7 (338 reviews)
Ht score logo 97 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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third logo finalist 2022 FINALIST
Hoteliers voted Avvio as the #3 Booking Engine provider in the 2022 HotelTechAwards
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We believe that through technology every hotel can have its direct website as its biggest single channel for attracting bookings.
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Profitroom
4.7 (263 reviews)
Ht score logo 95 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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The premium booking platform for leisure hotels and resorts
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Net Affinity
4.7 (251 reviews)
Ht score logo 94 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Get the bookings you need! A booking platform built to convert and empower.
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innRoad
4.4 (151 reviews)
Ht score logo 89 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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innRoad's Booking Engine Turns Lookers Into Bookers. Clients See 20% More Direct Bookings!
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ResNexus
4.8 (120 reviews)
Ht score logo 89 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Enjoy more commission-free bookings and protect your revenue with Worry-Free Bookings™.
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Cendyn
4.4 (121 reviews)
Ht score logo 80 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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The powerful Pegasus Booking Engine is intuitive, elegant, and packed with features to help you convert lookers into direct bookers
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Vertical Booking
4.6 (39 reviews)
Ht score logo 77 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Customizable booking engine for brands and independents ft. upselling tools, reservations interface and dynamic packaging.
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InnQuest
4.3 (37 reviews)
Ht score logo 76 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Booking engine built to get your guests booking directly with you.
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PRODUCT BUNDLES
These Product Suites Also Contain Booking Engine
Other solutions that offer an integrated booking engine add-on module with their core product offering
Cloudbeds
4.5 (827 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2022 WINNER
Hoteliers voted Cloudbeds as the #1 Hotel Management Software provider in the 2022 HotelTechAwards
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or read reviews

Cloudbeds’s Booking Engine product suite also includes:

RoomRaccoon
4.9 (465 reviews)
Ht score logo 99 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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second finalist logo 2022 FINALIST
Hoteliers voted RoomRaccoon as the #2 Hotel Management Software provider in the 2022 HotelTechAwards
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or read reviews

RoomRaccoon’s Booking Engine product suite also includes:

Mews
4.5 (358 reviews)
Ht score logo 99 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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second finalist logo 2022 FINALIST
Hoteliers voted Mews as the #2 Property Management Systems provider in the 2022 HotelTechAwards
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or read reviews

Mews’s Booking Engine product suite also includes:

OVERVIEW
What is Booking Engine
Are you looking for a booking engine to improve conversion rates on your website and drive more direct bookings? Whether you're a small bed & breakfast or a large resort, selecting the right booking engine for your hotel is absolutely critical to your ecommerce strategy and ensuring a fast loading, highly intuitive, visual and mobile optimized booking experience so visitors on your website don't leave to book somewhere else.
Finding the right Booking Engine solution for your hotel depends on several variables ranging from user experience and pricing to functionality and support. This guide is designed to help you identify the best Booking Engine vendors, questions to ask on demos, read unbiased reviews from similar hoteliers and so much more. (including our 2022 Booking Engine Guide)
BENEFITS
How can a booking engine improve profitability and efficiency?
  • Increase Direct Revenue: Using a Booking Engine can result in an uplift in direct bookings through your own website. This brings many benefits, the most significant being a decrease in the cost of acquisition per booking. 
  • Efficient Management & Distribution: Using an integrated booking engine ( which integrates with PMS & Channel Manager) can reduce the time management required to update multiple platforms, eliminates the need to manually input bookings into your PMS system and allows you to control your inventory distribution. 
  • Smarter insights: Access to Booking Data, allowing you to better understand your guests, what and how they like to book along with data to better improve your product offering in line with the customer’s needs.
FEATURES
What are the most important features of a booking engine?
  • Channel Manager Integration: To ensure that your room inventory across all of your online channels is automatically updated and to prevent issues like overbooking, it’s vital that your booking engine integrates with your channel manager.  When a room is booked via an online travel agent you'll want to ensure that it isn't still available on your direct channel. What is a channel manager?
  • Mobile Booking & Social Media Compatibility: It is absolutely essential that your booking engine works seamlessly on mobile and is compatible with the social media websites that your hotel is listed on. 
  • Data Collection: Your booking engine should provide you with transparent, in-depth insights that will allow you to find demand and booking patterns. Google Analytics isn't robust enough and your booking engine should collect actionable data that passes through to your CRS.
  • Flexible to Your Hotels Needs: Does the booking engine display the languages and currency that your guests are familiar with? Does it provide online voucher redemption or does it offer wedding and corporate booking modules? These are some questions to determine if the booking engine is flexible to your hotel’s needs.  While you shouldn't demand a fully customizable booking engine, you should be able to make it fit the look and feel of your hotel website for consistency.
  • Set up, Service & Support: Perhaps the most important point of all is service i.e. how you are looked after by your provider. What is their set up, ongoing support and training like? Do they make you feel special? Is your business important to them?
  • Commission-free bookings: It's okay to pay a fee for bookings that come through third party distribution channels like Expedia and TripAdvisor but you shouldn't have to pay for ones that come directly through your own hotel reservation system, it should be zero commission.  For independent hotels your booking engine should drive your most profitable bookings.
  • Promotions and real time optimization: The best booking engines today leverage machine learning to deliver targeted promotions based on web visitor behavior that ultimately streamline the reservation process.  They leverage promo codes to target based on geography and web traffic origination source, etc.  Many booking engines in the hospitality industry today even allow special offers like e-commerce platforms where hoteliers can offer upsells and add-ons to a booking.  These next gen all-in-one IBEs deliver incredible user experience and make it extremely easy for guests to see exactly what the benefits are of various room rates. This is where you can excel in your direct sales channel when competing with OTAs .
  • True partnership: a great hotel booking system provider is more than a "vendor", they'll be the coach that bridges the gap between hotel managers, hotel operations teams and the world of data, analytics and UX design to help you succeed.  These best of breed partners act as an extension of the team for accommodation providers they work with.
PRICING
What is the typical pricing for a hotel booking engine?

Most booking engines and hotel reservation software today are commission-free and run on a subscription (SaaS) model.  After all, you shouldn't have to pay a commission on bookings through your direct channel; however, some smaller properties like guesthouses and vacation rentals opt for this model to offset expenses slow months.

IMPLEMENTATION
How long does it usually take for a hotel to implement new a booking engine?

Implementation timelines depend on the provider you decide to work with. A Cloud based online booking system can be set up very quickly, so the implementation time is often determined by how much resources the hotel can allocate to the project. Other tasks that often need to be completed during the set up phase: 

  • Domain setup - your IT company will need to assist with this 
  • Search Box needs to be added to your website - Depending on who hosts your website, either your new provider or hosting company can do this for you. 
  • Training - Often this is completed via online mediums and resources centers Connectivity of existing channel manager / payment systems
  • Population of hotel profile and inventory
FAQs
Hoteliers Also Ask
Hotel management takes constant iteration and improvement to succeed due to the hyper competitive nature of the business. The best booking software and hotel technology providers are also iterating which over time leads to better performance. Load speed is one of the most critical factors when considering a booking engine as it has an extremely high correlation to conversion rates. Additionally, mobile is increasingly important each year and it’s where guest in many markets prefer to book. If your mobile experience is poor, expect them to book on an OTA. Also expect your PPC (e.g. Google AdWords) campaigns to be less effective. Optimization features allow for personalized offers and tactics similar to what you see on OTAs. Things like dynamic pricing, geo-targeting, integrated rate match and rooms remaining widgets materially increase conversion.
Compare the average to your current hotel booking system provider and calculate the change in booking volume holding all else equal. This can help in projecting ROI. If your booking engine doesn’t have seamless connectivity with your PMS, CRS and Channel Manager it is likely to have material limitations. That’s not a deal breaker but make sure you know exactly what you’re getting into.
Direct Booking - OTA ratio Before signing on with a new IBE provider make sure you have data on your ratio of direct bookings - OTA bookings. Track success by trying to hold as many other variables constant and watching the change. Booking engine conversion rate: Ultimately the best measure of success is knowing how many people came to the booking engine and of those, how many ended up booking rooms. When switching providers, this is a true test of success. Time to completion: Go into your local coffee shop and offer to buy people coffee for completing a quick task. Request that they go on your hotel website and tell them to book a specific room type on a specific date. Time them from start to stop then ask them how easy it was to book. Repeat this for 20-30 people for maximum results and take diligent notes. This is similar to how you want to improve the guest experience on property by shortening the time required to check-in. Online reservations through your booking system are no different, a great guest experience means a great booking experience and that your guests can make a hotel reservation without hassle. Your reservation system is the first touch point in the guest journey so it's critical that the relationship starts off on the right foot.
Making a hotel booking engine can require significant engineering work; a connection between your property management system must be created to feed rates and availability to the booking engine, and the booking engine must be able to feed reservation details back into your PMS. Although you’ll need ample resources to build a proprietary booking engine, you’ll be able to fully tailor it to your needs.
A hotel booking engine is essentially the shopping cart equivalent for a hotel website and it’s sole purpose is to drive and facilitate online bookings via a hotel's website (i.e. direct bookings). A good online booking engine is optimized for conversion by providing a seamless booking process where your guests can view rates and room types and complete a booking as simply as possible. An effective booking engine should map data directly into your property management system through a channel manager in real time. It should take credit card payments in PCI and PSD2 compliant ways by integrating with a payment gateway.
A hotel booking system, or booking engine, is the software that allows guests to make reservations on the hotel’s own website (direct reservations). A great hotel booking system should make the reservation process quick and easy with a beautiful user interface, accurate rates and availability, and integrated payment processing.
According to HotelTechReport’s rankings, which are based on real user reviews and software specs, the best hotel booking engine is Cloudbeds, which was voted #1 at the 2021 HotelTechAwards. Other top booking engines include Bookassist, SiteMinder, NetAffinity, and Avvio. Sabre Synxis and TravelClick's iHotelier are also popular hotel booking systems.
A booking engine allows travelers to reserve hotel rooms on your hotel’s website. A channel manager feeds your hotel’s rates and inventory to third-party distribution channels, like Booking.com and Expedia, then synchronizes reservations from those channels into your hotel’s property management system.
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Mission
Help hoteliers maximize the use of technologies they already use, discover new ones they’ve never heard of and more effectively navigate the complex software buying journey.
Vision
To make the hotel industry the most technologically advanced industry on the planet.

We sell different types of products and services to technology companies to help them educate buyers, build their brand and grow their install base. These services are usually sold through bundled membership packages but are also sold a la carte and include: sponsored content, advertising, lead generation and marketing campaigns. While members do receieve many benefits to help improve their presence ranging from enhanced premium profiles to review collection services—membership status and sponsorship do not influence the HT Score ranking methodology in any way.

To learn more about our marketing services, visit our partner site

We rank products based on our proprietary ranking algorithm, the HT Score. The HT Score is an aggregated score out of 100 that is relative within each category that is intended to encapsulate key variables in the buying process including: customer ratings & reviews, partner ecosystem, integration availability, customer support, geographic reach and more.

Similar to REVPAR for hotels, the HT Score is intended to be a normalizing metric to be able to better compare different vendors. Instead of rate and occupancy, the two prinmary drivers are a blend of review quantity and average ratings. Also similar to REVPAR, the HT Score is a metric to aid in decision making but is not intended to be used as a sole factor when selecting vendors.

To learn more about the HT Score ranking methodology, visit our HT Score documentation and changelog

Maintaining independence and editorial freedom is essential to our mission of empowering hoteliers.

Core Hotel Tech Report content is never influenced by vendors and sponsored content is always clearly designated as such. Our team will only write sponsored content about products that we have either (1) demoed (2) gathered extensive user research on or (3) used ourselves.

To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research.

HTR crowd sources tens of thousands of verified reviews every year and aggregates hundreds of thousands of other data points ranging from expert recommendations to product integrations data which are instantly analyzed and made available to millions of hoteliers around the globe to discover, vet and research digital products for free on the platform to make technology decisions faster, easier and less risky-thus speeding up the pace of global innovation and adoption of technology.

Choosing the right software for your hotel depends on dozens of variables many of which can be quantified based on the characteristics of your property but many of which also come down to personal preference. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? HTR is designed to offer dynamic filters to quickly be able to personalize the data set to your characteristics. We also break down hotels into key segments/personas based on common property characteristics that typically service as indicators that drive similar product decisions which are intended to help you save time and quickly identify the best match for your hotel or portfolio.

While HTR’s data set is constantly growing making its recommendations more representative and accurate over time, our programatic recommendations based on the HT Score, data and segment popularity are intended to serve as a tool for you to leverage in the buying journey but do not replace thorough due dilligence and research. No two hotels are alike and most purchasing decisions also include personal preferences which is why we highly recommend that buyers consider a minimum of 3-5 vendors during the research processthat you get live demos and price quotes from to be able to make an informed decision.