Amadeus – Digital Media vs. Big Footprint Digital Marketing:
Which Is Right for You?

The Decision

Choosing a digital marketing platform for your hotel involves evaluating how well each solution enhances your online presence and drives direct bookings. Amadeus – Digital Media offers a comprehensive, data-driven approach with a proven track record, whereas Big Footprint Digital Marketing provides a more niche, AI-powered reputation management system. Your decision ultimately hinges on whether you need an all-in-one marketing ecosystem or a specialized reputation tool.

Amadeus has been rated highly by hotels, with 26 recent reviews and an overall score of 81.66 out of 100, indicating broad industry trust. Big Footprint, however, has no public reviews or ratings, making Amadeus the more reliable choice based on recent, verifiable customer feedback.

Is Amadeus or Big Footprint Digital Marketing Better for Hotels?

Amadeus and Big Footprint target different core hotel marketing needs. Amadeus’s platform is an integrated digital marketing suite, combining SEO, PPC, analytics, content strategy, and social media advertising, designed to amplify your hotel’s visibility and bookings. In contrast, Big Footprint specializes in AI-driven review management and tailored content suggestions, focusing on reputation and online engagement.

While Amadeus provides 17 distinct features that cover the full spectrum of digital marketing strategies, Big Footprint offers no unique features but emphasizes AI-powered review and reputation enhancement. Amadeus’s broad capabilities make it suitable for hotels seeking a complete marketing solution, whereas Big Footprint seems designed for hotels prioritizing reputation management. Which approach aligns better with your hotel’s current priorities?

Amadeus vs Big Footprint Digital Marketing: Which Should Your Hotel Choose?

If your hotel needs to increase visibility, attract high-value travelers, and drive direct bookings, go with Amadeus. Its extensive feature set, proven integrations with over 104 partners, and regional presence in six continents make it suitable for mid-sized to large hotels aiming for aggressive growth.

If your hotel’s focus is on managing customer reviews, responding efficiently to feedback, and improving reputation scores, Big Footprint is worth considering. However, with no reviews or customer references available, it’s a less proven choice, especially for hotels that want measurable digital marketing results. Given the data, Amadeus remains the more comprehensive option for most hotels.

Is Amadeus or Big Footprint Digital Marketing Easier to Use?

Amadeus scores 4.44 out of 5 for ease of use, based on user reviews praising its intuitive interface and smooth onboarding process, supported by a 4.35 rating for onboarding experience. Users highlight that team support is proactive, and the platform is straightforward to operate, reducing the learning curve for staff.

In contrast, Big Footprint has no publicly available ratings or reviews, making it impossible to evaluate its usability or onboarding experience accurately. Without user feedback, the clear edge goes to Amadeus, which demonstrates a focus on user-friendly design and customer support.

Edge: Amadeus

Which Has Better Features: Amadeus or Big Footprint Digital Marketing?

Amadeus offers 17 features exclusively tailored for digital marketing, including SEO, PPC, data analysis, social media advertising, reputation management, marketing automation, and web development. These features enable your team to run targeted campaigns, analyze performance, and optimize booking funnels effectively.

Big Footprint lacks detailed feature documentation or reviews but emphasizes AI-powered review management and content recommendations. However, without a broader suite of marketing tools, it falls short of Amadeus’s comprehensive capabilities.

Edge: Amadeus

Which Has Better Customer Support: Amadeus or Big Footprint Digital Marketing?

Amadeus’s support receives an average rating of 4.33 out of 5, with users praising the team’s responsiveness and dedicated account management. Review quotes mention proactive support, especially from regional teams, which helps streamline campaign management and troubleshooting.

With no available reviews or ratings, Big Footprint’s customer support quality remains unverified. Hotels that prioritize reliable, responsive support will find Amadeus’s proven track record and high support scores more reassuring.

Edge: Amadeus

Which Has More Integrations: Amadeus or Big Footprint Digital Marketing?

Amadeus boasts 104 verified partner integrations, including major players like Priority Software, Orange Hotel Marketing, and RevControl. These integrations facilitate a seamless flow of data and automation across your existing hotel systems, enhancing marketing efficiency.

Big Footprint has no verified integrations documented, limiting its integration capabilities. For hotels that rely on a connected ecosystem of hotel tech solutions, Amadeus’s expansive partner network provides a significant advantage.

Edge: Amadeus

Which Do Hoteliers Rate Higher: Amadeus or Big Footprint?

Amadeus’s ratings reflect strong hotel trust, with an overall score of 81.66 and a 4.41/5 star rating from 26 reviews, mostly recent. Hotels across various segments, including resorts and city center hotels, rate it highly, emphasizing its ease of use, support, and measurable results.

Big Footprint has no publicly available ratings or reviews, so we cannot compare hotel satisfaction. Based on quantifiable data and recent feedback, Amadeus’s reputation among hoteliers is clearly superior.

Edge: Amadeus

How Much Do Amadeus and Big Footprint Cost?

Pricing details for Amadeus are not publicly available, as it likely customizes costs based on hotel size and scope. However, it does not offer a freemium or trial, indicating a tailored, potentially higher investment.

Big Footprint also does not specify prices or pricing models, making direct comparison impossible. Given the lack of transparent pricing, budget considerations should be discussed directly with each vendor before decision-making.

What Type of Hotel Should Use Amadeus?

• Hotels seeking a complete digital marketing platform that integrates SEO, paid ads, analytics, and content marketing.
• Hotels aiming to increase direct bookings and reduce reliance on OTAs.
• Hotels with medium to large properties that benefit from extensive integrations and regional support.
• Teams looking for detailed reporting and data-driven insights to optimize campaigns.
• Not ideal if your hotel operates on a very tight budget or prefers a simple, single-feature solution.

Not ideal if: You need only reputation management or have minimal digital marketing needs.

What Type of Hotel Should Use Big Footprint?

• Hotels that want AI-powered review management to enhance online reputation.
• Small to medium properties with limited digital marketing resources.
• Teams prioritizing quick response to customer feedback and reputation monitoring.
• Hotels looking for recommendations to improve engagement and conversion based on AI insights.
• Not ideal if you require a full-suite marketing platform or have complex integration needs.

Not ideal if: You need a broad digital marketing toolbox or proven hotel-specific integrations.

The Bottom Line for Hotels

Amadeus provides a broad, proven digital marketing solution with extensive features, integrations, and a strong industry reputation. Its recent reviews and high scores confirm its reliability and effectiveness for hotels looking to grow direct bookings through multi-channel campaigns.

Big Footprint, while promising in AI-driven review management, lacks the scale, reviews, and proven track record necessary to confidently recommend it for larger or more complex hotel marketing efforts. Its offering may suit niche needs but falls short as a comprehensive marketing platform.

If your hotel needs a well-supported, feature-rich platform that’s trusted by many hotels worldwide, Amadeus emerges as the clear choice. It’s especially ideal if your team requires proven tools, reliable support, and extensive integration options.