Amadeus – Digital Media

4.4 (27 REVIEWS)

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HT Score  
81 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
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Amadeus – Digital Media

Ranked 6 (out of 125) in Digital Marketing Agencies

Grow direct bookings and drive more profitable demand by reducing reliance on OTAs

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Bell avatar Bell - AI powered product analyst

I analyzed all of Amadeus’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Amadeus is highly regarded in the hotel industry for its exceptional service quality, especially in digital marketing campaigns like Agency360. The platform is praised for its ability to increase online visibility, drive direct bookings, and improve guest engagement. By leveraging data-driven insights and a dedicated team, Amadeus helps hotels enhance their operational efficiency and boost revenue, making it an attractive solution for hoteliers looking to optimize their digital marketing efforts.

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Marriott, IHG Hotels, Pan Pacific Hotels & 179 others

Read their reviews

What Types of Hotels Amadeus is Popular For

Size

8 | X-Small (1-9 room)

18 | Small (10-49 room)

27 | Mid-Sized (50-99 room)

134 | Large (100-499 room)

27 | X-Large (500+ room)

Country

111 | United States

11 | Mexico

7 | India

7 | Australia

6 | Kenya

6 | United Kingdom

5 | United Arab Emirates

4 | Spain

4 | Canada

4 | Netherlands

4 | Thailand

4 | Switzerland

4 | Philippines

3 | Portugal

3 | Pakistan

2 | Belgium

2 | Saudi Arabia

2 | Poland

2 | China

2 | Guatemala

2 | Nigeria

1 | Japan

1 | Indonesia

1 | Tunisia

1 | Ireland

1 | Morocco

1 | Venezuela

1 | Ethiopia

1 | Cape Verde

1 | Italy

1 | Belize

1 | Malaysia

1 | Mozambique

1 | Cambodia

1 | Greece

1 | Germany

1 | Romania

1 | Qatar

1 | Honduras

1 | Turkey

1 | Malta

1 | Argentina

Type

114 | Luxury Hotels

100 | Branded Hotels

86 | Airport/Conference Hotels

85 | City Center Hotels

82 | Boutique Hotels

75 | Bed & Breakfast & Inns

60 | Resorts

44 | Limited Service & Budget Hotels

27 | Extended Stay & Serviced Apartments

20 | Hostels

15 | Vacation Rentals & Villas

9 | Motels

8 | Casinos

3 | RV Parks & Campgrounds

Region

126 | North America

31 | Europe

21 | Asia Pacific

13 | Africa

12 | Middle East

7 | Oceania

5 | South America

1 | Central America

Category

95 | Booking Engine

57 | Rate Shopping

53 | Hotel Reservations Software

47 | Business Intelligence

38 | Event Management Software

31 | Staff Collaboration Tools

27 | Digital Marketing Agencies

16 | RFPs & Proposal Management Software

13 | Hotel CRM & Email Marketing

4 | Property Management Systems

3 | Housekeeping Software

3 | Website Design

2 | Hotel Metasearch Management Software

Amadeus Rankings

Hotel Tech Report rankings are based on rigorous analysis of data and reviews. Read more about how we calculate our rankings

Best Digital Marketing Agencies for hotels in Asia Pacific
#2 of 2
Best Digital Marketing Agencies for Large Hotels
#5 of 8
Best Digital Marketing Agencies for Airport/Conference Hotels
#7 of 12

Amadeus Digital Marketing Agencies Rankings

By size
Best Digital Marketing Agencies for Mid-sized Hotels 90% recommended by 12 Mid-sized hotels
#11 of 16
Medium hotels say that Amadeus's Digital Marketing Agency ranks highly due to its comprehensive data insights, consistent support, and effective collaboration, as demonstrated in verified HotelTechReport reviews. These strengths are vital for Medium hotels aiming for enhanced decision-making and successful strategic outcomes.
Best Digital Marketing Agencies for Large Hotels 86% recommended by 11 Large hotels
#5 of 8
Large hotels say that Amadeus's Digital Marketing Agency ranks highly due to its effective GDS advertising, comprehensive analytics reporting for strategic decision-making, and robust global guest reach capabilities. These strengths were highlighted in verified HotelTechReport reviews as valuable for Large properties.
By type
Best Digital Marketing Agencies for Luxury Hotels 88% recommended by 12 Luxury Hotels hotels
#10 of 18
Luxury hotels say that Amadeus's Digital Marketing Agencies excel due to their collaborative approach, effective GDS advertising, and comprehensive digital marketing strategies, according to verified HotelTechReport reviews. These strengths are crucial for enhancing luxury hotel performance and guest engagement.
Best Digital Marketing Agencies for Limited Service & Budget Hotels 78% recommended by 6 Limited Service & Budget Hotels hotels
#9 of 10
Limited-Service-Budget hotels say that Amadeus's Digital Marketing Agencies rank highly due to effective marketing strategies, user-friendly systems, and strong online business intelligence tools, as noted in verified HotelTechReport reviews. These aspects support hotels in improving conversion rates and revenue.
Best Digital Marketing Agencies for Airport/Conference Hotels 85% recommended by 13 Airport/Conference Hotels hotels
#7 of 12
Conference hotels say that Amadeus's Digital Marketing Agency ranks highly in verified HotelTechReport reviews for its collaborative approach in campaign building, strong integration with third-party systems, and comprehensive tools for guest satisfaction and revenue growth, crucial for Conference settings.
Best Digital Marketing Agencies for Bed & Breakfast & Inns 94% recommended by 7 Bed & Breakfast & Inns hotels
#10 of 14
Bed-N-Breakfast hotels say that Amadeus's Digital Marketing Agencies rank highly according to verified HotelTechReport reviews. Their strengths include a collaborative approach delivering results, data-driven insights for decision-making, and effective campaign targeting, essential for Bed-N-Breakfast success.
Best Digital Marketing Agencies for Boutique Hotels 87% recommended by 12 Boutique Hotels hotels
#11 of 19
Boutique hotels say that Amadeus's Digital Marketing Agency is favored in verified HotelTechReport reviews for its streamlined booking engine, effective marketing and SEO services, and insightful data analytics that aid in strategic decision-making, enhancing efficiency and guest acquisition.
Best Digital Marketing Agencies for Branded Hotels 83% recommended by 9 Branded Hotels hotels
#8 of 13
Branded hotels say that Amadeus's Digital Marketing Agency is valued for its professionalism and reliable service, consistently contributing to conversion and revenue growth. Verified HotelTechReport reviews highlight strong integration capabilities and efficient support, essential strengths for Branded properties.
Best Digital Marketing Agencies for City Center Hotels 91% recommended by 8 City Center Hotels hotels
#9 of 12
City-Center-Hotel hotels say that Amadeus's Digital Marketing Agencies are highly rated due to their intuitive booking engine and streamlined workflow tools, which enhance operational efficiency. Verified HotelTechReport reviews highlight valuable insights into demand and effective marketing strategies as key strengths.
Best Digital Marketing Agencies for Other 88% recommended by 5 Other hotels
#9 of 9
Other hotels say that Amadeus's Digital Marketing Agency is valued in verified HotelTechReport reviews for its comprehensive suite of integrated digital marketing solutions, responsive account management, and user-friendly web templates, which are important to hotels in Other.
Best Digital Marketing Agencies for Resorts 88% recommended by 12 Resorts hotels
#9 of 13
Resort hotels say that Amadeus's Digital Marketing Agency excels in enhancing direct bookings and strategic decision-making through comprehensive data analytics tools, as noted in verified HotelTechReport reviews. Its user-friendly interface and effective online marketing strategies are valuable for resorts.
By region
Best Digital Marketing Agencies for hotels in Europe 94% recommended by 7 hotels in Europe
#13 of 16
Europe hotels say that Amadeus's Digital Marketing Agencies is highly rated due to integrated marketing solutions, effective distribution tools, and insightful analytics, as per verified HotelTechReport reviews. These strengths help enhance operational efficiency and strategic decision-making across European hotel operations.
Best Digital Marketing Agencies for hotels in Asia Pacific 76% recommended by 5 hotels in Asia Pacific
#2 of 2
Ap hotels say that Amadeus's Digital Marketing Agencies are highly effective in streamlining rate management and enhancing GDS business intelligence, as noted in verified HotelTechReport reviews. Frequent praise highlights fast rate updates and strong business analytics tools essential to Ap hotels.

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What is Amadeus?

Founded in 1987 | Headquarters in Madrid (Spain) | 14190 employees
Amadeus – Digital Media is a comprehensive digital marketing platform designed to enhance your hotel’s direct bookings through a strategic, omni-channel approach. This platform combines state-of-the-art Digital Media, Metasearch, and Search Engine Optimization (SEO) solutions to deliver personalized and persuasive marketing messages to potential travelers. It leverages advanced proprietary data and insights from key travel industry partners, ensuring that your marketing campaigns reach high-intent travelers at the optimal time and place. By seamlessly integrating these elements, Amadeus – Digital Media maximizes revenue opportunities and integrates smoothly into your existing business operations for increased efficiency and effectiveness.

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Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of Amadeus products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by Amadeus

FAQs

Capabilities

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Amadeus doesn’t have any benefits or use cases available

Features

Website Development

4/5 features

SEO & Content

4/5 features

Paid Search & Digital Advertising

4/5 features

E-commerce

4/5 features

Reporting & Analytics

4/5 features

Amadeus Reviews Summary

4.4
Very Good
Ease of Use
4.5/5
Customer Support
4.4/5
ROI
4.3/5
Implementation
4.4/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Amadeus – Digital Media is the #6 most trending product in the Digital Marketing Agencies category (out of 125) and the #168 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

Amadeus’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
81 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

Amadeus Pricing

Pricing Available By Request

Amadeus has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.

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Success Stories

25

References

2

Featured Customers

Amadeus Case Studies

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More Products by Amadeus

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Amadeus Reviews

Hotelier Rating

Excellent
20
Very Good
5
Average
0
Poor
1
Terrible
1

Property Size

  • X-Small (1)
  • Small (1)
  • Mid-Sized (2)
  • Large (21)
  • X-Large (2)

Country

  • Australia
    Australia
    (3)
  • India
    India
    (2)
  • Portugal
    Portugal
    (2)
  • United States
    United States
    (2)
  • Switzerland
    Switzerland
    (2)
  • Nigeria
    Nigeria
    (1)
  • Mexico
    Mexico
    (1)
  • Spain
    Spain
    (1)
  • Kenya
    Kenya
    (1)
  • Guatemala
    Guatemala
    (1)
  • Cambodia
    Cambodia
    (1)
  • Belgium
    Belgium
    (1)
  • Tunisia
    Tunisia
    (1)
  • United Arab Emirates
    United Arab Emirates
    (1)
  • United Kingdom
    United Kingdom
    (1)
  • China
    China
    (1)
  • Japan
    Japan
    (1)
  • Honduras
    Honduras
    (1)

Region

  • North America
    North America
    (3)
  • Europe
    Europe
    (7)
  • Asia Pacific
    Asia Pacific
    (5)
  • Oceania
    Oceania
    (3)
  • Middle East
    Middle East
    (1)
  • South America
    South America
    (2)
  • Africa
    Africa
    (3)
10

Great Service and Results

Business Owner from 100 to 199 room Bed & Breakfast & Inn in Collingwood (Australia)

Verified
6 months ago
Team have a wonderful collaborative approach which has proven to deliver the hotel results over the long run. Highly recommend.
Country Australia
Business Owner
Large Hotel
10

Excellent Follow up and presentation

General Manager from 75-99 room City Center Hotel in Lagos (Nigeria)

Verified
8 months ago
Availability Consistently demonstrates strong presentation skills—appreciate the availability and engagement Demonstrates excellent presentation skills with clarity, confidence, and engagement. Always available and willing to contribute meaningfully during key discussions.
Country Nigeria
General Manager
Mid-Sized Hotel
10

Trusted Partner Since 2018

Resort Revenue Manager from 75-99 room Boutique in Loule (Portugal)

Verified
8 months ago
The bookingengine is intuitive and optimised for conversion, making it simple for guests to book directly while supporting upsell opportunities. Their hotel reservations and distribution tools streamline workflows and ensure efficiency across channels. On top of that, their marketing and SEO services have helped us boost acquisition and str...
Country Portugal
Resort Revenue Manager
Mid-Sized Hotel
10

Effective Target GDS Advertising

Direct of Sales and Marketing from 200 to 499 room Bed & Breakfast & Inn in Irving (United States)

Verified
9 months ago
We have been very pleased with our results that are a result of a collaborative approach in building campaigns based on the business priorities and the functionality of the platform and adjusting to optimize results.
Country United States
Direct of Sales and Marketing
Large Hotel
9

Very effective Digital Media services

Head of Digital Marketing from 500+ room Branded Hotel in

Verified
9 months ago
We started working with Digital Marketing Services in the first quarter of 2025. The main aim was to support the launching of new resort in Algarve, Portugal. The results were impressive having into account that the majority of the photos were 3D, yet the media strategy along with copy turn out to be very efficient and we achieve great resu...
Head of Digital Marketing
X-Large Hotel
9

Outstanding professionalism and deep expertise across digital marketing solutions

Marketing Manager from 100 to 199 room Luxury Hotel in Marbella (Spain)

Verified
9 months ago
What I appreciate the most is the ability to develop a complete 360° strategy with Amadeus. Working with them across all digital marketing competencies allows us to create strong synergies, maximize available resources, and ultimately achieve higher performance and more impactful results.
Country Spain
Marketing Manager
Large Hotel
8

Amadeus makes our work easier and helps us reach more guests around the world.

Digital Campaign Manager from 200 to 499 room Boutique in Lisboa (Portugal)

Verified
9 months ago
It takes away a lot of the manual work and keeps our distribution running smoothly. We also get useful insights that make it easier to understand demand and adjust our strategy, which has led to better results with less effort.
Country Portugal
Digital Campaign Manager
Large Hotel
10

Trusted partners for more than a decade.

Sales & Brand Director from 100 to 199 room Bed & Breakfast & Inn in Ibiza Town (Balearic Islands)

Verified
9 months ago
We greatly value Amadeus for their professionalism, exceptional service, and consistent support. Through our collaboration, we have achieved remarkable conversion and outstanding revenue performance. Their expertise and commitment make them a trusted partner in driving our continued success.
Country Balearic Islands
Sales & Brand Director
Large Hotel
9

Hotel review

Revenue Manager from 100 to 199 room Bed & Breakfast & Inn in Mombasa (Kenya)

Verified
9 months ago
Data and Insights. The date available on the platform is important for key decision making. The Insights are also useful.
Country Kenya
Revenue Manager
Large Hotel
10

One of the Best Technologies

DOMS from 200 to 499 room Resort in Iztapa (Guatemala)

Verified
5 years ago
Easy to use CRS interface, complete analytics reporting for strategic decisions, Advance pricing engine to manage promotions and your revenue strategy. All in one connections for all channels including metasearch
Country Guatemala
DOMS
Large Hotel
  • 1
  • 2
  • 3

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

Most of Amadeus's products are user-friendly (easy to use) which makes it easy for hotel team to adapt and learn. Dynamic system functionalities - eg booking engine hv multi option to adapt to different needs.

Question:

What differentiates this product or service from the competition?

Answer:

Apart from the easy to use and functionalities (with adequate updates), the differentiation is on the higher level of customer support through the team - some vendors rely heavily on self-service help/guide

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Consider the functionalities and ease of use (ease of implementation & user adoption), and that the product needs to be able to tailor to your business operations & needs - level of customer support given during & after implementation is important too.

RecommendationAvatar + 0 recommend
Recommended by
RecommendationAvatar
JESSICA THAM Revenue Mangagement Consultant @ Rev Logix
RecommendationAvatar
JESSICA THAM Revenue Mangagement Consultant @ Rev Logix
Are you a consultant or vendor that recommends Amadeus? Leave a recommendation

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Support

Unverified

Amadeus has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

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2026

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Response Time

Less than a day

Recommended

84%

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