The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 126 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Amadeus shines when it comes to ease of use — especially for brand properties (4.5/5) .
Simple Booking shines in ease of use and customer support , with exclusive features like Gift Vouchers and Social Media Integration/Bookings.
Side-by-side ratings based on 126 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $200/mo |
| Verified Reviews | 95 | 31 |
After analyzing 126 verified reviews, Amadeus users most value its ease of use, revenue enhancement, customer service, while Simple Booking users highlight user-friendly interface, customer support, increased booking conversions. Click any theme to see what reviewers say.
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Ease of Use
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User-friendly Interface
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Revenue Enhancement
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Customer Support
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Customer Service
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Increased Booking Conversions
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Advanced Reporting and Analytics
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Flexibility and Customization
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Integration Capabilities
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Advanced Functionalities
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Complexity and Usability Issues
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Cost-related Issues
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Lag in Feature Implementation
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #22 11 reviews | #31 6 reviews |
| Mid-Size (25-74 rooms) ▾ | #15 36 reviews | #21 19 reviews |
| Large (75-199 rooms) ▾ | #7 26 reviews | #24 4 reviews |
| X-Large (200+ rooms) ▾ | #9 6 reviews | #27 1 reviews |
By Property Type
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| Boutique ▾ | #17 32 reviews | #28 13 reviews |
| Luxury ▾ | #12 41 reviews | #26 12 reviews |
| Branded / Chain ▾ | #10 34 reviews | #26 7 reviews |
| Extended Stay ▾ | #14 11 reviews | #27 3 reviews |
By Region
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| North America ▾ | #7 39 reviews | — |
| Europe ▾ | #19 14 reviews | #11 25 reviews |
| Asia Pacific ▾ | #16 10 reviews | #22 2 reviews |
| Middle East ▾ | #7 8 reviews | #12 4 reviews |
Choosing between Amadeus’ iHotelier® Booking Engine and Simple Booking’s Reservations System hinges on your hotel’s specific needs. Both target boosting direct bookings and simplifying reservation management but diverge in depth, user experience, and market presence. Your decision should be based on which product aligns better with your operational complexity, guest engagement strategies, and support expectations. Are you ready to pinpoint the solution that will most effectively drive your hotel’s revenue?
Amadeus’s iHotelier® Booking Engine, with its higher review count and more recent feedback, is the more established choice for larger or multi-property hotels seeking advanced revenue tools and integration options. Simple Booking, though less reviewed, offers a user-friendly, cost-effective alternative suited for smaller properties or independent hotels prioritizing ease of use and rapid deployment. The data clearly favors Amadeus for its proven market presence.
Amadeus’s iHotelier® Booking Engine addresses complex hotel operations needing a multifaceted platform, offering extensive integrations, advanced pricing, and revenue management features. In contrast, Simple Booking emphasizes simplicity, quick setup, and straightforward reservations management, making it ideal for smaller, independent hotels or those new to online booking systems. While Amadeus provides a broader array of features—36 shared, 8 exclusive—Simple Booking focuses on core reservation needs with 8 unique functionalities. Do your hotel’s operational demands align more with comprehensive tools or streamlined efficiency?
If your hotel manages multiple properties, requires detailed analytics, and values robust integrations with over 100 partners, Amadeus is the clear pick. Its 93 reviews, including recent ones, indicate a mature platform appreciated for its revenue-driving tools and extensive support network. Conversely, if your hotel is smaller, prioritizes ease of use with a quick onboarding, and prefers a lower-cost solution, Simple Booking’s $200 monthly fee and 29 reviews—mostly recent—make it an appealing option. For large operations, Amadeus’s depth wins; for boutique or independent hotels, Simple Booking’s simplicity prevails.
Amadeus’s iHotelier® scores 4.25 out of 5 for ease of use, with some reviews citing a steep learning curve and complex functionalities that can be overwhelming initially. Its onboarding process averages 4.01 out of 5, with users noting that mastery requires dedicated training. Meanwhile, Simple Booking excels with a 4.79 out of 5 usability rating and a 4.67 onboarding score, praised by users for its intuitive interface and straightforward setup process. Edge: Simple Booking.
Amadeus offers 36 shared features, with no exclusive functionalities, focusing on comprehensive booking and revenue management tools. It lacks certain niche features like gift vouchers or social media booking but provides robust integration with market intelligence and advanced pricing engines. Simple Booking, with only 8 features, includes unique functionalities like gift vouchers, social media integration, and room substitutions, enhancing marketing and guest engagement. While Amadeus’s features are broader, Simple Booking’s targeted extras could be more relevant for specific hotel types. Edge: Amadeus.
Amadeus’s support receives mixed reviews, with an average score of 3.22/5. Some hoteliers appreciate dedicated account management, but many report slow responses and unresolved issues. Conversely, Simple Booking’s customer support scores high at 4.76/5, with reviews highlighting prompt, helpful service and real-time chat assistance. Recent feedback indicates that Simple Booking’s support is more reliable and accessible. Edge: Simple Booking.
Amadeus boasts 104 verified partners, including major players like SiteMinder, Oracle Hospitality, and RevControl, offering extensive connectivity options. Simple Booking, with 56 verified partners, shares 13 with Amadeus, including key channels like Triptease and YieldPlanet, but has fewer overall integrations. For hotels relying on a broad, mature ecosystem, Amadeus’s superior partner network is advantageous. Edge: Amadeus.
Amadeus’s overall rating is 4.39/5 based on 93 reviews, with independent hotels rating it at 4.36/5 and boutique hotels at 4.61/5, reflecting strong satisfaction among larger and mid-sized properties. Simple Booking’s ratings are less detailed, but with only 29 reviews, it’s rated at 69.7/100, with recent feedback emphasizing ease of use and flexibility. Given the higher review volume and more recent positive comments, Amadeus’s rating is more representative of consistent performance. Edge: Amadeus.
Amadeus does not publicly disclose pricing, but it typically involves customized quotes, often suited for larger hotels or chains willing to invest in comprehensive solutions. Simple Booking charges a flat rate of $200 per month, with no setup fee or trials, making it a predictable, budget-friendly choice for small to medium-sized hotels. For resource-driven decision-making, Simple Booking offers transparent pricing, while Amadeus’s scale may justify higher costs.
Amadeus’s iHotelier® Booking Engine offers a proven, feature-rich platform supported by a significant number of reviews and recent feedback. Its strength lies in large-scale, multi-property management with advanced revenue tools—ideal for hotels with complex needs and resources to capitalize on its ecosystem.
Simple Booking provides a straightforward, cost-effective alternative, favored for its ease of use, faster onboarding, and high customer satisfaction ratings. It is best suited for small to mid-sized hotels, especially those valuing simplicity and quick results.
If your hotel requires comprehensive revenue management, extensive integrations, and a well-established platform, Amadeus is the superior choice. However, if your priorities are ease, agility, and budget, Simple Booking offers a compelling, user-friendly solution.
In summary: For large, complex operations, go with Amadeus. For smaller, independent properties, Simple Booking is the more suitable choice. Your hotel’s operational complexity and strategic priorities should guide your final decision.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $200/mo |
According to HTR's product database, Amadeus – iHotelier® Booking Engine and Simple Booking (Reservations System) share 36 features. Here are the key differences — features one has that the other lacks.
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| Customizable exit intent modals | ||
| Facebook conversion tracking | ||
| Gift Vouchers | ||
| Meal plans | ||
| Social Media Integration/Bookings | ||
| Stripe |
What hoteliers love
TravelClick receives high marks for ease of use from both hotel staff and end users. Its booking engine is described as intuitive, facilitating smooth... TravelClick receives high marks for ease of use from both hotel staff and end users. Its booking engine is described as intuitive, facilitating smooth handling of reservations and rate management. This user-friendliness is a key selling point.
Many hoteliers praise TravelClick for its ability to drive revenue through advanced pricing engines, promotional tools, and better integration with va... Many hoteliers praise TravelClick for its ability to drive revenue through advanced pricing engines, promotional tools, and better integration with various channels. Mentioned are features like multi-rate display, flash sales, and the new Web 4.0 platform, which have significantly boosted direct bookings and overall revenue.
Opinions on customer service are mixed. While some users laud the support for being attentive and helpful, there are numerous complaints about slow re... Opinions on customer service are mixed. While some users laud the support for being attentive and helpful, there are numerous complaints about slow response times and difficulty in resolving issues. This inconsistency is an important consideration for potential buyers.
Where hoteliers push back
TravelClick's robust integration with various systems, including PMS and payment gateways, is highly appreciated. Many reviews highlight seamless conn... TravelClick's robust integration with various systems, including PMS and payment gateways, is highly appreciated. Many reviews highlight seamless connectivity that supports diverse functionalities and simplifies management through unified interfaces.
Despite its strengths, several users report challenges in usability, citing complex interfaces and a steep learning curve for certain features. This c... Despite its strengths, several users report challenges in usability, citing complex interfaces and a steep learning curve for certain features. This complexity can hinder optimal use of the system, especially for less experienced users.
Ranks higher for
What hoteliers love
The software's intuitive and easy-to-use interface is frequently praised, allowing both hotel staff and guests to navigate and manage bookings effortl... The software's intuitive and easy-to-use interface is frequently praised, allowing both hotel staff and guests to navigate and manage bookings effortlessly. This ease of use promotes higher conversion rates and a better overall user experience.
While customer support is generally praised for being responsive and helpful, some users note a decline in its quality, finding it cumbersome and diff... While customer support is generally praised for being responsive and helpful, some users note a decline in its quality, finding it cumbersome and difficult to reach lately. Continuous improvement in this area is crucial for maintaining user satisfaction.
Many hoteliers report a noticeable increase in their booking conversions since implementing SimpleBooking. Features such as the rate match tool, optim... Many hoteliers report a noticeable increase in their booking conversions since implementing SimpleBooking. Features such as the rate match tool, optimized user experience, and persuasive booking options contribute significantly to this improvement.
Where hoteliers push back
Hoteliers are impressed by the system's advanced functionalities, such as automated rate and availability management, customizable templates, and mult... Hoteliers are impressed by the system's advanced functionalities, such as automated rate and availability management, customizable templates, and multi-language support. These features enhance the booking process, making it more efficient and user-centric.
Several reviews highlight cost-related concerns, particularly the high prices for specific features like custom URLs and payment provider options. Use... Several reviews highlight cost-related concerns, particularly the high prices for specific features like custom URLs and payment provider options. Users feel that these charges are not justified and suggest more reasonable pricing.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Amadeus – iHotelier® Booking Engine and Simple Booking (Reservations System) share many core Booking Engine features, but each has unique capabilities. Amadeus – iHotelier® Booking Engine offers 104 verified integration partners, while Simple Booking (Reservations System) offers 56. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Simple Booking (Reservations System) leads in ease of use at 4.8/5 vs 4.3/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Amadeus – iHotelier® Booking Engine: No. Simple Booking (Reservations System): No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Amadeus has an HT Score of 72 and Simple Booking has 68. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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