Maximise commission-free bookings, accelerate growth and build guest loyalty with the industry’s #1 Booking Engine
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Simple Booking (Reservations System)
4.8 (31 REVIEWS)
HT Score
65 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Simple Booking (Reservations System)
Ranked 21 (out of 150) in Booking Engine
Simple Booking - The (r)evolution of Hotel CRS - Zucchetti Group
97% recommended by 33 hotels
Simple Booking has 0 reviews from United States so we’re unable to verify that they operate in your local market.
Bell - AI powered product analyst
I analyzed all of Simple Booking’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like SimpleBooking for its flexibility and robust functionality, aiding in the customization and optimization of booking processes, which significantly boosts revenue and conversion rates. The integration with major PMS and metasearch platforms ensures seamless operations, while advanced features like the rate match tool and detailed analytics provide deep insights. Moreover, the intuitive interface benefits both staff and guests, enhancing the overall customer experience. However, there are areas highlighted for improvement, such as more dynamic reservation options, enhanced back-office capabilities, and more reasonable fees for specific features.
What Types of Hotels Simple Booking is Popular For
Size
2 | X-Small (1-9 room)
8 | Small (10-49 room)
13 | Mid-Sized (50-99 room)
10 | Large (100-499 room)
1 | X-Large (500+ room)
Country
20 | Italy
4 | Israel
2 | Spain
1 | Croatia
1 | Malta
1 | Iceland
1 | Romania
1 | Singapore
1 | Switzerland
1 | Philippines
Type
16 | Boutique Hotels
16 | City Center Hotels
13 | Luxury Hotels
10 | Airport/Conference Hotels
10 | Resorts
7 | Branded Hotels
5 | Bed & Breakfast & Inns
3 | Extended Stay & Serviced Apartments
3 | Limited Service & Budget Hotels
2 | Hostels
1 | Vacation Rentals & Villas
Region
27 | Europe
4 | Middle East
2 | Asia Pacific
Category
31 | Booking Engine
22 | Channel Managers
Didn’t find what you were looking for?
What is Simple Booking?
Founded in 2001 | Headquarters in Firenze, FI | 18 employees
Simple Booking (Reservations System) is a comprehensive hotel reservation platform tailored to enhance direct booking processes. As a property management tool, it integrates seamlessly with hotel websites, offering a user-friendly interface that drives higher conversion rates. It centralizes room availability management, reducing overbooking risks with its Channel Manager feature. The system acts as a marketing powerhouse with tools for dynamic pricing, special offers, and automated upselling emails. It integrates with major metasearch platforms like Trivago, ensuring wide visibility. Additionally, its Converto CRM module personalizes guest interactions, while features like Rate Match optimize pricing strategies for maximized revenue.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Simple Booking products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Simple Booking Reviews Analyzed: 26
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Simple Booking Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Simple Booking
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Simple Booking's Provided Description:
"Simple Booking is supported by Zucchetti Group’s leadership and its innovative, end-to-end hospitality ecosystem. Through this ecosystem, we provide flexible, scalable solutions that elevate operations and enhance every moment of the guest booking journey, empowering brands to grow in a competitive market and achieve lasting success worldwide. Simple Booking is a leading hotel reservation system designed for streamlined, direct bookings. Key features include: 1. **Direct Booking Excellence:** - Seamlessly integrated with hotel websites for a user-friendly experience. - Encourages higher conversion rates through intuitive interfaces. 2. **Centralized Management:** - Acts as a central hub for real-time room availability synchronization across various platforms. - Channel Manager minimizes the risk of overbookings. 3. **Marketing Powerhouse:** - Offers dynamic special offers, location-based pricing, and package sales. - Advanced marketing tools, including automated emails, drive upselling strategies. 4. **Metasearch Integration:** - Native integration with major metasearch engines like Trivago and TripAdvisor. - Ensures broad visibility and reach for hotels. 5. **Converto CRM Module:** - Streamlines customer inquiries and quoting processes. - Enables personalized communication and automated follow-ups. 6. **Unique Features:** - Rate Match dynamically adjusts direct booking prices based on external rates. - Optional modules like Mini-Shop and Loyalty Club enhance revenue opportunities. 7. **Support and Integration:** - Compatible with 55+ Property Management Systems and 120+ distribution channels. - Integrates seamlessly with various payment gateways, metasearch platforms, and marketing tools. In essence, Simple Booking elevates the reservation experience, boosts direct bookings, and maximizes revenue potential for hotels of all sizes."
FAQs
Simple Booking (Reservations System) Alternatives
Not sure if Simple Booking is right for your hotel? Here are similar Booking Engine vendors that could be a good fit for your hotel:
Capabilities
The Reservation System boosting your direct sales
The Reservation System boosting your direct sales
First impressions are lasting. This is why we want your image to be perfect. Simple Booking boasts a front end that is elegant, modern, persuasive, pleasing to look at and comfortable to use whenever you click your way to seek information. Our interface is fluid and responds quickly.
35 Payment Gateways connected
35 Payment Gateways connected
get paid via more than 35 different global PSP providers. Including Wallets, BNPL tools or Cryptos.
Converto CRS Tool
Converto CRS Tool
Converto is the integrated CRM to manage offline quotation requests in the best way.
Full Responsive Front End
Full Responsive Front End
Full mobile responsive system 5G ready
Social Media Friendly
Social Media Friendly
Including Social Media single sign one feature.
Metasearch Live Query Connectivity
Metasearch Live Query Connectivity
High speed connectivity including Google Hotel Ads Free Listing
Booking Recovery Feature
Booking Recovery Feature
To get back your clients.
Automatic Room Upgrade
Automatic Room Upgrade
To offer automatically a Room Upgrade to your guests.
Cryptocurrencies accepted
Cryptocurrencies accepted
Thanks to a dedicated gateway you can accept online payments in all main cryptos without any financial risk
Enchanting persuasive messages
Enchanting persuasive messages
Push customized notification on front end to move your clients depending by their interests.
X-Ray Demand Generation Analytics
X-Ray Demand Generation Analytics
Get insights on your local destination demand thanks to Travel Data Lake big data integration.
+100 marketing scripts supported
+100 marketing scripts supported
More than 100 different scripts supported (G4, FB Conversion API, Google Ads and all main global marketing providers).
Features
Merchandising & Packages
4/5 features
Upselling & Cross Selling
4/5 features
Conversion
4/5 features
Payments
4/5 features
Transactional Emails
4/5 features
Group Bookings
4/5 features
Reporting & Analytics
4/5 features
Tax & Compliance
4/5 features
Available Add-ons & Modules
Loyalty Club Module
Loyalty Programs for Independents
The easy and simple module to manage your membership program.
The Mini Shop Module
Upselling Software
An easy tool to sell your vouchers, gift cards and experiences to all your potential clients.
Rate Match
Direct Booking Tools
The original widget aligning automatically your direct rates in case of any discrepancy.
WeChat full integrated Mini Program
Direct Booking Tools
Full integrated Mini Program in WeChat ecosystem to get direct bookings from this channel.
Converto CRM
Hotel CRM & Email Marketing
This module allows Hoteliers to manage offline requests for quotation in a very smooth way
Enchanting Messages
Direct Booking Tools
Push your customized notification exactly when guests are searching for their stay with pictures and videos!
Q1 '26 Booking Engine Survey Insights
Is Simple Booking a good fit for your hotel?
Rank
Hotel size
Popular alternatives
#1
of 35
Small
91%
(472)
Small hotels say that SiteMinder's Booking Engine is highly rated due to its user-friendly interface, seamless customer support, and efficient integration with OTAs, as mentioned in verified HotelTechReport reviews. These strengths are particularly important for Small hotels seeking reliable and accessible technology solutions.
#1
of 35
Mid-sized
92%
(529)
Medium hotels say that SiteMinder's Booking Engine ranks highly according to verified HotelTechReport reviews due to its seamless integration with various platforms, ease of use, and efficient customer support. These elements are crucial for Medium hotels seeking reliable tools to manage bookings effectively.
Small
91%
(472)
#1
of 35
Small hotels say that SiteMinder's Booking Engine is highly rated due to its user-friendly interface, seamless customer support, and efficient integration with OTAs, as mentioned in verified HotelTechReport reviews. These strengths are particularly important for Small hotels seeking reliable and accessible technology solutions.
Mid-sized
92%
(529)
#1
of 35
Medium hotels say that SiteMinder's Booking Engine ranks highly according to verified HotelTechReport reviews due to its seamless integration with various platforms, ease of use, and efficient customer support. These elements are crucial for Medium hotels seeking reliable tools to manage bookings effectively.
Rank
Hotel type
Popular alternatives
#1
of 36
Luxury Hotels
91%
(414)
Luxury hotels say that SiteMinder's Booking Engine excels based on verified HotelTechReport reviews. Strengths highlighted include seamless integration with property management systems, real-time inventory updates to prevent overbookings, and comprehensive reporting tools that support data-driven decision-making—key priorities for luxury establishments.
#1
of 34
Airport/Conference Hotels
92%
(327)
Conference hotels say SiteMinder's Booking Engine ranks highly due to its real-time updates, user-friendly interface, and reliable customer support—key strengths in verified HotelTechReport reviews. These features help Conference hotels streamline management tasks and prevent overbookings effectively.
#1
of 35
Bed & Breakfast & Inns
89%
(386)
Bed-N-Breakfast hotels say that SiteMinder's Booking Engine ranks highly due to its ease of use, efficient customer support, and reliable real-time rate updates, according to verified HotelTechReport reviews. These strengths are valued for simple management and operational efficiency.
Luxury Hotels
91%
(414)
#1
of 36
Luxury hotels say that SiteMinder's Booking Engine excels based on verified HotelTechReport reviews. Strengths highlighted include seamless integration with property management systems, real-time inventory updates to prevent overbookings, and comprehensive reporting tools that support data-driven decision-making—key priorities for luxury establishments.
Airport/Conference Hotels
92%
(327)
#1
of 34
Conference hotels say SiteMinder's Booking Engine ranks highly due to its real-time updates, user-friendly interface, and reliable customer support—key strengths in verified HotelTechReport reviews. These features help Conference hotels streamline management tasks and prevent overbookings effectively.
Bed & Breakfast & Inns
89%
(386)
#1
of 35
Bed-N-Breakfast hotels say that SiteMinder's Booking Engine ranks highly due to its ease of use, efficient customer support, and reliable real-time rate updates, according to verified HotelTechReport reviews. These strengths are valued for simple management and operational efficiency.
Rank
Region
Popular alternatives
#1
of 30
Europe
95%
(491)
Europe hotels say that Profitroom's Booking Engine is highly ranked in verified HotelTechReport reviews. Strengths include its user-friendly interface, effective CRM integration, and the ability to drive direct bookings through efficient marketing tools, meeting essential needs for European hospitality.
Europe
95%
(491)
#1
of 30
Europe hotels say that Profitroom's Booking Engine is highly ranked in verified HotelTechReport reviews. Strengths include its user-friendly interface, effective CRM integration, and the ability to drive direct bookings through efficient marketing tools, meeting essential needs for European hospitality.
Rank
Country
Popular alternatives
#1
of 6
Italy
99%
(120)
It hotels say that Blastness's Booking Engine is valued in verified HotelTechReport reviews for its ease of use, seamless integration with PMS, and contribution to increasing direct bookings and revenue. These strengths have been especially important for improving reservation management and enhancing operational efficiency.
Italy
99%
(120)
#1
of 6
It hotels say that Blastness's Booking Engine is valued in verified HotelTechReport reviews for its ease of use, seamless integration with PMS, and contribution to increasing direct bookings and revenue. These strengths have been especially important for improving reservation management and enhancing operational efficiency.
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Simple Booking Reviews Summary
Ease of Use
4.8/5
Customer Support
4.8/5
ROI
4.7/5
Implementation
4.7/5
Recommended by
Achievements
This vendor's trending score is rising, Simple Booking (Reservations System) is the #31 most trending product in the Booking Engine category (out of 150) and the #761 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSimple Booking’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Simple Booking Pricing
Below Average
This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.
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Hotelier Rating
Looking for specific info?
10
AMAZING
IT Manager from 50-74 room Boutique in Beersheba (Israel)
Verified
6 months ago
To be honest, everything.
The best people, the best platform. 10 out of 10.
A special thank you to the amazing Olga, who has been supporting us for several years. She is always available, always kind, and simply always there for us. She represents the company in the most ideal way.
Israel
Israel
IT Manager
Mid-Sized Hotel
10
Highly professional and efficient
Hotel Manager from 50-74 room Boutique in Tel Aviv (Israel)
Verified
6 months ago
We’ve been working with Simple Profit and our experience has been excellent. Their team is professional, responsive, and truly understands the needs of hospitality businesses. Communication is clear, support is fast, and the entire process has been smooth and transparent.
We appreciate the way they simplify complex tasks, save us valuable...
Israel
Israel
Hotel Manager
Mid-Sized Hotel
0
Worst support team i ever encountered!
Director of Revenue from 200 to 499 room Boutique in Pasay (Philippines)
Verified
13 months ago
System itself is advance a lot of good features but i cannot fully utilize it because i don't know how to use these functions. The AI help is not very helpful
Philippines
Philippines
Director of Revenue
Large Hotel
10
Top
reception from 25-49 room City Center Hotel in Jesolo (Italy)
Verified
16 months ago
Many years and always very special and always there to help us. I always use simple and I am a consultant.
Italy
Italy
reception
Small Hotel
10
Efficiency, clarity and kindness
Manager from 10 to 24 room Bed & Breakfast & Inn in Arco (Italy)
Verified
18 months ago
clear, concise and precise information regarding the PMS change that we are planning in January. Kindness not taken for granted and rapid follow-up via email.
Italy
Italy
Manager
Small Hotel
10
High conversion rate, professional staff, perfect product
Owner from 5 to 9 room Boutique in Santander (Spain)
Verified
18 months ago
In 13 years we had no fails, the channel manager is fast and precise. The booking engine is easy to use and it has a nice look.
Spain
Spain
Owner
X-Small Hotel
10
SimpleBooking: the TOP, highly recommended
from 50-74 room Vacation Rentals & Villa in Budoni (Italy)
Verified
2 years ago
For years we have been using SimpleBooking interfaced with our website, easy, intuitive, safe, present and professional assistance, we can no longer do without it.
Italy
Italy
Mid-Sized Hotel
10
Absolutely effective
Titolare from 25-49 room Bed & Breakfast & Inn in Canazei (Italy)
Verified
2 years ago
Ease of use: - it is intuitive, easy, immediate. Customer service is always available (which is no small thing). Integration with the PMS effective and without surprises. Video calls (which they call GYM) are often proposed to delve deeper into specific functions.
Italy
Italy
Titolare
Small Hotel
9
Simple Booking, a modern IBE for everybody
Front Office from 10 to 24 room City Center Hotel in Bern (Switzerland)
Verified
2 years ago
It's a modern IBE with a beautiful design on desktop as on mobile. Most of our guests know how to use Simple Booking intuitively. The UX is mostly thought trough and always has the best conversion in mind. Uptime is great and if there should be a problem we get notified immediately. The Swiss customer service, the Bocco Group, does an outst...
Switzerland
Switzerland
Front Office
Small Hotel
4
Simple but limited in back office functionality; Customer service has gotten worse over the years
Hotel Manager from 50-74 room City Center Hotel in San Gimignano (Italy)
Verified
2 years ago
Simple to use but limited in back office functionality; customer support was once excellent, now it is difficult to reach and very cumbersome as per Zucchetti style.
Italy
Italy
Hotel Manager
Mid-Sized Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
We have several common customers in Italy and abroad using Simple Booking either as channel manager+booking engine or just as booking engine. We like the genuine care with which they built both products. We particularly appreciate the speed of sync, flexibility in rate plans creation and the abundance of channels connected for the channel manager. When it comes to the BE, we particularly like the flexibility when creating promotions, offers etc. their plenty of options in terms of payment gateways. Not to mention the excellent customer service.
Showing all answers to: "What does this product or service do well?"
We have several common customers in Italy and abroad using Simple Booking either as channel manager+booking engine or just as booking engine. We like the genuine care with which they built both products. We particularly appreciate the speed of sync, flexibility in rate plans creation and the abundance of channels connected for the channel manager. When it comes to the BE, we particularly like the flexibility when creating promotions, offers etc. their plenty of options in terms of payment gateways. Not to mention the excellent customer service.
SimpleBooking's hotel reservation system exceeded my expectations! The user-friendly interface makes booking a breeze, and the seamless integration with our website has streamlined our operations. The robust features, from real-time availability to flexible pricing options, have significantly improved our efficiency. The customer support is exceptional—responsive and helpful. Our guests appreciate the simplicity of the booking process, enhancing their overall experience. Thanks to SimpleBooking, managing reservations has never been this easy and efficient. Highly recommended for any hotel looking for a reliable and user-friendly booking engine!
Very good performence on the front end and easy to handle in the backend, exactly what we were looking for. Also the included offer tool is great and helps a lot in the busy times. They always improve to be at the top.
is converting very well because it is very easy to use. The channel manager is very efficient, as is the customer service. I have been recommending it as a first choice to my accommodation clients for a number of years.
Question:
What differentiates this product or service from the competition?
Answer:
An excellent and user-friendly layout for the booking engine, with powerful functionalities that enhance the attractiveness and increase the conversion rate. This leads to higher direct booking share compared to other booking engines. The channel manager as well provides much needed flexibility for revenue managers in terms of rate plans, room types set up, connectivity with third party otas that usually other cm lack.
Showing all answers to: "What differentiates this product or service from the competition?"
An excellent and user-friendly layout for the booking engine, with powerful functionalities that enhance the attractiveness and increase the conversion rate. This leads to higher direct booking share compared to other booking engines. The channel manager as well provides much needed flexibility for revenue managers in terms of rate plans, room types set up, connectivity with third party otas that usually other cm lack.
SimpleBooking stands out from the competition due to its intuitive and user-friendly interface, seamless website integration, and robust features. Unlike many competitors, SimpleBooking offers a streamlined reservation system that is easy for both hotel staff and guests to navigate. The real-time availability feature and flexible pricing options set it apart, allowing hotels to optimize their revenue management effectively. Additionally, the exceptional customer support provided by SimpleBooking distinguishes it from others, ensuring that users receive prompt and helpful assistance when needed. Overall, the combination of user-friendly design, advanced features, and excellent support makes SimpleBooking a standout choice in the crowded field of hotel reservation systems.
Sometimes wishes and improvements are taking some time to be implemented. But overall, I guess this is the same with all technical companies. The exchange of ideas however is always welcome and we have a very good communication.
Simple Booking is a very easy product to set up, has a very good telephone and email support service (including ticketing), but above all makes the user experience very easy. If I were a hotelier I would always choose Simple Booking.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Make sure you do A/B tests with other vendors to assess the USP of this product compared to others, in terms of value for money, return on investment, speed, customer service, increase of direct share of bookings, increase of brand reputation and revenue.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Make sure you do A/B tests with other vendors to assess the USP of this product compared to others, in terms of value for money, return on investment, speed, customer service, increase of direct share of bookings, increase of brand reputation and revenue.
My advice to a hotelier considering SimpleBooking would be to take full advantage of the platform's features and customization options. Spend time exploring the system's capabilities and tailoring it to meet the specific needs of your hotel. Utilize the real-time availability and flexible pricing options to optimize revenue management. Additionally, leverage the seamless website integration to create a smooth and user-friendly booking experience for your guests. Don't hesitate to reach out to SimpleBooking's customer support for assistance or clarification—they are responsive and knowledgeable. By fully embracing the capabilities of SimpleBooking, you'll not only enhance your operational efficiency but also elevate the overall experience for both your staff and guests.
Book a demo and then your team will love the product.
The backend honestly is so easy to use and you can do so many things on your own without a lot of explanations. Our costumers are very happy with the performance of Simple booking and recommend us very often to colleagues.
I think Simple Booking is a product that can increase hotel profitability because of its simplicity, both in terms of configuration and user experience. It adapts to any type of hotel, improves conversions and can be easily and quickly linked to OTAs.
Recommended by
Massimiliano Terzulli
International Business Developer
@
Franco Grasso Revenue Team
Rizwan Waheed
Sales
@
terminal24 sarl
Sabrina Herger
Account Manager
@
Bocco Group
Federico Crespi
CEO
@
Federico Crespi & Associati
Massimiliano Terzulli
International Business Developer
@
Franco Grasso Revenue Team
Rizwan Waheed
Sales
@
terminal24 sarl
Sabrina Herger
Account Manager
@
Bocco Group
Federico Crespi
CEO
@
Federico Crespi & Associati
Are you a consultant or vendor that recommends Simple Booking?
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Simple Booking Integrations
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Support
Unverified
Simple Booking has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
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