Amadeus – iHotelier® Booking Engine vs. STAAH Booking Engine:
Which Is Right for You?

The Decision

When choosing a booking engine for your hotel, your goal is to convert website visitors into loyal guests while managing revenue and operational efficiency. Both Amadeus's iHotelier® Booking Engine and STAAH's SwiftBook aim to fulfill these needs but approach them differently. Amadeus offers extensive integrations and a broad feature set rooted in proven e-commerce practices, while STAAH emphasizes simplicity, affordability, and strong support. Which solution aligns better with your hotel’s priorities?

Both platforms are designed to improve direct bookings and streamline management, but they diverge considerably in customer support, feature scope, and regional presence. With Amadeus's larger size and broader market footprint, it boasts more reviews and recent feedback, making it the more data-backed choice. Are you ready to dig into the details?

Is Amadeus or STAAH Better for Hotels?

Amadeus’s iHotelier is built around advanced e-commerce functionalities, offering a seamless booking experience and integrated marketing tools that can fine-tune revenue strategies. STAAH focuses on user-friendly interface design, quick setup, and support, making it easier for hotels to get started without steep learning curves.

While Amadeus has a broader global presence in over 34 countries, STAAH’s strengths lie in its local support and mobile-friendly approach. Amadeus’s complexity might challenge some users, whereas STAAH’s straightforward design appeals to properties seeking quick results. Given that STAAH has more recent reviews and a higher rating, does this suggest it’s better suited for hotels prioritizing ease of use and support?

Amadeus vs STAAH: Which Should Your Hotel Choose?

If your hotel targets luxury, boutique, or resort segments, Amadeus’s extensive feature set and integration capabilities—such as loyalty programs, GDPR compliance, and A/B testing—make it the smarter choice. Its larger user base and more verified partners (104 vs 54) suggest it’s more established for complex operations.

Conversely, if your hotel is smaller, budget-focused, or highly value-driven, STAAH’s streamlined platform and strong customer support—highlighted by a 4.88/5 support rating—offer a compelling alternative. The absence of some advanced features in STAAH might be a limitation for large-scale or highly segmented hotels, but its ease of use and affordability are clear advantages.

In summary, choose Amadeus if your hotel needs robust customization, integrations, and advanced marketing tools; opt for STAAH if you value simplicity, quick onboarding, and responsive support.

Is Amadeus or STAAH Easier to Use?

Amadeus’s UI has a rating of 4.25/5; users describe it as friendly once familiar but note the platform’s complexity and a steep learning curve initially. Onboarding is solid at 4.01/5, but some reviews mention the need for more hands-on training, and support response times are inconsistent, with a 3.22/5 rating.

STAAH’s interface scores higher at 4.69/5, with reviews praising its intuitive design and ease of understanding. Its onboarding score is 4.63/5, and customers frequently highlight quick, helpful support that simplifies daily management.

Edge: STAAH.

Which Has Better Features: Amadeus or STAAH?

Amadeus boasts 17 features exclusive to its platform, including advanced options like loyalty program integration, GDPR compliance, booking abandonment recapture, and A/B testing. It also has a broader feature set overall, totaling 19 shared features with STAAH.

STAAH offers only 6 features unique to its platform, such as group booking management, gift vouchers, and Stripe integration. While these are valuable, they are less comprehensive compared to Amadeus’s suite.

Given the wider feature set and specialized capabilities, Amadeus clearly leads in feature depth. Edge: Amadeus.

Which Has Better Customer Support: Amadeus or STAAH?

Support ratings tell a clear story: Amadeus’s customer support scores 3.22/5, with reviews citing slow responses and inconsistent service. In contrast, STAAH’s support is rated 4.88/5, with reviews describing the team as helpful, friendly, and quick to respond.

Hoteliers have called STAAH’s support “amazing,” appreciating their proactive assistance and dedicated property team. Amadeus’s support, while professional, shows room for improvement.

Edge: STAAH.

Which Has More Integrations: Amadeus or STAAH?

Amadeus’s platform integrates with 104 verified partners, including major hospitality systems like Oracle Hospitality, Mews, and Oaky. STAAH has 54 verified partners, with key integrations including BookLogic, Preno, and RMS, but fewer overall.

Both platforms share 18 partners, but Amadeus’s larger network offers more options for complex setups and future expansions. This extensive integration ecosystem makes Amadeus a more flexible choice for properties with diverse tech stacks.

Edge: Amadeus.

Which Do Hoteliers Rate Higher: Amadeus or STAAH?

Review data reveals that STAAH is rated at 4.81/5, with 13 recent reviews, while Amadeus scores 4.39/5 with 93 reviews, though no recent feedback. Hotels in the boutique, resort, and city center segments rate STAAH higher, citing its simplicity and support.

Amadeus’s ratings are solid but slightly lower, possibly reflecting its larger, more complex user base and some reported challenges in customer service. If recent feedback and high ratings are your priorities, STAAH’s higher score indicates greater satisfaction among users.

Edge: STAAH.

How Much Do Amadeus and STAAH Cost?

Pricing details for both products are not publicly disclosed, as they operate on custom quotes based on property size and needs. Neither platform offers a freemium or trial version, making direct cost comparisons challenging.

Your hotel’s budget and willingness to invest in advanced features will influence the decision. Given the lack of transparent pricing, consider requesting tailored quotes from both vendors based on your specific requirements.

What Type of Hotel Should Use Amadeus?

• Hotels that require a comprehensive, integrated platform with advanced marketing and revenue management features.
• Properties that operate across multiple regions, benefiting from Amadeus’s extensive global presence.
• Hotels seeking robust analytics, loyalty program integration, and sophisticated A/B testing.
• Larger or branded hotels with complex operational needs.
• Teams willing to invest time in training for long-term revenue growth.

Not ideal if your hotel is small, budget-constrained, or prefers a quick, simple setup.

What Type of Hotel Should Use STAAH?

• Hotels that prioritize ease of use and rapid setup.
• Properties seeking strong support and quick onboarding.
• Small to mid-sized hotels that want to reduce reliance on high commissions.
• Hotels in regions where local support is critical.
• Hotels that value mobile-friendly solutions and straightforward inventory management.

Not ideal if your hotel needs highly advanced marketing tools, extensive integrations, or complex customization.

Amadeus vs STAAH: The Bottom Line for Hotels

Amadeus offers a broad, feature-rich booking engine with deep integrations and a global footprint, making it ideal for larger hotels and chains. Its extensive capabilities support complex marketing, revenue strategies, and multi-region operations but come with a steeper learning curve and mixed support reviews.

STAAH emphasizes simplicity, strong support, and affordability, making it suitable for smaller hotels or properties that prioritize quick results and ease of management. Its higher recent ratings and dedicated support team make it a compelling choice for hoteliers wanting peace of mind.

If your hotel needs advanced features, extensive integrations, and global reach, go with Amadeus. If you seek simplicity, responsive support, and quick onboarding, STAAH is the better option.