The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 50 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Amenitiz shines .
ROIBACK shines in ease of use and customer support , with exclusive features like Urgency messaging and Post-stay emails.
Side-by-side ratings based on 50 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 5 | 45 |
After analyzing 50 verified reviews, Amenitiz users most value its , while ROIBACK users highlight support and customer service, direct bookings optimization, technical improvements. Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Support and customer service
▾
|
|
|
+
Direct bookings optimization
▾
|
|
|
+
Technical improvements
▾
|
|
|
+
Reporting and analytics
▾
|
|
| Cons | |
|
−
Multi-language and user-friendly interface
▾
|
|
|
−
Payment gateways
▾
|
|
How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | #55 0 reviews | #29 8 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #22 18 reviews |
| Large (75-199 rooms) ▾ | — | #15 9 reviews |
| X-Large (200+ rooms) ▾ | — | #9 7 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #42 2 reviews | #23 16 reviews |
| Luxury ▾ | #52 1 reviews | #22 15 reviews |
| Branded / Chain ▾ | #45 1 reviews | #19 13 reviews |
| Extended Stay | — | #22 4 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America | — | #19 4 reviews |
| Europe ▾ | #34 5 reviews | #19 13 reviews |
| Asia Pacific ▾ | — | #10 14 reviews |
| Middle East | — | #14 3 reviews |
Choosing between Amenitiz Booking Engine and Roiback involves evaluating your hotel’s specific needs in direct booking technology. While both platforms aim to boost your direct reservations, they differ sharply in complexity, features, and market perception. Amenitiz offers a straightforward, easy-to-integrate booking tool, whereas Roiback provides a feature-rich, scalable platform with a larger user base and more recent reviews. Which aligns better with your hotel’s growth ambitions?
Both products solve the core problem of increasing direct bookings and reducing OTA dependency. However, Amenitiz’s focus is primarily on small and boutique hotels needing quick, simple setup, while Roiback targets mid-size to larger properties seeking comprehensive features. Which approach suits your hotel’s scale and sophistication?
If your hotel prioritizes ease of use, quick deployment, and lower complexity, Amenitiz is appealing. Its intuitive interface, integrated channel management, and basic booking functionalities make it ideal for small, independent properties like B&Bs and boutique hotels. On the other hand, Roiback’s platform offers over 35 distinct features, including detailed analytics, loyalty integrations, and multi-lingual support, making it suitable for larger or more technically advanced hotels aiming for extensive customization and automation. Which product matches your operational capacity?
Given Amenitiz’s limited review count (only 2, with no recent feedback), confidence in its ongoing support and feature development is lower. Conversely, Roiback’s 43 reviews, including 2 in the past six months, and a 9/5 NPS score, indicate a more active, engaged user community. Are you comfortable with a less proven platform, or do you want a solution backed by recent, larger-scale feedback?
Amenitiz scores a modest 2.75/5 for ease of use, with reviews highlighting a simple interface designed for smaller teams. Its onboarding process lacks detailed recent feedback, and some users find the platform does not always adapt well to complex hotel structures. Roiback, by contrast, boasts a 4.49/5 rating, with reviews praising its user-friendly interface, speedy onboarding, and effective customer support. Hotels appreciate the clarity of its rate grid and the ease of managing complex rate plans. Edge: Roiback.
Roiback’s platform significantly outshines Amenitiz in features, offering 35 unique capabilities compared to Amenitiz’s zero exclusive features. Roiback includes functionalities like urgency messaging, special offers, booking abandonment recovery, multi-room bookings, and extensive payment options such as Apple Pay, Google Pay, and Stripe. Amenitiz’s core offering mainly centers around basic booking and synchronization, lacking advanced marketing or upselling features. Edge: Roiback.
Roiback’s support team receives high praise, with a 4.72/5 rating and reviews emphasizing their responsiveness, expertise, and ongoing strategic advice. Customers report that their team effectively helps with integrations, troubleshooting, and optimizing revenue strategies. Amenitiz’s support scores only 2.25/5, with reviews indicating frustration over slow responses and limited assistance. Hotels value proactive, personalized support — making Roiback the clear winner here. Edge: Roiback.
Roiback boasts 27 verified integrations, including popular channel managers, PMS systems, and marketing tools, with seamless connectivity and regular updates. Amenitiz’s smaller ecosystem includes only 5 verified partners, limiting its flexibility for hotels with complex tech stacks. While Amenitiz covers Lightspeed and CheKin, Roiback’s broader range supports hotels seeking extensive third-party integrations. Edge: Roiback.
Roiback’s recent reviews and high NPS score (9/10) reflect a more satisfied user base, especially among larger hotels and resorts. Hotels in the luxury, city center, and resort segments tend to give higher ratings to Roiback’s features and support, despite some technical hiccups. Amenitiz’s two reviews, both negative, offer little confidence in current user satisfaction. Given recent feedback, Roiback’s reputation is stronger. Edge: Roiback.
Amenitiz does not publicly disclose pricing, but it is generally positioned as a budget-friendly, small business solution, often with a freemium or tiered model. Roiback charges a base fee of $500 per month, with no mention of additional setup costs. Its pricing aligns with features suited for mid-sized hotels seeking comprehensive solutions. Would you prefer a transparent, predictable monthly fee or a more customized quote?
Not ideal if your hotel requires extensive customization, multi-channel marketing, or detailed performance reporting.
Not ideal if you are a very small property with minimal online booking needs.
The core difference between these solutions lies in complexity and target market. Amenitiz is a basic, easy-to-implement booking engine focused on small hotels needing straightforward online reservations. Roiback offers a more extensive, customizable platform designed for hotels aiming to optimize revenue through detailed analytics and marketing tools.
Choose Amenitiz if your hotel values simplicity, quick deployment, and budget-conscious options. Opt for Roiback if your property requires a scalable, feature-rich system supported by recent positive reviews and a large user base.
For hotels with limited technical resources or smaller operations, Amenitiz can serve as an entry point. But if your hotel is poised for growth, wants advanced features, and values ongoing support, Roiback is the more reliable choice.
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
| Feature |
|
|
|---|---|---|
|
▾
Merchandising & Packages
|
|
|
| Room substitutions | ||
| Multi-room bookings | ||
| Flat, floating and discounted rates | ||
| Pooled inventory | ||
| Special offers & discounts | ||
| Customizable add-ons | ||
| Meal plans | ||
| Website Integration | ||
| Social Media Integration/Bookings | ||
|
▾
Upselling & Cross Selling
|
|
|
| Multi-room bookings | ||
| Room substitutions | ||
| Gift Vouchers | ||
| Booking abandonment recapture | ||
| Customizable add-ons | ||
| Special offers & discounts | ||
| Meal plans | ||
| Alternative accommodation recommendations (when no availability) | ||
| Loyalty program integration | ||
|
▾
Conversion
|
|
|
| Mobile optimized/responsive | ||
| Special offers & discounts | ||
| Urgency messaging | ||
| Booking abandonment recapture | ||
| Multi-room bookings | ||
| Room substitutions | ||
| A/B testing & optimization | ||
| Price comparison widget | ||
| Multi-lingual | ||
| Conversion rate reports | ||
| Facebook conversion tracking | ||
| Customizable exit intent modals | ||
| Form autofill | ||
| Flexible dates | ||
| Rate plan comparisons | ||
| Google Hotel Ads Bookings | ||
| Tripadvisor Bookings | ||
|
▾
Payments
|
|
|
| Multi-currency | ||
| Apple Pay | ||
| Google Pay | ||
| Paypal | ||
| PCI Compliance | ||
| PayU | ||
| Stripe | ||
|
▾
Transactional Emails
|
|
|
| Booking abandonment recapture | ||
| Post-stay emails | ||
| Pre-stay emails | ||
| Confirmation emails | ||
|
▾
Group Bookings
|
|
|
| Wedding & corporate booking modules | ||
| Availability block | ||
|
▾
Reporting & Analytics
|
|
|
| Automated reporting | ||
| Conversion rate reports | ||
| Referral Reporting | ||
| Google Analytics tracking | ||
|
▾
Tax & Compliance
|
|
|
| PCI Compliance | ||
| ADA Compliant | ||
| Tariffs | ||
| Multi-currency | ||
| GDPR compliant |
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Partnering with Roiback has been a game-changer, as their innovative solutions and close support by our Direct Channel Specialist have empowered Jasmine City Group to reach new h..."
Ranks higher for
What hoteliers love
Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness,... Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness, expertise, and personalized consulting which have been instrumental in achieving business goals.
Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promo... Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promotional packages. Hotel operators report significant growth in online sales and improved direct channel visibility.
Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unif... Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unifying platforms to streamline processes. These technical enhancements are deemed necessary for a seamless user experience.
Where hoteliers push back
The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, som... The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, some users request improvements in default language settings and interface design for better user experience.
While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local a... While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local and international gateways to avoid connectivity issues.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Amenitiz Booking Engine and Roiback | Booking Engine share many core Booking Engine features, but each has unique capabilities. Amenitiz Booking Engine offers 5 verified integration partners, while Roiback | Booking Engine offers 29. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Roiback | Booking Engine leads in ease of use at 4.5/5 vs 4.1/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Amenitiz Booking Engine: No. Roiback | Booking Engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Amenitiz has an HT Score of 0 and ROIBACK has 73. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Custom recommendations tailored to your property