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More Direct Bookings & Profitability. Booking Engine, Digital Marketing, Web Design, Contact Center.
90% recommended by 43 hotels
Bell - AI powered product analyst
I analyzed all of ROIBACK’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Roiback for its comprehensive features that enhance direct bookings and user experience. The platform excels in flexibility, reporting, and analytical tools, which help hotels optimize revenue and reduce costs. Users appreciate its smooth connectivity with channel managers and multi-language support but suggest improvements in speed, additional payment gateways, and user interface design. Roiback's robust support, including personalized consulting, drives successful direct sales strategies and superior customer experience.
Founded in 2010 | Headquarters in Mallorca | 141 employees
Roiback | Booking Engine is a sophisticated software solution designed specifically for hoteliers aiming to boost their direct bookings and enhance overall user experience. This platform stands out for its comprehensive features that help hotels optimize revenue and reduce operational costs. By offering flexible booking options, detailed reporting, and powerful analytical tools, Roiback enables hotels to make data-driven decisions that improve profitability.
The booking engine ensures smooth connectivity with channel managers, making it easier for hotels to manage multiple distribution channels seamlessly. Its multi-language support caters to a global audience, enhancing the booking experience for international guests. Moreover, Roiback offers robust support and personalized consulting, driving successful direct sales strategies and delivering an exceptional customer experience.
Ideal for hotels looking to streamline operations and increase direct bookings, Roiback integrates natively with main Channel Managers, Property Management Systems (PMS), and leading hotel tech suppliers. This ensures a cohesive and efficient management system that fits seamlessly into existing business operations. Overall, Roiback | Booking Engine is a valuable tool for hoteliers seeking to maximize revenue and provide a superior guest experience.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of ROIBACK products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
ROIBACK's Provided Description:
"Roiback is an award-winning travel-tech company that helps hotels increase their Direct Sales and Profitability through its market-leading Booking Engine, Web Design, Digital Marketing, and Contact Center.
Over 2.000 hotels worldwide use Roiback. We have native integrations with the main Channel Managers, PMS and the leading hotel tech suppliers to enhance the direct channel of hotels."
Not sure if ROIBACK is right for your hotel? Here are similar Booking Engine vendors that could be a good fit for your hotel:
Capabilities
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Reward your most loyal guests
Reward your most loyal guests
Reward your most loyal guests using the most advanced loyalty technology platform on the market.
Monetize & organize direct sales to travel agents
Monetize & organize direct sales to travel agents
Organize, structure, automate processes and monetize the distribution of your direct sales to travel agencies or companies.
Bundle flights and hotels
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It offers this package fully integrated into the booking engine. Offer the Flight + Hotel package directly from your hotel's official website thanks to this fully integrated and optimized solution for your direct sales.
Generate ancillary revenue with upsells
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Increase conversion with price check widgets
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Increase your direct bookings by 15-30% thanks to Machine Learning applied to the personalization of each user's experience on the website.
Inspire, attract and convert. With our creative approach, we aim to pique your visitors' interest from the first click. We start by thoroughly understanding your hotel's unique features and value proposition. Then, we translate this essence into a website that not only impresses visually, but also focuses on the user experience. Each element is strategically designed to attract potential guests and convert visitors into bookings.
With over a decade dedicated to the hospitality industry and its complex digital technology ecosystem, our specialists will work as one of your business to achieve the highest return on investment.
Contact center solution that is fully integrated into your direct channel, ensuring an optimal booking experience for your customers. With our technology and expertise, we maximize conversion opportunities and improve customer satisfaction, thus strengthening your position in the hotel market.
This vendor's trending score is rising, Roiback | Booking Engine is the #24 most trending product in the Booking Engine category (out of 149) and the #651 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Our experience with Roiback has been very positive from the very beginning. They stand out for their professionalism, strong expertise in the hospitality sector, and their ability to provide comprehensive, tailored solutions.
We work with Roiback across several key areas, including the booking engine, website, online marketing, email marketing, and additional complementary services. The overall approach is well coordinated, efficient, and clearly focused on strengthening direct sales performance.
We would especially like to highlight Lidia, our account manager, for her outstanding support. Her availability, responsiveness, and proactive attitude make a real difference. She consistently provides valuable insights, follows up closely on performance, and acts as a true partner in our day-to-day operations.
Overall, Roiback is a trusted technology partner with a highly qualified team and a strong strategic vision that delivers real value to the business. Highly recommended.
What do you dislike or think could be improved?
At this time, we do not have any specific areas for improvement to highlight. We are very satisfied with the service and the collaboration overall.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
Our experience with Roiback has been very positive from the very beginning. They stand out for their professionalism, strong expertise in the hospitality sector, and their ability to provide comprehensive, tailored solutions.
We work with Roiback across several key areas, including the booking engine, website, online marketing, email marke...
High Conversion Rates and fast and reliable performance. The booking flow is user-friendly and optimized for mobile users, making reservations easier and faster, which helps increase guest satisfaction.
What do you dislike or think could be improved?
Improved Multi-Room Booking Functionality, the system could better manage bookings for multiple-unit properties, ensuring accurate availability logic to prevent errors like overlap bookings.
Separation of Loyalty Benefits by Property Type
Some hotels feel loyalty program benefits should be displayed more clearly or separately depending on the type of property, which could improve clarity for guests.
Advanced Tools for Rate Parity Monitoring
More sophisticated tools for tracking and automatically adjusting rate parity and competitive pricing could be added so hotels can more easily manage direct sales performance.
4.5
Excellent
Ease of Use
4.0/5
Customer Support
4.0/5
ROI
4.0/5
Implementation
4.0/5
High Conversion Rates and fast and reliable performance. The booking flow is user-friendly and optimized for mobile users, making reservations easier and faster, which helps increase guest satisfaction.
A company that is always improving and introducing new features to keep up with the time. Also, very good support.
What do you dislike or think could be improved?
Perhaps re-categorize to make it more user friendly for their backend system. Also, consolidate it to only 1 website login to track all services e.g. SEO, GHA etc. Currently got to login many different websites.
4.5
Excellent
Ease of Use
3.0/5
Customer Support
5.0/5
ROI
4.0/5
Implementation
4.0/5
A company that is always improving and introducing new features to keep up with the time. Also, very good support.
Since we started working with the booking engine and website designed by Roiback, our sales have continued to grow, even in difficult times. Our efforts have always been rewarded with results. We work very closely together and feel right at home.
Thank you, Manu, Jose, Jesús, Inés, Clara, for being there side by side with us, fighting to achieve the goals we set ourselves each year.
What do you dislike or think could be improved?
We would like to see some improvements made to the corporate section to facilitate the management of special rate plans.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
Since we started working with the booking engine and website designed by Roiback, our sales have continued to grow, even in difficult times. Our efforts have always been rewarded with results. We work very closely together and feel right at home.
Thank you, Manu, Jose, Jesús, Inés, Clara, for being there side by side with us, fighting to ac...
The team's service is excellent. They are always very professional, friendly, and fully committed to providing quick and effective solutions to increase conversion rates. Every inquiry is handled with clarity, patience, and a deep understanding of the system.
What do you dislike or think could be improved?
The way rates are created or promotions, add-ons, extra services, etc. are charged. The option to duplicate them would be perfect.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
The team's service is excellent. They are always very professional, friendly, and fully committed to providing quick and effective solutions to increase conversion rates. Every inquiry is handled with clarity, patience, and a deep understanding of the system.
Timely and effective communication with the hotel. Excellent strategies for improving sales. Monthly presentation of results compared to the previous year.
What do you dislike or think could be improved?
• Increased interaction with the hotel's marketing department. • Receive tutorials on how to use the CRS. • Weekend support for urgent cases.
5.0
Excellent
Ease of Use
4.0/5
Customer Support
4.0/5
ROI
4.0/5
Implementation
4.0/5
Timely and effective communication with the hotel. Excellent strategies for improving sales. Monthly presentation of results compared to the previous year.
Maybe the new book engine aesthetics is better, clearer and more elegant. I really don't know what else I like.
What do you dislike or think could be improved?
Since Roiback transitioned to the ticket assistance module, our experience has significantly declined. In short, the assistance provided by Roiback has been extremely frustrating and challenging. While occasional issues with the booking engine are understandable, the time it takes to resolve these problems has been unreasonably long, often ranging from 1 to 2 months. A major concern is the communication barrier. The representative assisting us often misunderstands the issue, requiring 10 to 15 emails before gaining clarity. Sometimes, it isn't until a higher-level team member gets involved that the problem is resolved. This process is inefficient and can take up to two months, which is exasperating. Every minor issue, whether it concerns payment discrepancies, price uploads, or even simple calendar errors, follows the same drawn-out process. Additionally, assistance for creating features like a stopwatch has been similarly unproductive. I sorely miss the previous support model, where we had a dedicated representative and monthly meetings to discuss results and address any issues. This personalized approach was much more effective. I apologize if this review seems harsh, but working with Roiback this year has been particularly difficult. I sincerely hope for improvements in their support system.
1.5
Terrible
Ease of Use
3.0/5
Customer Support
1.0/5
ROI
5.0/5
Implementation
3.0/5
Maybe the new book engine aesthetics is better, clearer and more elegant. I really don't know what else I like.
1. Intuitive Interface: Roiback's booking engine offers a user-friendly design, making it easy for guests to navigate and find the information they need. 2. Seamless Integration: The booking engine seamlessly integrates with your hotel's property management system (PMS), ensuring accurate availability and rate information. 3. Mobile-Optimized: Roiback's booking engine is fully responsive, providing a seamless experience for guests booking on their mobile devices.
What do you dislike or think could be improved?
1. Loyalty benefits on the corporate website could be displayed separately by property type. 2. The system should be able to facilitate villa bookings, especially for villas with multiple units (e.g., 3 or 4). When a guest books a 3-bedroom villa and all units are assigned, the 4-bedroom villa should be unavailable for booking to prevent double bookings.
4.0
Very Good
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
4.0/5
Implementation
5.0/5
1. Intuitive Interface: Roiback's booking engine offers a user-friendly design, making it easy for guests to navigate and find the information they need. 2. Seamless Integration: The booking engine seamlessly integrates with your hotel's property management system (PMS), ensuring accurate availability and rate information. 3. Mobile-Optimiz...
the interface of booking enginee seamless , PPC and SEO can be monitored and evaluated personalize together by dedicated account manager, Website design is cuztomed based on customer jorney and our needs. Account maneger is very helpfull to give recommendation which need to improved direct booking hotel performance. This can be reduced the OTA commision. Meanwhile we got the insight about the market condition from account manager ROI back together make strategy to increased website performance based on targeted market our hotel. In term of service , the communication is very easy to contract and responsive fast based on the urgency . The converstion of the booking is increased on year on year after we communicate each other to fix the issues especially disparity rate. During creating campaign Ultra beach party , they can custom the package for those using booking code and link so we can track campaign easily. I like Loyalty member rate can pushed on google meta search by ROI back so we can compete with OTA price. the feature on extranet is very user friendly including creating restriction, allotment and another corporate or travel rate. Last but no least , ROI back willing to come and visit our hotel . they have also bali respresentative to handle which is very easy to know the market condition rather than remote person
What do you dislike or think could be improved?
Roi back can developed the price competitor tools about the disparity rate which can be monitored so the platform very helpful in whole complete package to drive direct booking without using third party system. Custome and personalization campign can be tailored with THN or Bench direct but we have to combine with other person so hopefully , roi back can developed this system without depending so one account manager handle it as well. I wish the ROI back have the system as like supernove so we can see which source channel leak our B2B rate. After we found it, the system can cut if off by adjusted our website rate automatically rate artificial intelligence recommendation . Upselling recommendation on higher category can be developed as well to push customer choose our website. Attribute perference can be monetized as upselling eco system which it has been implemented the international hotel chain.
4.0
Very Good
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
4.0/5
Implementation
4.0/5
the interface of booking enginee seamless , PPC and SEO can be monitored and evaluated personalize together by dedicated account manager, Website design is cuztomed based on customer jorney and our needs. Account maneger is very helpfull to give recommendation which need to improved direct booking hotel performance. This can be reduced the...
We have seen quite of improvement in the BE and the service from support team is quite fast. So, bo complaint from our side.
What do you dislike or think could be improved?
The package options should be visible on the first tab instead of being placed in a separate tab. Alternatively, they could be offered as add-ons that pop up, giving guests the option to book extra packages designed by the hotel.
4.0
Very Good
Ease of Use
4.0/5
Customer Support
5.0/5
ROI
4.0/5
Implementation
4.0/5
We have seen quite of improvement in the BE and the service from support team is quite fast. So, bo complaint from our side.
Superb booking engine, that it is focus on direct sales needs, functionalities plus usability its orientated to help hoteliers to increase direct bookings. Plus not only the Their technology also the people behind the tecnology are very proffesional and helpfull.
by
David Ezquerro Taylor
(PUSHTech CRM/CDP)
on May 21, 2026
Showing all answers to:
"What does this product or service do well?"
David Ezquerro Taylor
Chief Revenue Officer
@
PUSHTech CRM/CDP
June 6, 2023,
David Ezquerro Taylor
regularly uses
ROIBACK
Superb booking engine, that it is focus on direct sales needs, functionalities plus usability its orientated to help hoteliers to increase direct bookings. Plus not only the Their technology also the people behind the tecnology are very proffesional and helpfull.
Sara Evans
Growth & Partnerships Manager
@
XLR8 RMS
June 2, 2023,
Sara Evans
heard from clients about
ROIBACK
Powerful Booking Engine with outstanding tailored features that meet Hotel's needs, allowing to get the most out of the booking engine. Its strong and vast integrations with all key players make it a truly reliable booking engine.
Tomeu Fiol
CMO
@
Hotelinking
May 30, 2023,
Tomeu Fiol
has tried
ROIBACK
Roiback is the integral solution to boost our client's direct sales. Its booking engine is robust, fast and constantly evolving. It also offers other services for hotels such as web design, seo, sem, digital marketing...
Tiago Araújo
CEO
@
HiJiffy
May 29, 2023,
Tiago Araújo
heard from clients about
ROIBACK
As a technology partner, I have had the pleasure of collaborating with Roiback over the past years, and I am delighted to share my positive review of our partnership. Working with Roiback has been nothing short of exceptional, and their commitment to excellence and innovation in the travel industry is truly commendable.
Jose SIlva
Founder & CEO
@
RateIntel
May 26, 2023,
Jose SIlva
heard from clients about
ROIBACK
Having established a successful partnership with RoiBack over a significant period, we have found their product, team, and support channels to be exceptional.
As RateIntel.io, we confidently endorse RoiBack as a company worth collaborating with. If they were compared to a hotel, they would undoubtedly be the equivalent of a 7-star establishment.
Question:
What differentiates this product or service from the competition?
Answer:
Their loyalty functionalities heps hoteliers to have better engagement with customers in order to increase the direct bookings and connects very smoothly into the CRM. Then other great product services is they provide a specific booking engine for mobile, which helps to have a better conversion rate.
by
David Ezquerro Taylor
(PUSHTech CRM/CDP)
on May 21, 2026
Showing all answers to:
"What differentiates this product or service from the competition?"
David Ezquerro Taylor
Chief Revenue Officer
@
PUSHTech CRM/CDP
June 6, 2023,
David Ezquerro Taylor
regularly uses
ROIBACK
Their loyalty functionalities heps hoteliers to have better engagement with customers in order to increase the direct bookings and connects very smoothly into the CRM. Then other great product services is they provide a specific booking engine for mobile, which helps to have a better conversion rate.
Sara Evans
Growth & Partnerships Manager
@
XLR8 RMS
June 2, 2023,
Sara Evans
heard from clients about
ROIBACK
Roiback offers a reliable product with strong customer service. As an award winning solution it continues to provide constant improvements and additional features in order to be the best fit for all their clients.
Tomeu Fiol
CMO
@
Hotelinking
May 30, 2023,
Tomeu Fiol
has tried
ROIBACK
Exceptional user experience, design adapted to any device and mobile first, quick implementation, more than 20 languages, optimized for SEO and focused on the sale.
They are specialists in the hotel sector.
Tiago Araújo
CEO
@
HiJiffy
May 29, 2023,
Tiago Araújo
heard from clients about
ROIBACK
Roiback has demonstrated a deep understanding of the ever-evolving travel industry and has consistently implemented innovative features and functionalities. Their commitment to staying ahead of the curve and adapting to industry trends has allowed us to offer cutting-edge solutions to our mutual customers. The continuous improvements and regular updates to the platform have ensured that we can deliver a state-of-the-art booking experience to our users.
Jose SIlva
Founder & CEO
@
RateIntel
May 26, 2023,
Jose SIlva
heard from clients about
ROIBACK
The RoiBack booking engine stands out for its remarkable compatibility with external integrations.
As an integration partner, I am thoroughly pleased with the exceptional level of team support and well-documented resources. The seamless experience provided by RoiBack makes collaboration remarkably effortless.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Tecnology is key to keep improving as company, but the most important is the people that are behind the techonology that have the same goals as you would have, such increasing direct bookings, they provide a big range of people that are truly experts in all areas of the hotel direct business ecosystem.
by
David Ezquerro Taylor
(PUSHTech CRM/CDP)
on May 21, 2026
Showing all answers to:
"Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
David Ezquerro Taylor
Chief Revenue Officer
@
PUSHTech CRM/CDP
June 6, 2023,
David Ezquerro Taylor
regularly uses
ROIBACK
Tecnology is key to keep improving as company, but the most important is the people that are behind the techonology that have the same goals as you would have, such increasing direct bookings, they provide a big range of people that are truly experts in all areas of the hotel direct business ecosystem.
Sara Evans
Growth & Partnerships Manager
@
XLR8 RMS
June 2, 2023,
Sara Evans
heard from clients about
ROIBACK
Check all the different features available and how they can benefit your Hotel, as well as the existing integrations. Get to know more about Roiback and its presence in different markets accross the globe.
Tomeu Fiol
CMO
@
Hotelinking
May 30, 2023,
Tomeu Fiol
has tried
ROIBACK
His awards support him. Best Hotelier Booking Engine solution in Europe since 2016 and Best Hotelier Booking Engine solution in the world in 2021 and 2022. They also have great customer service and support 24/7.
Tiago Araújo
CEO
@
HiJiffy
May 29, 2023,
Tiago Araújo
heard from clients about
ROIBACK
We highly recommend Roiback to any company seeking a reliable and forward-thinking partner in the travel industry. From the initial onboarding process to ongoing maintenance and troubleshooting, their team is readily available and proactive in addressing needs and concerns.
Jose SIlva
Founder & CEO
@
RateIntel
May 26, 2023,
Jose SIlva
heard from clients about
ROIBACK
RateIntel, being a newly established company, places significant reliance on partnerships for growth.
Despite our small size, RoiBack has consistently provided unwavering support and assistance whenever we require it. They have proven to be a highly trustworthy partner on whom we can always depend.
+ 2
recommend
Recommended by
David Ezquerro Taylor
Chief Revenue Officer
@
PUSHTech CRM/CDP
Sara Evans
Growth & Partnerships Manager
@
XLR8 RMS
ROIBACK has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
View Support Certification
Help Center
Product Updates
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.
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Recommended
90%
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