ASI WebRes vs. Roiback | Booking Engine:
Which Is Right for You?

The Decision

Choosing between ASI WebRes by Anand Systems Inc. (ASI) and Roiback’s Booking Engine hinges on your hotel’s specific needs and priorities. Both products aim to boost direct bookings but approach this goal differently—ASI focuses on integrated hotel management, while Roiback emphasizes marketing and user experience. Your decision depends on whether your primary goal is operational efficiency or driving revenue through marketing.

ASI provides a comprehensive hotel operations platform that includes a booking engine, whereas Roiback specializes solely in increasing direct bookings with advanced marketing tools. Which aligns better with your current priorities?

Is ASI WebRes or Roiback Better for Hotels?

Both ASI WebRes and Roiback cater to hotels looking to increase direct bookings, but they do so through distinct features. ASI’s booking engine is part of a broader property management ecosystem, giving you centralized control over reservations, housekeeping, billing, and reporting, with a focus on streamlining daily hotel operations. Roiback, on the other hand, concentrates on conversion optimization, offering tools like loyalty programs, promotional features, and detailed analytics to maximize revenue.

Review data clearly favors Roiback in recent reviews, with 43 reviews in the last six months and a higher overall rating (72.07) versus ASI’s score of 0. Its recent reviews reflect ongoing product improvements and higher hotel satisfaction. Given the volume and recency, Roiback demonstrates a stronger market presence and user engagement today.

Roiback vs ASI WebRes: Which Should Your Hotel Choose?

If your hotel needs a dedicated, user-friendly booking engine that increases direct bookings and provides detailed analytics, Roiback is the clear choice. It’s especially suited for hotels focused on marketing, conversion rates, and expanding their direct sales channels. Its extensive integrations (27 verified partners) and features like loyalty programs and promotional tools appeal to hotels aiming for aggressive revenue growth.

Conversely, if your team requires a full hotel management suite that integrates reservations, front desk operations, billing, and distribution, ASI’s platform offers a comprehensive solution. It’s ideal for independently run hotels or multi-property portfolios seeking operational consistency and real-time centralized control.

For most hoteliers, the decision narrows to whether operational management or direct revenue growth is your highest priority. Since Roiback has more recent reviews and a higher overall rating, it’s the recommended choice if your focus is on boosting online sales with a marketing edge.

Is ASI WebRes or Roiback Easier to Use?

ASI WebRes boasts a remarkably high ease-of-use rating of 4.95/5, with reviews emphasizing its intuitive interface, straightforward workflows, and smooth onboarding process. Users highlight how simple it is to manage reservations and generate reports, even for team members new to hotel software. Support staff are praised for quick, courteous assistance, making staff adoption relatively seamless.

Roiback’s platform receives a solid rating of 4.49/5, praised for its user-friendly interface and responsive support. Some users mention room for interface speed and design improvements, but overall, most find it accessible and easy to navigate. The onboarding process is effective but slightly less praised than ASI’s.

Edge: ASI WebRes.

Which Has Better Features: ASI WebRes or Roiback?

ASI’s booking engine includes five features exclusive to its platform, such as pooled inventory, wedding and corporate modules, availability blocks, and ADA compliance—adding flexibility for complex operations. Roiback boasts 14 unique features, including urgency messaging, booking abandonment recapture, price comparison widget, and multiple payment gateways like Apple Pay, Google Pay, and Paypal—enhancing direct sales and guest engagement.

Both products share 22 core features, but Roiback’s broader suite of marketing and conversion tools makes it more adaptable for driving revenue. If your hotel values advanced marketing features and flexible payment options, Roiback’s feature set gives it a decisive advantage.

Edge: Roiback.

Which Has Better Customer Support: ASI WebRes or Roiback?

Support ratings favor ASI, with a score of 4.85/5 versus Roiback’s 4.72/5, reflecting consistent positive feedback. ASI’s technical and customer support staff are praised for their responsiveness and professionalism, with reviews emphasizing how issues are resolved swiftly, and reports are clear and concise.

Roiback’s support is also highly regarded, especially for personalized consulting and continuous product improvements. Users appreciate their responsiveness and strategic advice but note that support could be more proactive in technical upgrades.

Edge: ASI WebRes.

Which Has More Integrations: ASI WebRes or Roiback?

Roiback's platform has 27 verified integrations, slightly surpassing ASI’s 19, giving hotels more options for connecting with channel managers, PMS, and other hotel technology providers. Shared integrations, such as SiteMinder, Cendyn, and Triptease, ensure common connectivity.

Roiback’s broader integration network, including popular tools like GuestCentric and Winhotel, enhances its flexibility. If your hotel relies heavily on third-party systems, Roiback’s more extensive partner ecosystem offers a slight edge.

Edge: Roiback.

Which Do Hoteliers Rate Higher: ASI WebRes or Roiback?

Roiback’s recent reviews show a more favorable perception, with a score of 72.07, compared to ASI’s score of 0 (due to insufficient recent data). Hotels across various segments, notably city center and resort properties, rate Roiback higher for meeting their needs—particularly in features and support.

ASI’s reviews, while positive about operational aspects, are less recent, and the overall ratings indicate less current satisfaction. For newer, more engaged user feedback, Roiback leads.

Edge: Roiback.

How Much Do ASI WebRes and Roiback Cost?

ASI’s pricing details are not publicly available, which suggests a custom quote is necessary, often typical for integrated PMS solutions. Roiback charges a clear base fee of $500 per month, with no implementation or trial fees, making it easier to budget for.

Since ASI's pricing remains opaque, if budget transparency is important, Roiback provides better clarity upfront. The ongoing monthly fee for Roiback aligns with its market positioning as a dedicated booking engine.

What Type of Hotel Should Use ASI WebRes?

Hotels that will benefit most from ASI’s integrated hotel management system include:

• Hotels requiring centralized reservation and distribution control.
• Multi-property portfolios needing uniform operations.
• Independent hotels seeking a full PMS with booking engine capabilities.
• Properties that prioritize operational efficiency and detailed reporting.
• Hotels that want built-in modules for weddings and corporate events.

Not ideal if your hotel’s main goal is marketing-driven growth or rapid online sales expansion without complex operational needs.

What Type of Hotel Should Use Roiback?

Hotels best suited for Roiback include:

• Properties focused on maximizing direct online bookings.
• Hotels looking for a flexible, multi-language booking platform.
• Those interested in detailed analytics and marketing tools like loyalty programs.
• Hotels aiming to reduce reliance on OTAs and increase profit margins.
• Properties that want seamless integration with existing channel managers and PMS.

Not ideal if your hotel prefers a full property management platform with operational modules or has minimal focus on direct sales growth.

Roiback vs ASI WebRes: The Bottom Line for Hotels

The core difference is that ASI WebRes offers a full-property management system with an integrated booking engine, primarily suited for hotels seeking operational control. Roiback specializes solely in enhancing online direct bookings, offering advanced marketing tools and detailed analytics for revenue growth.

If operational efficiency and integrated management are your priorities, ASI’s comprehensive platform is the right choice. If your main focus is on increasing direct bookings and improving marketing ROI, Roiback is the superior option.

For most hotels aiming to boost revenue via online channels, Roiback’s more recent reviews, higher user ratings, and broader feature set make it the recommended choice. Conversely, large independent hotels or multi-property portfolios needing a full management solution should lean toward ASI, if operational integration is their focus.

In conclusion: Roiback’s market presence, recent positive reviews, and extensive features give it a distinct advantage for hotels focused on direct online sales. For hotels looking for a full-property management system with integrated booking capabilities, ASI remains a solid, though less currently reviewed, option.