The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 100 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
ATLIST shines in ROI .
Frontline Performance Group shines when it comes to upsell tracking & reporting — especially for brand properties (0.0/5) , with exclusive features like Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) and Performance Reporting & Offer Analytics.
Side-by-side ratings based on 100 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $400/mo |
| Verified Reviews | 5 | 95 |
After analyzing 100 verified reviews, ATLIST users most value its , while Frontline Performance Group users highlight upsell tracking & reporting, ease of use & integration, performance metrics & goal setting. Click any theme to see what reviewers say.
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Upsell Tracking & Reporting
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Ease of Use & Integration
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Performance Metrics & Goal Setting
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Manual Data Tracking
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) | #18 1 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #19 3 reviews | #9 16 reviews |
| Large (75-199 rooms) ▾ | — | #5 29 reviews |
| X-Large (200+ rooms) ▾ | #21 0 reviews | #5 19 reviews |
By Property Type
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| Boutique ▾ | #20 3 reviews | #9 19 reviews |
| Luxury ▾ | #20 2 reviews | #6 40 reviews |
| Branded / Chain ▾ | #22 1 reviews | #5 46 reviews |
| Extended Stay | #15 1 reviews | #13 1 reviews |
By Region
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| North America ▾ | #11 4 reviews | #4 25 reviews |
| Europe ▾ | — | #18 5 reviews |
| Asia Pacific ▾ | — | #5 12 reviews |
| Middle East ▾ | — | #3 14 reviews |
Choosing between ATLIST Upselling and IN-Gauge by Frontline Performance Group hinges on your hotel's specific needs. Both platforms aim to boost revenue through upselling, but they approach this goal differently: ATLIST focuses on creating a guest-facing digital experience, while IN-Gauge emphasizes staff training, analytics, and operational control. Your decision should be driven by whether your priority is guest engagement or frontline team performance.
ATLIST offers a streamlined, guest-centered upselling experience, making it easy for your guests to browse and add services during their booking process. IN-Gauge, in contrast, provides comprehensive staff training, performance tracking, and automation tools that target team behavior. Do you need a guest-facing platform or a team performance system? That’s the core question.
ATLIST and IN-Gauge serve different hotel types and operational priorities. If your hotel relies heavily on upselling through a personalized, branded webpage that enhances the guest experience, ATLIST is likely your better fit. It is ideal for vacation rentals, boutique hotels, and inns aiming to stand out with add-on services, especially since it boasts more recent reviews and a perfect score.
IN-Gauge excels for larger or branded hotels that want to optimize team performance and drive incremental revenue through staff training, real-time analytics, and incentive programs. Its suite of 17 features, including offer testing and multi-channel delivery, appeals to hotels focused on operational control and staff engagement. Given the 92 reviews and recent feedback, IN-Gauge’s proven track record makes it more robust for enterprise-level hotels.
If your hotel needs a guest-facing platform to showcase amenities and increase add-on bookings directly, go with ATLIST. Its simple interface, strong support, and ease of creating branded pages make it ideal for vacation rentals and boutique hotels seeking visual appeal and guest interaction.
If your hotel requires a staff-centric system to train, motivate, and track upsell performance, choose IN-Gauge. Its extensive features—like offer testing, multi-channel messaging, and analytics—are suited for large properties or chains that want to improve frontline sales and operational efficiency. For hotels focused on staff-driven revenue growth, IN-Gauge is the clear choice.
ATLIST’s user interface is rated 4.6/5, with reviews emphasizing its intuitive design and the ease of onboarding, even for non-tech-savvy users. Customers praise its guided setup, templates, and responsive customer support, which make implementation straightforward.
IN-Gauge scores slightly higher at 4.76/5, with users highlighting its accessible dashboard, digital training modules, and real-time performance tracking. However, some mention initial complexity due to its range of features, which may require more training.
Edge: IN-Gauge.
ATLIST offers a single core feature: guest-facing upsell webpage creation. In contrast, IN-Gauge provides 17 features, including offer templates, multi-channel delivery (email, SMS, WhatsApp), performance analytics, staff segmentation, and offer experimentation.
If you value a dedicated, customizable guest platform, ATLIST’s simplicity might be enough. For comprehensive upsell management, performance tracking, and staff incentives, IN-Gauge’s broader feature set outperforms ATLIST.
Edge: IN-Gauge.
Both products excel in support, with ATLIST rated 4.9/5 and IN-Gauge equally rated at 4.9/5. ATLIST reviewers highlight its personable, responsive team and proactive outreach, particularly praising its onboarding process.
IN-Gauge’s support is consistently lauded for its personalized consulting, with reviews citing dedicated account managers, ongoing training, and quick issue resolution. Notably, users value the ability to reach knowledgeable staff 7 days a week.
Edge: IN-Gauge.
IN-Gauge has three verified integrations, including Oracle Hospitality, Shiji Group, and Stayntouch, facilitating seamless data flow within larger hotel tech stacks. ATLIST does not list any verified integrations, which might limit its compatibility with existing systems.
For hotels with complex tech ecosystems or seeking third-party PMS integrations, IN-Gauge’s broader integration options make it more adaptable.
Edge: IN-Gauge.
ATLIST’s reviews are all recent, with a perfect 5/5 rating based on five reviews from boutique, vacation, and inn segments. Hoteliers emphasize its ease of use, excellent support, and effectiveness in elevating guest experiences.
IN-Gauge, despite a larger user base and more reviews, averages a 0/5 rating from 85 reviews, indicating widespread dissatisfaction or system issues among larger hotel segments. Smaller boutique or vacation properties tend to rate ATLIST higher, reflecting its suitability for smaller, personalized hotels.
Edge: ATLIST.
ATLIST does not publicly share pricing details, implying a custom quote or tiered model without a free trial. IN-Gauge has a starting price of $400 per month, with no free trial offered.
If budget transparency and predictable costs are priorities, IN-Gauge’s clear pricing might appeal, but ATLIST’s value appears to be assessed on a case-by-case basis, especially for smaller properties.
Not ideal if you require advanced staff performance analytics or multi-channel messaging.
Not ideal if you prefer a simple, guest-facing upselling platform without extensive staff management.
IN-Gauge’s extensive feature set and proven enterprise track record make it the go-to for large hotels and chains focused on staff-driven revenue growth. Its 92 reviews and recent positive support experiences demonstrate its robustness and depth.
ATLIST, with only five reviews but a perfect rating and recent feedback, is better suited for smaller properties that want an easy-to-use guest-facing upselling platform. Its visual, brand-oriented approach helps boutique and vacation properties stand out.
If your hotel seeks a straightforward, guest-centric upsell tool, choose ATLIST for its simplicity and recent praise. For larger operations with a need for detailed analytics, staff management, and integrations, IN-Gauge offers a more comprehensive solution that aligns with enterprise goals.
This comparison should guide your decision based on your hotel's size, operational needs, and strategic focus. Both platforms excel in their respective niches, but the choice ultimately depends on whether your priority is guest experience or frontline performance.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $400/mo |
According to HTR's product database, ATLIST Upselling and IN-Gauge (by Frontline Performance Group) share 0 features. Here are the key differences — features one has that the other lacks.
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| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Multi-Property/Chain Dashboard | ||
| Offer Experimentation & A/B Testing | ||
| Offer Templates Library | ||
| Room Upgrade Merchandising | ||
| Type 2 SOC 2 Certified (Data Security) |
Showing top differences. 5 more features differ between these products.
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"What I like about FPG's solution are the many facilities, including the mobile app, the detailed figures and the professional communication from the FPG team. The on-site training..."
No published case study for this goal yet.
"FPG enabled a standardized upselling process, improved guest satisfaction, increased operational efficiency, user-friendly tool for Ambassadors, strong training and motivation."
Ranks higher for
What hoteliers love
The software’s ability to track upsells and report metrics is frequently praised for aiding sales performance. While many find it helpful, a few users... The software’s ability to track upsells and report metrics is frequently praised for aiding sales performance. While many find it helpful, a few users point out the need for enhanced customization options in reporting.
Users commend the software's user-friendly interface, making it easy for staff to navigate and integrate with existing hotel systems. It simplifies pr... Users commend the software's user-friendly interface, making it easy for staff to navigate and integrate with existing hotel systems. It simplifies processes like team goal tracking and upselling, providing direct access through a well-structured platform.
Many reviewers mention the benefit of setting specific team and individual goals. The metrics tracking capability of the software is often cited as a... Many reviewers mention the benefit of setting specific team and individual goals. The metrics tracking capability of the software is often cited as a key factor in driving sales improvements and accountability.
Where hoteliers push back
Despite its comprehensive tracking capabilities, some reviews note occasional lapses in automatic data updates, leading teams to resort to manual trac... Despite its comprehensive tracking capabilities, some reviews note occasional lapses in automatic data updates, leading teams to resort to manual tracking of upsell metrics intermittently.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. ATLIST Upselling and IN-Gauge (by Frontline Performance Group) share many core Upselling Software features, but each has unique capabilities. ATLIST Upselling offers 0 verified integration partners, while IN-Gauge (by Frontline Performance Group) offers 3. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. IN-Gauge (by Frontline Performance Group) leads in ease of use at 4.8/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
ATLIST Upselling: No. IN-Gauge (by Frontline Performance Group): No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. ATLIST has an HT Score of 0 and Frontline Performance Group has 80. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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