The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 533 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
ATLIST shines .
Oaky by Plusgrade shines when it comes to upselling efficiency — especially for brand properties (5.0/5) , with exclusive features like Guest Segmentation & Targeting and Multi-Channel Delivery (Email, SMS, WhatsApp, Chat).
Side-by-side ratings based on 533 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $300/mo |
| Verified Reviews | 5 | 528 |
After analyzing 533 verified reviews, ATLIST users most value its , while Oaky by Plusgrade users highlight upselling efficiency, user interface and system usability, customer support experience. Click any theme to see what reviewers say.
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Upselling Efficiency
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User Interface and System Usability
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Customer Support Experience
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Personalization and Targeted Promotions
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Reporting System Challenges
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Integration with PMS
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #18 1 reviews | #5 42 reviews |
| Mid-Size (25-74 rooms) ▾ | #19 3 reviews | #2 263 reviews |
| Large (75-199 rooms) ▾ | — | #1 141 reviews |
| X-Large (200+ rooms) ▾ | #21 0 reviews | #2 57 reviews |
By Property Type
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| Boutique ▾ | #20 3 reviews | #2 216 reviews |
| Luxury ▾ | #20 2 reviews | #2 278 reviews |
| Branded / Chain ▾ | #22 1 reviews | #2 208 reviews |
| Extended Stay ▾ | #15 1 reviews | #3 33 reviews |
By Region
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| North America ▾ | #11 4 reviews | #7 29 reviews |
| Europe ▾ | — | #1 315 reviews |
| Asia Pacific ▾ | — | #2 81 reviews |
| Middle East ▾ | — | #2 52 reviews |
Choosing between ATLIST Upselling and Oaky by Plusgrade hinges on your hotel’s specific needs, tech infrastructure, and growth ambitions. Both aim to boost revenue through guest upselling, but they diverge significantly in their approach, features, and market presence. Your team must assess whether a streamlined, less feature-rich platform or a more comprehensive, highly customizable solution aligns better with your goals. Are you seeking a simple upselling tool or a full-scale revenue management system?
ATLIST offers a straightforward, easy-to-implement upselling platform rooted in AI-driven guest engagement, while Oaky provides an extensive suite of features with a focus on automation, segmentation, and dynamic pricing. Consider the scale of your hotel, the importance of personalization, and your existing tech stack before making a decision. Which product can deliver the ROI and guest experience you envision?
Both platforms serve the core function of increasing ancillary revenue through guest upselling, but they differ in scope and sophistication. ATLIST emphasizes simplicity and a guest-centric approach, with a focus on creating branded web pages where guests can browse options. It performs well for smaller properties or those just starting to experiment with upselling, especially in North America.
Oaky, by contrast, boasts a more feature-rich environment, including segmentation, A/B testing, multi-channel delivery, and dynamic pricing. It’s designed for hotels aiming for aggressive revenue growth and personalized offers, especially in larger or more complex operations. Does your hotel need quick, easy setup or a granular, data-driven upselling engine?
Edge: Oaky by Plusgrade.
If your hotel prioritizes automation, extensive segmentation, and a high volume of personalized offers, Oaky is the better pick. Its 443 reviews with a 4.84/5 overall rating and recent positive feedback confirm its maturity and widespread adoption, especially among branded and independent hotels in multiple regions.
If simplicity, ease of use, and a focus on guest browsing experience are more important, ATLIST’s 5 reviews with a perfect 5/5 rating make it appealing. It’s ideal for boutique or vacation rentals that want to add a visual, branded upselling portal without complex configuration. For hotels seeking rapid results with a minimal learning curve, ATLIST may suffice.
Edge: Oaky by Plusgrade.
ATLIST’s UI is praised for its simplicity, scoring 4.6/5, with onboarding rated at 4.9/5. Its platform is designed for non-technical staff, emphasizing guided setup, templates, and a visual site builder, with recent reviews emphasizing fast onboarding and excellent support.
Oaky scores slightly higher at 4.84/5 for ease of use, with a broader feature set that can be more complex initially. Its interface is user-friendly, but the extensive customization and automation may require a learning curve. Support teams at both providers are highly rated, but ATLIST’s dedicated guidance makes onboarding easier.
Edge: ATLIST.
Oaky offers 12 distinct features, including guest segmentation, A/B testing, multi-channel delivery, dynamic pricing, offer orchestration, and automated fulfillment. These enable highly targeted campaigns, flexibility, and scalable automation suited for larger hotels or chains.
ATLIST focuses mainly on creating branded webpages for upselling, with no additional features listed beyond its core offering. Its strength lies in simplicity rather than breadth, appealing to properties that want basic add-on sales without complexity.
Edge: Oaky by Plusgrade.
Both products enjoy high praise for customer support, with ATLIST rated 4.9/5 and Oaky at 4.87/5. ATLIST’s reviews highlight personal, responsive communication, with users noting that support is quick to fix problems and accommodate requests.
Oaky’s support is also described as prompt, knowledgeable, and reliable, with many clients mentioning ongoing partnership and continuous product improvements. Large hotel chains often benefit from Oaky’s extensive customer success teams, but smaller properties find ATLIST’s approachable support equally valuable.
Edge: ATLIST.
Oaky integrates with 54 verified partners, including major PMS systems like ManCloud, RoomRaccoon, and Sirvoy, as well as channel managers and other hotel tech solutions. Its broad compatibility supports complex operations and multi-property management.
ATLIST has no verified integrations listed, suggesting it operates as a standalone solution or with limited connectivity. This may be a constraint for hotels with existing PMS and revenue management systems.
Edge: Oaky by Plusgrade.
Oaky's reviews, with a 4.84/5 rating from 443 users, reflect widespread satisfaction across different hotel segments, particularly independent and branded hotels. Recent reviews confirm its effectiveness in increasing revenue and guest engagement.
ATLIST, with only 5 reviews, all rating 5/5, shows strong satisfaction but lacks the breadth and recency of feedback. Larger, more diverse hotels tend to prefer Oaky’s proven track record, while boutique properties may favor ATLIST’s simplicity.
Edge: Oaky by Plusgrade.
ATLIST’s pricing details are not disclosed, suggesting it may operate on a custom quote basis, possibly reflecting smaller hotel or vacation rental markets.
Oaky charges a flat fee of $300 per month, with no mention of additional setup costs or per-room fees. Its transparent pricing makes it easier to budget for larger or chain hotels seeking extensive upselling features.
Not ideal if you need extensive segmentation, automation, or integrations with PMS.
Not ideal if you prefer a straightforward, simple upselling tool or operate on a tight budget.
Oaky’s core advantage is its extensive feature set, supporting complex segmentation, automation, and multi-channel delivery that can significantly boost revenue. Its 443 recent reviews and high ratings confirm its maturity and broad industry acceptance.
ATLIST excels in simplicity, ease of use, and personalized guest experience, making it suitable for boutique or vacation rental operators. Its limited features and smaller user base, however, suggest it’s best for properties seeking quick, straightforward upselling solutions.
For hotels prioritizing automation, personalization, and integration at scale, Oaky offers more value. Smaller hotels or those new to upselling should consider ATLIST for its ease and high support quality.
Final Recommendation: If your hotel is large, tech-savvy, and seeks aggressive revenue growth, choose Oaky. For smaller properties, boutique hotels, or vacation rentals with a focus on visual branding and ease, ATLIST provides a simpler, highly-rated option.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $300/mo |
According to HTR's product database, ATLIST Upselling and Oaky by Plusgrade share 0 features. Here are the key differences — features one has that the other lacks.
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| Dynamic Upgrade Pricing | ||
| Guest Segmentation & Targeting | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Offer Experimentation & A/B Testing | ||
| Offer Templates Library | ||
| Room Upgrade Merchandising |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"With Oaky, guests can clearly see what extra services or products we have to offer. By looking through all our services they can choose to add things they did not even know they wa..."
No published case study for this goal yet.
"Oaky allows us to be creative and feature relevant and exciting offers to our guests. The solution is extremely flexible and easy to use, helping our teams to offer unique services..."
What hoteliers love
Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users... Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users appreciate the ease of promoting room upgrades and packages, contributing significantly to boosting hotel revenue.
The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This acces... The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This accessibility helps hotels employ upselling strategies without extensive training.
Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a po... Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a positive experience. Prompt assistance is highlighted as a particular strength.
Where hoteliers push back
Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel system... Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel systems. Users express difficulty in accessing comprehensive data on upselling activities.
Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as s... Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as some users encounter complications requiring manual input, specifically when tracking upselling offers.
Ranks higher for
Unique capabilities
It depends on your requirements. ATLIST Upselling and Oaky by Plusgrade share many core Upselling Software features, but each has unique capabilities. ATLIST Upselling offers 0 verified integration partners, while Oaky by Plusgrade offers 54. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Oaky by Plusgrade leads in ease of use at 4.8/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
ATLIST Upselling: No. Oaky by Plusgrade: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. ATLIST has an HT Score of 0 and Oaky by Plusgrade has 96. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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