Avalon vs. RMS:
Which Is Right for You?

The Decision

Choosing between Avalon by Antfor and RMS by RMS hinges on your hotel’s specific needs and growth plans. Avalon, a relatively new player with zero reviews, aims to provide AI-driven review analytics and customer insights, but it lacks a broad feature set and a regional presence. RMS, meanwhile, is a well-established platform with over 293 reviews, a 4.56/5 overall rating, and a global presence, making it a more proven choice for most hoteliers.

While Avalon emphasizes review analysis and recommendations, RMS offers a full suite of property management features backed by extensive integrations and support. Your decision should consider whether you prioritize advanced guest review insights or comprehensive operational tools.

Is Avalon or RMS Better for Hotels?

Avalon by Antfor positions itself as an AI-enhanced review and customer feedback platform, focusing on providing insights and actionable recommendations based on review analysis. It aims to help your team understand customer sentiments, spot trends, and improve service quality. However, it offers no additional property management or booking features, making it more of a supplementary tool rather than a core PMS solution.

RMS, on the other hand, is a full-fledged property management system trusted by over 7,000 hotels across 70 countries. It combines reservation management, channel integration, guest engagement, and revenue tools into a single platform. RMS’s extensive feature set and proven scalability make it suitable for hotels seeking an all-in-one operational solution.

In essence, Avalon might be helpful if your hotel already has a PMS and wants to improve review management, but RMS is the more comprehensive choice for managing your property’s day-to-day operations. Which core needs are more urgent for your hotel?

RMS vs Avalon: Which Should Your Hotel Choose?

If your hotel needs a robust property management system that streamlines reservations, channels, and guest interactions, RMS is the clear winner. Its extensive features, including a booking engine, POS integration, and revenue management modules, support hotels of all sizes, especially those with complex operations or multiple properties.

If your team is primarily focused on understanding guest reviews, improving reputation, and making data-driven service improvements, Avalon could serve as a valuable supplementary tool. However, given RMS’s large review base and recent positive feedback, it’s the safer, more proven choice for operational excellence.

Hotels prioritizing operational efficiency and growth should go with RMS. If your focus is on review insights alone, Avalon could be an addition but not a substitute for a full PMS.

Is Avalon or RMS Easier to Use?

RMS boasts a 4.28/5 ease of use score based on nearly 300 recent reviews, with users describing it as intuitive and quick to learn. Support staff are praised for their responsiveness, and onboarding is rated at 4.12/5, indicating a smooth transition. Users like Victoria from Roomzzz appreciate its simplicity, saying, “It was the easiest onboarding process I’ve had of any system,” and highlight its helpful features, such as automated payments.

Avalon, however, has a score of 0/5 for ease of use, with no reviews or user feedback available to verify its interface or onboarding experience. This lack of data suggests it’s untested in real-world hotel settings or may not yet be widely adopted.

Edge: RMS.

Which Has Better Features: Avalon or RMS?

RMS outperforms Avalon significantly, offering a suite of 74 features—such as integrated CRS, online support, payment processing, booking engine, revenue management, guest CRM, group functions, and more—many of which Avalon does not provide at all. RMS’s comprehensive toolkit supports multi-channel booking, dynamic reporting, and POS integration, making it a true end-to-end platform.

Avalon, by contrast, provides advanced review analysis and AI-driven insights but has zero proprietary features beyond review summarization. Its core value lies in data analysis rather than operational management.

Edge: RMS.

Which Has Better Customer Support: Avalon or RMS?

RMS’s customer support is rated at 4.48/5, with recent reviews praising its prompt, knowledgeable, and helpful team. Customers like those at Lafayette Hotels mention support that “is proactive and helpful,” and support staff are known for their quick responses and effective solutions.

Avalon’s support ratings are not available, and with no recent reviews, it’s impossible to judge how responsive or effective their support is. RMS’s established reputation makes it the more reliable option here.

Edge: RMS.

Which Has More Integrations: Avalon or RMS?

RMS offers 112 verified partners, including popular integrations like SiteMinder, RateGain, eRevMax, and many others. Notable integrations include channel management, payment gateways, and PMS modules, supporting extensive connectivity for your hotel’s systems.

Avalon has only 14 verified partners, with no significant overlaps or well-known integrations. Its limited ecosystem could restrict its utility as a central management tool.

Edge: RMS.

Which Do Hoteliers Rate Higher: Avalon or RMS?

Since Avalon has no reviews, RMS’s reputation is unmatched. RMS’s 293 reviews over recent months reflect a 4.56/5 overall rating, with many hoteliers emphasizing its scalability, support, and feature richness. Hotels of all types, from boutique to large resorts, rate it highly, especially for revenue support and operational ease.

Avalon’s lack of reviews and user feedback makes it undefined in terms of user satisfaction, but the data favors RMS as the more trusted platform among hoteliers.

Edge: RMS.

How Much Do Avalon and RMS Cost?

Avalon’s pricing details are not publicly available, suggesting it may be a custom or enterprise solution. RMS’s base price is listed at $800 per month, with no free tiers or trials, which is typical for enterprise-grade PMS.

Your hotel should consider whether the investment aligns with expected ROI, especially given RMS’s extensive capabilities, while Avalon’s costs may depend on the scope of review analytics needed.

What Type of Hotel Should Use Avalon?

• Hotels that want to enhance guest satisfaction by understanding review sentiment deeply.
• Teams focusing on reputation management and customer feedback analysis.
• Hotels that already have a PMS but need better review insights.
• Properties looking for AI-powered suggestions to improve service quality.
• Not ideal if your hotel needs full operational management or booking functionalities.
• Not suitable if you require a robust PMS or multi-property support.

Avalon is best for hotels aiming to optimize guest experience through review data rather than operational control.

What Type of Hotel Should Use RMS?

• Hotels seeking a full property management system with integrated reservations, channels, and POS.
• Teams that need scalable solutions to manage multiple properties or complex operations.
• Hotels wanting extensive integrations with booking engines, CRMs, and revenue tools.
• Properties that prioritize data-driven insights from a system with proven reliability.
• Not ideal if you are a very small property with minimal operational needs.
• Not suitable if your primary focus is review analysis without operational management.

RMS suits hotels that need an all-in-one system to run efficiently and grow.

RMS vs Avalon: The Bottom Line for Hotels

The core difference is that RMS provides a comprehensive property management and operational platform, while Avalon offers AI-powered review analysis. RMS’s broad feature set, extensive integrations, and proven support make it the best choice for hotels looking to streamline and scale.

If you need an operational backbone with proven scalability, RMS is the clear pick, especially given its 4.56/5 rating from nearly 300 recent reviews. Avalon may add value for reputation management but shouldn’t replace a full PMS.

Choose RMS if your hotel needs to manage bookings, revenue, and guest interactions; it’s the safer, more impactful solution. Avalon is better suited as a supplementary review-focused tool if your property already has core management systems in place.

Note: Pricing for Avalon is not publicly disclosed, and RMS costs $800/month. Consider your hotel’s size and complexity when evaluating these investments.