The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 169 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Aven Hospitality shines when it comes to integration and connectivity — especially for independent properties (3.4/5) , with exclusive features like Facebook conversion tracking and Paypal.
roommaster shines in customer support — especially for brand properties (5.0/5) , with exclusive features like Pooled inventory and Booking abandonment recapture.
Side-by-side ratings based on 169 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $600/mo | From $500/mo |
| Verified Reviews | 86 | 83 |
After analyzing 169 verified reviews, Aven Hospitality users most value its integration and connectivity, booking engine, revenue optimization, while roommaster users highlight user-friendly design, secure automated transactions, ai chatbox for web booking. Click any theme to see what reviewers say.
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Integration and Connectivity
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User-friendly Design
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Booking Engine
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Secure Automated Transactions
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Revenue Optimization
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AI Chatbox for Web Booking
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Account Management
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| Cons | |
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Customer Support
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Processing Fees
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Customization and Flexibility
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System Performance and Stability
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #27 10 reviews | #16 29 reviews |
| Mid-Size (25-74 rooms) ▾ | #17 34 reviews | #14 33 reviews |
| Large (75-199 rooms) ▾ | #8 26 reviews | #21 6 reviews |
| X-Large (200+ rooms) ▾ | #8 10 reviews | #26 1 reviews |
By Property Type
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| Boutique ▾ | #15 42 reviews | #16 33 reviews |
| Luxury ▾ | #11 53 reviews | #34 8 reviews |
| Branded / Chain ▾ | #14 33 reviews | #20 14 reviews |
| Extended Stay ▾ | #15 10 reviews | #22 4 reviews |
By Region
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| North America ▾ | #6 48 reviews | #4 61 reviews |
| Europe ▾ | #25 12 reviews | #32 3 reviews |
| Asia Pacific ▾ | #12 15 reviews | — |
| Middle East ▾ | #12 5 reviews | #24 0 reviews |
Choosing between Aven Hospitality Booking Engine and roommaster hinges on your hotel’s specific operational needs, size, and strategic priorities. Both products aim to boost direct bookings, improve guest experience, and streamline operations, yet they diverge significantly in features, integration reach, and customer feedback.
Aven Hospitality’s platform is newer and boasts more recent reviews, indicating a current and active user base. roommaster, with a longer history and a slightly higher overall rating, offers a more established solution. The question is: which aligns best with your hotel’s goals?
Both systems serve to improve your direct booking capacity and operational efficiency, but they approach these goals differently. Aven Hospitality emphasizes advanced integrations, robust connectivity, and a powerful booking engine designed for larger or more tech-savvy properties. roommaster focuses on ease of use, back-office integration, and a flexible, customizable booking experience that appeals to mid-sized hotels and resorts.
Aven Hospitality’s recent reviews (only 1 in the last 6 months) suggest some hesitations about customer support delays, yet it leads in overall ratings and review volume. roommaster, with 16 reviews in the same period, shows more recent user engagement and slightly higher likelihood to recommend (89% vs 83%). Your choice may depend on whether you prioritize current user sentiment or overall product stability.
If your hotel needs a highly connected, feature-rich platform that integrates with dozens of third-party partners and offers advanced rate management, go with Aven Hospitality. It’s more suitable for property groups with complex distribution channels and sophisticated revenue management needs.
If your hotel values simplicity, ease of staff onboarding, and dependable customer support, roommaster is the better fit. It appeals to properties seeking a straightforward, flexible booking engine without extensive technical complexity, especially if you operate a small to mid-sized resort or boutique.
In summary, choose Aven Hospitality if your hotel actively seeks integration and data insights, and opt for roommaster if focus is on operational simplicity and support.
Aven Hospitality scores slightly higher in ease of use (4.38/5) versus roommaster (4.43/5), but the difference is minimal. Both platforms are praised for their intuitive interfaces and manageable learning curves, with users noting that onboarding is smooth and staff quickly adapt.
However, recent reviews highlight that roommaster’s back-office features are straightforward and familiar, helping hotels train staff rapidly. Aven Hospitality’s reports and analytics, while detailed, may require more familiarization for new users.
Edge: roommaster.
Aven Hospitality offers 9 exclusive features like Facebook conversion tracking, PayPal, Google Hotel Ads, and Apple Pay, adding significant marketing and payment flexibility. roommaster, on the other hand, provides 8 unique features, including loyalty program integration, gift vouchers, and social media bookings, which enhance guest engagement and personalization.
Shared features total 24, but Aven Hospitality’s unique integrations with key marketing tools give it a slight edge in expanding your hotel’s digital reach. Conversely, roommaster’s customization options for loyalty and website integration serve well for guest retention.
Edge: Aven Hospitality.
Roommaster’s customer support scores higher at 4.16/5 compared to Aven Hospitality’s 3.82/5. Reviewers praise roommaster’s quick, helpful support, with one noting, “Support for all products under the same contact is helpful” and “support team responds promptly.”
Aven Hospitality users mention support delays and a slower pace of innovation, which can hinder resolution times. If support quality and responsiveness are critical, roommaster clearly outperforms.
Edge: roommaster.
Aven Hospitality boasts 80 verified partners, significantly more than roommaster’s 56. Both share 21 partners, including major players like SiteMinder and Inntopia. Unique integrations include marketing tools like Google Hotel Ads and Tripadvisor Bookings for Aven Hospitality, while roommaster offers specialized integrations such as Sage and GuestCentric.
Having more verified partners means better connectivity options for your hotel, especially if you rely on a broad distribution network.
Edge: Aven Hospitality.
roommaster has a higher overall rating (4.31/5) based on 70 reviews, with recent reviews showing strong satisfaction (89% likelihood to recommend). Its user base includes a diverse mix like boutique hotels and resorts, rating it highly for operational simplicity and support.
Aven Hospitality’s rating (3.68/5) is lower, with only 77 reviews, and most recent feedback points to support concerns. For hotels prioritizing current user sentiment, roommaster’s higher rating makes it a more trusted choice.
Edge: roommaster.
Aven Hospitality charges a flat $600 monthly fee, with no trial or implementation costs disclosed. roommaster costs $500 per month, also without trial or setup fees. Both are subscription-based, with no clear info on discounts or longer-term plans.
Your decision may hinge on whether you value slightly lower costs or the higher integration flexibility associated with Aven Hospitality.
Not ideal if your hotel is small or prefers a simple, low-maintenance solution.
Not ideal if your hotel needs advanced marketing integrations or complex rate customization.
The core difference is that Aven Hospitality emphasizes connectivity, marketing, and analytics, while roommaster focuses on simplicity, support, and operational ease. If your hotel needs a highly connected, feature-rich platform, Aven Hospitality is the superior choice—especially considering its broad partner network and recent reviews.
Choose Aven Hospitality if your hotel benefits from extensive integration, real-time data insights, and a flexible marketing toolkit. It’s ideal for larger, tech-forward properties or groups aiming to optimize revenue through sophisticated management.
If your hotel’s priority is straightforward operation, responsive support, and quick staff onboarding, roommaster wins. Its higher recent reviews, ease of use, and better support make it the ideal partner for small to mid-sized hotels focusing on reliable, cost-effective booking management.
For most hotels actively seeking current, reliable, and well-rated solutions, roommaster’s recent feedback and higher overall rating make it the recommended choice.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $600/mo | From $500/mo |
According to HTR's product database, Aven Hospitality Booking Engine and roommaster booking engine share 24 features. Here are the key differences — features one has that the other lacks.
| Feature |
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| Availability block | ||
| Booking abandonment recapture | ||
| Facebook conversion tracking | ||
| Form autofill | ||
| Gift Vouchers | ||
| Google Hotel Ads Bookings | ||
| Loyalty program integration | ||
| Paypal | ||
| Pooled inventory | ||
| Social Media Integration/Bookings | ||
| Tripadvisor Bookings | ||
| Website Integration |
Showing top differences. 5 more features differ between these products.
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"We’re an independent hotel surrounded by giants, but roomMaster gave us the tools we needed to stand tall alongside them."
What hoteliers love
Users frequently commend Sabre/Synxis for its seamless integration capabilities with other systems like PMS and RMS, and robust connectivity with mult... Users frequently commend Sabre/Synxis for its seamless integration capabilities with other systems like PMS and RMS, and robust connectivity with multiple OTA channels. This integration ensures accurate data flow, reducing manual work and preventing overbooking while enhancing distribution reach.
The booking engine offered by Sabre/Synxis is praised for its efficiency, ease of use, and ability to handle complex configurations. It's optimized fo... The booking engine offered by Sabre/Synxis is praised for its efficiency, ease of use, and ability to handle complex configurations. It's optimized for mobile and allows hoteliers to make real-time updates. However, some reviews mention room for improvement in customization options and quicker implementation of user-requested enhancements.
Sabre/Synxis provides tools for creating new rates and promotions which help in maximizing bookings across channels. The flexibility in creating prici... Sabre/Synxis provides tools for creating new rates and promotions which help in maximizing bookings across channels. The flexibility in creating pricing strategies and real-time updates on rates significantly contributes to revenue growth.
Where hoteliers push back
Customer support is a common critical point. While some users appreciate the support staff's dedication and responsiveness, many reviews report delays... Customer support is a common critical point. While some users appreciate the support staff's dedication and responsiveness, many reviews report delays in issue resolution and a perceived lack of expertise among support agents, which can significantly impact operations.
Users appreciate the customization flexibility that Sabre/Synxis offers, from configuration of rate plans to booking engine design. However, they also... Users appreciate the customization flexibility that Sabre/Synxis offers, from configuration of rate plans to booking engine design. However, they also highlight that certain areas, such as report customization and adding new features, need improvement to meet specific hotel requirements.
Ranks higher for
Unique capabilities
What hoteliers love
The booking engine's interface is praised for its simplicity, allowing hotel staff to learn and navigate the system efficiently. The intuitive layout... The booking engine's interface is praised for its simplicity, allowing hotel staff to learn and navigate the system efficiently. The intuitive layout enhances overall user experience, contributing to increased adoption and satisfaction among users.
Secure transactions are highlighted as a key strength, supporting seamless bookings and safeguarding guest data. This feature minimizes reliance on th... Secure transactions are highlighted as a key strength, supporting seamless bookings and safeguarding guest data. This feature minimizes reliance on third-party booking platforms, thereby increasing direct revenue streams.
There's an optimistic expectation regarding the integration of AI chat capabilities in the booking engine. This feature is expected to enhance guest e... There's an optimistic expectation regarding the integration of AI chat capabilities in the booking engine. This feature is expected to enhance guest experience by providing instant, intelligent interactions during the booking process.
Where hoteliers push back
While the secure automation of transactions is appreciated, the costs associated with processing fees are identified as a concern. Users suggest the n... While the secure automation of transactions is appreciated, the costs associated with processing fees are identified as a concern. Users suggest the need for cost reduction to enhance the engine's value proposition.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Aven Hospitality Booking Engine and roommaster booking engine share many core Booking Engine features, but each has unique capabilities. Aven Hospitality Booking Engine offers 80 verified integration partners, while roommaster booking engine offers 56. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Aven Hospitality Booking Engine leads in ease of use at 4.4/5 vs 4.4/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Aven Hospitality Booking Engine: No. roommaster booking engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Aven Hospitality has an HT Score of 73 and roommaster has 81. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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