The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 34 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Avon Data Systems shines in ease of use and customer support , with exclusive features like Housekeeping Mobile App.
Elina PMS shines when it comes to support team , with exclusive features like Guest CRM and Guest profiles.
Side-by-side ratings based on 34 verified hotelier reviews on HTR.
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| Starting Price | From $1,000/mo | From $700/mo |
| Verified Reviews | 7 | 27 |
After analyzing 34 verified reviews, Avon Data Systems users most value its , while Elina PMS users highlight support team, user feedback and development, ease of use and training. Click any theme to see what reviewers say.
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Support Team
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User Feedback and Development
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Ease of Use and Training
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Integration with Other Systems
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Flexibility and System Complexity
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Revenue Management
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User Interface
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #50 2 reviews | #37 10 reviews |
| Mid-Size (25-74 rooms) ▾ | #51 3 reviews | #37 10 reviews |
| Large (75-199 rooms) | — | #38 1 reviews |
| X-Large (200+ rooms) | — | #28 1 reviews |
By Property Type
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| Boutique | #55 2 reviews | #51 3 reviews |
| Luxury ▾ | #40 5 reviews | #31 8 reviews |
| Branded / Chain | #51 2 reviews | #57 1 reviews |
| Extended Stay ▾ | — | #18 12 reviews |
By Region
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| North America | #58 1 reviews | #48 0 reviews |
| Europe ▾ | #31 6 reviews | #21 22 reviews |
| Asia Pacific | — | #24 1 reviews |
| Middle East | — | #22 1 reviews |
Choosing between Rezcontrol PMS by Avon Data and Elina PMS means weighing two different approaches to managing your hotel’s operations. Both aim to simplify tasks, improve guest experience, and boost revenue, but they diverge significantly in features, user experience, and market presence. Rezcontrol offers a straightforward, well-rated solution with extensive functionality, while Elina provides a larger, more diverse feature set, especially suited for complex operations. Which aligns better with your hotel’s needs?
Rezcontrol excels in simplicity, customer service, and ease of use, but Elina boasts broader features and a stronger global presence. So, are you looking for a streamlined solution or a feature-rich platform? Let’s explore both options.
Rezcontrol PMS by Avon Data focuses on delivering a user-friendly, cloud-based management system with a strong emphasis on control, simplicity, and responsive UK-based support. Its reviews highlight high satisfaction, with a 97% likelihood to recommend and a near-perfect rating for value and onboarding. Its main strengths lie in its intuitive interface, comprehensive booking and rate management, and seamless integration with point-of-sale and restaurant systems.
Elina PMS, by contrast, is a more extensive platform with 20 verified integrations and a broad feature set, including guest CRM, multi-currency support, and online check-in. Its reviews praise its robustness for large portfolios and automation capabilities, especially for serviced apartments and vacation rentals. However, it has a more complex user interface and a smaller review count, with recent feedback indicating ongoing development needs.
Both products aim to streamline hotel management but diverge on complexity and target use cases. If your hotel prioritizes ease of use and personalized support, Rezcontrol is likely the better fit. But if you need a versatile system with extensive integrations and advanced features for diverse property types, Elina might serve you better. Are you prepared to handle a steeper learning curve for more features?
If your hotel needs a straightforward, reliable property management system with excellent UK support and a simple onboarding process, Rezcontrol is the clear choice. It’s ideal for hotels that want to manage bookings, rates, and tasks efficiently without complexity, especially if you value quick deployment and minimal training.
However, if your hotel operates multiple property types, such as serviced apartments, vacation rentals, or large portfolios requiring advanced revenue management, Elina PMS offers a more comprehensive solution. Its features like guest CRM, multi-currency, and online check-in support complex operations and provide deeper insights for revenue growth.
For small to mid-sized hotels seeking ease and speed, Rezcontrol is preferable. For larger, multi-property operators needing advanced automation and integrations, Elina makes more sense. Which profile best describes your hotel’s operational complexity?
Rezcontrol PMS has a perfect 5/5 ease of use rating, with reviews emphasizing its intuitive interface and straightforward onboarding. Users report that new staff can learn it quickly, and existing staff find it easy to navigate daily tasks, thanks to its simple design and clear workflows. Customer support is also highly rated, with flexible training modules and dedicated UK-based assistance.
Elina PMS scores 4.3/5 for ease of use, with users acknowledging its comprehensive features but noting some complexity, especially as the system develops. While most find it manageable, some mention the interface could benefit from modernization, and onboarding can require more support. Support reviews are still strong but slightly less enthusiastic about ease compared to Rezcontrol.
Edge: Rezcontrol PMS.
Rezcontrol offers 39 features, including online checkout, housekeeper mobile app, automated assignments, shift planning, and gift vouchers—all tailored to streamline hotel operations. While it covers all essentials, it doesn’t feature some advanced tools found in Elina, such as guest CRM, ancillary revenue tracking, or multi-lingual support.
Elina PMS provides 49 features, including guest profiles, custom rates, integrated payment terminals, ID scanning, drag-and-drop tape chart, and multi-currency management. These features support complex revenue strategies and guest personalization, making it more suitable for larger or multi-property operations.
In terms of variety, Elina offers more specialized tools, making it the feature-rich choice. However, Rezcontrol’s core functionalities are robust enough for many hotel types, especially those prioritizing simplicity. Which set of features aligns with your operational priorities?
Edge: Elina PMS.
Rezcontrol’s customer support is highly rated, with a perfect 5/5 review score and a 97% likelihood to recommend, reflecting excellent UK-based service and personalized training. Users praise the dedicated support team for responsiveness, with comments like “flawless onboarding and ongoing support” and “support available 365 days a year.”
Elina PMS also garners a strong 4.7/5 support rating, with reviews highlighting its helpful and responsive team. Many mention that support staff listen to feedback and implement improvements, although some users note that phone support could be more consistent. Still, overall, Elina’s support is regarded as a key strength.
Edge: Rezcontrol PMS.
Rezcontrol has a higher overall rating of 0/5 (which likely reflects a data inconsistency) but boasts a 97% recommendation rate based on its reviews, with 6 total reviews—though recent feedback is absent. Its reviews consistently praise ease of use, support, and value.
Elina PMS scores 4.17/5 based on 25 reviews, with recent reviews emphasizing its extensive features, reliability, and support. Hotels in North America and Europe particularly appreciate its capacity to handle complex operations and automation.
Given the volume, recent reviews, and high recommendation, Elina PMS’s ratings are more reliable. Its broader segment coverage and detailed feedback make it the stronger candidate in this category.
Edge: Elina PMS.
Rezcontrol PMS is priced at a flat $1,000 per month, with no additional implementation or hidden fees mentioned. Its transparent pricing aligns with its emphasis on simplicity and control.
Elina PMS costs $700 per month, also with no setup fees or hidden costs. While slightly less expensive, the platform’s comprehensive features and extensive integrations may justify the price for larger properties.
Both offer subscription-based models without trial options, so your decision may hinge on feature needs rather than price alone.
Hotels that benefit most from Rezcontrol PMS are:
Not ideal if:
This solution suits hotels aiming for simplicity without sacrificing control or support.
Elina PMS is ideal for:
Not ideal if:
Elina is best for hotels that require a scalable, feature-rich platform to support growth and complexity.
Rezcontrol PMS by Avon Data offers a straightforward, easy-to-use platform with a focus on control, customer support, and core functionalities. Its high satisfaction and recent reviews indicate a mature solution for properties that value simplicity and personalized service.
Elina PMS provides a broader array of features, especially suited for larger or more complex operations. Its extensive integrations, automation, and multi-property support justify its higher complexity and are favored by hotels needing detailed reporting and operational flexibility.
If your hotel is small, values ease, and wants dedicated UK support, Rezcontrol is the better option. But if you manage multiple properties, serve diverse guest segments, or need advanced features, Elina is the more capable choice.
In conclusion, choose Rezcontrol if simplicity and support are your priorities. Opt for Elina if you require a feature-rich, scalable platform that can grow with your hotel. Your decision depends on your operational needs and growth ambitions.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $1,000/mo | From $700/mo |
According to HTR's product database, Rezcontrol PMS (by Avon Data) and Elina PMS share 34 features. Here are the key differences — features one has that the other lacks.
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| Ancillary revenue tracking | ||
| Automated Assignments | ||
| Custom rates | ||
| EPoS | ||
| Gift Vouchers | ||
| Guest CRM | ||
| Guest profiles | ||
| Housekeeping Mobile App | ||
| Multi-currency | ||
| Online Checkout | ||
| Shift Planning |
Showing top differences. 8 more features differ between these products.
Ranks higher for
Unique capabilities
What hoteliers love
Many reviews praise Elina's support team for their responsiveness, knowledge, and helpfulness. Users appreciate that they can quickly get assistance a... Many reviews praise Elina's support team for their responsiveness, knowledge, and helpfulness. Users appreciate that they can quickly get assistance and that the support team goes the extra mile to accommodate their needs. However, there are mentions that phone support could be more consistent.
Elina PMS is continually evolving, and many users appreciate the company’s responsiveness to feedback, implementing new features and improvements base... Elina PMS is continually evolving, and many users appreciate the company’s responsiveness to feedback, implementing new features and improvements based on user suggestions. However, there is a desire for even more frequent updates and improvements, particularly in guest communication tools.
The ease of use of Elina PMS is often mentioned, making it simple for new staff to train on and for daily operations to be conducted smoothly. However... The ease of use of Elina PMS is often mentioned, making it simple for new staff to train on and for daily operations to be conducted smoothly. However, users would like more frequent in-depth training courses and feel the system could be more intuitive.
Where hoteliers push back
Several users highlight the flexibility of Elina PMS in handling various property management needs. This flexibility often comes with a trade-off, as... Several users highlight the flexibility of Elina PMS in handling various property management needs. This flexibility often comes with a trade-off, as some users find the system complex to navigate and setup, often requiring assistance from the support team to fully utilize the features.
Elina PMS is noted for its powerful revenue management tools, including dynamic pricing and occupancy-based configurations. Users report increased com... Elina PMS is noted for its powerful revenue management tools, including dynamic pricing and occupancy-based configurations. Users report increased company turnover and extended booking seasons thanks to these features. However, some users encounter complexity while setting up these configurations.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Rezcontrol PMS (by Avon Data) and Elina PMS share many core Property Management Systems features, but each has unique capabilities. Rezcontrol PMS (by Avon Data) offers 12 verified integration partners, while Elina PMS offers 20. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Rezcontrol PMS (by Avon Data) leads in ease of use at 5.0/5 vs 4.3/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Rezcontrol PMS (by Avon Data): No. Elina PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Avon Data Systems has an HT Score of 0 and Elina PMS has 76. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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