The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 144 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Avon Data Systems shines , with exclusive features like Native Email Marketing and Guest CRM.
freetobook shines when it comes to ease of use , with exclusive features like Centralized Messaging and Guest Messaging.
Side-by-side ratings based on 144 verified hotelier reviews on HTR.
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| Starting Price | From $1,000/mo | From $200/mo |
| Verified Reviews | 7 | 137 |
After analyzing 144 verified reviews, Avon Data Systems users most value its , while freetobook users highlight ease of use, pricing/value for money, guest experience enhancements. Click any theme to see what reviewers say.
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #50 2 reviews | #28 26 reviews |
| Mid-Size (25-74 rooms) | #51 3 reviews | #53 2 reviews |
| X-Large (200+ rooms) | — | #25 1 reviews |
By Property Type
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| Boutique ▾ | #55 2 reviews | #23 24 reviews |
| Luxury ▾ | #40 5 reviews | #26 20 reviews |
| Branded / Chain ▾ | #51 2 reviews | #31 6 reviews |
| Extended Stay ▾ | — | #26 5 reviews |
By Region
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| North America ▾ | #58 1 reviews | #28 6 reviews |
| Europe ▾ | #31 6 reviews | #8 94 reviews |
| Asia Pacific | — | #22 2 reviews |
| Middle East | — | #14 2 reviews |
When choosing a property management system (PMS), your hotel faces a critical decision: do you need a solution with a long-standing reputation, extensive features, and a focus on larger or luxury properties? Or is a more recent, user-friendly platform designed for smaller hotels and B&Bs a better fit? Both products aim to streamline operations, but they approach this goal differently. Your choice hinges on your hotel’s size, complexity, and growth ambitions.
Rezcontrol by Avon Data Systems offers a robust, cloud-based PMS with a strong focus on control, customization, and deep functionality. Conversely, freetobook emphasizes ease of use, affordability, and a broad set of tools optimized for independent hotels and B&Bs. Which one aligns better with your property’s needs?
Rezcontrol by Avon Data Systems is designed as a comprehensive management platform suited for hotels seeking detailed control over multiple aspects—booking, rates, tasks, and events—within a single system. It’s cloud-based, with a focus on depth, automation, and future-proofing, especially appealing to hotels that require extensive features like guest CRM, task management, and integrated payments.
Freetobook, on the other hand, is built for simplicity and ease of operation, targeting small to medium-sized properties, especially B&Bs and independent hotels. It offers a streamlined experience, a best-in-class booking engine, and strong channel management, making daily operations straightforward.
Both platforms aim to improve operational efficiency, but Rezcontrol’s broad feature set caters to hotels with more complex needs, while freetobook prioritizes quick onboarding and minimal learning curve. Do you want a system that handles detailed management or one that simplifies daily tasks?
Overall, freetobook has more recent reviews (27 in last 6 months) and a higher review count (129), making its customer feedback more current and representative.
If your hotel requires a comprehensive system capable of managing multiple facets—like restaurant reservations, guest CRM, group bookings, and online checkouts—Rezcontrol is the better option. It’s especially suited for hotels aiming for depth in operational control, with features like automated night audits and integrated ID scanners.
If your focus is on affordability, ease of use, and marketing, freetobook is ideal. It benefits properties that prioritize online distribution, guest messaging, and channel management, especially if you want a system that’s quick to implement with minimal training.
For properties with a small team or limited technical staff, freetobook’s straightforward interface and large user community can make daily management less taxing. Conversely, larger or more complex hotels that need detailed control and customization should consider Rezcontrol.
The decision depends on whether your hotel values deep operational features (Rezcontrol) or effortless management and marketing (freetobook).
Rezcontrol scores a perfect 5/5 for ease of use, with a straightforward interface praised for its simplicity and depth. Its onboarding process includes on-demand training and reservation migration, making implementation smooth, even for less tech-savvy staff.
Freetobook boasts a 4.91/5 rating in ease of use, with reviews highlighting its user-friendly interface, quick staff onboarding, and minimal learning curve. Users appreciate that new team members can become proficient rapidly, saving time during busy periods.
Edge: Rezcontrol, due to its slightly more intuitive navigation and comprehensive onboarding support.
Rezcontrol offers 10 features exclusive to its platform, including automated night audits, guest CRM, task management, online checkout, and integrated ID & passport scanner—features that enhance control and automation. It also provides robust restaurant management and tax configuration, making it suitable for larger or full-service hotels.
Freetobook provides 9 unique features, notably centralized messaging, guest messaging, integrated payment terminals, and a guest app, all tailored toward guest experience and direct booking growth. Its standout is a focus on marketing tools like Google Ads integration and reputation management.
Shared features total 29, with freetobook having a broader suite of operational tools suited for small hotels. Rezcontrol’s distinctive extras appeal to hotels with more complex needs.
Edge: Rezcontrol, for its broader set of operational features and management capabilities.
Rezcontrol’s customer support is rated 5/5, with reviews emphasizing personalized, UK-based service, and flawless onboarding. Customers highlight ongoing support availability and proactive assistance, making it ideal for hotels needing reliable, dedicated help.
Freetobook’s support scores 4.91/5, with reviewers praising its responsive, knowledgeable team and the ability to get quick assistance. Many users mention that support has helped them maximize system features, especially during setup and upgrades.
Edge: Rezcontrol, for its slightly higher support rating and dedicated UK-based service.
Rezcontrol integrates with 12 verified partners, including major players like SiteMinder, GuestRevu, STAAH, and Bookassist. These integrations support a wide range of functions from channel management to online marketing, beneficial for hotels seeking extensive customization.
Freetobook offers 4 verified integrations, notably with Stripe, RoomPriceGenie, and Google Ads. While fewer, these cover essential booking and payment needs for smaller properties.
Rezcontrol’s broader integration network makes it more adaptable for properties with complex or multi-channel operations.
Edge: Rezcontrol, due to its larger ecosystem of integration options.
Freetobook has a significantly larger review base—129 reviews, with recent activity (27 in last 6 months)—and a near-perfect recommendation rate of 99%. Its reviews focus on ease of use, value, and customer support, especially among small hotels and B&Bs.
Rezcontrol has only 6 reviews, all with perfect ratings, but the limited sample size and absence of recent reviews mean its user feedback is less current and less representative.
Edge: freetobook, given its larger, more recent review base and high recommendation rate.
Rezcontrol’s flat fee is $1,000, with no monthly fees or hidden costs, positioning it as a premium, all-in-one management solution. It’s best suited for hotels that want a full-featured system without recurring charges.
Freetobook charges a base price of $200, with no ongoing fees, and offers optional paid add-ons. Its pricing model appeals to small, budget-conscious properties looking for value and flexibility.
Rezcontrol’s higher upfront cost reflects its extensive capabilities, while freetobook’s affordability targets independent, smaller hotels.
Not ideal if your hotel is a small B&B or needs only basic reservation management. Rezcontrol’s complexity might be overwhelming for very small or single-outlet properties.
Rezcontrol is suited for hotels that need extensive operational control and automation.
Not ideal if your hotel has complex management needs, multiple outlets, or requires in-depth automation features.
freetobook works best for independent properties prioritizing ease, affordability, and marketing.
Rezcontrol offers a detailed, feature-rich platform built for hotels needing comprehensive control over their operations. It excels in automation, integrations, and customization, making it ideal for larger or full-service hotels.
Freetobook provides a straightforward, cost-effective solution with a focus on ease of use, marketing, and guest management. It’s well-suited for small to medium-sized properties that want to grow their direct bookings without the complexity.
If your hotel needs a powerful, multi-feature system and you’re prepared for a higher investment, Rezcontrol is the clear choice. For properties seeking simplicity, affordability, and rapid setup, freetobook is the better option.
In conclusion, choose Rezcontrol if operational depth is your priority; opt for freetobook if user-friendliness and cost matter most.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $1,000/mo | From $200/mo |
According to HTR's product database, Rezcontrol PMS (by Avon Data) and freetobook share 29 features. Here are the key differences — features one has that the other lacks.
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| Ancillary revenue tracking | ||
| Automated night audit | ||
| Centralized Messaging | ||
| Group functionality | ||
| Guest CRM | ||
| Guest Messaging | ||
| Integrated Payment Terminal & Card Reader | ||
| Multi-currency | ||
| Native Email Marketing | ||
| PCI Compliant | ||
| Tablet/Kiosk Check-in | ||
| Task Management |
Showing top differences. 7 more features differ between these products.
Ranks higher for
Unique capabilities
What hoteliers love
The software’s user-friendly nature is a major highlight, enabling even less tech-savvy users to manage their properties efficiently. This simplicity... The software’s user-friendly nature is a major highlight, enabling even less tech-savvy users to manage their properties efficiently. This simplicity allows property owners and managers to easily navigate the system, reducing the time required for administrative tasks and thereby increasing focus on improving guest services.
Freetobook is perceived as excellent value for money, offering advanced features at competitive pricing. Users recognize its affordability in comparis... Freetobook is perceived as excellent value for money, offering advanced features at competitive pricing. Users recognize its affordability in comparison to other systems, which is particularly attractive to small accommodation businesses looking to maintain professional operations without significant outlays.
Freetobook enables hotels to enhance the guest experience through features like the GuestAppy system, which provides personalized booking confirmation... Freetobook enables hotels to enhance the guest experience through features like the GuestAppy system, which provides personalized booking confirmations and tailored options. Users note these additions positively impact guest satisfaction and help in delivering a more professional service.
Where hoteliers push back
Although generally praised for its flexibility, some users feel there's room for improvement regarding customization options, particularly for invoice... Although generally praised for its flexibility, some users feel there's room for improvement regarding customization options, particularly for invoices and booking summaries. Enhanced options would allow users to better tailor the system to specific operational needs, improving overall satisfaction.
The system is primarily designed for hotels, and some reviewers have indicated a need for more self-catering features, suggesting potential for expans... The system is primarily designed for hotels, and some reviewers have indicated a need for more self-catering features, suggesting potential for expansion in this area. Addressing this could make Freetobook more attractive to a wider variety of accommodation providers.
Ranks higher for
Unique capabilities
It depends on your requirements. Rezcontrol PMS (by Avon Data) and freetobook share many core Property Management Systems features, but each has unique capabilities. Rezcontrol PMS (by Avon Data) offers 12 verified integration partners, while freetobook offers 4. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Rezcontrol PMS (by Avon Data) leads in ease of use at 5.0/5 vs 4.9/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Rezcontrol PMS (by Avon Data): No. freetobook: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Avon Data Systems has an HT Score of 0 and freetobook has 87. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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