freetobook

4.9 (113 REVIEWS)

HTR Score icon
HT Score  
86 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
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Ranked 12 (out of 339) in Property Management Systems

Powerful booking software for independent hotels and B&Bs

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Bell avatar Bell - AI powered product analyst

I analyzed all of freetobook’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

FreeToBook is praised for its cost-effectiveness, particularly appealing to small accommodation providers who need basic but efficient booking management. It effectively supports operational efficiency with intuitive features suitable for both small and large properties while providing robust support for OTA integration to increase revenue opportunities. However, some users highlight the need for mobile optimization and more tools against OTAs' monopolistic practices.

RecommendationAvatar RecommendationAvatar RecommendationAvatar

McQuade Hotels, The Laurels, Old School Hotel & 195 others

Read their reviews

What Types of Hotels freetobook is Popular For

Size

143 | X-Small (1-9 room)

39 | Small (10-24 room)

7 | Mid-Sized (25-74 room)

2 | Large (75-199 room)

3 | X-Large (200+ room)

Country

140 | United Kingdom

11 | United States of America

6 | Ireland

6 | France

2 | Norway

2 | Australia

2 | Canada

2 | Spain

1 | South Africa

1 | Austria

1 | Philippines

1 | Portugal

1 | Croatia

1 | Guernsey

1 | Iceland

1 | Tanzania

1 | Thailand

1 | Uganda

1 | New Zealand

1 | Singapore

1 | Egypt

1 | Indonesia

1 | Dominica

1 | Italy

1 | Belgium

1 | Denmark

1 | Guadeloupe

1 | Turkey

1 | Panama

1 | Malta

Type

133 | Bed & Breakfast & Inns

46 | Boutiques

35 | Resorts

31 | Luxury Hotels

30 | Limited Service & Budget Hotels

29 | Airport/Conference Hotels

26 | Vacation Rentals & Villas

20 | City Center Hotels

10 | Extended Stay & Serviced Apartments

9 | Branded Hotels

6 | Motels

3 | RV Parks & Campgrounds

1 | Casinos

1 | Hostels

Region

165 | Europe

13 | North America

4 | Asia Pacific

3 | Oceania

3 | Africa

2 | Middle East

2 | Central America

1 | South America

Category

134 | Channel Managers

113 | Property Management Systems

111 | Hotel Management Software

What is freetobook?

Founded in 2010 | Headquarters in | 35 employees
Freetobook is a comprehensive property management system designed to help independent hotels and B&Bs grow and efficiently manage their operations. With its best-in-class booking engine and channel manager, freetobook simplifies the marketing and distribution of rooms across multiple platforms, including direct Google Ads connections. Additionally, the platform enhances guest experiences with its suite of guest messaging tools, guest app, and reputation management features. These integrated tools automate various operational tasks, making it easier for property owners to take control and increase their direct bookings effortlessly.

Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of freetobook products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by freetobook

FAQs

Capabilities

Try Before You Buy

Boost Your Direct Bookings

Deliver Exceptional Guest Experiences

Take Control of Your Channels

Maximise Revenue and Efficiency

Features

Accounting & Finance

4/5 features

Marketing & Ecommerce

4/5 features

Administration & Configuration

4/5 features

Customer Management

4/5 features

Front Office

4/5 features

Available Add-ons & Modules

Integrated Channel Manager

Channel Managers
Our channel manager connects to the biggest OTAs and consistently receives high scores from the OTAs for reliability and connection quality.

PREMIUM ADD-ON

Booking Engine for Your Website

Direct Booking Tools
Design your own stunning booking pages, simplify bookings, and boost direct reservations.

INCLUDED

Dynamic Pricing

Revenue Management Systems
Our connection to RoomPriceGenie means you can allow their clever algorithms to look after your daily rates and help you increase your revenue

PREMIUM ADD-ON

Reputation Suite

Reputation Management
Get the right reviews in the right places for you! Encourages guests to leave great reviews on the platforms you prefer and diverts unhappy guests to reviewing privately to you.

PREMIUM ADD-ON

Process Payments

Payments Processing Software
Our connections to Stripe and Opayo make it simple for you to store and verify cards and then take payment from your guests.

PREMIUM ADD-ON

Direct Bookings Through Your Website

Booking Engine

INCLUDED

Tap To Pay on iPhone

Payments Processing Software
With Tap to Pay on iPhone and freetobook’s GuestTappy app, it’s easy to start accepting in-person contactless payments with only an iPhone.

INCLUDED

Messaging

Guest Messaging Software
All your guest communication organised in one place (it's connected to OTA messaging apps). With Messaging, you can automate messages, utilise reusable templates and take guest payments…effortlessly. Impress guests with scheduled messages, delivering a professional and well-organised service on every booking.

PREMIUM ADD-ON

Guest App

Hotel Guest Apps
Personalised to every booking your Guest App puts a smile on their face. This slick app is easy to access (no download required by the guest) and ease to use, providing the perfect channel to share information with your guests. Deliver a personalised and professional guest experience that strengthens your brand.

PREMIUM ADD-ON

freetobook Reviews Summary

4.9
Excellent
Ease of Use
4.9/5
Customer Support
4.9/5
ROI
4.9/5
Implementation
4.9/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, freetobook is the #24 most trending product in the Property Management Systems category (out of 339) and the #531 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

freetobook’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
86 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

freetobook Pricing

Below Average

This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.

Freetobook Average Freetobook

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0

Success Stories

2

References

1

Featured Customers

Freetobook Case Studies

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freetobook doesn’t have any case studies available

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Freetobook Reviews

Hotelier Rating

Excellent
110
Very Good
3
Average
0
Poor
0
Terrible
0

Property Size

  • X-Small (83)
  • Small (23)
  • Mid-Sized (4)
  • Large (1)
  • X-Large (1)

Country

  • United Kingdom
    United Kingdom
    (82)
  • United States of America
    United States of America
    (5)
  • Ireland
    Ireland
    (3)
  • France
    France
    (2)
  • Norway
    Norway
    (2)
  • Uganda
    Uganda
    (1)
  • Singapore
    Singapore
    (1)
  • Egypt
    Egypt
    (1)
  • Indonesia
    Indonesia
    (1)
  • Spain
    Spain
    (1)
  • Dominica
    Dominica
    (1)
  • Italy
    Italy
    (1)
  • Canada
    Canada
    (1)
  • Belgium
    Belgium
    (1)
  • Denmark
    Denmark
    (1)
  • Guadeloupe
    Guadeloupe
    (1)
  • Turkey
    Turkey
    (1)
  • Panama
    Panama
    (1)
  • Malta
    Malta
    (1)
  • Australia
    Australia
    (1)

Region

  • North America
    North America
    (6)
  • Europe
    Europe
    (94)
  • Asia Pacific
    Asia Pacific
    (2)
  • Oceania
    Oceania
    (1)
  • Middle East
    Middle East
    (2)
  • South America
    South America
    (1)
  • Central America
    Central America
    (2)
  • Africa
    Africa
    (1)
10

Used for 9+ years - highly recommended

Co Owner from 5 to 9 room Bed & Breakfast & Inn in Torquay (United Kingdom)

Verified
1 days ago
Ease of use and great customer service - recommended over 9 years ago from a couple who were ranked 5th in the world.
Country United Kingdom
Co Owner
X-Small Hotel
10

Friendly, helpful customer service

Owner from 5 to 9 room Bed & Breakfast & Inn in Aldergrove (United Kingdom)

Verified
4 days ago
The staff are always helpful, patient and supportive. They provide solutions or answers in a timely fashion and have always sorted out whatever my problem has been. As a small operator their help, advice and products are invaluable.
Country United Kingdom
Owner
X-Small Hotel
10

Perfect for our b&b

Owner from 5 to 9 room Boutique in Shanklin (United Kingdom)

Verified
5 days ago
So easy and straightforward to use. Makes managing our b&b really easy. Very much recommended to other b&b and hotel owners.
Country United Kingdom
Owner
X-Small Hotel
10

All round excellent service. So nice to be able to talk to someone when needed unlike OTA'S

owner from 5 to 9 room Bed & Breakfast & Inn in Birkenhead (United Kingdom)

Verified
11 days ago
Excellent customer service and so easy to use. The ability to be able to actually talk to someone without waiting for hours is invaluable.
Country United Kingdom
owner
X-Small Hotel
10

Fantastic software

Owner from 5 to 9 room Extended Stay & Serviced Apartment in Kampala (Uganda)

Verified
15 days ago
For a small guest house owner like me, cost is very important. If you just need the basics for your booking software then FreeToBook is free. It works very well and I have found that any questions you may have are answered very swiftly by the customer care desk.
Country Uganda
Owner
X-Small Hotel
10

Free to use reservation system

Owner from 5 to 9 room Boutique in Airvault (France)

Verified
15 days ago
Simple to use reservation that integrates with our Website. Enables us to use Google Zero to advertise our rooms at a lower price. Possibility of using a paid for channel manager.
Country France
Owner
X-Small Hotel
10

Friendly, helpful company that listens and cares.

Owner/Manager from 10 to 24 room Bed & Breakfast & Inn in Scarborough (United Kingdom)

Verified
15 days ago
I have used freetobook for over 11 years. Through those years they have developed their product, listening to their users. Things I requested in the past are now integrated into the system. They are constantly updating their system. The customer service is brilliant. When I first took over the business they were very understanding and suppo...
Country United Kingdom
Owner/Manager
Small Hotel
9

So easy to use with friendly back up

Front desk from 5 to 9 room in Harleston (United Kingdom)

Verified
15 days ago
Easy to use. Easy to modify bookings. Easy to close out dates. Great messaging service. I
Country United Kingdom
Front desk
X-Small Hotel
10

Great Platform, with superb no-nonsense support.

Co-Owner from 1 to 4 room Bed & Breakfast & Inn in Wolverhampton (United Kingdom)

Verified
15 days ago
Outstanding customer service on the telephones, the ladies are always really helpful and know the platform like the back of their own hands. No monthly charge is really useful, especially in the quiet out of season months.
Country United Kingdom
Co-Owner
X-Small Hotel
10

Best value system by far

Partner from 5 to 9 room Vacation Rentals & Villa in Livingston (United Kingdom)

Verified
22 days ago
freetobook may be a misnomer but we regularly check the market for better value systems and find freetobook to be the best value system of its kind. It connects seamlessly to Google Vacation Rentals and to all "Online Travel Agents" via API. It automates guest communication, connects to payment systems and does basic accounting which is p...
Country United Kingdom
Partner
X-Small Hotel
  • 1
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  • 3
  • 4
  • 5
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  • 12

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

freetobook is thé default all-in-one solution for independent hoteliers who are looking for incredible service (freetobook team's dedication and service are truly stellar), help with growing their business, and delegating their daily tasks to a technology platform that isn't buggy.

Question:

What differentiates this product or service from the competition?

Answer:

As the name says, the fundamental platform is free, making its value for money very different from any competitor. And those who require more functionality and gadgets, the add-on services are priced very mildly, compared to other tools on the market. The value for money + the team's dedication to every single client make freetobook a fantastic party to work with!

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Go deep and ask Eleanor & her team in which ways freetobook can help you upgrade your regular routines. In case you have never used (cloud) technology before to manage your operations, revenue, and other aspects of your business, do not be afraid and ask for help. This team is genuinely interested in helping every of their clients and will make you feel 'at home' :)

RecommendationAvatar + 0 recommend
Recommended by
RecommendationAvatar
Christoph Irving Head of Partnerships @ RoomPriceGenie
RecommendationAvatar
Christoph Irving Head of Partnerships @ RoomPriceGenie
Are you a consultant or vendor that recommends freetobook? Leave a recommendation

freetobook Integrations

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Company Functionality
RoomPriceGenie
RoomPriceGenie

96% recommended by 626 hotels

Revenue Management Systems
Sweeply
Sweeply

98% recommended by 27 hotels

Staff Collaboration Tools
+2 more
Stripe
Stripe

100% recommended by 2 hotels

Payments Processing Software
Tripadvisor

This integration hasn’t been verified by Tripadvisor yet.

Tripadvisor

100% recommended by 1 hotels

Guest Survey Software
+2 more
Booking.com

This integration hasn’t been verified by freetobook yet.

Booking.com

10% recommended by 1 hotels


Google

This integration hasn’t been verified by Google yet.

Google

0% recommended by 0 hotels

Direct Booking Tools

Support

Unverified

freetobook has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

View Support Certification

Help Center Product Updates
Suppo Info Image Green check icon

2026

Learn more about the GCSC Certification

Request a Quote

Response Time

Less than a day

Recommended

99%

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