freetobook

4.9 (104 REVIEWS)

HTR Score icon
HT Score  
89 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
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Ranked 9 (out of 317) in Property Management Systems

Powerful booking software for independent hotels and B&Bs

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Bell avatar Bell - AI powered product analyst

I analyzed all of freetobook’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Hoteliers like the Freetobook platform for its user-friendly interface, efficient booking management, and diverse integration options which aid in increasing direct bookings and reducing reliance on OTAs, enhancing revenue. Features like dynamic pricing, seamless payment processing, and automated guest communication tools also contribute to operational efficiency. Many appreciate the effort on continuous updates and customization options, though issues like localization and mobile optimization are noted as areas for improvement.

RecommendationAvatar RecommendationAvatar RecommendationAvatar

McQuade Hotels, The Laurels, Old School Hotel & 175 others

Read their reviews

What Types of Hotels freetobook is Popular For

Size

129 | X-Small (1-9 room)

35 | Small (10-24 room)

7 | Medium (25-74 room)

2 | Large (75-199 room)

2 | X-Large (200+ room)

Country

125 | United Kingdom

11 | United States of America

6 | Ireland

4 | France

2 | Australia

2 | Norway

2 | Canada

1 | New Zealand

1 | South Africa

1 | Austria

1 | Philippines

1 | Guernsey

1 | Iceland

1 | Tanzania

1 | Thailand

1 | Singapore

1 | Egypt

1 | Indonesia

1 | Spain

1 | Dominica

1 | Italy

1 | Belgium

1 | Denmark

1 | Guadeloupe

1 | Turkey

1 | Panama

1 | Malta

Type

117 | Bed & Breakfast & Inns

36 | Boutiques

28 | Limited Service & Budget Hotels

28 | Resorts

27 | Luxury Hotels

26 | Vacation Rentals & Villas

24 | Airport/Conference Hotels

19 | City Center Hotels

9 | Branded Hotels

9 | Extended Stay & Serviced Apartments

6 | Motels

2 | RV Parks & Campgrounds

1 | Casinos

1 | Hostels

Region

145 | Europe

13 | North America

4 | Asia Pacific

3 | Oceania

2 | Middle East

2 | Central America

2 | Africa

1 | South America

Category

121 | Channel Managers

104 | Property Management Systems

97 | Hotel Management Software

What is freetobook?

Founded in 2010 | Headquarters in | 35 employees
Freetobook is a comprehensive property management system designed to help independent hotels and B&Bs grow and efficiently manage their operations. With its best-in-class booking engine and channel manager, freetobook simplifies the marketing and distribution of rooms across multiple platforms, including direct Google Ads connections. Additionally, the platform enhances guest experiences with its suite of guest messaging tools, guest app, and reputation management features. These integrated tools automate various operational tasks, making it easier for property owners to take control and increase their direct bookings effortlessly.

Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of freetobook products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by freetobook

FAQs

Capabilities

Try Before You Buy

Boost Your Direct Bookings

Deliver Exceptional Guest Experiences

Take Control of Your Channels

Maximise Revenue and Efficiency

Features

Accounting & Finance

4/5 features

Marketing & Ecommerce

4/5 features

Administration & Configuration

4/5 features

Customer Management

4/5 features

Front Office

4/5 features

Available Add-ons & Modules

Integrated Channel Manager

Channel Managers
Our channel manager connects to the biggest OTAs and consistently receives high scores from the OTAs for reliability and connection quality.

PREMIUM ADD-ON

Booking Engine for Your Website

Direct Booking Tools
Design your own stunning booking pages, simplify bookings, and boost direct reservations.

INCLUDED

Dynamic Pricing

Revenue Management Systems
Our connection to RoomPriceGenie means you can allow their clever algorithms to look after your daily rates and help you increase your revenue

PREMIUM ADD-ON

Reputation Suite

Reputation Management
Get the right reviews in the right places for you! Encourages guests to leave great reviews on the platforms you prefer and diverts unhappy guests to reviewing privately to you.

PREMIUM ADD-ON

Process Payments

Payments Processing Software
Our connections to Stripe and Opayo make it simple for you to store and verify cards and then take payment from your guests.

PREMIUM ADD-ON

Direct Bookings Through Your Website

Booking Engine

INCLUDED

Tap To Pay on iPhone

Payments Processing Software
With Tap to Pay on iPhone and freetobook’s GuestTappy app, it’s easy to start accepting in-person contactless payments with only an iPhone.

INCLUDED

Messaging

Guest Messaging Software
All your guest communication organised in one place (it's connected to OTA messaging apps). With Messaging, you can automate messages, utilise reusable templates and take guest payments…effortlessly. Impress guests with scheduled messages, delivering a professional and well-organised service on every booking.

PREMIUM ADD-ON

Guest App

Hotel Guest Apps
Personalised to every booking your Guest App puts a smile on their face. This slick app is easy to access (no download required by the guest) and ease to use, providing the perfect channel to share information with your guests. Deliver a personalised and professional guest experience that strengthens your brand.

PREMIUM ADD-ON

freetobook Reviews Summary

4.9
Excellent
Ease of Use
4.9/5
Customer Support
4.9/5
ROI
4.9/5
Implementation
4.9/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, freetobook is the #7 most trending product in the Property Management Systems category (out of 317) and the #150 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

freetobook’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
89 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

freetobook Pricing

Below Average

This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.

Freetobook Average Freetobook

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0

Success Stories

2

References

1

Featured Customers

Freetobook Case Studies

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freetobook doesn’t have any case studies available

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Freetobook Reviews

Hotelier Rating

Excellent
171
Very Good
4
Average
1
Poor
0
Terrible
0

Property Size

  • X-Small (129)
  • Small (35)
  • Medium (7)
  • Large (2)
  • X-Large (2)

Country

  • United Kingdom
    United Kingdom
    (125)
  • United States of America
    United States of America
    (11)
  • Ireland
    Ireland
    (6)
  • France
    France
    (4)
  • Australia
    Australia
    (2)
  • Norway
    Norway
    (2)
  • Canada
    Canada
    (2)
  • New Zealand
    New Zealand
    (1)
  • South Africa
    South Africa
    (1)
  • Austria
    Austria
    (1)
  • Philippines
    Philippines
    (1)
  • Guernsey
    Guernsey
    (1)
  • Iceland
    Iceland
    (1)
  • Tanzania
    Tanzania
    (1)
  • Thailand
    Thailand
    (1)
  • Singapore
    Singapore
    (1)
  • Egypt
    Egypt
    (1)
  • Indonesia
    Indonesia
    (1)
  • Spain
    Spain
    (1)
  • Dominica
    Dominica
    (1)
  • Italy
    Italy
    (1)
  • Belgium
    Belgium
    (1)
  • Denmark
    Denmark
    (1)
  • Guadeloupe
    Guadeloupe
    (1)
  • Turkey
    Turkey
    (1)
  • Panama
    Panama
    (1)
  • Malta
    Malta
    (1)

Region

  • North America
    North America
    (13)
  • Europe
    Europe
    (145)
  • Asia Pacific
    Asia Pacific
    (4)
  • Oceania
    Oceania
    (3)
  • Middle East
    Middle East
    (2)
  • South America
    South America
    (1)
  • Central America
    Central America
    (2)
  • Africa
    Africa
    (2)
10

Absolutely Fantastic!

Owner from 5 to 9 room Bed & Breakfast & Inn in Blackpool (United Kingdom)

Verified
2 months ago
I have used freetobook for more than 8 years. Friendly, helpful and knowledgeable staff. Always happy to help. Easy to deal with, no foreign call centres. They do what they promise to do. Offer value for money. They are approachable and listen to feedback given by their customers. They act on the feedback too.
Country United Kingdom
Owner
X-Small Hotel
9

Freetobook saved my sanity

Director from 5 to 9 room in (United Kingdom)

Verified
2 months ago
When we took over our property it was being run via,5 different systems, mainly paper based. Free to book allowed allowed me to manage all of our properties in one place
Country United Kingdom
Director
X-Small Hotel
10

Fantastic customer service from real humans who understand

Owner from 1 to 4 room Bed & Breakfast & Inn in Melbourne (United Kingdom)

Verified
2 months ago
I know I can email or phone and receive a prompt relevant response. Freetobook are always looking to improve.
Country United Kingdom
Owner
X-Small Hotel
10

Professional, competent and value creating service

Director from 75-99 room Airport/Conference Hotel in Singapore (Singapore)

Verified
2 months ago
I have enjoyed the Freetobook service via which I sorted out my booking system, I was able to connect to the major global OTAs, it is simple to use and it clearly adds value
Country Singapore
Director
Large Hotel
10

Fantastic booking/channel system for small businesses - I use it for over 5 years now.

guest house owner from 1 to 4 room Bed & Breakfast & Inn in Melrose (United Kingdom)

Verified
2 months ago
Customer service is great and they pick up the phone :-) - so grateful. Lots of innovations to make the system even better
Country United Kingdom
guest house owner
X-Small Hotel
10

Great service by professional, friendly staff

Owner from 1 to 4 room in (United Kingdom)

Verified
2 months ago
When you have a query, a phone call to the Freetobook staff in Glasgow will quickly, on most occasions, resolve any issues. Phone calls are answered promptly by friendly staff, and messages sent to the help centre are also responded to asap. I have had two holiday cottages registered with the site, and they treat my novice enquiries with gr...
Country United Kingdom
Owner
X-Small Hotel
10

Makes our lives so much easier!

Pinfold Cottage Owner from 1 to 4 room Bed & Breakfast & Inn in Fulford (United Kingdom)

Verified
2 months ago
It's very user friendly, has a fantastic community but also the staff were truly exceptional when we first started. Genuinely cannot recommend them enough! I also like how I can put my business first, vs using the likes of the OTAs. FTB always have your business and customers enjoyment at the forefront!
Country United Kingdom
Pinfold Cottage Owner
X-Small Hotel
10

Excellent helpful company

Owner from 1 to 4 room Bed & Breakfast & Inn in Aldergrove (United Kingdom)

Verified
2 months ago
They are always at the end of the phone to help with problems. The staff never lose patience when explaining the processes. Think it is wonderful.
Country United Kingdom
Owner
X-Small Hotel
10

13 seasons speaks for itself!

Owner-Operator from 1 to 4 room Bed & Breakfast & Inn in St. Davids (United Kingdom)

Verified
2 months ago
We have been with Freetobook for 13 seasons now, and are very happy to use them. The staff are always friendly and easy to get hold of, either by phone or email/message. The company is never pushy in upselling, but explain each element you can bolt on to the basic free to use booking system offering a trial period to give it a go first. Ref...
Country United Kingdom
Owner-Operator
X-Small Hotel
10

The best Option for Small to medium Accommodation Providers by Far

General Manager from 10 to 24 room Boutique in Inishbofin (Ireland)

Verified
2 months ago
I selected FTB after extensive research into a booking system for our then 20 bed hotel, and have been with Freetobook for about 12 years now. Their system does everything you need, and their response times to requests for assistance is impressive. The simplicity is the key, but it does everything without having unnecessary (expensive) bell...
Country Ireland
General Manager
Small Hotel
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  • 11

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

freetobook is thé default all-in-one solution for independent hoteliers who are looking for incredible service (freetobook team's dedication and service are truly stellar), help with growing their business, and delegating their daily tasks to a technology platform that isn't buggy.

Question:

What differentiates this product or service from the competition?

Answer:

As the name says, the fundamental platform is free, making its value for money very different from any competitor. And those who require more functionality and gadgets, the add-on services are priced very mildly, compared to other tools on the market. The value for money + the team's dedication to every single client make freetobook a fantastic party to work with!

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Go deep and ask Eleanor & her team in which ways freetobook can help you upgrade your regular routines. In case you have never used (cloud) technology before to manage your operations, revenue, and other aspects of your business, do not be afraid and ask for help. This team is genuinely interested in helping every of their clients and will make you feel 'at home' :)

RecommendationAvatar + 0 recommend
Recommended by
RecommendationAvatar
Christoph Irving Head of Partnerships @ RoomPriceGenie
RecommendationAvatar
Christoph Irving Head of Partnerships @ RoomPriceGenie
Are you a consultant or vendor that recommends freetobook? Leave a recommendation

freetobook Integrations

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Company Functionality
RoomPriceGenie
RoomPriceGenie

96% recommended by 551 hotels

Revenue Management Systems
Stripe
Stripe

100% recommended by 2 hotels

Payments Processing Software
Tripadvisor

This integration hasn’t been verified by Tripadvisor yet.

Tripadvisor

100% recommended by 1 hotels

Guest Survey Software
+2 more
Booking.com

This integration hasn’t been verified by freetobook yet.

Booking.com

10% recommended by 1 hotels


Google

This integration hasn’t been verified by Google yet.

Google

0% recommended by 0 hotels

Direct Booking Tools

Support

Unverified

freetobook has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

View Support Certification

Help Center Product Updates
Suppo Info Image Green check icon

2025

Learn more about the GCSC Certification

Request a Quote

Response Time

Less than a day

Recommended

99%

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