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Powerful booking software for independent hotels and B&Bs
99% recommended by 235 hotels
McQuade Hotels, The Laurels, Old School Hotel & 232 others
Bell - AI powered product analyst
I analyzed all of freetobook’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Freetobook stands out as a valuable property management tool for small to medium-sized hospitality operators, offering seamless integration with OTAs, user-friendly interfaces, and a solid focus on improving revenue through efficient reservation and channel management. Despite its comprehensive features, users note a need for enhanced self-catering focus and better handling of single vs. double occupancy rates. This system allows hoteliers to increase operational efficiency, streamline booking processes, and optimize room inventory management, ultimately enhancing guest experience and boosting profitability.
McQuade Hotels, The Laurels, Old School Hotel & 232 others
Best Property Management Systems for hotels in United Kingdom
#2of 18
freetobook Property Management Systems Rankings
By size
#14 of 51
Best Property Management Systems for Small Hotels
99% recommended by 104 Small hotels
X Small hotels say that freetobook’s Property Management System is highly regarded due to its ease of use, responsive customer service, and seamless integration with OTAs, as per verified HotelTechReport reviews. These qualities are crucial for efficiency and managing limited resources.
Best Property Management Systems for Small Hotels
99% recommended by 104 Small hotels
#14of 51
X Small hotels say that freetobook’s Property Management System is highly regarded due to its ease of use, responsive customer service, and seamless integration with OTAs, as per verified HotelTechReport reviews. These qualities are crucial for efficiency and managing limited resources.
By country
#2 of 18
Best Property Management Systems for hotels in United Kingdom
99% recommended by 97 hotels in United Kingdom
Hotels in the United Kingdom say that freetobook's Property Management Systems are essential for efficiently managing their operations, thanks to its user-friendly interface, exceptional local customer service, and flexibility in features that cater to both small and large businesses. Particularly important for UK hotels are the system's seamless OTA integrations, the ability to manage bookings and rates directly, and the emphasis on direct bookings, all of which enhance operational efficiency while preserving the personal touch through effective guest communication tools.
#28 of 29
Best Property Management Systems for hotels in United States
100% recommended by 5 hotels in United States
Hotels in the United States say that freetobook's Property Management System meets critical operational needs with its user-friendly interface, robust channel management, and exceptional customer support, which are vital for efficiently managing properties of all sizes. Furthermore, the system's ability to enhance direct bookings, provide detailed reports, and integrate with popular platforms like Google Hotels and OTA channels, aligns well with the industry's priorities of maximizing revenue and streamlining guest interactions. However, some users note areas for improvement in flexibility for room changes and tax setting adjustments, which could further enhance the system’s capabilities for U.S. hotels.
Best Property Management Systems for hotels in United Kingdom
99% recommended by 97 hotels in United Kingdom
#2of 18
Hotels in the United Kingdom say that freetobook's Property Management Systems are essential for efficiently managing their operations, thanks to its user-friendly interface, exceptional local customer service, and flexibility in features that cater to both small and large businesses. Particularly important for UK hotels are the system's seamless OTA integrations, the ability to manage bookings and rates directly, and the emphasis on direct bookings, all of which enhance operational efficiency while preserving the personal touch through effective guest communication tools.
Best Property Management Systems for hotels in United States
100% recommended by 5 hotels in United States
#28of 29
Hotels in the United States say that freetobook's Property Management System meets critical operational needs with its user-friendly interface, robust channel management, and exceptional customer support, which are vital for efficiently managing properties of all sizes. Furthermore, the system's ability to enhance direct bookings, provide detailed reports, and integrate with popular platforms like Google Hotels and OTA channels, aligns well with the industry's priorities of maximizing revenue and streamlining guest interactions. However, some users note areas for improvement in flexibility for room changes and tax setting adjustments, which could further enhance the system’s capabilities for U.S. hotels.
freetobook Property Management Systems Rankings
By size
freetobook is ranked #14 of 51 for Small Hotels in Property Management Systems104 reviews, 99% recommend
X Small hotels say that freetobook’s Property Management System is highly regarded due to its ease of use, responsive customer service, and seamless integration with OTAs, as per verified HotelTechReport reviews. These qualities are crucial for efficiency and managing limited resources.
By country
freetobook is ranked #2 of 18 for hotels in United Kingdom in Property Management Systems97 reviews, 99% recommend
Hotels in the United Kingdom say that freetobook's Property Management Systems are essential for efficiently managing their operations, thanks to its user-friendly interface, exceptional local customer service, and flexibility in features that cater to both small and large businesses. Particularly important for UK hotels are the system's seamless OTA integrations, the ability to manage bookings and rates directly, and the emphasis on direct bookings, all of which enhance operational efficiency while preserving the personal touch through effective guest communication tools.
freetobook is ranked #28 of 29 for hotels in United States in Property Management Systems5 reviews, 100% recommend
Hotels in the United States say that freetobook's Property Management System meets critical operational needs with its user-friendly interface, robust channel management, and exceptional customer support, which are vital for efficiently managing properties of all sizes. Furthermore, the system's ability to enhance direct bookings, provide detailed reports, and integrate with popular platforms like Google Hotels and OTA channels, aligns well with the industry's priorities of maximizing revenue and streamlining guest interactions. However, some users note areas for improvement in flexibility for room changes and tax setting adjustments, which could further enhance the system’s capabilities for U.S. hotels.
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Trusted by 1.5m+ hoteliers from the world's most innovative hotel brands
What is freetobook?
Founded in 2010 | Headquarters in | 35 employees
Freetobook is a comprehensive property management system designed to help independent hotels and B&Bs grow and efficiently manage their operations. With its best-in-class booking engine and channel manager, freetobook simplifies the marketing and distribution of rooms across multiple platforms, including direct Google Ads connections. Additionally, the platform enhances guest experiences with its suite of guest messaging tools, guest app, and reputation management features. These integrated tools automate various operational tasks, making it easier for property owners to take control and increase their direct bookings effortlessly.
This description was generated by AI which analyzed the following sources to summarize a description of freetobook products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Freetobook's Provided Description:
"Freetobook enables independent hotels and B&Bs to grow and manage every aspect of their business in one place. You'll find all the tools you need to market and distribute your rooms with a best in class booking engine, channel manager and Google Ads connections. Your guest experience ratings will flourish with our Guest Messaging, Guest App and Reputation Suite and your operations will feel easier and more automated - take control and grow your direct bookings with freetobook!"
Experience freetobook risk-free with our flexible free trial. Our unique and clear pricing model means you can tailor your package and pay only for the features you need.
Boost Your Direct Bookings
Boost Your Direct Bookings
Convert the curious to paying guests with our slick, mobile-optimised booking engine. Boost conversions with express checkout, for Apple and Google wallets, and seamless integration to your website.
Connect with Google’s free booking links and Hotel Ads to drive more direct traffic to your booking engine.
Deliver Exceptional Guest Experiences
Deliver Exceptional Guest Experiences
Personalise every guest journey with our intuitive Guest App. Automate communications, centralise OTA and direct bookings, and enhance guest satisfaction.
Take Control of Your Channels
Take Control of Your Channels
Our user-friendly channel manager makes it easy to put your direct bookings on top. Optimise rates and visibility across all channels. Gain a competitive edge with integrated Google Ads.
Maximise Revenue and Efficiency
Maximise Revenue and Efficiency
Accept payments effortlessly with the latest technology, including Tap to Pay on iPhone. Let dynamic pricing increase revenue while reducing manual tasks.
Get the right reviews in the right places for you! Encourages guests to leave great reviews on the platforms you prefer and diverts unhappy guests to reviewing privately to you.
All your guest communication organised in one place (it's connected to OTA messaging apps). With Messaging, you can automate messages, utilise reusable templates and take guest payments…effortlessly.
Impress guests with scheduled messages, delivering a professional and well-organised service on every booking.
Personalised to every booking your Guest App puts a smile on their face. This slick app is easy to access (no download required by the guest) and ease to use, providing the perfect channel to share information with your guests. Deliver a personalised and professional guest experience that strengthens your brand.
RV Parks & Campgrounds
100%
recommended by
1
RV Parks & Campgrounds
Achievements
Trending Product
This vendor's trending score is rising, freetobook is the #14 most trending product in the Property Management Systems category (out of 344) and the #249 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.
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freetobook Case Studies
freetobook doesn’t have any case studies available
References
"Freetobook has helped me develop my business through their amazing booking system. With 2 holiday properties and 4 rooms to manage, it has given me all the tools I need to simplify and automate my business."
Rachel Holcroft
Property Owner @
Coffee & Stays at Cartmel Square
"Words cannot express the sheer delight we experience when using Freetobook. Its user-friendly interface is so intuitive, making the entire process effortless.The functionality surpasses our previous channel manager."
Take control and make the OTAs work for you using freetobook’s Channel Manager. Our software guarantees secure, reliable connections to the biggest OTAs to ensure a stress-free experience for you and your guests.
Freetobook enables independent hotels and B&Bs to grow and manage every aspect of their business in one place. You'll find all the tools you need to market and distribute your rooms with a best in class booking engine, channel manager and Google Ads connections. Your guest experience ratings will flourish with our Guest Messaging, Guest App and Reputation Suite and your operations will feel easier and more automated - take control and grow your direct bookings with freetobook!
Freetobook allows independent hotels and B&Bs to grow and manage every aspect of their operations from one place. Easy for staff to use, you'll effortlessly find all the tools you need to manage your bookings and impress your guests. With a best-in-class booking engine and channel manager, your direct bookings will soar! Your guest experience ratings will flourish with use of our Guest Messaging, Guest App and Reputation Suite features. Your operations will feel easier and more automated - take control and grow your direct bookings with freetobook!
4.9
(126 REVIEWS)
freetobook Reviews
Hotelier Rating
Excellent
134
Very Good
3
Average
0
Poor
0
Terrible
0
Property Size
X-Small
(106)
Small
(28)
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(2)
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(1)
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United Kingdom
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(99)
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(5)
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(3)
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(2)
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(1)
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(1)
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Egypt
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Spain
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Dominica
Dominica
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Italy
Italy
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Canada
Canada
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Denmark
Denmark
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Guadeloupe
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Panama
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Malta
(1)
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Australia
(1)
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North America
(7)
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Europe
(115)
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Asia Pacific
(3)
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Oceania
(2)
Middle East
Middle East
(2)
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South America
(1)
Central America
Central America
(2)
Africa
Africa
(1)
Property Size
X-Small
(106)
Small
(28)
Mid-Sized
(2)
X-Large
(1)
Country
United Kingdom
United Kingdom
(99)
United States
United States
(5)
France
France
(4)
Ireland
Ireland
(3)
Norway
Norway
(2)
Sri Lanka
Sri Lanka
(1)
Mexico
Mexico
(1)
New Zealand
New Zealand
(1)
Serbia
Serbia
(1)
Belgium
Belgium
(1)
Croatia
Croatia
(1)
Uganda
Uganda
(1)
Singapore
Singapore
(1)
Egypt
Egypt
(1)
Indonesia
Indonesia
(1)
Spain
Spain
(1)
Dominica
Dominica
(1)
Italy
Italy
(1)
Canada
Canada
(1)
Denmark
Denmark
(1)
Guadeloupe
Guadeloupe
(1)
Turkey
Turkey
(1)
Panama
Panama
(1)
Malta
Malta
(1)
Australia
Australia
(1)
Region
North America
North America
(7)
Europe
Europe
(115)
Asia Pacific
Asia Pacific
(3)
Oceania
Oceania
(2)
Middle East
Middle East
(2)
South America
South America
(1)
Central America
Central America
(2)
Africa
Africa
(1)
By Product
Channel Managers
Channel Managers
(162)
Property Management Systems
Property Management Systems
(137)
Hotel Management Software
Hotel Management Software
(126)
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Searching 137 reviews
9
Always there to help, professional and detailed
Owner/Proprietor
from
5 to 9 room
Bed & Breakfast & Inn
in
York
(United Kingdom)
freetobook has become an essential part of how we deliver a seamless, five‑star experience at Mansion House Llansteffan. The platform is intuitive, reliable, and incredibly efficient, giving our guests a smooth booking journey from the very first click.
What truly sets freetobook apart is the quality of its guest review system. The ability to gather and showcase verified feedback has been invaluable in building trust and highlighting the standards we work so hard to maintain. Our consistently high scores across cleanliness, service, and overall experience are a testament to how well the system supports both our team and our guests.
The customer support is exceptional—knowledgeable, responsive, and genuinely invested in helping hospitality businesses thrive. freetobook feels less like a tool and more like a partner.
We would wholeheartedly recommend freetobook to any property looking for a dependable, guest‑friendly, and business‑boosting booking solution.
What do you dislike or think could be improved?
There is nothing that we require improvement on within our use of freetobook, keep doing what you do as you react to changing needs proactively - thank you.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
freetobook has become an essential part of how we deliver a seamless, five‑star experience at Mansion House Llansteffan. The platform is intuitive, reliable, and incredibly efficient, giving our guests a smooth booking journey from the very first click.
What truly sets freetobook apart is the quality of its guest review system. The ability...
I like most, that the channel manager is working effordlessly, that I can add an OTA surcharge, and that the pricing is amazingly fair, which helps us a lot after the last years of trouble with Covid and the political situation in Sri Lanka.
What do you dislike or think could be improved?
To promote guest reviews in an easier way, so that interested customers can see them during their booking procedure (but maybe I am not updated about all possibilities yet).
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
I like most, that the channel manager is working effordlessly, that I can add an OTA surcharge, and that the pricing is amazingly fair, which helps us a lot after the last years of trouble with Covid and the political situation in Sri Lanka.
freetobook software is essential to effectively running my business. The staff are professional and helpful and the software excellent.
Webinars provided by freetobook are useful and update users with current information.
What do you dislike or think could be improved?
Happy with the product. freetobook update us with information regularly helping their customers keep up to date with changes and legislation.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
freetobook software is essential to effectively running my business. The staff are professional and helpful and the software excellent.
Webinars provided by freetobook are useful and update users with current information.
I like that I can set everything up and the freetobook system takes care of everything. All I need to do is great the guests when they arrive.
What do you dislike or think could be improved?
I’d like to be able to manually send the Registration Form to a separate email address. For us this is needed when we have walkers who have booked through a third party.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
I like that I can set everything up and the freetobook system takes care of everything. All I need to do is great the guests when they arrive.
freetobook is an easy-to-use, great value yet discreetly advanced property management system allowing us to have a professional online booking portal with links to the OTA's we desire.
freetobook is constantly evolving, staying abreast of the industry and giving small accommodation businesses the professional image and reservation services comparable to any larger chain.
What do you dislike or think could be improved?
There are no obvious, immediate improvements, although I would advise that F2B embrace the AI technical revolution as they plan the next stage of their developments to ensure small accommodation providers are not left behind.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
freetobook is an easy-to-use, great value yet discreetly advanced property management system allowing us to have a professional online booking portal with links to the OTA's we desire.
freetobook is constantly evolving, staying abreast of the industry and giving small accommodation businesses the professional image and reservation services...
Their website is easy to navigate, offers personal suggestions and their HELP Desk is easy to contact for live questions! I have been using freetobook for the last 10 years.
What do you dislike or think could be improved?
freetobook does not need to be improved in my opinion, they also offer live sessions for those who want to learns something new.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
Their website is easy to navigate, offers personal suggestions and their HELP Desk is easy to contact for live questions! I have been using freetobook for the last 10 years.
No monthly charges to subscribe, choice of platforms and options to subsrcibe to.
Very flexible platform with no lengthy contracts.
What do you dislike or think could be improved?
Keep doing what you are doing, the customer support is always great.
I would like to see an option of setting different rates for different OTAs as their commissions are different.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
No monthly charges to subscribe, choice of platforms and options to subsrcibe to.
Very flexible platform with no lengthy contracts.
freetobook is thé default all-in-one solution for independent hoteliers who are looking for incredible service (freetobook team's dedication and service are truly stellar), help with growing their business, and delegating their daily tasks to a technology platform that isn't buggy.
by
Christoph Irving
(RoomPriceGenie)
on June 24, 2026
Showing all answers to:
"What does this product or service do well?"
Christoph Irving
Head of Partnerships
@
RoomPriceGenie
November 1, 2022,
Christoph Irving
has seen a demo of
freetobook
freetobook is thé default all-in-one solution for independent hoteliers who are looking for incredible service (freetobook team's dedication and service are truly stellar), help with growing their business, and delegating their daily tasks to a technology platform that isn't buggy.
Question:
What differentiates this product or service from the competition?
Answer:
As the name says, the fundamental platform is free, making its value for money very different from any competitor. And those who require more functionality and gadgets, the add-on services are priced very mildly, compared to other tools on the market.
The value for money + the team's dedication to every single client make freetobook a fantastic party to work with!
by
Christoph Irving
(RoomPriceGenie)
on June 24, 2026
Showing all answers to:
"What differentiates this product or service from the competition?"
Christoph Irving
Head of Partnerships
@
RoomPriceGenie
November 1, 2022,
Christoph Irving
has seen a demo of
freetobook
As the name says, the fundamental platform is free, making its value for money very different from any competitor. And those who require more functionality and gadgets, the add-on services are priced very mildly, compared to other tools on the market.
The value for money + the team's dedication to every single client make freetobook a fantastic party to work with!
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Go deep and ask Eleanor & her team in which ways freetobook can help you upgrade your regular routines. In case you have never used (cloud) technology before to manage your operations, revenue, and other aspects of your business, do not be afraid and ask for help. This team is genuinely interested in helping every of their clients and will make you feel 'at home' :)
by
Christoph Irving
(RoomPriceGenie)
on June 24, 2026
Showing all answers to:
"Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Christoph Irving
Head of Partnerships
@
RoomPriceGenie
November 1, 2022,
Christoph Irving
has seen a demo of
freetobook
Go deep and ask Eleanor & her team in which ways freetobook can help you upgrade your regular routines. In case you have never used (cloud) technology before to manage your operations, revenue, and other aspects of your business, do not be afraid and ask for help. This team is genuinely interested in helping every of their clients and will make you feel 'at home' :)
+ 0
recommend
Recommended by
Christoph Irving
Head of Partnerships
@
RoomPriceGenie
Christoph Irving
Head of Partnerships
@
RoomPriceGenie
freetobook has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.