freetobook

4.9 (54 REVIEWS)

HTR Score icon
HT Score  
83 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
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Powerful booking software for independent hotels and B&Bs

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What is freetobook?

Founded in 2010 | Headquarters in | 35 employees
Freetobook is a comprehensive property management system designed to help independent hotels and B&Bs grow and efficiently manage their operations. With its best-in-class booking engine and channel manager, freetobook simplifies the marketing and distribution of rooms across multiple platforms, including direct Google Ads connections. Additionally, the platform enhances guest experiences with its suite of guest messaging tools, guest app, and reputation management features. These integrated tools automate various operational tasks, making it easier for property owners to take control and increase their direct bookings effortlessly.

Capabilities

Try Before You Buy

Boost Your Direct Bookings

Deliver Exceptional Guest Experiences

Take Control of Your Channels

Maximise Revenue and Efficiency

Features

Accounting & Finance

4/5 features

Marketing & Ecommerce

4/5 features

Administration & Configuration

4/5 features

Customer Management

4/5 features

Front Office

4/5 features

Available Add-ons & Modules

Integrated Channel Manager

Channel Managers
Our channel manager connects to the biggest OTAs and consistently receives high scores from the OTAs for reliability and connection quality.

PREMIUM ADD-ON

Booking Engine for Your Website

Direct Booking Tools
Design your own stunning booking pages, simplify bookings, and boost direct reservations.

INCLUDED

Dynamic Pricing

Revenue Management Systems
Our connection to RoomPriceGenie means you can allow their clever algorithms to look after your daily rates and help you increase your revenue

PREMIUM ADD-ON

Reputation Suite

Reputation Management
Get the right reviews in the right places for you! Encourages guests to leave great reviews on the platforms you prefer and diverts unhappy guests to reviewing privately to you.

PREMIUM ADD-ON

Process Payments

Payments Processing Software
Our connections to Stripe and Opayo make it simple for you to store and verify cards and then take payment from your guests.

PREMIUM ADD-ON

Direct Bookings Through Your Website

Booking Engine

INCLUDED

Tap To Pay on iPhone

Payments Processing Software
With Tap to Pay on iPhone and freetobook’s GuestTappy app, it’s easy to start accepting in-person contactless payments with only an iPhone.

INCLUDED

Messaging

Guest Messaging Software
All your guest communication organised in one place (it's connected to OTA messaging apps). With Messaging, you can automate messages, utilise reusable templates and take guest payments…effortlessly. Impress guests with scheduled messages, delivering a professional and well-organised service on every booking.

PREMIUM ADD-ON

Guest App

Hotel Guest Apps
Personalised to every booking your Guest App puts a smile on their face. This slick app is easy to access (no download required by the guest) and ease to use, providing the perfect channel to share information with your guests. Deliver a personalised and professional guest experience that strengthens your brand.

PREMIUM ADD-ON

freetobook Reviews Summary

4.9
Excellent
Ease of Use
4.9/5
Customer Support
4.9/5
ROI
4.9/5
Implementation
4.9/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, freetobook is the #11 most trending product in the Property Management Systems category (out of 317) and the #204 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

freetobook’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
83 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

freetobook Pricing

Below Average

This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.

Freetobook Average Freetobook

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0

Success Stories

2

References

1

Featured Customers

Freetobook Case Studies

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freetobook doesn’t have any case studies available

Popularity by Segment

Size

48 | X-Small (1-9 room)

20 | Small (10-24 room)

6 | Medium (25-74 room)

1 | Large (75-199 room)

Country

54 | United Kingdom

6 | United States of America

3 | Ireland

1 | Australia

1 | Malta

1 | Panama

1 | Norway

1 | Turkey

1 | Guadeloupe

1 | Denmark

1 | Thailand

1 | Philippines

1 | Austria

1 | Spain

Type

53 | Bed & Breakfast & Inns

16 | Luxury Hotels

14 | Boutiques

11 | Airport/Conference Hotels

10 | Limited Service & Budget Hotels

10 | Resorts

8 | City Center Hotels

7 | Vacation Rentals & Villas

5 | Extended Stay & Serviced Apartments

3 | Motels

2 | Branded Hotels

1 | Casinos

1 | Hostels

Region

62 | Europe

6 | North America

2 | Asia Pacific

1 | Oceania

1 | Middle East

1 | South America

1 | Central America

Category

55 | Hotel Management Software

54 | Property Management Systems

37 | Channel Managers

More Products by freetobook

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https://ucarecdn.com/71a9cd15-e9ad-45c2-96db-583564c77ca4/-/crop/1800x1125/0,2/-/preview/

Freetobook Reviews

Hotelier Rating

Excellent
73
Very Good
3
Average
0
Poor
0
Terrible
0

Property Size

  • X-Small (48)
  • Small (20)
  • Medium (6)
  • Large (1)

Country

  • United Kingdom
    United Kingdom
    (54)
  • United States of America
    United States of America
    (6)
  • Ireland
    Ireland
    (3)
  • Australia
    Australia
    (1)
  • Malta
    Malta
    (1)
  • Panama
    Panama
    (1)
  • Norway
    Norway
    (1)
  • Turkey
    Turkey
    (1)
  • Guadeloupe
    Guadeloupe
    (1)
  • Denmark
    Denmark
    (1)
  • Thailand
    Thailand
    (1)
  • Philippines
    Philippines
    (1)
  • Austria
    Austria
    (1)
  • Spain
    Spain
    (1)

Region

  • North America
    North America
    (6)
  • Europe
    Europe
    (62)
  • Asia Pacific
    Asia Pacific
    (2)
  • Oceania
    Oceania
    (1)
  • Middle East
    Middle East
    (1)
  • South America
    South America
    (1)
  • Central America
    Central America
    (1)

Hoteliers say

NEW AI Review summary

Hoteliers like FreetoBook for its cost-effectiveness, ease of use, and strong integration with OTAs, which help in preventing double bookings and simplifying booking management. This platform supports automated communication, customizable booking engines for direct sales, and dynamic pricing tools that increase revenue. However, some users note the need for advanced features and modernized interface. Overall, FreetoBook can enhance revenue and customer experience by automating core booking processes and supporting direct sales channels extensively.

AI-generated from the text of customer reviews

Ease of Use
Support
Customizable Features
Automated Communication
Guest Experience
Cost-Effectiveness
Channel Management
Limited Advanced Features
Dynamic Pricing
Outdated Interface
10

Freetobook PMS

Accounts Manager from 10 to 24 room City Center Hotel in Fort William (United Kingdom)

Verified
4 days ago
We started using Freetobook just after opening again following the Covid closures. This booking system has transformed our business and our ability to manage the business remotely. Our Reception Staff find it very easy to use and the management reports available on this system are very useful. We now feel that we have a modernised business...
Country United Kingdom
Accounts Manager
Small Hotel
10

New to free to book but with 18 years of Running our Family Farm Stay

Farm Manager from 5 to 9 room Vacation Rentals & Villa in (United Kingdom)

Verified
9 days ago
We decided to go with freetobook as we needed to take credit card payments and wanted a platform which allowed us to take direct bookings with reasonable fees. we had a couple of integration issues but found the help tab excellent. In fact, Sandra on 2 occasions remotely fixed the issue for us, too often help desks give you a list of things...
Country United Kingdom
Farm Manager
X-Small Hotel
10

Brilliant on stop shop for Property Management

Owner from 1 to 4 room Bed & Breakfast & Inn in Spean Bridge (United Kingdom)

Verified
16 days ago
Free to Book seamlessly integrates reservations, payments and messaging all within in one easy to use system. The support and continual development of system features is excellent.
Country United Kingdom
Owner
X-Small Hotel
10

Extremely helpful Booking Site

Owner from 5 to 9 room Bed & Breakfast & Inn in (United Kingdom)

Verified
17 days ago
Ease of daily use. Functionality. Clarity of operation and use of different modes of functionality. Availability of reports in various situations.
Country United Kingdom
Owner
X-Small Hotel
10

Simple reliable booking software

Manager from 10 to 24 room Bed & Breakfast & Inn in Norseman (Australia)

Verified
22 days ago
It is so easy to use and the link to payments is faultless. I am not tech savvy and I have never had any difficulty with this software. Well designed and good support for a free booking service.
Country Australia
Manager
Small Hotel
10

Easy to use and comprehensive feature set

Guesthouse Owner from 10 to 24 room Bed & Breakfast & Inn in Fort William (United Kingdom)

Verified
23 days ago
Easy visual interface. Good range of "bolt ons" allowing a great deal of flexibility in how the product is used. We have especially valued the addition of dynamic pricing via Room Price Genie which has seen a huge jump in revenues year on year.
Country United Kingdom
Guesthouse Owner
Small Hotel
10

Free2book, I wouldn’t go anywhere else.

Owner of The Rocks B&B from 5 to 9 room Bed & Breakfast & Inn in Ballina (Ireland)

Verified
23 days ago
It’s an overall great, easy to use system but above all the customer service is truly outstanding and are only a phone all away.Pleasant, patient and Kind regards, Noel and Cathy The Rocks Bed and Breakfast answering me with my most basic questions!
Country Ireland
Owner of The Rocks B&B
X-Small Hotel
10

Free2book, I wouldn’t go anywhere else.

Owner of The Rocks B&B from 5 to 9 room Bed & Breakfast & Inn in Ballina (Ireland)

Verified
23 days ago
It’s an overall great, easy to use system but above all the customer service is truly outstanding and are only a phone all away.Pleasant, patient and Kind regards, Noel and Cathy The Rocks Bed and Breakfast answering me with my most basic questions!
Country Ireland
Owner of The Rocks B&B
X-Small Hotel
10

Reliable stable and responsive

Owner from 5 to 9 room Bed & Breakfast & Inn in Rye (United Kingdom)

Verified
23 days ago
With over ten years experience or working with the FreetoBook team we have always been impressed with their ease of use and approachability. The team in Glasgow May as well be based in my road. They are always available for a chat, they never hide behind emails or voicemail and where technology is used it’s well used.The platform has consta...
Country United Kingdom
Owner
X-Small Hotel
10

Free and Easy

Owner from 1 to 4 room Bed & Breakfast & Inn in Kinlochleven (United Kingdom)

Verified
23 days ago
Simple to use system with excellent features and add-ons that allow the system to be tailored to a property's individual requirements. Add to that the system in it's basic form is absolutely free what's not to like.
Country United Kingdom
Owner
X-Small Hotel
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

freetobook is thé default all-in-one solution for independent hoteliers who are looking for incredible service (freetobook team's dedication and service are truly stellar), help with growing their business, and delegating their daily tasks to a technology platform that isn't buggy.

Question:

What differentiates this product or service from the competition?

Answer:

As the name says, the fundamental platform is free, making its value for money very different from any competitor. And those who require more functionality and gadgets, the add-on services are priced very mildly, compared to other tools on the market. The value for money + the team's dedication to every single client make freetobook a fantastic party to work with!

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Go deep and ask Eleanor & her team in which ways freetobook can help you upgrade your regular routines. In case you have never used (cloud) technology before to manage your operations, revenue, and other aspects of your business, do not be afraid and ask for help. This team is genuinely interested in helping every of their clients and will make you feel 'at home' :)

RecommendationAvatar + 0 recommend
Recommended by
RecommendationAvatar
Christoph Irving Head of Partnerships @ RoomPriceGenie
RecommendationAvatar
Christoph Irving Head of Partnerships @ RoomPriceGenie
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freetobook Integrations

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RoomPriceGenie
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Revenue Management Systems
Stripe
Stripe

100% recommended by 2 hotels

Payments Processing Software
Tripadvisor

This integration hasn’t been verified by Tripadvisor yet.

Tripadvisor

100% recommended by 1 hotels

Guest Surveys & Feedback
+2 more
Booking.com

This integration hasn’t been verified by freetobook yet.

Booking.com

10% recommended by 1 hotels


Google

This integration hasn’t been verified by Google yet.

Google

0% recommended by 0 hotels

Direct Booking Tools

Support

Unverified

freetobook has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

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Help Center Product Updates
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2025

Learn more about the GCSC Certification

Request a Quote

Response Time

Less than a day

Recommended

99%

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