The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 532 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
SHR Group shines in ease of use and customer support — especially for Boutique Hotels properties (5.0/5) , with exclusive features like Referral Reporting and Confirmation emails.
eRevMax shines .
Side-by-side ratings based on 532 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 512 | 20 |
After analyzing 532 verified reviews, SHR Group users most value its proactive customer support, integration capabilities, intuitive interface, while eRevMax users highlight . Click any theme to see what reviewers say.
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Proactive customer support
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Integration capabilities
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Intuitive interface
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Rate and inventory management
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Backend navigation improvements
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Visual and aesthetic design
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Support documentation and training
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #8 76 reviews | #34 4 reviews |
| Mid-Size (25-74 rooms) ▾ | #2 369 reviews | #30 10 reviews |
| Large (75-199 rooms) ▾ | #4 39 reviews | #25 2 reviews |
| X-Large (200+ rooms) ▾ | #5 16 reviews | #19 2 reviews |
By Property Type
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| Boutique ▾ | #3 232 reviews | #31 11 reviews |
| Luxury ▾ | #2 320 reviews | #27 11 reviews |
| Branded / Chain ▾ | #2 166 reviews | #33 3 reviews |
| Extended Stay ▾ | #4 32 reviews | #29 3 reviews |
By Region
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| North America ▾ | #8 39 reviews | #28 1 reviews |
| Europe ▾ | #2 440 reviews | #42 0 reviews |
| Asia Pacific ▾ | #15 11 reviews | #19 4 reviews |
| Middle East ▾ | #16 3 reviews | #4 10 reviews |
Choosing the right booking engine can significantly influence your hotel's revenue and guest experience. Both SHR Booking Engine (BE) by SHR Group and RateTiger Booking Engine by eRevMax aim to streamline reservations and maximize direct bookings, yet they approach these goals differently. Your decision hinges on your property’s size, complexity, and specific needs. Are you prioritizing advanced features and extensive integration, or looking for a straightforward, reliable booking solution?
In this comparison, SHR Group’s Booking Engine stands out with more recent reviews, higher ratings, and a broader set of features, making it the more trusted choice at this moment. Does the data support a clear winner for your hotel?
Both products serve the core purpose of managing bookings and synchronizing rates across channels, but SHR Group’s BE offers a richer feature set and better user feedback. SHR’s platform is designed to be highly customizable, with features like special offers, gift vouchers, wedding modules, and advanced analytics, which RateTiger does not provide.
RateTiger’s solution is simpler, focusing on fast and seamless rate and inventory synchronization across multiple channels, suitable for properties seeking straightforward functionality. Given the depth of features and more recent positive reviews, SHR BE appears more suited for hotels wanting to deepen their direct booking capabilities and control.
Are you looking for a versatile, feature-rich system or a basic, reliable booking engine?
If your hotel needs a comprehensive, customizable booking platform with advanced marketing features, go with SHR Group’s BE. It’s ideal for mid-sized to large properties aiming to optimize direct bookings, customize guest experiences, and integrate with numerous partners—thanks to its 81 verified integrations and 23 unique features.
If simplicity, speed, and channel synchronization are your priorities, RateTiger offers a straightforward, user-friendly interface that facilitates fast setup and management across multiple channels. However, it lacks the extensive feature set and recent positive reviews that make SHR the more dependable choice for hotels seeking growth.
For properties that value flexibility and data insights, SHR’s more robust approach is generally the better fit.
SHR Booking Engine scores a 4.67/5 for ease of use, with many reviewers praising its intuitive interface and smooth onboarding process. Customers highlight its straightforward navigation and helpful support, although some mention backend navigation could be improved.
RateTiger, rated at 4.29/5, is lauded for its simplicity and quick setup, especially appreciated by smaller properties and those new to digital booking tools. Still, SHR’s higher overall ratings and recent review volume suggest it offers a more polished user experience.
Edge: SHR Booking Engine.
SHR Group’s BE boasts 23 unique features including special offers, gift vouchers, wedding modules, Google Hotel Ads integration, and detailed conversion reports—none of which RateTiger offers. Its versatility covers advanced revenue management, personalized messaging, and compliance tools that enhance direct booking success.
RateTiger provides essential synchronization and management tools but lacks the extensive marketing and customer engagement features of SHR. For a property seeking a feature-rich platform to fuel growth, SHR holds the edge.
Edge: SHR Booking Engine.
SHR Group’s customer support scores impressively at 4.86/5, with reviewers emphasizing the proactive, knowledgeable, and responsive team. Testimonials describe the support as “excellent,” with dedicated account managers helping optimize software use.
RateTiger’s support, while rated at 4.47/5, is praised for prompt responses and effective guidance, but reviews mention fewer personalized touches. Overall, SHR’s support is more highly rated and more frequently mentioned as a standout.
Edge: SHR Booking Engine.
SHR boasts 81 verified partners, including major PMSs, channel managers, and marketing platforms, with 27 shared integrations with RateTiger. Key shared partners include Visual Matrix, TrustYou, and Stayntouch, but SHR has unique integrations like Criton, Umi Digital, and Tripadvisor Bookings.
RateTiger’s 70 verified partners include popular systems but lack some of SHR’s advanced and specialized integrations. For hotel chains or larger properties requiring extensive connectivity, SHR’s platform provides a broader ecosystem.
Edge: SHR Booking Engine.
SHR Booking Engine’s reviews are significantly more recent and plentiful—339 compared to RateTiger’s 17—and hoteliers rate SHR at 4.86/5 overall. Hotels across multiple segments, especially boutique and resort hotels, praise its customization, support, and reporting.
RateTiger’s limited review base results in less reliable ratings, but existing feedback highlights ease of use and good channel management. For a decision based on recent, consistent endorsement, SHR’s higher ratings are more compelling.
Edge: SHR Booking Engine.
Both products do not publicly disclose detailed pricing models; they typically operate on a custom quote basis based on property size and feature needs. Given the absence of transparent pricing, your hotel should request tailored quotes to compare actual costs.
Not ideal if your hotel is small or needs only basic booking management with minimal customization.
Not ideal if you need advanced marketing features, detailed analytics, or extensive integrations.
SHR Booking Engine offers a broad set of features, superior support, and more recent positive reviews, making it the stronger choice for hotels serious about growth. Its advanced customization, extensive integrations, and proven track record support its position as the more comprehensive platform.
RateTiger provides a reliable, easy-to-use solution with core management features, best suited for smaller properties or those new to digital booking tools. If your hotel is looking for a more powerful, flexible system with a longer track record of recent positive feedback, SHR is the clear winner.
In conclusion, for most hotels aiming to enhance direct bookings, SHR’s platform delivers more value and confidence—especially given its higher ratings and review volume.
According to HTR's product database, SHR Booking Engine (BE) and RateTiger Booking Engine (by eRevMax) share 23 features. Here are the key differences — features one has that the other lacks.
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| Conversion rate reports | ||
| Gift Vouchers & Prepaid Experiences | ||
| Google Hotel Ads Bookings | ||
| Referral Reporting | ||
| Special offers & discounts | ||
| Wedding & corporate booking modules |
Showing top differences. 11 more features differ between these products.
We analyzed 6 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and SHR Group's exceptional technology."
No published case study for this goal yet.
No published case study for this goal yet.
"With RateTiger, we have managed to take our occupancy to 90%. Their 2-way integration between our PMS and multiple global and regional OTAs has ensured that we sell on the proper c..."
No published case study for this goal yet.
"We are working with RateTiger for the last 2 years. When I saw the features and functionalities of RateTiger Channel Manager, I was really impressed. RateTiger Channel Manager help..."
What hoteliers love
Users frequently commend SHR's proactive and responsive customer support. Account managers and support teams are described as very helpful, knowledgea... Users frequently commend SHR's proactive and responsive customer support. Account managers and support teams are described as very helpful, knowledgeable, and quick to respond to issues. The guidance provided by customer success teams is considered invaluable for optimizing use of the software. This topic is covered in 30 reviews.
A key feature frequently highlighted is the robust integration capabilities of the platform. Windsurfer CRS efficiently communicates with various PMSs... A key feature frequently highlighted is the robust integration capabilities of the platform. Windsurfer CRS efficiently communicates with various PMSs, channel managers, and CRM tools, ensuring seamless operations and up-to-date information across systems. However, some users desire improved integration with additional systems and platforms. This topic is seen in 18 reviews.
Users commend the intuitive interface of Windsurfer CRS, which makes the booking process seamless for guests and easy for hotel staff to manage. The e... Users commend the intuitive interface of Windsurfer CRS, which makes the booking process seamless for guests and easy for hotel staff to manage. The ease of setting up and managing rate plans, the flexibility to customize booking pages, and straightforward navigation contribute to overall efficiency. This topic is identified in 20 reviews.
Where hoteliers push back
Some users have noted that while the frontend is user-friendly, the backend navigation and filtering options could be more intuitive and user-friendly... Some users have noted that while the frontend is user-friendly, the backend navigation and filtering options could be more intuitive and user-friendly. Improvements in these areas could significantly enhance efficiency and user satisfaction. This topic is identified in 12 reviews.
Some users suggest that the visual aesthetics of the booking engine could be improved. Enhancing the polished and modern design of the user interface... Some users suggest that the visual aesthetics of the booking engine could be improved. Enhancing the polished and modern design of the user interface could further elevate the overall booking experience and make it more visually appealing. This topic is discussed in 6 reviews.
Ranks higher for
Unique capabilities
Ranks higher for
Where the ratings diverge most
It depends on your requirements. SHR Booking Engine (BE) and RateTiger Booking Engine (by eRevMax) share many core Booking Engine features, but each has unique capabilities. SHR Booking Engine (BE) offers 81 verified integration partners, while RateTiger Booking Engine (by eRevMax) offers 70. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SHR Booking Engine (BE) leads in ease of use at 4.7/5 vs 4.4/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
SHR Booking Engine (BE): No. RateTiger Booking Engine (by eRevMax): No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SHR Group has an HT Score of 46 and eRevMax has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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