Novel Hotel City Center: An upscale property in Abu Dhabi experiences 90% growth in occupancy with RateTiger

REVENUE MANAGEMENT

Novel Hotel City Centre has increased its occupancy to 90% by leveraging RateTiger. The four-star property uses RateTiger Connect for 2-way rate, inventory, and reservation data transfer between sales channels and hotel PMS. The hotel also uses RateTiger’s GDS distribution, Booking Engine, Metasearch Management and Rate Shopper, all available as a one-stop solution through the RateTiger platform for efficiently managing online distribution and revenue.

Why it matters: Novel Hotel City Center managed its distribution channels by manually updating the extranets. But with the RateShopper, they have been able to sell at better rates and maintain rate parity.

Due to the lack of an automated hotel management system, they manually managed three channels, which was daunting. The Novel Hotel City Center team found the perfect solution to their problems with RateTiger.

Top 3 Core Objectives: Novel Hotel was looking for an one-in-all hotel management software/ service provider. They also wanted a smart channel management platform to automate the flow of reservations.

Expand Online Presence: Novel City Center was on only 3 OTAs. The team knew how essential expanding their online listing was to maintain their position in the market and attract new bookings.
Rate Parity: Novel Hotel City Center was managing its distribution channels by manually updating the extranets. They needed help maintaining rate parity across booking channels and managing room availability effectively.
Revenue Maximization: The hotel needed GDS distribution, Booking Engine and Metasearch Management for efficiently managing online distribution and revenue.

"With RateTiger, we have managed to take our occupancy to 90%. Their 2-way integration between our PMS and multiple global and regional OTAs has ensured that we sell on the proper channels that bring business to our city."

Akber Bana

Cluster Revenue Manager, Novel Hotel City Center

Innovators Mentioned

Novel Hotel

eRevMax

Akber Bana

Cluster Revenue Manager, Novel Hotel City Center

Novel Hotel

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👍 Cluster Revenue Manager, Novel Hotel City Center Akber Bana said that with RateTiger, they have managed to take their occupancy to 90%.:

"With RateTiger, we have managed to take our occupancy to 90%. Their 2-way integration between our PMS and multiple global and regional OTAs has ensured that we sell on the proper channels that bring business to our city."

⚖️ The selection process: During their research process, Akber Bana evaluated eRevMax's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that eRevMax was the best fit solution:

Cluster Revenue Manager, Novel Hotel City Center Akber Bana said, about their decision: "RateTiger's promotions feature has helped us improve visibility on key sales channels, which resulted in better RevPAR. I highly recommend RateTiger to other hoteliers for seamless online distribution in the Middle East."

📈 The results: The Novel Hotel City Center found the perfect solution to their problems with RateTiger Channel Manager and Rate Shopper.

Using RateTiger Channel Manager, the hotel has improved its online presence in Abu Dhabi and beyond by integrating multiple volume-producing OTAs, which means more visibility and increased bookings.
The 2-way XML connectivity helped them keep the reservations flowing and expand into new markets. RateTiger enabled them to streamline their business processes and eliminate the struggle of overbookings and manual errors in rate and inventory management.
Automated the data update process, now able to maintain real-time rates and availability and received reservations directly into their PMS without any manual intervention, reduced the chance of error to zero.