The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 512 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
SHR Group shines in ease of use and customer support — especially for Boutique Hotels properties (5.0/5) , with exclusive features like Urgency messaging and Pre-stay emails.
RoomStay shines .
Side-by-side ratings based on 512 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 512 | 0 |
After analyzing 512 verified reviews, SHR Group users most value its proactive customer support, integration capabilities, intuitive interface, while RoomStay users highlight . Click any theme to see what reviewers say.
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Proactive customer support
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Integration capabilities
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Intuitive interface
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Rate and inventory management
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Backend navigation improvements
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Visual and aesthetic design
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Support documentation and training
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #8 76 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #2 369 reviews | — |
| Large (75-199 rooms) ▾ | #4 39 reviews | — |
| X-Large (200+ rooms) ▾ | #5 16 reviews | — |
By Property Type
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| Boutique ▾ | #3 232 reviews | — |
| Luxury ▾ | #2 320 reviews | — |
| Branded / Chain ▾ | #2 166 reviews | — |
| Extended Stay ▾ | #4 32 reviews | — |
By Region
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| North America ▾ | #8 39 reviews | — |
| Europe ▾ | #2 440 reviews | — |
| Asia Pacific ▾ | #15 11 reviews | — |
| Middle East | #16 3 reviews | — |
Choosing between SHR Booking Engine (BE) by SHR Group and Roomstay hinges on your hotel’s specific needs, especially around features, support, and current market presence. SHR BE, with over 339 recent reviews and a high overall rating, clearly dominates in terms of proven customer satisfaction and feature depth. Roomstay, despite being newer and less reviewed, aims to offer a personalized, seamless booking experience but lacks the extensive review data to confirm its performance.
Are you looking for a well-established platform with comprehensive features and proven support, or are you willing to explore a newer solution that promises a modern booking experience? Let’s compare the two in detail.
SHR BE is a feature-rich platform designed to optimize direct bookings, with 44 unique features like A/B testing, urgency messaging, loyalty integration, and multi-lingual support, all backed by 339 reviews. Its recent reviews consistently praise its ease of use, customer support, and overall performance, with a 4.86/5 overall rating. Conversely, Roomstay, with zero reviews and a much smaller footprint, offers basic booking functionalities aimed at improving conversion rates, but lacks the depth of features and user feedback to verify its performance.
Both platforms serve hotel websites directly, yet SHR BE’s broad feature set and proven effectiveness make it a more reliable choice for hotels looking for a robust booking engine. Do you prefer a platform with verified success and extensive capabilities or a newer tech solution with limited data?
Edge: SHR Booking Engine.
If your hotel needs a tried-and-true booking platform with advanced features like rate management, multi-currency, loyalty integrations, and detailed reporting, SHR BE is the clear choice. Its proven track record, especially with large and complex properties, makes it ideal for hotels seeking reliability and a comprehensive solution.
On the other hand, if your hotel is a smaller operation focused on providing a sleek, personalized booking experience with a minimal feature set, Roomstay might be appealing, but its lack of reviews and market presence makes it risky. Your decision should depend on your scale, complexity, and confidence in vendor support.
Edge: SHR Booking Engine.
SHR BE boasts a high ease-of-use rating of 4.67/5 based on extensive reviews, with many users highlighting its intuitive interface, straightforward onboarding, and minimal staff training required. Customers frequently mention the platform’s helpful support and proactive onboarding, making it easier for hotels to adopt and integrate.
Roomstay, with no review ratings available, leaves its usability and onboarding experience unverified. Given SHR BE’s extensive positive feedback, it’s clear that users find this platform more accessible and user-friendly for both staff and guests.
Edge: SHR Booking Engine.
SHR BE offers an impressive 44 unique features, including A/B testing, urgency messaging, special offers, loyalty program integration, multi-lingual support, and advanced rate management tools. These features enable hoteliers to optimize revenue, personalize guest experiences, and manage inventory effectively.
Roomstay, by comparison, provides basic booking functionalities aimed at improving conversion without the extensive feature set or customization options. Its limited features mean it’s less suited for hotels needing advanced control or detailed revenue strategies.
Edge: SHR Booking Engine.
SHR BE is highly rated at 4.86/5 for customer support, with reviews describing the team as responsive, knowledgeable, and proactive—often mentioning support as critical in achieving their goals. Many users highlight support during onboarding and ongoing issues, praising the speed and quality of assistance.
Roomstay, lacking review data or ratings, provides no verified insights into its support quality. Given the extensive positive feedback for SHR BE’s support team, it’s the safer option for hotels prioritizing reliable assistance.
Edge: SHR Booking Engine.
SHR BE integrates with 81 verified partners, including industry leaders like SiteMinder, Oracle Hospitality, Stripe, and Triptease, ensuring broad compatibility with PMS, channel managers, and marketing tools. Its extensive integration options allow for streamlined operations and data flow across systems.
Roomstay connects with only 7 verified partners, including some common integrations like Stripe and Triptease, but lacks the depth needed for larger or more complex operations. If integration flexibility is crucial, SHR BE clearly outperforms Roomstay.
Edge: SHR Booking Engine.
SHR BE’s 339 recent reviews yield an excellent 4.86/5 overall rating, with high praise from various hotel segments, especially boutique and city-center properties. Reviewers emphasize its conversion power, support, and feature richness.
Roomstay has no reviews, making it impossible to gauge user satisfaction. Given the extensive, recent positive feedback for SHR BE, it is the preferred choice for hoteliers who value proven performance and peer validation.
Edge: SHR Booking Engine.
Pricing details for both solutions are not publicly available, as neither platform offers a freemium or trial. SHR BE’s pricing is likely tailored based on property size and needs given its enterprise features, while Roomstay’s model remains undisclosed.
Since both options lack transparent pricing, your hotel should directly contact vendors for quotes and determine total cost of ownership based on your specific requirements.
The core difference is in market presence, features, and proven performance. SHR BE is an established leader with a robust feature set, extensive reviews, and proven support, making it a safer choice for most hotels.
Choose SHR BE if you want reliability, advanced capabilities, and the confidence that comes with peer-reviewed success. Opt for Roomstay only if your hotel’s needs are minimal, and you are willing to accept the risk of limited validation and integration options.
If your hotel aims to grow revenue and streamline operations, SHR Booking Engine is the clear choice. For smaller hotels or those new to digital booking platforms, Roomstay might be worth exploring, but only with cautious expectations.
This detailed comparison should guide your decision, ensuring your hotel invests in a platform aligned with your operational goals and growth plans.
According to HTR's product database, SHR Booking Engine (BE) and Roomstay share 2 features. Here are the key differences — features one has that the other lacks.
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| A/B testing & optimization | ||
| Pooled inventory | ||
| Post-stay emails | ||
| Pre-stay emails | ||
| Special offers & discounts | ||
| Urgency messaging |
Showing top differences. 32 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and SHR Group's exceptional technology."
No published case study for this goal yet.
What hoteliers love
Users frequently commend SHR's proactive and responsive customer support. Account managers and support teams are described as very helpful, knowledgea... Users frequently commend SHR's proactive and responsive customer support. Account managers and support teams are described as very helpful, knowledgeable, and quick to respond to issues. The guidance provided by customer success teams is considered invaluable for optimizing use of the software. This topic is covered in 30 reviews.
A key feature frequently highlighted is the robust integration capabilities of the platform. Windsurfer CRS efficiently communicates with various PMSs... A key feature frequently highlighted is the robust integration capabilities of the platform. Windsurfer CRS efficiently communicates with various PMSs, channel managers, and CRM tools, ensuring seamless operations and up-to-date information across systems. However, some users desire improved integration with additional systems and platforms. This topic is seen in 18 reviews.
Users commend the intuitive interface of Windsurfer CRS, which makes the booking process seamless for guests and easy for hotel staff to manage. The e... Users commend the intuitive interface of Windsurfer CRS, which makes the booking process seamless for guests and easy for hotel staff to manage. The ease of setting up and managing rate plans, the flexibility to customize booking pages, and straightforward navigation contribute to overall efficiency. This topic is identified in 20 reviews.
Where hoteliers push back
Some users have noted that while the frontend is user-friendly, the backend navigation and filtering options could be more intuitive and user-friendly... Some users have noted that while the frontend is user-friendly, the backend navigation and filtering options could be more intuitive and user-friendly. Improvements in these areas could significantly enhance efficiency and user satisfaction. This topic is identified in 12 reviews.
Some users suggest that the visual aesthetics of the booking engine could be improved. Enhancing the polished and modern design of the user interface... Some users suggest that the visual aesthetics of the booking engine could be improved. Enhancing the polished and modern design of the user interface could further elevate the overall booking experience and make it more visually appealing. This topic is discussed in 6 reviews.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. SHR Booking Engine (BE) and Roomstay share many core Booking Engine features, but each has unique capabilities. SHR Booking Engine (BE) offers 81 verified integration partners, while Roomstay offers 7. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SHR Booking Engine (BE) leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
SHR Booking Engine (BE): No. Roomstay: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SHR Group has an HT Score of 46 and RoomStay has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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