The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 223 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
SHR Group shines in ease of use and customer support — especially for brand properties (4.7/5) , with exclusive features like Email Marketing.
Pebble Design shines .
Side-by-side ratings based on 223 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $1,000/mo | Contact sales |
| Verified Reviews | 223 | 0 |
After analyzing 223 verified reviews, SHR Group users most value its advanced digital marketing support, user-friendly design and functionality, training and support materials, while Pebble Design users highlight . Click any theme to see what reviewers say.
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Pebble Design
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Advanced Digital Marketing Support
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User-Friendly Design and Functionality
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Training and Support Materials
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Continuous Innovation
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Integration Issues
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Cost Concerns
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Cancellation and Flexibility
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How each product ranks among Digital Marketing Agencies vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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Pebble Design
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| Small (10-24 rooms) ▾ | #4 29 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #1 171 reviews | — |
| Large (75-199 rooms) ▾ | #4 16 reviews | — |
| X-Large (200+ rooms) | #11 2 reviews | — |
By Property Type
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Pebble Design
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| Boutique ▾ | #2 99 reviews | — |
| Luxury ▾ | #1 148 reviews | — |
| Branded / Chain ▾ | #1 71 reviews | — |
| Extended Stay ▾ | #3 15 reviews | — |
By Region
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Pebble Design
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| North America ▾ | #12 6 reviews | — |
| Europe ▾ | #2 211 reviews | — |
| Asia Pacific | #5 4 reviews | — |
| Middle East | #7 1 reviews | — |
Your hotel faces a choice between SHR Group’s Digital Marketing platform and Pebble Design’s web design services. Both aim to boost your online presence, but they do so through different approaches and capabilities. SHR Group offers an all-in-one AI-powered marketing suite with extensive features, while Pebble Design focuses solely on creating beautiful, conversion-oriented websites. Which solution aligns better with your current needs?
SHR Group provides a comprehensive digital marketing platform backed by 137 reviews, a high overall rating of 4.9/5, and recent feedback confirming ongoing support and success. In contrast, Pebble Design has no reviews or ratings, making it impossible to gauge user satisfaction or recent performance. Are you willing to trust an unreviewed service for your online growth?
SHR Group’s platform emphasizes AI-driven personalization, SEO, PPC, email marketing, and a custom CMS, all designed to attract and convert direct bookings. Pebble Design specializes in bespoke website creation with a focus on luxury hotels, but lacks a broader marketing suite or integrated analytics. Does your hotel need a full digital marketing system or just a visually appealing website?
While SHR Group’s solution is well-established with global reach and extensive integrations, Pebble Design’s services are more niche, centered on website aesthetics and storytelling for luxury brands. Both aim to improve your online engagement, but SHR’s proven track record makes it the more dependable choice.
If your hotel requires a powerful, data-driven digital marketing system capable of increasing direct bookings, SHR Group is the clear pick. Its AI-powered tools, extensive features, and large user base—especially in the luxury, boutique, and city-center segments—make it the safer, more versatile option.
On the other hand, if your primary goal is to develop a stunning, highly tailored website that showcases your unique story and attracts guests organically, Pebble Design might be the better fit. Its focus on bespoke design and ongoing support suits boutique or luxury hotels seeking a distinctive online presence.
Hotels aiming for measurable marketing results, comprehensive analytics, and multi-channel campaigns should go with SHR Group. Conversely, properties that prioritize an eye-catching website as their main marketing tool will find Pebble Design’s offerings more aligned with their goals.
SHR Group’s platform boasts a high ease-of-use rating of 4.72/5, with a user-friendly interface praised for its accessibility and straightforward onboarding process. The platform’s comprehensive support, including training and regular updates, ensures your team can quickly adapt and maximize its capabilities.
Pebble Design, being a web design specialist, focuses on delivering visually stunning websites with an intuitive design process. However, with no available user ratings or recent reviews, it’s impossible to assess its ease of use or onboarding experience effectively.
Edge: SHR Group. The abundance of recent reviews and high usability ratings make SHR Group the easier platform for your team to adopt and operate effectively.
SHR Group offers 13 unique features including SEO, PPC, Web Design, Tag Management, Conversion Rate Optimization, Content Audit, and more—covering all aspects of digital marketing. Pebble Design provides no listed features and appears solely focused on website creation, with no indication of added marketing tools or analytics.
For comprehensive digital marketing capabilities, SHR Group’s extensive feature set provides more tools to grow your bookings and revenue. Pebble Design’s strength lies solely in website aesthetics and storytelling, lacking integrated marketing features.
Edge: SHR Group. Its broad suite of digital marketing features surpasses Pebble Design’s design-only approach, offering a more complete solution.
SHR Group’s support team enjoys a 4.86/5 rating, with reviews highlighting prompt, professional assistance and ongoing account management. Hoteliers appreciate the responsiveness and strategic guidance, which drives confidence in their partnership.
Pebble Design has no reviews or ratings, so support quality remains unverified. Without feedback, it’s difficult to assess their responsiveness or post-launch support.
Edge: SHR Group. Its high support ratings and recent reviews affirm its commitment to customer success, unlike Pebble Design, which lacks publicly available support data.
SHR Group integrates with 81 verified partners, including major PMS, CRM, and marketing tools such as Criton, Priority Software, OpenHotel, and Profitroom. This extensive ecosystem allows your hotel to connect marketing, booking, and management systems seamlessly.
Pebble Design does not list any verified integrations or partnerships, indicating a likely focus on standalone web design without direct integration capabilities.
Edge: SHR Group. Its vast array of integrations enables your hotel to streamline operations and enhance data flow, a critical factor for scaling.
SHR Group’s reviews are recent and overwhelmingly positive, with a 4.9/5 overall rating, a 96% likelihood to recommend, and high scores for ease of use and support. Hoteliers from diverse segments—including luxury, boutique, and city hotels—rate it highly, citing increased direct bookings and effective digital strategies.
Pebble Design has no reviews or ratings, so no data exists to gauge hotel satisfaction or segment-specific preferences.
Edge: SHR Group. The strength of recent, detailed reviews and high satisfaction scores clearly position SHR Group as the preferred choice among hoteliers.
SHR Group’s pricing starts at $1,000 per month, with no mention of setup fees or trial options. Its transparent price reflects access to a full suite of digital marketing and analytics features.
Pebble Design’s pricing is not publicly available, and no trial or fee details are provided, making it difficult to assess value or affordability.
Edge: SHR Group. Its clear, published pricing and comprehensive feature set deliver better value and predictability for your hotel’s marketing budget.
Not ideal if:
Not ideal if:
If your priority is a proven, all-in-one digital marketing solution backed by recent reviews, SHR Group stands out as the superior choice. Its extensive features, high ease of use, and dedicated support make it a reliable partner for driving direct bookings and revenue growth.
For hotels that view their website as the central marketing tool and want a bespoke, visually striking online presence, Pebble Design offers a compelling option. Its focus on design and storytelling can elevate your hotel’s brand, especially if integrated with your existing marketing efforts.
In summary, choose SHR Group if you need a comprehensive, data-driven marketing platform with proven results and extensive integrations. Opt for Pebble Design if your goal is a beautiful, custom website that highlights your hotel’s unique story and appeals to organic traffic. Both can be effective, but the decision ultimately depends on your hotel’s specific digital strategy needs.
Digital Marketing Agencies pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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Pebble Design
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| Starting Price | From $1,000/mo | — |
According to HTR's product database, SHR Digital Marketing and Pebble Design share 0 features. Here are the key differences — features one has that the other lacks.
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Pebble Design
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| Conversion Rate Optimization | ||
| PPC | ||
| SEO | ||
| SEO Content Strategy | ||
| Tag Management & Tracking Configuration | ||
| Web Design |
Showing top differences. 1 more features differ between these products.
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and SHR Group's exceptional technology."
Pebble Design
No published case study for this goal yet.
What hoteliers love
The product's digital marketing aspects, including SEO, PPC, and detailed monthly reports, receive high praise for enhancing the hotel's online presen... The product's digital marketing aspects, including SEO, PPC, and detailed monthly reports, receive high praise for enhancing the hotel's online presence and driving targeted traffic to their websites. This comprehensive support helps maintain a competitive edge.
Users frequently highlight the Allora Booking Engine's user-friendly interface, noting its ease of navigation and modern design that appeals to both h... Users frequently highlight the Allora Booking Engine's user-friendly interface, noting its ease of navigation and modern design that appeals to both hotel staff and guests. The ability to customize the website quickly and efficiently is particularly valued.
Users appreciated the provided training and support but pointed out that more consistent and detailed training materials, including video tutorials, w... Users appreciated the provided training and support but pointed out that more consistent and detailed training materials, including video tutorials, would be beneficial for better usability and skill development.
Where hoteliers push back
Some users flagged the need for better integration with existing Property Management Systems (PMS) and other third-party systems to streamline operati... Some users flagged the need for better integration with existing Property Management Systems (PMS) and other third-party systems to streamline operations and enhance efficiency.
A few hoteliers mentioned that while the service is effective, the costs for additional features and modifications could be quite steep, making it les... A few hoteliers mentioned that while the service is effective, the costs for additional features and modifications could be quite steep, making it less appealing for smaller operations or those on tighter budgets.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. SHR Digital Marketing and Pebble Design share many core Digital Marketing Agencies features, but each has unique capabilities. SHR Digital Marketing offers 81 verified integration partners, while Pebble Design offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SHR Digital Marketing leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
SHR Digital Marketing: No. Pebble Design: No. Neither product currently offers a free tier. Most Digital Marketing Agencies vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SHR Group has an HT Score of 58 and Pebble Design has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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