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Setup, manage and optimize advertising campaigns across channels to drive direct bookings.
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Sorry, this functionality is only available for verified hoteliers
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
SHR Digital Marketing
4.8 (223 REVIEWS)
HT Score
54 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
SHR Digital Marketing
Ranked 7 (out of 125) in Digital Marketing Agencies
Harness the power of personalization and talk directly to every one of your customers
95% recommended by 317 hotels
More than 50% of SHR Group’s reviews come from Ireland.
Bell - AI powered product analyst
I analyzed all of SHR Group’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like SHR Group's Allora Booking Engine for its personalized and user-friendly design that drives direct bookings and increases revenue. The system's advanced marketing features including SEO, PPC, and detailed analytics are praised for improving digital strategies. However, some reviews mention the need for better integration with existing systems and added flexibility. Overall, SHR's technology helps increase revenue, optimize conversions, and enhance guest experiences through data-driven insights and effective digital marketing.
Partners say
Industry experts recommend Avvio for its innovative AI-driven booking engine, seamless integrations, and cutting-edge approach to digital marketing. Unique features include the highly effective Allora AI algorithm, advanced personalization capabilities, and close collaboration with clients in optimizing and constantly evolving its solutions. Critics point to occasional complexity in setting up integrations and the intensity of training needed for some features.
Jason, Abir, Edel and 28 others
Read their recommendationsWhat Types of Hotels SHR Group is Popular For
Size
8 | X-Small (1-9 room)
82 | Small (10-49 room)
198 | Mid-Sized (50-99 room)
263 | Large (100-499 room)
14 | X-Large (500+ room)
Country
362 | Ireland
91 | United Kingdom
63 | United States
7 | South Africa
7 | Germany
5 | India
4 | Australia
3 | Canada
3 | Saudi Arabia
3 | China
3 | Nepal
2 | Italy
2 | Philippines
1 | Oman
1 | Switzerland
1 | Hungary
1 | Denmark
1 | Belgium
1 | Mexico
1 | New Zealand
1 | Egypt
1 | Jersey
1 | Austria
1 | Turkey
1 | Norway
1 | Brazil
1 | Saint Lucia
Type
346 | Luxury Hotels
263 | Boutique Hotels
199 | Bed & Breakfast & Inns
187 | Airport/Conference Hotels
185 | Branded Hotels
176 | City Center Hotels
153 | Resorts
124 | Limited Service & Budget Hotels
41 | RV Parks & Campgrounds
40 | Extended Stay & Serviced Apartments
17 | Casinos
14 | Hostels
11 | Motels
4 | Vacation Rentals & Villas
Region
469 | Europe
67 | North America
13 | Asia Pacific
7 | Africa
6 | Middle East
5 | Oceania
1 | South America
1 | Central America
Category
512 | Booking Engine
262 | Website Design
223 | Hotel Metasearch Management Software
223 | Digital Marketing Agencies
56 | Hotel Reservations Software
30 | Hotel CRM & Email Marketing
17 | Revenue Management Systems
Didn’t find what you were looking for?
What is SHR Group?
Founded in 1987 | Headquarters in Houston (United States) | 201 employees
SHR Digital Marketing is a comprehensive AI-powered digital marketing platform specifically designed for hoteliers. This platform leverages advanced SEO, PPC, and data-analytics to enhance your hotel's digital strategies, driving direct bookings and optimizing revenue. SHR Digital Marketing offers a personalized, user-friendly design through its Allora Booking Engine, which uses AI to tailor guest experiences and communications. It provides a deep understanding of customer behavior, allowing you to deliver highly relevant messages, offers, and recommendations. The platform fits seamlessly into your current business operations, aiming to increase conversion rates and deepen guest engagement through data-driven insights and personalization.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of SHR Group products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
SHR Group Reviews Analyzed: 223
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
SHR Group Expert Recommendations Analyzed: 31
Read expert recommendationsDescription provided by SHR Group
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
SHR Group's Provided Description:
"Know your customers better than they know themselves by using AI to analyze their behavior and create personalized digital communication targeting their every need. Imagine the impact of sending an email that feels like it was written just for your customer, showcasing products or services that align perfectly with their interests. With our advanced AI-driven analysis, you can go beyond traditional hotel digital marketing methods and truly understand your customers. By analyzing customer behavior, preferences, and patterns, we create highly personalized digital communication that targets their every need. You can deliver tailored messages, offers, and recommendations that resonate on a deep, individual level. We continuously learn and adapt to your customers' evolving behaviors and preferences. It enables you to deliver timely, relevant hotel marketing content that captures their attention and drives engagement, establishing genuine connections with every one of your customers."
FAQs
SHR Digital Marketing Alternatives
Not sure if SHR Group is right for your hotel? Here are similar Digital Marketing Agencies vendors that could be a good fit for your hotel:
Capabilities
Search Engine Optimisation
Search Engine Optimisation
All search engines use ranking algorithms to decide what content to show first. Search Engine Optimisation (SEO) is the process of making your website more attractive to these algorithms, to increase your brand visibility and drive organic traffic to your site. SEO drives an average of 44% of traffic across all digital channels with 45% of revenue coming through organic search.
Paid Search
Paid Search
PPC stands for pay-per-click. In pay-per-click advertising, businesses are only charged when a user actually clicks on their ad, hence the name. The goal of PPC advertising is to persuade the person viewing an ad to click through to your website where they can complete an action, such as book a hotel room.
Metasearch
Metasearch
Metasearch are unique search engines which display current live rates of hotels, pulled from multiple OTAs. They account for more than 45% of global unique visitors in travel. Opting in for metasearch enables your pricing, and booking engine link to appear alongside the OTAs. Metasearch drives an average ROI of 15:1 to our customers.
Digital Strategy
Digital Strategy
We’ll share your personalised allora.ai Insights with you every month, which provides powerful business intelligence the like of which you’ve never seen. Together we’ll use allora.ai Insights to analyse your spend, and resulting revenue, across all digital marketing platforms – evolving your strategy as a result, helping you to grow even more.
Social Ads
Social Ads
SHR groups expert team of paid media specialists work with your property to deploy best practice campaigns across multiple social platforms.
Features
Website Development
4/5 features
SEO & Content
4/5 features
Paid Search & Digital Advertising
4/5 features
E-commerce
4/5 features
Reporting & Analytics
4/5 features
Email Marketing
4/5 features
Consulting Services
4/5 features
Social Media Management
4/5 features
Available Add-ons & Modules
Hotel CRM
Hotel CRM & Email Marketing
Avvio has acquired SHR and now sells SHR's Maverick CRM system
Q1 '26 Digital Marketing Agencies Survey Insights
Is SHR Group a good fit for your hotel?
Rank
Hotel size
Popular alternatives
#3
of 13
Small
98%
(32)
Small hotels say that Sojern's Digital Marketing Agency ranks highly in verified HotelTechReport reviews for providing valuable data insights, user-friendly reservation reconciliation, and effective targeting, which enhances direct booking efforts and supports strategic marketing for properties with limited resources.
#4
of 16
Mid-sized
94%
(84)
Medium hotels say that Sojern's Digital Marketing Agency is highly rated in verified HotelTechReport reviews due to its data-driven segmentation, ease of targeting specific audiences, and seamless integration with existing systems. These strengths are crucial for Medium hotels in optimizing direct bookings.
#1
of 8
Large
95%
(30)
Large hotels say that Sojern's Digital Marketing Agency excels due to its user-friendly interface, effective global reach, and strong customer support, as per verified HotelTechReport reviews. These strengths help enhance occupancy rates and optimize campaign strategies, essential for large-scale operations.
Small
98%
(32)
#3
of 13
Small hotels say that Sojern's Digital Marketing Agency ranks highly in verified HotelTechReport reviews for providing valuable data insights, user-friendly reservation reconciliation, and effective targeting, which enhances direct booking efforts and supports strategic marketing for properties with limited resources.
Mid-sized
94%
(84)
#4
of 16
Medium hotels say that Sojern's Digital Marketing Agency is highly rated in verified HotelTechReport reviews due to its data-driven segmentation, ease of targeting specific audiences, and seamless integration with existing systems. These strengths are crucial for Medium hotels in optimizing direct bookings.
Large
95%
(30)
#1
of 8
Large hotels say that Sojern's Digital Marketing Agency excels due to its user-friendly interface, effective global reach, and strong customer support, as per verified HotelTechReport reviews. These strengths help enhance occupancy rates and optimize campaign strategies, essential for large-scale operations.
Rank
Hotel type
Popular alternatives
#4
of 18
Luxury Hotels
94%
(74)
Luxury hotels say that Sojern's Digital Marketing Agency ranks highly in verified HotelTechReport reviews for its precise targeting, effective direct booking increase, and transparent ROI tracking. These strengths are crucial for enhancing the profitability and performance of Luxury hotels.
#2
of 8
Extended Stay & Serviced Apartments
95%
(15)
Extended-Stay-Serviced-Apartments hotels say that Sojern's Digital Marketing Agency ranks highly in verified HotelTechReport reviews due to its effective "pay-on-the-stay" model, seamless integration of social media advertising, and personalized customer service, enhancing booking effectiveness and engagement.
Luxury Hotels
94%
(74)
#4
of 18
Luxury hotels say that Sojern's Digital Marketing Agency ranks highly in verified HotelTechReport reviews for its precise targeting, effective direct booking increase, and transparent ROI tracking. These strengths are crucial for enhancing the profitability and performance of Luxury hotels.
Extended Stay & Serviced Apartments
95%
(15)
#2
of 8
Extended-Stay-Serviced-Apartments hotels say that Sojern's Digital Marketing Agency ranks highly in verified HotelTechReport reviews due to its effective "pay-on-the-stay" model, seamless integration of social media advertising, and personalized customer service, enhancing booking effectiveness and engagement.
Rank
Region
Popular alternatives
#4
of 16
Europe
96%
(60)
Europe hotels say that Profitroom's Digital Marketing Agencies, backed by verified HotelTechReport reviews, are valued for their data-driven strategies, deep hospitality industry knowledge, and campaign optimization, leading to improved direct bookings, revenue growth, and enhanced market visibility.
#1
of 10
North America
95%
(62)
Na hotels say that Sojern's Digital Marketing Agency excels in seamless reconciliation and intuitive reporting, according to verified HotelTechReport reviews. Na properties consistently note Sojern's reliable customer service and clarity in campaign execution as valuable assets for enhancing direct bookings and optimizing ROI.
Europe
96%
(60)
#4
of 16
Europe hotels say that Profitroom's Digital Marketing Agencies, backed by verified HotelTechReport reviews, are valued for their data-driven strategies, deep hospitality industry knowledge, and campaign optimization, leading to improved direct bookings, revenue growth, and enhanced market visibility.
North America
95%
(62)
#1
of 10
Na hotels say that Sojern's Digital Marketing Agency excels in seamless reconciliation and intuitive reporting, according to verified HotelTechReport reviews. Na properties consistently note Sojern's reliable customer service and clarity in campaign execution as valuable assets for enhancing direct bookings and optimizing ROI.
Rank
Country
Popular alternatives
#1
of 9
United States
95%
(38)
Us hotels say that Cendyn's Digital Marketing Agency excels in user-friendly platforms, responsive customer support, and effective integration, according to verified HotelTechReport reviews. Us hotels frequently highlight these strengths as crucial for enhancing direct bookings and overall digital marketing initiatives.
United States
95%
(38)
#1
of 9
Us hotels say that Cendyn's Digital Marketing Agency excels in user-friendly platforms, responsive customer support, and effective integration, according to verified HotelTechReport reviews. Us hotels frequently highlight these strengths as crucial for enhancing direct bookings and overall digital marketing initiatives.
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SHR Group Reviews Summary
Ease of Use
4.7/5
Customer Support
4.9/5
ROI
4.6/5
Implementation
4.7/5
Recommended by
Achievements
This vendor's trending score is rising, SHR Digital Marketing is the #21 most trending product in the Digital Marketing Agencies category (out of 125) and the #580 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSHR Group’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
SHR Group Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Hotelier Rating
Looking for specific info?
10
Really Helpful
Revenue from 100 to 199 room Bed & Breakfast & Inn in Newmarket-on-Fergus (Ireland)
Verified
2 years ago
Aoife is our account management is very personal and efficient. Customer service as well is very efficient and offers great support.
Ireland
Ireland
Revenue
Large Hotel
9
Great Tech, support and Account Management
Digital Marketing Director from 25-49 room Bed & Breakfast & Inn in Kathmandu (Nepal)
Verified
2 years ago
SHR Group have a huge pool of properties, the competitive analysis is always really useful. They can identify trends, and flag issues that they are seeing in the market before we even know its an issue. Their tech is very user friendly and the support and account mgmt with Aoife and Eileen is excellent.
Nepal
Nepal
Digital Marketing Director
Small Hotel
10
Technology meets Hospitality with the SHR Group
Sales & Marketing Manager from 75-99 room Bed & Breakfast & Inn in Tralee (Ireland)
Verified
2 years ago
The SHR Group are forward thinking with their use of technology for direct bookings. From how they cultivate and disseminated marketing data that anticipates what our guests wants and needs. The Allora Booking Engine by SHR Group serves smart, personalised content to increase conversion, revenue and bookings. The design of the website and b...
Ireland
Ireland
Sales & Marketing Manager
Mid-Sized Hotel
8
Excellent service and siort
Commercial Director from 100 to 199 room Boutique in Killarney (Ireland)
Verified
3 years ago
My account manager is very responsive and goes the extra mile to support my business. She makes excellent suggestions to improve SEO & ROI on adspend. In addition, her business intelligence knowledge of the Irish hotel landscape is invaluable.
Ireland
Ireland
Commercial Director
Large Hotel
9
New Clients
Revenue Manager from 100 to 199 room Boutique in Killarney (Ireland)
Verified
3 years ago
Our account managers attention to detail, attitude & dedication. The general ethos of the company is to be at the forefront of the industry. Ahead of the trends which is excellent
Ireland
Ireland
Revenue Manager
Large Hotel
10
Customer Service, Reporting and Customisation
Digital Marketing Excecutive from 75-99 room Bed & Breakfast & Inn in Adare (Ireland)
Verified
3 years ago
The customisation of our website with SHR is simple to do. One can update site links, change photos, and update text in just a few clicks. This allows you to constantly refresh and improve your site to ensure that we are always showing off the best and most exciting parts of our premises. The team at SHR are always extremely responsive when...
Ireland
Ireland
Digital Marketing Excecutive
Mid-Sized Hotel
10
Excellent and Proactive company to deal wiht
owner / director from 50-74 room Bed & Breakfast & Inn in Ennis (Ireland)
Verified
3 years ago
I have been dealing with Avvio/SHR for the last number of years and have always found them more than professional they are usually ahead of the curve in trying out new strategies and can react to your needs quickly
Ireland
Ireland
owner / director
Mid-Sized Hotel
9
Seamless Service With Excellent Growth
General Manager from 50-74 room Boutique in Dublin (Ireland)
Verified
3 years ago
- Long time customer of Avvio, and we are consistently seeing innovation across all departments, which has seen an increase both in bookings and revenue - Booking engine converts strongly: integrates well with our Channel Manager, with v few delays - Account Management is impeccable: Catriona is always responsive and provides detailed break...
Ireland
Ireland
General Manager
Mid-Sized Hotel
10
5* service and results driven.
Director of Sales & Marketing from 50-74 room Branded Hotel in Kenmare (Ireland)
Verified
3 years ago
The team are very responsive, they keep on top of trends and adapt accordingly, push us to get the best from our website and online presense. We are delighted with the results year on year.
Ireland
Ireland
Director of Sales & Marketing
Mid-Sized Hotel
10
Always a delight to work with.
Group Marketing & Communications Director from 200 to 499 room Airport/Conference Hotel in Luton (United Kingdom)
Verified
3 years ago
The team is highly supportive, collaborative and engaging. Acting like a real partner who gives advice and is eager for us to be successful. The system is good and gives a great amount of insightful detail.
United Kingdom
United Kingdom
Group Marketing & Communications Director
Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
One of the most professional companies I ever have had the pleasure of dealing with, always looking at ways to improve and grow their services. To hear some of the future plans that Avvio has is extremely interesting and we can't wait to be a part of it.
Showing all answers to: "What does this product or service do well?"
One of the most professional companies I ever have had the pleasure of dealing with, always looking at ways to improve and grow their services.
To hear some of the future plans that Avvio has is extremely interesting and we can't wait to be a part of it.
With a robust user-focused booking system with beautifully designed websites to utilize the full potential of the system, which provides a great user experience and sense of personalization, no wonder that are one of the market leaders. And their customer experience team is really quick to come up with solutions.
The booking engine and web design are really user friendly and very quick and easy to navigate and update. The support team are absolutely fantastic, they are always prompt to respond and provide solutions.
Avvio's hospitality website with AI booking engine are GDPR compliant with highly effective mechanisms to boost profits for their customers using strategies to draw in website traffic, avoid basket cart abandonments, target discounting and boost direct booking conversions.
Avvio is a great company to work with - we have a number of mutual clients and our systems work seamlessly together. Their booking engine is easy to use and easy to navigate.
We have worked together for many years and have built a positive and long-lasting relationship with the team.
Question:
What differentiates this product or service from the competition?
Answer:
Avvio is always open to collaboration and looks to constantly improve its products and offerings, one of the best if not the best Digital Marketing agencies, I look forward to continuing our working relationship.
Showing all answers to: "What differentiates this product or service from the competition?"
Avvio is always open to collaboration and looks to constantly improve its products and offerings, one of the best if not the best Digital Marketing agencies,
I look forward to continuing our working relationship.
Being here in the industry for such a long time they know what to do, how to do and when to do and when they execute, it's on point. The Avvio Booking Engine is a fully integrated end-to-end service and the level of personalization provides the clients with an amazingbooking experience.
They are absolutely brilliant at what they do and they know the hospitality industry inside out. Avvio's services have hugely benefited our client's websites from growing revenue and improving user experience.
Websites by Avvio are visually appealing and their customers benefit from the power and success of Avvio's focus on user website experience & personalisation opportunities. Avvio’s mastery in the area of Google Search, SEO, PPC, along with its unique Allora AI algorithm and integrated partner network data maximize Avvio's customer's hotel revenue and provide Avvio's customers with invaluable insights and trends on booker types, booker behaviour and hotel product performance.
The team at Avvio are very progressive and always willing to adapt and change - feedback from clients is readily taken on board. This makes them very easy to work with and we are very happy to recommend them.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
I truly believe this product is the future of hotelier sites and it will be a game changer, once this is launched I have no doubts I will be using this service on a constant basis and look forward to the feedback from other groups.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
I truly believe this product is the future of hotelier sites and it will be a game changer, once this is launched I have no doubts I will be using this service on a constant basis and look forward to the feedback from other groups.
Since Avvio team has a tremendous amount of experience and expertise in the field, so listen to their suggestion and never hesitate to ask for "Help" whenever you need it. They are always happy to help. And their API is really easy to integrate which they update regularly, so that is a plus.
Go for it - I cannot recommend Avvio highly enough. I have worked with other website designs and booking engines and Avvio's are definitely the most user-friendly, modern and effective that I have experienced.
I would highly recommend Avvio and appreciate very much the long standing commitment Avvio to deliver in-depth interactive guest lectures to our undergraduate and postgraduate students learning in the area of hotel and hospitality websites.
The Avvio Booking Engine is very easy to use and navigate. We are happy to recommend them.
Recommended by
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Jason Campion
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Abir Maiti
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Edel Whitney
Digital Marketing Executive
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Danielle Martin
IT Lecturer
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NUI Galway
Liz Daly
Business Development Manager
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Georgie Hardy
Marketing Manager
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Michels and Taylor
Janel Clark
Founder
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Hannah Corbett
Owner
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Wesley Bowden
Director of Ecommerce
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Chris Byrne
VP
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Thomas Landen
Director Of Partnerships
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Adrienne Hanna
Founder
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Robert Holland
Managing Director
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Hannah Corbett
Digital Consultant
@
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Mukul Gupta
CEO
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Abhijit Sarkar
Head of Creative Services
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Sue Farrell
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Luc Partouns
University Coördinator and Lecturer
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Zuyd University of Applied Sciences - Hotel Management School Maastricht
Stephen Williams
Group Sales & Marketing Director
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Ricky Daniels
Co-Founder
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Lecturer
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Support
Unverified
SHR Group has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
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What do you dislike or think could be improved?
0.0
Ease of Use
0.0/5
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0.0/5
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