Drive Demand. Convert Customers.
SHR Digital Marketing
4.8 (223 REVIEWS)
HT Score
98 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
SHR Digital Marketing
Ranked 2 (out of 119) in Digital Marketing Agencies
Harness the power of personalization and talk directly to every one of your customers
95% recommended by 337 hotels
More than 50% of SHR Group’s reviews come from Ireland.
What is SHR Group?
Founded in 1987 | Headquarters in Houston (United States) | 201 employees
SHR Digital Marketing is a comprehensive AI-powered digital marketing platform specifically designed for hoteliers. This platform leverages advanced SEO, PPC, and data-analytics to enhance your hotel's digital strategies, driving direct bookings and optimizing revenue. SHR Digital Marketing offers a personalized, user-friendly design through its Allora Booking Engine, which uses AI to tailor guest experiences and communications. It provides a deep understanding of customer behavior, allowing you to deliver highly relevant messages, offers, and recommendations. The platform fits seamlessly into your current business operations, aiming to increase conversion rates and deepen guest engagement through data-driven insights and personalization.
SHR Digital Marketing Alternatives
Not sure if SHR Group is right for your hotel? Here are similar Digital Marketing Agencies vendors that could be a good fit for your hotel:
- 1. Cloudbeds — Best for boosting hotel revenue with targeted digital marketing strategies
- 2. Sojern — Best for optimizing multi-channel advertising strategies
- 3. Profitroom — Best for leveraging data-driven insights to boost occupancy
- 4. SHR Group — Best for leveraging data analytics to optimize your marketing strategy
- 5. Net Affinity — Best for optimizing your hotel's online presence with tailored strategies
- 6. SiteMinder — Best for increasing your hotel's visibility across multiple channels
- 7. Bookassist — Best for leveraging data-driven insights to boost your hotel's visibility
- 8. Cendyn — Best for leveraging data to boost marketing ROI
- 9. Screen Pilot — Best for leveraging data-driven insights to boost engagement
- 10. Triptease — Best for engaging potential guests with targeted marketing campaigns
Capabilities
Search Engine Optimisation
Search Engine Optimisation
All search engines use ranking algorithms to decide what content to show first. Search Engine Optimisation (SEO) is the process of making your website more attractive to these algorithms, to increase your brand visibility and drive organic traffic to your site. SEO drives an average of 44% of traffic across all digital channels with 45% of revenue coming through organic search.
Paid Search
Paid Search
PPC stands for pay-per-click. In pay-per-click advertising, businesses are only charged when a user actually clicks on their ad, hence the name. The goal of PPC advertising is to persuade the person viewing an ad to click through to your website where they can complete an action, such as book a hotel room.
Metasearch
Metasearch
Metasearch are unique search engines which display current live rates of hotels, pulled from multiple OTAs. They account for more than 45% of global unique visitors in travel. Opting in for metasearch enables your pricing, and booking engine link to appear alongside the OTAs. Metasearch drives an average ROI of 15:1 to our customers.
Digital Strategy
Digital Strategy
We’ll share your personalised allora.ai Insights with you every month, which provides powerful business intelligence the like of which you’ve never seen. Together we’ll use allora.ai Insights to analyse your spend, and resulting revenue, across all digital marketing platforms – evolving your strategy as a result, helping you to grow even more.
Social Ads
Social Ads
SHR groups expert team of paid media specialists work with your property to deploy best practice campaigns across multiple social platforms.
Features
Website Development
4/5 features
SEO & Content
4/5 features
Paid Search & Digital Advertising
4/5 features
E-commerce
4/5 features
Reporting & Analytics
4/5 features
Email Marketing
4/5 features
Consulting Services
4/5 features
Social Media Management
4/5 features
Available Add-ons & Modules
Hotel CRM
Hotel CRM & Email Marketing
Avvio has acquired SHR and now sells SHR's Maverick CRM system
SHR Group Reviews Summary
Ease of Use
4.7/5
Customer Support
4.9/5
ROI
4.6/5
Implementation
4.7/5
Recommended by
Achievements
This vendor's trending score is rising, SHR Digital Marketing is the #5 most trending product in the Digital Marketing Agencies category (out of 119) and the #154 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSHR Group’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseHoteliers voted SHR Group as the #1 Digital Marketing Agencies provider in the 2024 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
SHR Group Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
No matching results
Compare SHR Group to Top Alternatives
Boost your brand online
Maximize your online presence, attract new guests, and drive direct booking conversions
Want to find out if SHR Group is the best fit for your hotel?
Tell us about your hotel’s location, room count, integrations and requirements and we’ll send a free custom list of recommended vendors.
Popularity by Segment
Size
11 | X-Small (1-9 room)
22 | Small (10-24 room)
166 | Medium (25-74 room)
308 | Large (75-199 room)
61 | X-Large (200+ room)
Country
362 | Ireland
91 | United Kingdom
63 | United States of America
7 | Germany
7 | South Africa
5 | India
4 | Australia
3 | Canada
3 | China
3 | Nepal
3 | Saudi Arabia
2 | Italy
2 | Philippines
1 | Oman
1 | Switzerland
1 | Austria
1 | Hungary
1 | Denmark
1 | Mexico
1 | Belgium
1 | New Zealand
1 | Egypt
1 | Jersey
1 | Norway
1 | Brazil
1 | Saint Lucia
Type
328 | Luxury Hotels
242 | Boutiques
196 | Bed & Breakfast & Inns
171 | Branded Hotels
154 | City Center Hotels
143 | Resorts
131 | Airport/Conference Hotels
102 | Limited Service & Budget Hotels
38 | RV Parks & Campgrounds
34 | Extended Stay & Serviced Apartments
17 | Casinos
12 | Hostels
10 | Motels
4 | Vacation Rentals & Villas
Region
469 | Europe
67 | North America
13 | Asia Pacific
7 | Africa
5 | Oceania
5 | Middle East
1 | South America
1 | Central America
Category
512 | Booking Engine
262 | Website Design
223 | Hotel Metasearch Management Software
223 | Digital Marketing Agencies
56 | Hotel Reservations Systems
30 | Hotel CRM & Email Marketing
17 | Revenue Management Systems
Hotelier Rating
Hoteliers say
NEW AI Review summary
Hoteliers like SHR Group's Allora Booking Engine for its personalized and user-friendly design that drives direct bookings and increases revenue. The system's advanced marketing features including SEO, PPC, and detailed analytics are praised for improving digital strategies. However, some reviews mention the need for better integration with existing systems and added flexibility. Overall, SHR's technology helps increase revenue, optimize conversions, and enhance guest experiences through data-driven insights and effective digital marketing.
AI-generated from the text of customer reviews
Looking for specific info?
10
Really Helpful
Revenue from 100 to 199 room Bed & Breakfast & Inn in Newmarket-on-Fergus (Ireland)
Verified
8 months ago
Aoife is our account management is very personal and efficient. Customer service as well is very efficient and offers great support.
Ireland
Ireland
Revenue
Large Hotel
9
Great Tech, support and Account Management
Digital Marketing Director from 25-49 room Bed & Breakfast & Inn in Kathmandu (Nepal)
Verified
9 months ago
SHR Group have a huge pool of properties, the competitive analysis is always really useful. They can identify trends, and flag issues that they are seeing in the market before we even know its an issue. Their tech is very user friendly and the support and account mgmt with Aoife and Eileen is excellent.
Nepal
Nepal
Digital Marketing Director
Medium Hotel
9
Great Tech, support and Account Management
Digital Marketing Director from 25-49 room Bed & Breakfast & Inn in Kathmandu (Nepal)
Verified
9 months ago
SHR Group have a huge pool of properties, the competitive analysis is always really useful. They can identify trends, and flag issues that they are seeing in the market before we even know its an issue. Their tech is very user friendly and the support and account mgmt with Aoife and Eileen is excellent.
Nepal
Nepal
Digital Marketing Director
Medium Hotel
10
Technology meets Hospitality with the SHR Group
Sales & Marketing Manager from 75-99 room Bed & Breakfast & Inn in Tralee (Ireland)
Verified
9 months ago
The SHR Group are forward thinking with their use of technology for direct bookings. From how they cultivate and disseminated marketing data that anticipates what our guests wants and needs. The Allora Booking Engine by SHR Group serves smart, personalised content to increase conversion, revenue and bookings. The design of the website and b...
Ireland
Ireland
Sales & Marketing Manager
Large Hotel
8
Excellent service and siort
Commercial Director from 100 to 199 room Boutique in Killarney (Ireland)
Verified
9 months ago
My account manager is very responsive and goes the extra mile to support my business. She makes excellent suggestions to improve SEO & ROI on adspend. In addition, her business intelligence knowledge of the Irish hotel landscape is invaluable.
Ireland
Ireland
Commercial Director
Large Hotel
9
New Clients
Revenue Manager from 100 to 199 room Boutique in Killarney (Ireland)
Verified
9 months ago
Our account managers attention to detail, attitude & dedication. The general ethos of the company is to be at the forefront of the industry. Ahead of the trends which is excellent
Ireland
Ireland
Revenue Manager
Large Hotel
10
Customer Service, Reporting and Customisation
Digital Marketing Excecutive from 75-99 room Bed & Breakfast & Inn in Adare (Ireland)
Verified
9 months ago
The customisation of our website with SHR is simple to do. One can update site links, change photos, and update text in just a few clicks. This allows you to constantly refresh and improve your site to ensure that we are always showing off the best and most exciting parts of our premises. The team at SHR are always extremely responsive when...
Ireland
Ireland
Digital Marketing Excecutive
Large Hotel
10
Excellent and Proactive company to deal wiht
owner / director from 50-74 room Bed & Breakfast & Inn in Ennis (Ireland)
Verified
9 months ago
I have been dealing with Avvio/SHR for the last number of years and have always found them more than professional they are usually ahead of the curve in trying out new strategies and can react to your needs quickly
Ireland
Ireland
owner / director
Medium Hotel
9
Seamless Service With Excellent Growth
General Manager from 25-49 room Boutique in Dublin (Ireland)
Verified
9 months ago
- Long time customer of Avvio, and we are consistently seeing innovation across all departments, which has seen an increase both in bookings and revenue - Booking engine converts strongly: integrates well with our Channel Manager, with v few delays - Account Management is impeccable: Catriona is always responsive and provides detailed break...
Ireland
Ireland
General Manager
Medium Hotel
10
5* service and results driven.
Director of Sales & Marketing from 50-74 room Branded Hotel in Kenmare (Ireland)
Verified
9 months ago
The team are very responsive, they keep on top of trends and adapt accordingly, push us to get the best from our website and online presense. We are delighted with the results year on year.
Ireland
Ireland
Director of Sales & Marketing
Medium Hotel
- 1
- 2
- 3
- 4
- 5
- 6
- ...
- 23
