SHR Digital Marketing

4.8 (223 REVIEWS)

HTR Score icon
HT Score  
99 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

SHR Digital Marketing

4.8 (223 REVIEWS)

Ranked 2 (out of 121) in Digital Marketing Agencies

Harness the power of personalization and talk directly to every one of your customers

More than 50% of SHR Group’s reviews come from Ireland.

Bell avatar Bell - AI powered product analyst

I analyzed all of SHR Group’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Hoteliers like SHR Group's Allora Booking Engine for its personalized and user-friendly design that drives direct bookings and increases revenue. The system's advanced marketing features including SEO, PPC, and detailed analytics are praised for improving digital strategies. However, some reviews mention the need for better integration with existing systems and added flexibility. Overall, SHR's technology helps increase revenue, optimize conversions, and enhance guest experiences through data-driven insights and effective digital marketing.

Partners say

Industry experts recommend Avvio for its innovative AI-driven booking engine, seamless integrations, and cutting-edge approach to digital marketing. Unique features include the highly effective Allora AI algorithm, advanced personalization capabilities, and close collaboration with clients in optimizing and constantly evolving its solutions. Critics point to occasional complexity in setting up integrations and the intensity of training needed for some features.

RecommendationAvatar RecommendationAvatar RecommendationAvatar

Jason, Abir, Edel and 28 others

Read their recommendations

What Types of Hotels SHR Group is Popular For

Size

10 | X-Small (1-9 room)

22 | Small (10-24 room)

165 | Mid-Sized (25-74 room)

306 | Large (75-199 room)

65 | X-Large (200+ room)

Country

362 | Ireland

91 | United Kingdom

63 | United States of America

7 | South Africa

7 | Germany

5 | India

4 | Australia

3 | Canada

3 | Saudi Arabia

3 | China

3 | Nepal

2 | Italy

2 | Philippines

1 | Oman

1 | Switzerland

1 | Hungary

1 | Denmark

1 | Belgium

1 | Mexico

1 | New Zealand

1 | Egypt

1 | Jersey

1 | Austria

1 | Turkey

1 | Norway

1 | Brazil

1 | Saint Lucia

Type

322 | Luxury Hotels

246 | Boutiques

195 | Bed & Breakfast & Inns

173 | Branded Hotels

157 | City Center Hotels

143 | Resorts

139 | Airport/Conference Hotels

104 | Limited Service & Budget Hotels

38 | RV Parks & Campgrounds

34 | Extended Stay & Serviced Apartments

17 | Casinos

12 | Hostels

10 | Motels

4 | Vacation Rentals & Villas

Region

469 | Europe

67 | North America

13 | Asia Pacific

7 | Africa

6 | Middle East

5 | Oceania

1 | South America

1 | Central America

Category

512 | Booking Engine

262 | Website Design

223 | Hotel Metasearch Management Software

223 | Digital Marketing Agencies

56 | Hotel Reservations Software

30 | Hotel CRM & Email Marketing

17 | Revenue Management Systems

What is SHR Group?

Founded in 1987 | Headquarters in Houston (United States) | 201 employees
SHR Digital Marketing is a comprehensive AI-powered digital marketing platform specifically designed for hoteliers. This platform leverages advanced SEO, PPC, and data-analytics to enhance your hotel's digital strategies, driving direct bookings and optimizing revenue. SHR Digital Marketing offers a personalized, user-friendly design through its Allora Booking Engine, which uses AI to tailor guest experiences and communications. It provides a deep understanding of customer behavior, allowing you to deliver highly relevant messages, offers, and recommendations. The platform fits seamlessly into your current business operations, aiming to increase conversion rates and deepen guest engagement through data-driven insights and personalization.

Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of SHR Group products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by SHR Group

FAQs

SHR Digital Marketing Alternatives

Not sure if SHR Group is right for your hotel? Here are similar Digital Marketing Agencies vendors that could be a good fit for your hotel:

Capabilities

Search Engine Optimisation

Paid Search

Metasearch

Digital Strategy

Social Ads

Features

Website Development

4/5 features

SEO & Content

4/5 features

Paid Search & Digital Advertising

4/5 features

E-commerce

4/5 features

Reporting & Analytics

4/5 features

Available Add-ons & Modules

Hotel CRM

Hotel CRM & Email Marketing
Avvio has acquired SHR and now sells SHR's Maverick CRM system

PREMIUM ADD-ON

SHR Group Reviews Summary

4.8
Excellent
Ease of Use
4.7/5
Customer Support
4.9/5
ROI
4.6/5
Implementation
4.7/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, SHR Digital Marketing is the #17 most trending product in the Digital Marketing Agencies category (out of 121) and the #565 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

SHR Group’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
99 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

SHR Group Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

SHR Group Average SHR Group

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SHR Group Reviews

Hotelier Rating

Excellent
506
Very Good
53
Average
17
Poor
0
Terrible
0

Property Size

  • X-Small (10)
  • Small (22)
  • Mid-Sized (165)
  • Large (306)
  • X-Large (65)

Country

  • Ireland
    Ireland
    (362)
  • United Kingdom
    United Kingdom
    (91)
  • United States of America
    United States of America
    (63)
  • South Africa
    South Africa
    (7)
  • Germany
    Germany
    (7)
  • India
    India
    (5)
  • Australia
    Australia
    (4)
  • Canada
    Canada
    (3)
  • Saudi Arabia
    Saudi Arabia
    (3)
  • China
    China
    (3)
  • Nepal
    Nepal
    (3)
  • Italy
    Italy
    (2)
  • Philippines
    Philippines
    (2)
  • Oman
    Oman
    (1)
  • Switzerland
    Switzerland
    (1)
  • Hungary
    Hungary
    (1)
  • Denmark
    Denmark
    (1)
  • Belgium
    Belgium
    (1)
  • Mexico
    Mexico
    (1)
  • New Zealand
    New Zealand
    (1)
  • Egypt
    Egypt
    (1)
  • Jersey
    Jersey
    (1)
  • Austria
    Austria
    (1)
  • Turkey
    Turkey
    (1)
  • Norway
    Norway
    (1)
  • Brazil
    Brazil
    (1)
  • Saint Lucia
    Saint Lucia
    (1)

Region

  • North America
    North America
    (67)
  • Europe
    Europe
    (469)
  • Asia Pacific
    Asia Pacific
    (13)
  • Oceania
    Oceania
    (5)
  • Middle East
    Middle East
    (6)
  • South America
    South America
    (1)
  • Central America
    Central America
    (1)
  • Africa
    Africa
    (7)
10

Really Helpful

Revenue from 100 to 199 room Bed & Breakfast & Inn in Newmarket-on-Fergus (Ireland)

Verified
17 months ago
Aoife is our account management is very personal and efficient. Customer service as well is very efficient and offers great support.
Country Ireland
Revenue
Large Hotel
9

Great Tech, support and Account Management

Digital Marketing Director from 25-49 room Bed & Breakfast & Inn in Kathmandu (Nepal)

Verified
18 months ago
SHR Group have a huge pool of properties, the competitive analysis is always really useful. They can identify trends, and flag issues that they are seeing in the market before we even know its an issue. Their tech is very user friendly and the support and account mgmt with Aoife and Eileen is excellent.
Country Nepal
Digital Marketing Director
Mid-Sized Hotel
10

Technology meets Hospitality with the SHR Group

Sales & Marketing Manager from 75-99 room Bed & Breakfast & Inn in Tralee (Ireland)

Verified
18 months ago
The SHR Group are forward thinking with their use of technology for direct bookings. From how they cultivate and disseminated marketing data that anticipates what our guests wants and needs. The Allora Booking Engine by SHR Group serves smart, personalised content to increase conversion, revenue and bookings. The design of the website and b...
Country Ireland
Sales & Marketing Manager
Large Hotel
8

Excellent service and siort

Commercial Director from 100 to 199 room Boutique in Killarney (Ireland)

Verified
18 months ago
My account manager is very responsive and goes the extra mile to support my business. She makes excellent suggestions to improve SEO & ROI on adspend. In addition, her business intelligence knowledge of the Irish hotel landscape is invaluable.
Country Ireland
Commercial Director
Large Hotel
9

New Clients

Revenue Manager from 100 to 199 room Boutique in Killarney (Ireland)

Verified
18 months ago
Our account managers attention to detail, attitude & dedication. The general ethos of the company is to be at the forefront of the industry. Ahead of the trends which is excellent
Country Ireland
Revenue Manager
Large Hotel
10

Customer Service, Reporting and Customisation

Digital Marketing Excecutive from 75-99 room Bed & Breakfast & Inn in Adare (Ireland)

Verified
18 months ago
The customisation of our website with SHR is simple to do. One can update site links, change photos, and update text in just a few clicks. This allows you to constantly refresh and improve your site to ensure that we are always showing off the best and most exciting parts of our premises. The team at SHR are always extremely responsive when...
Country Ireland
Digital Marketing Excecutive
Large Hotel
10

Excellent and Proactive company to deal wiht

owner / director from 50-74 room Bed & Breakfast & Inn in Ennis (Ireland)

Verified
18 months ago
I have been dealing with Avvio/SHR for the last number of years and have always found them more than professional they are usually ahead of the curve in trying out new strategies and can react to your needs quickly
Country Ireland
owner / director
Mid-Sized Hotel
9

Seamless Service With Excellent Growth

General Manager from 25-49 room Boutique in Dublin (Ireland)

Verified
18 months ago
- Long time customer of Avvio, and we are consistently seeing innovation across all departments, which has seen an increase both in bookings and revenue - Booking engine converts strongly: integrates well with our Channel Manager, with v few delays - Account Management is impeccable: Catriona is always responsive and provides detailed break...
Country Ireland
General Manager
Mid-Sized Hotel
10

5* service and results driven.

Director of Sales & Marketing from 50-74 room Branded Hotel in Kenmare (Ireland)

Verified
18 months ago
The team are very responsive, they keep on top of trends and adapt accordingly, push us to get the best from our website and online presense. We are delighted with the results year on year.
Country Ireland
Director of Sales & Marketing
Mid-Sized Hotel
10

Always a delight to work with.

Group Marketing & Communications Director from 200 to 499 room Airport/Conference Hotel in Luton (United Kingdom)

Verified
18 months ago
The team is highly supportive, collaborative and engaging. Acting like a real partner who gives advice and is eager for us to be successful. The system is good and gives a great amount of insightful detail.
Country United Kingdom
Group Marketing & Communications Director
X-Large Hotel
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • ...
  • 23

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

One of the most professional companies I ever have had the pleasure of dealing with, always looking at ways to improve and grow their services. To hear some of the future plans that Avvio has is extremely interesting and we can't wait to be a part of it.

Question:

What differentiates this product or service from the competition?

Answer:

Avvio is always open to collaboration and looks to constantly improve its products and offerings, one of the best if not the best Digital Marketing agencies, I look forward to continuing our working relationship.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

I truly believe this product is the future of hotelier sites and it will be a game changer, once this is launched I have no doubts I will be using this service on a constant basis and look forward to the feedback from other groups.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 28 recommend
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Are you a consultant or vendor that recommends SHR Group? Leave a recommendation

SHR Group Integrations

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This integration hasn’t been verified by SHR Group yet.

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Business Intelligence

Support

Unverified

SHR Group has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

View Support Certification

Help Center Product Updates
Suppo Info Image Green check icon

2025

Learn more about the GCSC Certification

Request a Quote

Response Time

Less than a day

Recommended

95%

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