Digital Marketing by SHR Group (formerly Avvio)
4.8 (221 REVIEWS)
HT Score
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Jennifer, Jason, Abir + 44 more experts recommend SHR Group
Read RecommendationsDigital Marketing by SHR Group (formerly Avvio)
Ranked 1 (out of 118) in Digital Marketing Agencies
2023 Winner
Hotel Software
Hoteliers voted SHR Group as the #1 Digital Marketing Agencies provider in the 2023 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldHarness the power of personalization and talk directly to every one of your customers
96% recommended by 316 hotels
Faena, Cheval Collection, Elite Hotels & 313 others
More than 50% of SHR Group’s reviews come from Ireland.
Ratings Summary
Ease of Use
4.7/5
Customer Support
4.9/5
ROI
4.6/5
Implementation
4.7/5
Recommended by
Achievements
This vendor's trending score is rising, Digital Marketing by SHR Group (formerly Avvio) is the #1 most trending product in the Digital Marketing Agencies category (out of 118) and the #20 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSHR Group has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted SHR Group as the #1 Digital Marketing Agencies provider in the 2023 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
About Digital Marketing by SHR Group (formerly Avvio)
Founded in 1987 | Headquarters in Houston (United States) | 201 employees
Know your customers better than they know themselves by using AI to analyze their behavior and create personalized digital communication targeting their every need.
Imagine the impact of sending an email that feels like it was written just for your customer, showcasing products or services that align perfectly with their interests.
With our advanced AI-driven analysis, you can go beyond traditional hotel digital marketing methods and truly understand your customers. By analyzing customer behavior, preferences, and patterns, we create highly personalized digital communication that targets their every need. You can deliver tailored messages, offers, and recommendations that resonate on a deep, individual level.
We continuously learn and adapt to your customers' evolving behaviors and preferences. It enables you to deliver timely, relevant hotel marketing content that captures their attention and drives engagement, establishing genuine connections with every one of your customers.
Capabilities
Search Engine Optimisation
Search Engine Optimisation
All search engines use ranking algorithms to decide what content to show first. Search Engine Optimisation (SEO) is the process of making your website more attractive to these algorithms, to increase your brand visibility and drive organic traffic to your site. SEO drives an average of 44% of traffic across all digital channels with 45% of revenue coming through organic search.
Paid Search
Paid Search
PPC stands for pay-per-click. In pay-per-click advertising, businesses are only charged when a user actually clicks on their ad, hence the name. The goal of PPC advertising is to persuade the person viewing an ad to click through to your website where they can complete an action, such as book a hotel room.
Metasearch
Metasearch
Metasearch are unique search engines which display current live rates of hotels, pulled from multiple OTAs. They account for more than 45% of global unique visitors in travel. Opting in for metasearch enables your pricing, and booking engine link to appear alongside the OTAs. Metasearch drives an average ROI of 15:1 to our customers.
Digital Strategy
Digital Strategy
We’ll share your personalised allora.ai Insights with you every month, which provides powerful business intelligence the like of which you’ve never seen. Together we’ll use allora.ai Insights to analyse your spend, and resulting revenue, across all digital marketing platforms – evolving your strategy as a result, helping you to grow even more.
Social Ads
Social Ads
SHR groups expert team of paid media specialists work with your property to deploy best practice campaigns across multiple social platforms.
Features
Website Development
4/5 features
SEO & Content
4/5 features
Paid Search & Digital Advertising
4/5 features
E-commerce
4/5 features
Reporting & Analytics
4/5 features
Email Marketing
4/5 features
Consulting Services
4/5 features
Social Media Management
4/5 features
Available Add-ons & Modules
Hotel CRM
Hotel CRM & Email Marketing
Avvio has acquired SHR and now sells SHR's Maverick CRM system
Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
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Success Stories
Winning back margin & managing a complex estate.
(United Kingdom)
The Cheval Collection Case Study - Increasing revenue by 82% through using SHR Group’s digital expertise.
(United Kingdom)
How working with SHR Group increased direct bookings and reduced cancellations
(Ireland)
How SHR Group helped Harvey’s Point grow revenue by 185%
Donegal (Ireland)
References
"Avvio has been our digital technology partner for over 8 years, a partnership which has been central to enabling Great National to become one of the UK and Ireland’s leading and fastest growing independent hotel brands."
David Collins
Chief Commercial Officer @
Great National Hotels & Resorts
"Avvio has been our digital technology partner for over 8 years, a partnership which has been central to enabling Great National to become one of the UK and Ireland’s leading and fastest growing independent hotel brands."
David Collins
Chief Operating Officer @
Great National Hotels & Resorts
"Hastings Hotels thoroughly enjoy working alongside Avvio as our digital marketing partner, they are as passionate about our brand as we are which is imperative to us. Their in-depth knowledge and expertise of all things digital marketing is fantastic. The quality and quantity of traffic driven from our SEM campaigns has helped to reduce our overall cost of sale by driving direct bookings and increasing brand awareness. They work closely with our marketing team and keep us up to date on trends in an ever changing digital world."
Hannah Corbett
Digital Marketing Manager @
Hastings Hotels
"Avvio has been fundamental in helping us excel our direct online business at Great National Hotels. Avvio’s full online marketing services, including PPC and SEO management, web designs and reports, make it easy to manage our data and identify new opportunities for growth…We’re exceeding our targets and seeing significant growth year-on-year through this strategic collaboration."
Shona Cleary
Head of Digital @
Great National Hotels & Resorts
"Avvio grew our direct bookings by €1 million within their first 12 months of partnering with us. They are the clear leaders in making hotels more competitive online.”"
Patrick Coyle
CEO @
Windward Management
"Until now we haven’t really reflected the unique Coco Palm brand across our digital channels, and I’m eager to maximize our core brand value, which is why I’ve chosen Avvio to help with that."
Mark Ferguson
Managing Director @
Coco Palm Resort
"Without having the expertize on site for SEO management, Avvio really helped when it came to our online strategy and creating brand awareness, starting almost from zero. In a short space of time we’ve seen results starting to emerge; evident in our room revenue for January this year to almost double versus previous January."
Aidan Cotter
General Manager @
Crover House Hotel & Golf Club
Featured Customers
Popularity by Segment
Size
3 | X-Small (1-9 room)
11 | Small (10-24 room)
134 | Medium (25-74 room)
260 | Large (75-199 room)
70 | X-Large (200+ room)
Country
372 | Ireland
96 | United Kingdom
42 | United States of America
7 | Germany
4 | Australia
4 | South Africa
3 | Canada
3 | Saint Lucia
1 | Saudi Arabia
1 | Philippines
1 | Singapore
1 | Belgium
1 | New Zealand
1 | Egypt
1 | Jersey
1 | Barbados
1 | Austria
1 | Spain
1 | Turkey
Type
245 | Luxury Hotels
134 | Boutiques
109 | Branded Hotels
94 | Resorts
91 | City Center Hotels
38 | Bed & Breakfast & Inns
37 | RV Parks & Campgrounds
23 | Extended Stay & Serviced Apartments
15 | Limited Service & Budget Hotels
11 | Airport/Conference Hotels
7 | Hostels
7 | Motels
3 | Vacation Rentals & Villas
2 | Casinos
Region
479 | Europe
45 | North America
5 | Oceania
4 | Central America
4 | Africa
3 | Middle East
2 | Asia Pacific
Category
482 | Booking Engine
257 | Website Design
225 | Metasearch & Ad Tech
221 | Digital Marketing Agencies
47 | Hotel Reservations Systems
19 | Hotel CRM & Email Marketing
14 | Revenue Management Systems
More Products by SHR Group
Hotelier Rating
10
5* service and results driven.
Director of Sales & Marketing from 50-74 room Luxury Hotel in Kenmare (Ireland)
Verified
13 days ago
The team are very responsive, they keep on top of trends and adapt accordingly, push us to get the best from our website and online presense. We are delighted with the results year on year.
Ireland
Ireland
Director of Sales & Marketing
Medium Hotel
10
Always a delight to work with.
Group Marketing & Communications Director from 200 to 499 room Luxury Hotel in (United Kingdom)
Verified
15 days ago
The team is highly supportive, collaborative and engaging. Acting like a real partner who gives advice and is eager for us to be successful. The system is good and gives a great amount of insightful detail.
United Kingdom
United Kingdom
Group Marketing & Communications Director
X-Large Hotel
8
Good to work with
from 75-99 room Branded Hotel in (Ireland)
Verified
21 days ago
The good working relationship with our account manager. quick response time for queries. One stop shop for all our booking engine needs.
Ireland
Ireland
Large Hotel
7
Great to work with.
Marketing Executive from 100 to 199 room Resort in Portmarnock (Ireland)
Verified
21 days ago
I've worked with avvio for over a year now and the company has worked with avvio for many years now and they always provide a great service.
Ireland
Ireland
Marketing Executive
Large Hotel
10
Fantastic Support & Guideance from Allora
Managing DIrector from 50-74 room Luxury Hotel in Killarney (Ireland)
Verified
21 days ago
We have an incredible Account Manager in Ricky Ryan - Snr ECommerce Manager. Very happy with the support level and service from Allora. Montly persoanal reviews on what is heavy Data for a holtelier is sincerelyy appreciated.
Ireland
Ireland
Managing DIrector
Medium Hotel
10
SHR is at the backbone of our hotel business!
Sales and Marketing Manager from 100 to 199 room Bed & Breakfast & Inn in (Ireland)
Verified
22 days ago
- Our account manager Aoife Hickey is like another member of the Inn at Dromoland staff. She is always on hand to offer advice and help. She prides herself in ensuring that our hotel is performing to the very maximum of our capabilities. An excellent professional who knows what she's talking about! - SHR is a very efficient and user-friendl...
Ireland
Ireland
Sales and Marketing Manager
Large Hotel
10
EXCELLENT CUSTOMER SERVICE & FANTASTIC SYSTEMS
Director of Revenue from 100 to 199 room Boutique in (Ireland)
Verified
22 days ago
Very easy to use systems and friendly and approachable support team and the Account Manager (Catriona) is so helpful and always hand on with new updates and very knowledgeable
Ireland
Ireland
Director of Revenue
Large Hotel
10
Excellent customer service
Front Office Manager from 50-74 room Boutique in Kinsale (Ireland)
Verified
22 days ago
Always somebody at the other end of an email or phone to help rectify any problem that may arise. User friendly and account managers are very accessible.
Ireland
Ireland
Front Office Manager
Medium Hotel
10
Outstanding
General Manager from 50-74 room Boutique in Glengarriff (Ireland)
Verified
22 days ago
Easy to use system
Fantastic reports with in-depth information
Great team to work with
They offer great guidance to help improve properties revenue
Ireland
Ireland
General Manager
Medium Hotel
10
Another satisfied customer
Director from 25-49 room Boutique in Dublin (Ireland)
Verified
23 days ago
Having been with Avvio since 2017 We continue to have positive results, and continue to be educated by the dynamic marketplace, and how our account manager keeps us up to date in a fast moving environment.
Ireland
Ireland
Director
Medium Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
From the moment we reached out to Avvio SHR to request a new look website with updated functionality, they were attentive, helpful and provided us with options, functionality, focussing on CRO, increasing guest experience and in turn increasing bookings, revenue and engagement. The design was unique to the hotel and really speaks to the brand look and feel and guidelines.
Showing all answers to: "What does this product or service do well?"
From the moment we reached out to Avvio SHR to request a new look website with updated functionality, they were attentive, helpful and provided us with options, functionality, focussing on CRO, increasing guest experience and in turn increasing bookings, revenue and engagement. The design was unique to the hotel and really speaks to the brand look and feel and guidelines.
One of the most professional companies I ever have had the pleasure of dealing with, always looking at ways to improve and grow their services.
To hear some of the future plans that Avvio has is extremely interesting and we can't wait to be a part of it.
With a robust user-focused booking system with beautifully designed websites to utilize the full potential of the system, which provides a great user experience and sense of personalization, no wonder that are one of the market leaders. And their customer experience team is really quick to come up with solutions.
The booking engine and web design are really user friendly and very quick and easy to navigate and update. The support team are absolutely fantastic, they are always prompt to respond and provide solutions.
Avvio's hospitality website with AI booking engine are GDPR compliant with highly effective mechanisms to boost profits for their customers using strategies to draw in website traffic, avoid basket cart abandonments, target discounting and boost direct booking conversions.
Question:
What differentiates this product or service from the competition?
Answer:
Our experience with Avvio SHR was all a positive one with special note to Alisdair, Ailbhe and Tracey as well as the wider support team who have made the transition and overall website development process seamless, on time and on budget.
Showing all answers to: "What differentiates this product or service from the competition?"
Our experience with Avvio SHR was all a positive one with special note to Alisdair, Ailbhe and Tracey as well as the wider support team who have made the transition and overall website development process seamless, on time and on budget.
Avvio is always open to collaboration and looks to constantly improve its products and offerings, one of the best if not the best Digital Marketing agencies,
I look forward to continuing our working relationship.
Being here in the industry for such a long time they know what to do, how to do and when to do and when they execute, it's on point. The Avvio Booking Engine is a fully integrated end-to-end service and the level of personalization provides the clients with an amazingbooking experience.
They are absolutely brilliant at what they do and they know the hospitality industry inside out. Avvio's services have hugely benefited our client's websites from growing revenue and improving user experience.
Websites by Avvio are visually appealing and their customers benefit from the power and success of Avvio's focus on user website experience & personalisation opportunities. Avvio’s mastery in the area of Google Search, SEO, PPC, along with its unique Allora AI algorithm and integrated partner network data maximize Avvio's customer's hotel revenue and provide Avvio's customers with invaluable insights and trends on booker types, booker behaviour and hotel product performance.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Give the team in Avvio SHR a clear brief as to what you want to get from your new website and meet with them to run through peer websites you like, what elements etc and what websites and elements you don't like. Share brand guidelines, meet deadlines and be attentive. Work with them as part of your team.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Give the team in Avvio SHR a clear brief as to what you want to get from your new website and meet with them to run through peer websites you like, what elements etc and what websites and elements you don't like. Share brand guidelines, meet deadlines and be attentive. Work with them as part of your team.
I truly believe this product is the future of hotelier sites and it will be a game changer, once this is launched I have no doubts I will be using this service on a constant basis and look forward to the feedback from other groups.
Since Avvio team has a tremendous amount of experience and expertise in the field, so listen to their suggestion and never hesitate to ask for "Help" whenever you need it. They are always happy to help. And their API is really easy to integrate which they update regularly, so that is a plus.
Go for it - I cannot recommend Avvio highly enough. I have worked with other website designs and booking engines and Avvio's are definitely the most user-friendly, modern and effective that I have experienced.
I would highly recommend Avvio and appreciate very much the long standing commitment Avvio to deliver in-depth interactive guest lectures to our undergraduate and postgraduate students learning in the area of hotel and hospitality websites.
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University Coördinator and Lecturer
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Co-Founder
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Are you a consultant or vendor that recommends SHR Group?
Leave a recommendation
Posts
SHR Group
1 month ago
Winning back margin & managing a complex estate.
SHR Group
1 month ago
The Cheval Collection Case Study - Increasing revenue by 82% through using SHR Group’s digital expertise.
SHR Group
1 month ago
How working with SHR Group increased direct bookings and reduced cancellations
SHR Group
1 month ago
How SHR Group helped Harvey’s Point grow revenue by 185%
SHR Group
5 months ago
AI Creates Happier Guests and Increases Hotel Profitability, Says AI Pioneer
SHR Group
1 year ago
Irish Hotel Tech Pioneer Joins Forces with US Private Equity Backed Sceptre Hospitality Resources (SHR)
SHR Group
2 years ago
Lets reduce booking cancellations!
SHR Group
3 years ago
A Clean Start to Hotel Distribution Post COVID-19
SHR Group
3 years ago
Digital Strategy Secrets 2020
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Support
Verified Support
SHR Group has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
