Digital Marketing by SHR Group (formerly Avvio)

4.8 (223 REVIEWS)

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HT Score  
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
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Fabricio, John, Jennifer + 46 more experts recommend SHR Group

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Digital Marketing by SHR Group (formerly Avvio)

4.8 (223 REVIEWS)

Ranked 1 (out of 118) in Digital Marketing Agencies

2024 Winner Hotel Software

Hoteliers voted SHR Group as the #1 Digital Marketing Agencies provider in the 2024 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world

Harness the power of personalization and talk directly to every one of your customers

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Ratings Summary

4.8
Excellent
Ease of Use
4.7/5
Customer Support
4.9/5
ROI
4.6/5
Implementation
4.7/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Digital Marketing by SHR Group (formerly Avvio) is the #1 most trending product in the Digital Marketing Agencies category (out of 118) and the #54 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

SHR Group has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
User's Choice Award

Hoteliers voted SHR Group as the #1 Digital Marketing Agencies provider in the 2024 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
100 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
About Digital Marketing by SHR Group (formerly Avvio)
Founded in 1987 | Headquarters in Houston (United States) | 201 employees
Know your customers better than they know themselves by using AI to analyze their behavior and create personalized digital communication targeting their every need. Imagine the impact of sending an email that feels like it was written just for your customer, showcasing products or services that align perfectly with their interests. With our advanced AI-driven analysis, you can go beyond traditional hotel digital marketing methods and truly understand your customers. By analyzing customer behavior, preferences, and patterns, we create highly personalized digital communication that targets their every need. You can deliver tailored messages, offers, and recommendations that resonate on a deep, individual level. We continuously learn and adapt to your customers' evolving behaviors and preferences. It enables you to deliver timely, relevant hotel marketing content that captures their attention and drives engagement, establishing genuine connections with every one of your customers.

Capabilities

Search Engine Optimisation

Paid Search

Metasearch

Digital Strategy

Social Ads

Features

Website Development

4/5 features

SEO & Content

4/5 features

Paid Search & Digital Advertising

4/5 features

E-commerce

4/5 features

Reporting & Analytics

4/5 features

Available Add-ons & Modules

Hotel CRM

Hotel CRM & Email Marketing
Avvio has acquired SHR and now sells SHR's Maverick CRM system

PREMIUM ADD-ON

Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

SHR Group Average SHR Group

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No matching results

4

Success Stories

7

References

36

Featured Customers

Popularity by Segment

Size

3 | X-Small (1-9 room)

12 | Small (10-24 room)

140 | Medium (25-74 room)

262 | Large (75-199 room)

90 | X-Large (200+ room)

Country

375 | Ireland

97 | United Kingdom

61 | United States of America

7 | Germany

7 | South Africa

4 | Canada

4 | Australia

3 | Saint Lucia

3 | Saudi Arabia

1 | Philippines

1 | Singapore

1 | Hungary

1 | Denmark

1 | Belgium

1 | New Zealand

1 | Egypt

1 | Jersey

1 | Barbados

1 | Austria

1 | Spain

1 | Turkey

Type

259 | Luxury Hotels

146 | Boutiques

118 | Branded Hotels

102 | City Center Hotels

100 | Resorts

41 | Bed & Breakfast & Inns

37 | RV Parks & Campgrounds

24 | Extended Stay & Serviced Apartments

18 | Airport/Conference Hotels

18 | Limited Service & Budget Hotels

11 | Hostels

8 | Casinos

7 | Motels

4 | Vacation Rentals & Villas

Region

485 | Europe

65 | North America

7 | Africa

5 | Oceania

5 | Middle East

4 | Central America

2 | Asia Pacific

Category

512 | Booking Engine

262 | Website Design

223 | Hotel Metasearch Management Software

223 | Digital Marketing Agencies

56 | Hotel Reservations Systems

30 | Hotel CRM & Email Marketing

17 | Revenue Management Systems

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Hotelier Rating

Excellent
506
Very Good
53
Average
17
Poor
0
Terrible
0

Property Size

  • X-Small (3)
  • Small (12)
  • Medium (138)
  • Large (264)
  • X-Large (90)

Country

  • Ireland
    Ireland
    (375)
  • United Kingdom
    United Kingdom
    (97)
  • United States of America
    United States of America
    (61)
  • Germany
    Germany
    (7)
  • South Africa
    South Africa
    (7)
  • Canada
    Canada
    (4)
  • Australia
    Australia
    (4)
  • Saint Lucia
    Saint Lucia
    (3)
  • Saudi Arabia
    Saudi Arabia
    (3)
  • Philippines
    Philippines
    (1)
  • Singapore
    Singapore
    (1)
  • Hungary
    Hungary
    (1)
  • Denmark
    Denmark
    (1)
  • Belgium
    Belgium
    (1)
  • New Zealand
    New Zealand
    (1)
  • Egypt
    Egypt
    (1)
  • Jersey
    Jersey
    (1)
  • Barbados
    Barbados
    (1)
  • Austria
    Austria
    (1)
  • Spain
    Spain
    (1)
  • Turkey
    Turkey
    (1)

Region

  • North America
    North America
    (65)
  • Europe
    Europe
    (485)
  • Asia Pacific
    Asia Pacific
    (2)
  • Oceania
    Oceania
    (5)
  • Middle East
    Middle East
    (5)
  • Central America
    Central America
    (4)
  • Africa
    Africa
    (7)
10

Really Helpful

Revenue from 100 to 199 room Bed & Breakfast & Inn in (Ireland)

Verified
6 months ago
Aoife is our account management is very personal and efficient. Customer service as well is very efficient and offers great support.
Country Ireland
Revenue
Large Hotel
9

Great Tech, support and Account Management

Digital Marketing Director from 200 to 499 room Branded Hotel in Malahide (Ireland)

Verified
6 months ago
SHR Group have a huge pool of properties, the competitive analysis is always really useful. They can identify trends, and flag issues that they are seeing in the market before we even know its an issue. Their tech is very user friendly and the support and account mgmt with Aoife and Eileen is excellent.
Country Ireland
Digital Marketing Director
X-Large Hotel
Aoife from SHR Group replied
Dear Jennifer Thank you for your great review and looking forward to building our partnership together! Regards Aoife Hickey
10

Technology meets Hospitality with the SHR Group

Sales & Marketing Manager from 75-99 room City Center Hotel in Tralee (Ireland)

Verified
6 months ago
The SHR Group are forward thinking with their use of technology for direct bookings. From how they cultivate and disseminated marketing data that anticipates what our guests wants and needs. The Allora Booking Engine by SHR Group serves smart, personalised content to increase conversion, revenue and bookings. The design of the website and b...
Country Ireland
Sales & Marketing Manager
Large Hotel
8

Excellent service and siort

Commercial Director from 100 to 199 room City Center Hotel in Killarney (Ireland)

Verified
6 months ago
My account manager is very responsive and goes the extra mile to support my business. She makes excellent suggestions to improve SEO & ROI on adspend. In addition, her business intelligence knowledge of the Irish hotel landscape is invaluable.
Country Ireland
Commercial Director
Large Hotel
Amy from SHR Group replied
Thank you Angela for your lovely review. It has been a pleasure working with you. Kind regards, Amy
9

New Clients

Revenue Manager from 100 to 199 room City Center Hotel in Killarney (Ireland)

Verified
6 months ago
Our account managers attention to detail, attitude & dedication. The general ethos of the company is to be at the forefront of the industry. Ahead of the trends which is excellent
Country Ireland
Revenue Manager
Large Hotel
Amy from SHR Group replied
Thank you Sharon for your lovely review. It has been a pleasure working with you. Kind regards, Amy
10

Customer Service, Reporting and Customisation

Digital Marketing Excecutive from 100 to 199 room Luxury Hotel in (Ireland)

Verified
6 months ago
The customisation of our website with SHR is simple to do. One can update site links, change photos, and update text in just a few clicks. This allows you to constantly refresh and improve your site to ensure that we are always showing off the best and most exciting parts of our premises. The team at SHR are always extremely responsive when...
Country Ireland
Digital Marketing Excecutive
Large Hotel
Tom from SHR Group replied
Thank you very much Fiachra for your glowing review of the services we provide to you at SHR Group. Delighted you are happy with everything I look forward to our continued partnership. Regards Tom
10

Excellent and Proactive company to deal wiht

owner / director from 50-74 room Branded Hotel in Ennis (Ireland)

Verified
6 months ago
I have been dealing with Avvio/SHR for the last number of years and have always found them more than professional they are usually ahead of the curve in trying out new strategies and can react to your needs quickly
Country Ireland
owner / director
Medium Hotel
Aoife from SHR Group replied
Dear Sean Thank you so much for your great review and look forward to our continued partnership and growth! Regards Aoife Hickey
9

Seamless Service With Excellent Growth

General Manager from 25-49 room Boutique in Dublin (Ireland)

Verified
6 months ago
- Long time customer of Avvio, and we are consistently seeing innovation across all departments, which has seen an increase both in bookings and revenue - Booking engine converts strongly: integrates well with our Channel Manager, with v few delays - Account Management is impeccable: Catriona is always responsive and provides detailed break...
Country Ireland
General Manager
Medium Hotel
Catriona from SHR Group replied
Thank you Emma for taking the time to leave your kind review. It is pleasure to work on your account and I look forward to working with you in 2024. Warm Regards Catriona
10

5* service and results driven.

Director of Sales & Marketing from 50-74 room Luxury Hotel in Kenmare (Ireland)

Verified
7 months ago
The team are very responsive, they keep on top of trends and adapt accordingly, push us to get the best from our website and online presense. We are delighted with the results year on year.
Country Ireland
Director of Sales & Marketing
Medium Hotel
10

Always a delight to work with.

Group Marketing & Communications Director from 200 to 499 room Luxury Hotel in (United Kingdom)

Verified
7 months ago
The team is highly supportive, collaborative and engaging. Acting like a real partner who gives advice and is eager for us to be successful. The system is good and gives a great amount of insightful detail.
Country United Kingdom
Group Marketing & Communications Director
X-Large Hotel
Ines from SHR Group replied
Hi Katarina, thank you, we really appreciate your feedback. Kind regards, Ines
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