Drive Demand. Convert Customers.
Popular in Operations
Popular in Revenue Management
Popular in Marketing
Popular in Guest Experience
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
SHR Digital Marketing
4.8 (223 REVIEWS)
Ranked 2 (out of 121) in Digital Marketing Agencies
Harness the power of personalization and talk directly to every one of your customers
95% recommended by 337 hotels
Bell - AI powered product analyst
I analyzed all of SHR Group’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like SHR Group's Allora Booking Engine for its personalized and user-friendly design that drives direct bookings and increases revenue. The system's advanced marketing features including SEO, PPC, and detailed analytics are praised for improving digital strategies. However, some reviews mention the need for better integration with existing systems and added flexibility. Overall, SHR's technology helps increase revenue, optimize conversions, and enhance guest experiences through data-driven insights and effective digital marketing.
Partners say
Industry experts recommend Avvio for its innovative AI-driven booking engine, seamless integrations, and cutting-edge approach to digital marketing. Unique features include the highly effective Allora AI algorithm, advanced personalization capabilities, and close collaboration with clients in optimizing and constantly evolving its solutions. Critics point to occasional complexity in setting up integrations and the intensity of training needed for some features.
Jason, Abir, Edel and 28 others
Read their recommendationsWhat Types of Hotels SHR Group is Popular For
Size
10 | X-Small (1-9 room)
22 | Small (10-24 room)
165 | Mid-Sized (25-74 room)
306 | Large (75-199 room)
65 | X-Large (200+ room)
Country
362 | Ireland
91 | United Kingdom
63 | United States of America
7 | South Africa
7 | Germany
5 | India
4 | Australia
3 | Canada
3 | Saudi Arabia
3 | China
3 | Nepal
2 | Italy
2 | Philippines
1 | Oman
1 | Switzerland
1 | Hungary
1 | Denmark
1 | Belgium
1 | Mexico
1 | New Zealand
1 | Egypt
1 | Jersey
1 | Austria
1 | Turkey
1 | Norway
1 | Brazil
1 | Saint Lucia
Type
322 | Luxury Hotels
246 | Boutiques
195 | Bed & Breakfast & Inns
173 | Branded Hotels
157 | City Center Hotels
143 | Resorts
139 | Airport/Conference Hotels
104 | Limited Service & Budget Hotels
38 | RV Parks & Campgrounds
34 | Extended Stay & Serviced Apartments
17 | Casinos
12 | Hostels
10 | Motels
4 | Vacation Rentals & Villas
Region
469 | Europe
67 | North America
13 | Asia Pacific
7 | Africa
6 | Middle East
5 | Oceania
1 | South America
1 | Central America
Category
512 | Booking Engine
262 | Website Design
223 | Hotel Metasearch Management Software
223 | Digital Marketing Agencies
56 | Hotel Reservations Software
30 | Hotel CRM & Email Marketing
17 | Revenue Management Systems
Didn’t find what you were looking for?
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of SHR Group products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
SHR Group Reviews Analyzed: 223
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
SHR Group Expert Recommendations Analyzed: 31
Read expert recommendationsDescription provided by SHR Group
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
SHR Group's Provided Description:
"Know your customers better than they know themselves by using AI to analyze their behavior and create personalized digital communication targeting their every need. Imagine the impact of sending an email that feels like it was written just for your customer, showcasing products or services that align perfectly with their interests. With our advanced AI-driven analysis, you can go beyond traditional hotel digital marketing methods and truly understand your customers. By analyzing customer behavior, preferences, and patterns, we create highly personalized digital communication that targets their every need. You can deliver tailored messages, offers, and recommendations that resonate on a deep, individual level. We continuously learn and adapt to your customers' evolving behaviors and preferences. It enables you to deliver timely, relevant hotel marketing content that captures their attention and drives engagement, establishing genuine connections with every one of your customers."
SHR Digital Marketing Alternatives
Not sure if SHR Group is right for your hotel? Here are similar Digital Marketing Agencies vendors that could be a good fit for your hotel:
Capabilities
Search Engine Optimisation
Search Engine Optimisation
All search engines use ranking algorithms to decide what content to show first. Search Engine Optimisation (SEO) is the process of making your website more attractive to these algorithms, to increase your brand visibility and drive organic traffic to your site. SEO drives an average of 44% of traffic across all digital channels with 45% of revenue coming through organic search.
Paid Search
Paid Search
PPC stands for pay-per-click. In pay-per-click advertising, businesses are only charged when a user actually clicks on their ad, hence the name. The goal of PPC advertising is to persuade the person viewing an ad to click through to your website where they can complete an action, such as book a hotel room.
Metasearch
Metasearch
Metasearch are unique search engines which display current live rates of hotels, pulled from multiple OTAs. They account for more than 45% of global unique visitors in travel. Opting in for metasearch enables your pricing, and booking engine link to appear alongside the OTAs. Metasearch drives an average ROI of 15:1 to our customers.
Digital Strategy
Digital Strategy
We’ll share your personalised allora.ai Insights with you every month, which provides powerful business intelligence the like of which you’ve never seen. Together we’ll use allora.ai Insights to analyse your spend, and resulting revenue, across all digital marketing platforms – evolving your strategy as a result, helping you to grow even more.
Features
Website Development
SEO & Content
Paid Search & Digital Advertising
E-commerce
Reporting & Analytics
Email Marketing
Consulting Services
Social Media Management
Available Add-ons & Modules
Hotel CRM
Hotel CRM & Email MarketingRecommended by
Achievements
This vendor's trending score is rising, SHR Digital Marketing is the #17 most trending product in the Digital Marketing Agencies category (out of 121) and the #565 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSHR Group’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceHotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Hotelier Rating
Looking for specific info?
Really Helpful
Revenue from 100 to 199 room Bed & Breakfast & Inn in Newmarket-on-Fergus (Ireland)
Great Tech, support and Account Management
Digital Marketing Director from 25-49 room Bed & Breakfast & Inn in Kathmandu (Nepal)
Technology meets Hospitality with the SHR Group
Sales & Marketing Manager from 75-99 room Bed & Breakfast & Inn in Tralee (Ireland)
Excellent service and siort
Commercial Director from 100 to 199 room Boutique in Killarney (Ireland)
New Clients
Revenue Manager from 100 to 199 room Boutique in Killarney (Ireland)
Customer Service, Reporting and Customisation
Digital Marketing Excecutive from 75-99 room Bed & Breakfast & Inn in Adare (Ireland)
Excellent and Proactive company to deal wiht
owner / director from 50-74 room Bed & Breakfast & Inn in Ennis (Ireland)
Seamless Service With Excellent Growth
General Manager from 25-49 room Boutique in Dublin (Ireland)
5* service and results driven.
Director of Sales & Marketing from 50-74 room Branded Hotel in Kenmare (Ireland)
Always a delight to work with.
Group Marketing & Communications Director from 200 to 499 room Airport/Conference Hotel in Luton (United Kingdom)
Expert Q&A and Partner Recommendations
Submit RecommendationWhat does this product or service do well?
One of the most professional companies I ever have had the pleasure of dealing with, always looking at ways to improve and grow their services. To hear some of the future plans that Avvio has is extremely interesting and we can't wait to be a part of it.
Showing all answers to: "What does this product or service do well?"
What differentiates this product or service from the competition?
Avvio is always open to collaboration and looks to constantly improve its products and offerings, one of the best if not the best Digital Marketing agencies, I look forward to continuing our working relationship.
Showing all answers to: "What differentiates this product or service from the competition?"
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
I truly believe this product is the future of hotelier sites and it will be a game changer, once this is launched I have no doubts I will be using this service on a constant basis and look forward to the feedback from other groups.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
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SHR Group has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2025
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