The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 272 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
AZDS shines .
Simplotel shines in ease of use and customer support — especially for brand properties (4.9/5) , with exclusive features like Mobile Optimized/Responsive.
Side-by-side ratings based on 272 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $600/mo |
| Verified Reviews | 0 | 272 |
After analyzing 272 verified reviews, AZDS users most value its , while Simplotel users highlight website design and experience, technical support, user-friendly booking engine. Click any theme to see what reviewers say.
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Website Design and Experience
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Technical Support
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User-Friendly Booking Engine
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Proactive Feature Updates
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Customization Options
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SEO and Online Visibility
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Mobile Responsiveness
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How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #2 110 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #4 130 reviews |
| Large (75-199 rooms) ▾ | — | #5 19 reviews |
| X-Large (200+ rooms) | — | #8 1 reviews |
By Property Type
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| Boutique ▾ | — | #2 123 reviews |
| Luxury ▾ | — | #1 154 reviews |
| Branded / Chain ▾ | — | #1 86 reviews |
| Extended Stay ▾ | — | #7 8 reviews |
By Region
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| North America ▾ | — | #6 13 reviews |
| Europe | — | #21 1 reviews |
| Asia Pacific ▾ | — | #1 247 reviews |
| Middle East | — | #6 2 reviews |
Choosing the right website platform is critical for your hotel’s online presence and direct booking growth. Both AZDS and Simplotel aim to enhance your hotel’s website, but they diverge significantly in features, market reach, and maturity. AZDS’s offering is largely unspecified in features and reviews, while Simplotel boasts a comprehensive suite, with over 245 recent reviews and a 4.78/5 rating. Given the data, Simplotel’s stronger market presence and user feedback make it the more dependable choice.
AZDS’s Hotel Websites platform is designed specifically for creating engaging hotel websites tailored to hospitality needs, with a focus on multimedia content and mobile optimization. Simplotel, however, also delivers a hotel-specific website builder but with a broader array of features like booking engines, review widgets, and SEO tools. Simplotel’s reviews highlight high satisfaction, with a 93% likelihood to recommend, compared to AZDS’s zero review count and a 0/5 overall rating, indicating that AZDS’s reputation remains unverified.
Simplotel’s recent reviews are a strong indicator of ongoing support and product stability, unlike AZDS, which has no recent reviews or ratings. If your hotel prioritizes a proven, feature-rich platform with extensive user feedback, Simplotel clearly outperforms AZDS. Are you willing to trust an unreviewed solution, or do you prefer a product backed by recent customer experiences?
If your hotel needs a website platform with a proven track record, extensive features, and strong reviews, go with Simplotel. Its suite includes 20 unique features like review widgets, social media integrations, and a drag-and-drop builder, making it suitable for hotels seeking customization and enhanced visitor engagement.
On the other hand, AZDS’s offering appears limited—no specific features are listed, and its review absence suggests it might be less mature or less widely adopted. If your hotel prioritizes a trusted, well-supported platform with a broad feature set, Simplotel is clearly the superior choice. Conversely, if your hotel is exploring more niche or cost-sensitive options without a need for advanced features, AZDS might be considered, though the lack of reviews makes this risky.
Simplotel’s user ratings reflect a 4.69/5 ease of use score, supported by onboarding reviews that highlight the platform’s friendly interface and straightforward setup. Support staff are praised for their responsiveness, with many reviews emphasizing quick, helpful assistance.
AZDS’s usability remains unverified, with zero reviews and no ratings provided, making it impossible to assess its user experience. Based on available data, Simplotel’s ease of use and support are clearly superior. Edge: Simplotel.
Simplotel has 20 distinct features, including whitelabel capabilities, conversion widgets, review integrations, mobile responsiveness, SEO plugins, and a drag-and-drop page builder. AZDS offers no listed features, making it impossible to compare feature depth or breadth.
Given the extensive feature set, Simplotel provides more tools to customize and optimize your website for conversions and visibility. AZDS’s lack of documented features is a significant drawback. Edge: Simplotel.
Simplotel’s support rating stands at 4.7/5, with recent reviews praising the responsiveness of their team, quick problem resolution, and proactive assistance. The most recent feedback describes their support as “very good,” with prompt and helpful responses.
AZDS’s customer support is unreviewed and lacks recent feedback, leaving its support quality uncertain. Without verified customer support data, Simplotel’s support performance is clearly superior. Edge: Simplotel.
Simplotel integrates with 22 verified partners, including industry leaders like SiteMinder, RateGain, and Hotelogix, offering extensive connectivity with property management, revenue, and marketing systems. AZDS’s integrations are limited to 6 verified partners, with only Revinate and NAVIS among them.
More integrations mean easier connectivity with your existing systems and enhanced operational efficiency. Simplotel’s broader partner network provides greater flexibility and scalability. Edge: Simplotel.
Simplotel’s recent reviews (12 in the last 6 months) consistently praise its ease of use, support, and feature set, with an overall rating of 4.78/5. Hotels across segments like resorts, boutique hotels, and city center hotels rate it highly, with many reviews emphasizing increased bookings and visibility.
AZDS, with no recent reviews or ratings, cannot be reliably rated by hoteliers. The emerging reputation and recent feedback for Simplotel make it the more highly rated option. Edge: Simplotel.
AZDS does not publish pricing details, suggesting a custom or unstandardized quote process, which makes budgeting difficult. Simplotel charges a base price of $600 per month, with no mention of implementation fees or additional costs.
This transparent, predictable pricing makes it easier to plan your digital marketing budget. Given the lack of pricing info from AZDS, Simplotel provides clearer value expectations. Edge: Simplotel.
Simplotel is a well-supported, feature-rich platform with a proven track record, making it the safer choice for most hotels. Its extensive integrations and recent review feedback demonstrate ongoing product maturity and customer satisfaction.
AZDS appears to be a less proven, possibly less developed option, with no recent reviews or features listed. If your hotel values reliability, extensive features, and a strong user community, Simplotel is the clear winner. Use AZDS only if you are exploring very basic functionalities and are comfortable risking unverified support and performance.
In summary, if you want a website solution with proven performance, rich features, and recent hotel reviews, go with Simplotel. If you’re exploring a simple, low-cost option without needing extensive support or integration, AZDS may be suitable, but proceed cautiously.
According to HTR's product database, Hotel Websites by AZDS and Simplotel Hotel Branded Websites share 0 features. Here are the key differences — features one has that the other lacks.
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| Conversion Widgets | ||
| Hotel Website Templates | ||
| Multi-lingual | ||
| Review Widgets | ||
| Social Media Integrations | ||
| Whitelabel Capability |
Showing top differences. 8 more features differ between these products.
What hoteliers love
Simplotel is recognized for its ability to create modern, visually appealing websites that align well with hotel brand identities, improve guest engag... Simplotel is recognized for its ability to create modern, visually appealing websites that align well with hotel brand identities, improve guest engagement, and offer smooth navigation, though some reviews mention a desire for more customization features and aesthetic options.
Hotels commend Simplotel's responsive and committed technical support, essential for smooth operations, although some suggestions for improvement incl... Hotels commend Simplotel's responsive and committed technical support, essential for smooth operations, although some suggestions for improvement include faster response times and more proactive communication regarding updates.
The reviews universally praise Simplotel for its seamless booking engine that significantly improves the guest booking experience, enhancing both spee... The reviews universally praise Simplotel for its seamless booking engine that significantly improves the guest booking experience, enhancing both speed and ease of use and directly contributing to increased conversion rates and revenue.
Where hoteliers push back
There is a noted interest in Simplotel offering additional customization for templates and features to better match individual hotel branding and spec... There is a noted interest in Simplotel offering additional customization for templates and features to better match individual hotel branding and specific business needs, with some reviews hoping for more versatile and dynamic design choices.
Users appreciate improvements in online visibility and SEO functionality provided by Simplotel, contributing to higher website traffic and brand expos... Users appreciate improvements in online visibility and SEO functionality provided by Simplotel, contributing to higher website traffic and brand exposure. However, several reviews express the desire for more proactive and detailed SEO analytics and periodic updates.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Hotel Websites by AZDS and Simplotel Hotel Branded Websites share many core Website Design features, but each has unique capabilities. Hotel Websites by AZDS offers 6 verified integration partners, while Simplotel Hotel Branded Websites offers 22. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Simplotel Hotel Branded Websites leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Hotel Websites by AZDS: No. Simplotel Hotel Branded Websites: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. AZDS has an HT Score of 0 and Simplotel has 95. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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