The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 262 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
SHR Group shines in ease of use and customer support — especially for brand properties (4.8/5) , with exclusive features like Mobile Optimized/Responsive.
AZDS shines .
Side-by-side ratings based on 262 verified hotelier reviews on HTR.
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| Starting Price | From $900/mo | Contact sales |
| Verified Reviews | 262 | 0 |
After analyzing 262 verified reviews, SHR Group users most value its proactive client management, website design, reporting and analytics, while AZDS users highlight . Click any theme to see what reviewers say.
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Proactive Client Management
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Website Design
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Reporting and Analytics
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Digital Marketing
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Voucher System
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Template Limitations
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How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #9 30 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #1 208 reviews | — |
| Large (75-199 rooms) ▾ | #6 13 reviews | — |
| X-Large (200+ rooms) | #14 1 reviews | — |
By Property Type
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| Boutique ▾ | #4 115 reviews | — |
| Luxury ▾ | #2 163 reviews | — |
| Branded / Chain ▾ | #2 84 reviews | — |
| Extended Stay ▾ | #4 16 reviews | — |
By Region
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| North America ▾ | #11 8 reviews | — |
| Europe ▾ | #2 244 reviews | — |
| Asia Pacific ▾ | #6 5 reviews | — |
Choosing the right website design platform for your hotel involves weighing factors like user experience, features, support, and overall value. Both SHR Website Design by SHR Group and Hotel Websites by AZDS aim to help you craft compelling online presences, but they differ significantly in their offerings and market presence. Your decision hinges on whether you prioritize proven reliability and extensive features or a specialized, user-friendly approach.
While AZDS has established a niche in website design with positive feedback, SHR Group's solution stands out with a robust review base, recent performance data, and a broader feature set. So, which platform will truly meet your hotel’s needs?
Both products serve to enhance your hotel's online visibility through website design, but they approach this goal differently. SHR Website Design emphasizes a comprehensive, data-driven, and customizable approach, offering features like ADA compliance, SEO plugins, and multi-lingual capabilities, all aimed at optimizing guest engagement and conversions.
AZDS, on the other hand, positions itself as a straightforward website creation tool tailored for hospitality, focusing on clean, engaging design and easy management. However, it lacks the detailed feature set and extensive integration options that make SHR Group a more versatile choice.
Importantly, SHR Group boasts over 169 recent reviews with an overall rating of 4.87/5, while AZDS has no recent or review data. This difference in user feedback signals SHR’s stronger market confidence. Given that review recency is crucial, SHR Website Design’s current performance data makes it the more dependable option.
Are you looking for a solution backed by a wealth of user feedback and proven results? Or is your priority a simple, elegant website builder with limited complexity?
If your hotel needs a highly customizable website with integrated booking engines, extensive marketing tools, and reliable support, SHR Website Design is the clear choice. Its features include ADA compliance, social media integrations, SEO plugins, and a drag-and-drop builder, catering to a broad range of hotel types from boutique to luxury.
Conversely, if your hotel is seeking a straightforward, no-fuss website platform with minimal features and simpler management, AZDS might seem appealing. However, given the lack of recent reviews, features, and market presence, it’s less suitable for hotels looking to grow their digital footprint or integrate advanced functionalities.
For hoteliers aiming to boost direct bookings, improve online visibility, and leverage data-driven insights, SHR’s extensive feature set and recent positive feedback make it the recommended choice.
SHR Website Design scores a 4.69/5 in ease of use, with reviews praising its intuitive interface, onboarding process, and support team. Clients mention that the platform’s drag-and-drop builder and well-organized CMS make website updates straightforward, despite some noting a learning curve for advanced features.
AZDS has no current review ratings or detailed user feedback to evaluate usability explicitly. However, its positioning suggests a focus on simplicity and ease of management, which typically appeals to smaller hotels or those less tech-savvy.
Given the detailed positive reviews and high ease-of-use score, edge: SHR Website Design.
SHR Website Design offers 14 unique features, including ADA compliance, security protocols, Google Analytics connection, customizable themes, social media integrations, and a booking engine—many of which AZDS lacks entirely. This extensive list supports a more tailored and functional website that can adapt to your hotel’s evolving needs.
AZDS provides basic website design and development tools but does not offer the same level of advanced features or integrations. Its limited feature set makes it less suitable if you’re seeking a highly adaptable and integrated digital presence.
Edge: SHR Website Design.
SHR Group’s customer support team receives a 4.85/5 rating, with reviews highlighting their responsiveness, knowledge, and proactive management. Clients mention that support staff like Tom and Jen are always available to assist and suggest improvements, which is critical during onboarding and ongoing updates.
AZDS has no recent review data, making it impossible to evaluate support quality. Given the importance of reliable support in website management, SHR’s proven high support ratings strongly favor it.
Edge: SHR Website Design.
SHR Group integrates with 81 verified partners, including major players like The Hotels Network, Revinate, and Duetto, providing a broad ecosystem for marketing, revenue management, and PMS integrations. Only three partner integrations are shared with AZDS, which itself only connects with six verified partners.
AZDS’s limited integration options can restrict your ability to connect with essential systems, reducing flexibility and operational efficiency. SHR’s extensive ecosystem makes it better suited for hotels with diverse, complex digital needs.
Edge: SHR Website Design.
SHR Website Design’s recent reviews result in an overall rating of 4.87/5 from 169 reviews, with recent feedback confirming its performance, ease of use, and support. Hoteliers across segments like boutique, city center, and resorts consistently praise its impact on revenue and digital presence.
AZDS has no recent reviews or ratings available, making it impossible to assess user satisfaction or compare hotel segment preferences. Based on the review volume and recency, SHR clearly leads in hotel ratings.
Edge: SHR Website Design.
SHR Group charges a base price of $900, with no mention of additional implementation fees, monthly charges, or room-based fees. The absence of a trial or freemium suggests a straightforward pricing model aimed at mid-sized to larger hotels.
AZDS does not disclose specific pricing details, which complicates direct comparison. Without transparent costs, budget-conscious hotels may find SHR’s clear pricing more reassuring and predictable.
Not ideal if your hotel operates on a very tight budget and requires only minimal website features with simple management.
Not ideal if your hotel plans to expand digital marketing efforts or requires advanced functionalities and integrations.
The core difference between SHR Website Design and AZDS is in their scope and market presence. SHR Group offers a feature-rich, customizable, and well-supported platform backed by hundreds of recent reviews, making it the more reliable choice for hotels serious about their digital growth.
If your hotel needs a scalable, integrated website solution with proven support and extensive features, SHR Website Design is the clear choice. Its robust ecosystem and recent positive feedback make it well-suited for a wide range of property types.
However, if your hotel operates on a limited budget and only requires a basic website with minimal features, AZDS might serve your needs temporarily, though its lack of recent reviews and transparency make it less dependable long-term.
In summary, for hotels prioritizing growth, engagement, and digital sophistication, SHR Website Design outperforms AZDS by a significant margin. Its proven track record, extensive integrations, and positive recent reviews make it the smarter investment for your hotel’s online presence.
According to HTR's product database, SHR Website Design and Hotel Websites by AZDS share 0 features. Here are the key differences — features one has that the other lacks.
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| ADA Compliant | ||
| Booking Engine | ||
| Customizable Attractions Maps | ||
| Google Analytics Connection | ||
| Mobile Optimized/Responsive | ||
| Security Protocals (SSL/HTTPS) |
Showing top differences. 2 more features differ between these products.
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and SHR Group's exceptional technology."
No published case study for this goal yet.
What hoteliers love
Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable... Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable, invested in client success, and ready with insights and recommendations to drive business growth.
SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients n... SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients noted that these designs have significantly contributed to increased visibility and higher conversion rates. However, some clients expressed a need for more flexibility in customization and quicker turnaround times.
The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and acti... The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and actionable data that help hoteliers make informed decisions. Users find these reports crucial for strategy adjustments and performance tracking.
Where hoteliers push back
The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas... The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas for potential enhancements, including easier voucher management and partial redemptions.
While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customiza... While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customization to better reflect their unique brand identities.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. SHR Website Design and Hotel Websites by AZDS share many core Website Design features, but each has unique capabilities. SHR Website Design offers 81 verified integration partners, while Hotel Websites by AZDS offers 6. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SHR Website Design leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
SHR Website Design: No. Hotel Websites by AZDS: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SHR Group has an HT Score of 43 and AZDS has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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