The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 49 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Back9 Creative shines .
Screen Pilot shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Data Analysis & Reporting and Email Marketing.
Side-by-side ratings based on 49 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 0 | 49 |
After analyzing 49 verified reviews, Back9 Creative users most value its , while Screen Pilot users highlight customer service and team integration, innovation and proactive recommendations, expertise in digital marketing. Click any theme to see what reviewers say.
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Customer Service and Team Integration
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Innovation and Proactive Recommendations
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Expertise in Digital Marketing
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Data Reporting and Insights
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Platform and Technical Integration
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How each product ranks among Digital Marketing Agencies vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | Back9 Creative |
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|---|---|---|
| Small (10-24 rooms) | — | #18 2 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #9 20 reviews |
| Large (75-199 rooms) ▾ | — | #6 9 reviews |
| X-Large (200+ rooms) ▾ | — | #3 12 reviews |
By Property Type
| Segment | Back9 Creative |
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| Boutique ▾ | — | #10 20 reviews |
| Luxury ▾ | — | #7 28 reviews |
| Branded / Chain ▾ | — | #6 19 reviews |
By Region
| Segment | Back9 Creative |
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| North America ▾ | — | #3 46 reviews |
Choosing between Back9 Creative and Screen Pilot hinges on what your hotel needs most from a digital marketing partner. Both aim to boost your online visibility and revenue, but they approach this goal differently. Back9 Creative offers a content and project management platform, while Screen Pilot functions as a full-service digital agency. Do you want a team that manages projects or a partner that executes comprehensive marketing campaigns?
Back9 Creative’s zero reviews and a score of zero hardly provide any recent insights into its performance, versus Screen Pilot’s 44 reviews and a 4.91/5 rating from hoteliers. This significant difference in review volume and recency makes Screen Pilot the clearer choice for data-backed confidence today. Are you comfortable risking an unknown with Back9 Creative when Screen Pilot’s track record is so robust?
Back9 Creative seems tailored for content and project management, ideal if your team needs tools to streamline creative workflows across campaigns or internal projects. Screen Pilot, on the other hand, offers layered digital marketing services, including SEO, PPC, social media, and web design, all aimed at increasing direct bookings and revenue.
If your hotel requires a centralized content hub with project tracking, Back9 Creative might appear appealing. But if your goal is to actively grow your online presence and revenue streams through targeted campaigns, Screen Pilot’s 28 features and proven strategies make it the more practical pick. Do you need project management or full-blown digital marketing execution?
If your hotel is looking for a platform to manage creative content and internal workflows, Back9 Creative seems suitable—yet, it lacks reviews, ratings, and real-world insights. Conversely, Screen Pilot’s extensive experience, 44 recent reviews, and high scores across categories make it the safer choice for hotels aiming to boost their digital marketing ROI.
For boutique or independent hotels seeking personalized attention and strategic digital marketing, Screen Pilot’s industry-specific expertise and proven results are notably advantageous. If you’re a resort or hotel that values an agency that can handle everything from PPC to social media, Screen Pilot is the clear winner. Do you prioritize project management or marketing tactics?
Back9 Creative’s user interface and onboarding experience are unquantified, with no reviews to give feedback. Screen Pilot, however, scores 4.8/5 for ease of use and 4.71/5 for onboarding, reflecting a generally smooth setup and intuitive platform, according to recent reviews. Many users describe Screen Pilot’s system as personable, straightforward, and easy to grasp, especially for teams with limited digital marketing expertise.
Given the lack of data for Back9 Creative, the edge goes to Screen Pilot, which has demonstrated consistent ease of adoption among hotel teams. Would your staff prefer a proven, user-friendly digital marketing agency or a platform with no available usability reviews?
Back9 Creative offers no exclusive features, focusing instead on content and project management. Screen Pilot provides 28 features like SEO, PPC, web development, social media management, content creation, and marketing automation—tools designed to actively grow your hotel’s online reach.
With features such as SEO, meta search marketing, and social media advertising, Screen Pilot’s toolkit is comprehensive and tailored for hospitality marketing success. The absence of features in Back9 Creative, combined with Screen Pilot’s extensive capabilities, clearly favors the latter. Do you want a feature-rich digital marketing partner or a content management platform?
Back9 Creative’s support ratings are unavailable, leaving a gap in the support quality assessment. Screen Pilot, however, boasts a 4.93/5 customer support score and consistently positive reviews highlighting their responsiveness, personalized service, and proactive communication.
Guests frequently mention Screen Pilot’s team as knowledgeable, personable, and dedicated—making them feel like an extension of your hotel’s internal team. Without support data, Screen Pilot’s proven high support ratings and recent reviews give it the edge in customer service. How important is dedicated, responsive support for your hotel’s marketing success?
Back9 Creative has zero verified integrations, limiting its capacity to connect with other tools or platforms. Screen Pilot, however, integrates with three verified partners, including The Guestbook, Revinate, and HMA Intelligent Marketing, providing expanded possibilities for data sharing and campaign management.
These integrations enable streamlined workflows and better data insights, important for hotels seeking a cohesive digital marketing ecosystem. Screen Pilot’s existing integrations make it the more versatile choice. Would your hotel benefit from a broader ecosystem of connected tools?
Screen Pilot’s 44 recent reviews show a near-universal recommendation rate of 97%, with an average rating of 4.91/5. Reviewers highlight their deep industry knowledge, proactive strategies, and outstanding support, particularly praising their ability to understand and adapt to property needs.
Back9 Creative has no reviews, making it impossible to determine hoteliers’ satisfaction or their perceptions of quality. Given the data, Screen Pilot’s high ratings and recent positive feedback clearly establish it as the preferred partner. Are you comfortable choosing an unreviewed platform with no recent data?
Pricing details for Back9 Creative are unavailable, and it does not appear to offer a freemium or trial option. Screen Pilot also lacks specific pricing disclosures but operates on a custom quote basis, typical for digital marketing agencies.
Without transparent pricing, it’s difficult to compare value directly, but the comprehensive feature set and proven results suggest that Screen Pilot’s investment generally aligns with measurable ROI. Would you prefer a transparent, predictable pricing model or a bespoke agency quote?
Given the lack of recent reviews, Back9 Creative is better suited for hotels seeking content organization rather than active campaign management.
Screen Pilot’s broad feature set and proven track record make it suitable for hotels ready to grow through strategic digital marketing.
Back9 Creative is a content and project management platform that aims to organize creative workflows. In contrast, Screen Pilot functions as an agency delivering tailored digital marketing services designed to generate revenue and improve online visibility.
If your hotel needs a tool to manage creative projects internally, Back9 Creative could work, but its lack of reviews makes its effectiveness uncertain. For hotels seeking active digital marketing campaigns, measurable results, and ongoing support—especially resorts and independent hotels—Screen Pilot’s proven track record and extensive features make it the clear choice.
Choose Back9 Creative if you want content management, but opt for Screen Pilot if your goal is to grow your hotel's online presence and revenue through expert marketing strategies.
Digital Marketing Agencies pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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According to HTR's product database, Back9 Creative and Screen Pilot share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | Back9 Creative |
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| Data Analysis & Reporting | ||
| Meta search marketing | ||
| PPC | ||
| SEO | ||
| Web Design | ||
| Web Development |
Showing top differences. 16 more features differ between these products.
What hoteliers love
Users consistently praise Screen Pilot's team for their proactive, responsive, and personalized service. The integration with the hotel’s property tea... Users consistently praise Screen Pilot's team for their proactive, responsive, and personalized service. The integration with the hotel’s property team is seamless, making them feel like an extension of the hotel's own marketing team. They foster strong relationships, ensuring that they understand the hotel's unique needs and challenges.
Screen Pilot is lauded for its innovative ideas and proactive recommendations. They don't wait for direction but actively seek out new opportunities t... Screen Pilot is lauded for its innovative ideas and proactive recommendations. They don't wait for direction but actively seek out new opportunities to optimize digital marketing efforts and drive campaign success.
Screen Pilot is highly regarded for their deep expertise in digital marketing. Users appreciate their comprehensive understanding of PPC, SEO, and soc... Screen Pilot is highly regarded for their deep expertise in digital marketing. Users appreciate their comprehensive understanding of PPC, SEO, and social media strategies. Their innovative approaches and detailed analytics provide clear value to hotel marketing efforts.
Where hoteliers push back
While effective in their strategies, Screen Pilot's integration with some platforms and tools could be improved. A few users mention the need for more... While effective in their strategies, Screen Pilot's integration with some platforms and tools could be improved. A few users mention the need for more seamless integration with their custom-coded websites and booking engines.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Back9 Creative and Screen Pilot share many core Digital Marketing Agencies features, but each has unique capabilities. Back9 Creative offers 0 verified integration partners, while Screen Pilot offers 3. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Screen Pilot leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Back9 Creative: No. Screen Pilot: No. Neither product currently offers a free tier. Most Digital Marketing Agencies vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Back9 Creative has an HT Score of 0 and Screen Pilot has 84. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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