The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 29 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
RateGain SoHo shines in ease of use and customer support , with exclusive features like Guest Feedback Management.
Olapic shines .
Side-by-side ratings based on 29 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 29 | 0 |
After analyzing 29 verified reviews, RateGain SoHo users most value its engagement and monitoring, collaboration and team support, creative content and copywriting, while Olapic users highlight . Click any theme to see what reviewers say.
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Engagement and Monitoring
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Collaboration and Team Support
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Creative Content and Copywriting
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Agility and Flexibility
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Technology and Tool Improvement
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Reporting and Analytics
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Cost Efficiency
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How each product ranks among Social Media vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) | #1 4 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #1 10 reviews | — |
| Large (75-199 rooms) ▾ | #1 5 reviews | — |
| X-Large (200+ rooms) ▾ | #1 10 reviews | — |
By Property Type
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| Boutique ▾ | #1 11 reviews | — |
| Luxury ▾ | #1 23 reviews | — |
| Branded / Chain ▾ | #1 18 reviews | — |
| Extended Stay | #1 2 reviews | — |
By Region
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| North America ▾ | #1 16 reviews | — |
| Asia Pacific ▾ | #1 5 reviews | — |
| Middle East ▾ | #1 6 reviews | — |
Choosing between RateGain SoHo and Olapic hinges on your hotel’s social media goals and operational needs. RateGain SoHo is a comprehensive social media management platform tailored for hospitality, while Olapic focuses on leveraging user-generated content to boost engagement. Both aim to elevate your brand online, but their approaches and capabilities differ markedly.
RateGain SoHo boasts a strong reputation with recent, highly positive reviews, whereas Olapic’s reviews are nonexistent or outdated. Given the current review data, RateGain SoHo emerges as the more reliable choice for hoteliers looking to optimize social media efforts today.
RateGain SoHo and Olapic serve distinct but overlapping purposes within social media marketing. RateGain SoHo offers an all-in-one management solution that handles content, monitoring, analytics, and engagement, directly supporting your team’s daily social media strategy. Olapic, on the other hand, is specialized in harnessing user-generated content (UGC), transforming real guest photos and videos into marketing assets.
While Olapic's capabilities in content curation and activation are impressive, the absence of recent reviews raises questions about its current effectiveness and support. RateGain SoHo’s recent reviews, totaling 21, reflect ongoing use and satisfaction, making it the more proven option. Do you need a full social management platform or a UGC content tool? That’s the key question.
If your hotel needs a full-fledged social media management system that consolidates scheduling, monitoring, analytics, and engagement, go with RateGain SoHo. It’s ideal for hotels that require a centralized platform with proven support, recent user feedback, and a broad feature set.
Conversely, if your primary goal is to gather, curate, and showcase authentic guest content to boost conversions and engagement, Olapic’s UGC-focused platform may be suitable—though its lack of recent reviews weakens its case. For hotels with a strong content strategy centered on authentic guest visuals, Olapic could be a niche solution, but RateGain SoHo remains the more comprehensive choice overall.
RateGain SoHo scores a 4.76 out of 5 for ease of use, with reviews highlighting its intuitive interface, smooth onboarding, and helpful support. Users mention that the platform consolidates complex data into a manageable dashboard, making daily operations straightforward.
Olapic’s usability isn’t documented in recent reviews, but the absence of review data suggests limited recent adoption and user feedback. Without current information, it’s difficult to assess its ease of use. Given RateGain SoHo’s recent, high-rated user experience, edge: RateGain SoHo.
RateGain SoHo offers nine distinct features including notifications, social review tracking, service recovery, guest feedback management, a marketing dashboard, case management, and integrations with Facebook, Twitter, and Instagram. These features support both engagement and operational insights.
Olapic provides core user-generated content curation, activation, and analytics, but lacks the breadth of features seen in RateGain SoHo. Its features are primarily focused on visual content, without additional social management tools. Edge: RateGain SoHo.
RateGain SoHo’s support scores a 4.79 out of 5, with reviews praising its quick responses, professional team, and attentive onboarding. Users describe the support team as “top notch,” emphasizing their responsiveness and partnership approach.
Olapic offers no recent reviews or support ratings, making it impossible to evaluate current support quality. The lack of recent feedback favors RateGain SoHo as the more dependable support partner. Edge: RateGain SoHo.
RateGain SoHo integrates with three major social platforms—Facebook, Twitter, and Instagram—and has one verified partner, extending its reach into social management and analytics. Its integrations simplify content scheduling, review monitoring, and engagement tracking.
Olapic’s integrations are not documented in recent reviews, and it has no verified partner connections listed. Its limited integration footprint suggests it’s less adaptable within a broader hotel tech ecosystem. Edge: RateGain SoHo.
RateGain SoHo’s recent reviews (21 total) showcase an average rating of 4.9/5, with high praise for ease of use, support, and ROI. Hoteliers report that the platform helps manage multiple properties effectively and boosts engagement, with “timely responsiveness” and “creative content” as common compliments.
Olapic has no recent reviews, so it’s impossible to gauge current user satisfaction or property-specific ratings. Given the recent review volume and high ratings, edge: RateGain SoHo.
Pricing details for RateGain SoHo are not publicly disclosed; it appears to operate on a custom quote basis, typical for enterprise solutions. Olapic also does not share specific pricing, indicating a likely similar approach.
Without concrete figures, your best bet is to contact sales for a tailored proposal. Given the lack of public pricing, comparing value directly is challenging, but RateGain SoHo’s proven performance supports its investment.
Not ideal if your hotel solely needs a basic content curation tool without full management features, or if budget constraints limit enterprise software adoption.
Not ideal if your hotel requires an all-encompassing social media management platform, or if you prefer current, highly-rated support and features.
RateGain SoHo is a full-featured social media management platform with a proven track record, recent high ratings, and comprehensive tools that support daily operations and strategic growth. Its combination of engagement, analytics, and integrations makes it suitable for hotels of all sizes looking to elevate their online presence.
Olapic excels at turning guest photos into marketing assets but lacks recent user feedback and broad social management features. This limits confidence in its current support and effectiveness, especially for hotels seeking a complete social media solution.
If your hotel needs a reliable, feature-rich platform backed by recent positive reviews, RateGain SoHo is the clear choice. Olapic may serve niche content needs but falls short in overall support and current performance data.
This review emphasizes the recent, well-documented strengths of RateGain SoHo, given its 21 recent reviews and high satisfaction ratings. Olapic’s lack of recent feedback diminishes confidence in its current value proposition, making it less suitable for hoteliers seeking proven results today.
Social Media pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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According to HTR's product database, RateGain SoHo and Olapic share 0 features. Here are the key differences — features one has that the other lacks.
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| Case Management | ||
| Guest Feedback Management | ||
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What hoteliers love
Many users highlight BCV's excellence in enhancing social media engagement and monitoring. They appreciate its capability to track and respond to soci... Many users highlight BCV's excellence in enhancing social media engagement and monitoring. They appreciate its capability to track and respond to social media interactions in real-time, which enhances guest experience and boosts engagement metrics. Some users also mentioned the effectiveness of BCV's content strategy and creative social media posts.
Users value the collaborative nature of working with BCV's team and their responsiveness. Many reviews highlight positive experiences with account man... Users value the collaborative nature of working with BCV's team and their responsiveness. Many reviews highlight positive experiences with account managers and the personalized support they provide, making the process smooth and effective.
BCV is praised for its creative content and effective copywriting that aligns well with hotel brands. The agency's ability to create engaging and appe... BCV is praised for its creative content and effective copywriting that aligns well with hotel brands. The agency's ability to create engaging and appealing social media posts is consistently highlighted, which helps in attracting more followers and maintaining a strong brand presence.
Where hoteliers push back
Several users mentioned areas where BCV's tools and technology could be improved. Suggestions include enhancing the user interface, speeding up data l... Several users mentioned areas where BCV's tools and technology could be improved. Suggestions include enhancing the user interface, speeding up data loading times, and increasing transparency in issue resolution.
BCV's timely and meaningful reporting is well-received, providing hoteliers with valuable insights to guide their marketing strategies. However, there... BCV's timely and meaningful reporting is well-received, providing hoteliers with valuable insights to guide their marketing strategies. However, there are requests for more frequent and real-time reporting to better track and optimize social media efforts.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. RateGain SoHo and Olapic share many core Social Media features, but each has unique capabilities. RateGain SoHo offers 1 verified integration partners, while Olapic offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. RateGain SoHo leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
RateGain SoHo: No. Olapic: No. Neither product currently offers a free tier. Most Social Media vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. RateGain SoHo has an HT Score of 100 and Olapic has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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