The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 29 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
RateGain SoHo shines in ease of use and customer support , with exclusive features like Guest Feedback Management.
Simply Measured shines .
Side-by-side ratings based on 29 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 29 | 0 |
After analyzing 29 verified reviews, RateGain SoHo users most value its engagement and monitoring, collaboration and team support, creative content and copywriting, while Simply Measured users highlight . Click any theme to see what reviewers say.
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Engagement and Monitoring
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Collaboration and Team Support
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Creative Content and Copywriting
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Agility and Flexibility
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Technology and Tool Improvement
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Reporting and Analytics
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Cost Efficiency
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How each product ranks among Social Media vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) | #1 4 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #1 10 reviews | — |
| Large (75-199 rooms) ▾ | #1 5 reviews | — |
| X-Large (200+ rooms) ▾ | #1 10 reviews | — |
By Property Type
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| Boutique ▾ | #1 11 reviews | — |
| Luxury ▾ | #1 23 reviews | — |
| Branded / Chain ▾ | #1 18 reviews | — |
| Extended Stay | #1 2 reviews | — |
By Region
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| North America ▾ | #1 16 reviews | — |
| Asia Pacific ▾ | #1 5 reviews | — |
| Middle East ▾ | #1 6 reviews | — |
When choosing a social media management tool for your hotel, your options often come down to features, user experience, support, and recent reviews. RateGain SoHo clearly dominates with a comprehensive suite tailored for hospitality, while Simply Measured offers a more generic measurement platform that lacks recent user feedback. Given the stark difference in recent activity, RateGain SoHo provides more reliable, current data to inform your decision.
Both products aim to improve your social media engagement, but RateGain SoHo's active user base and ongoing updates make it the more trustworthy choice. Are you ready to explore which platform suits your hotel’s specific needs best?
RateGain SoHo is designed explicitly for the hospitality sector, offering functionalities like social review tracking, guest feedback management, and integrations with platforms like Facebook, Twitter, and Instagram. Simply Measured, in contrast, is a general social media measurement tool, with no recent reviews or features tailored for hotels.
RateGain SoHo's recent reviews are highly positive, with a 4.9/5 overall rating from 21 reviews, including high marks for ease of use and support. Simply Measured has no recent reviews, making its current effectiveness and support levels uncertain—something critical when managing your hotel’s online reputation. Would you prefer a proven platform with active user feedback or a less transparent alternative?
If your hotel needs a dedicated social media management platform that integrates review and guest feedback, improves engagement, and offers tailored hospitality features, go with RateGain SoHo. It’s backed by recent, positive reviews from hotels that value proactive monitoring, creative content, and responsive support.
If your focus is strictly on social media analytics and reporting without hotel-specific features, and you're comfortable with an unreviewed product, Simply Measured might suffice. However, given the absence of recent feedback and no hotel-centric features, RateGain SoHo remains the more dependable choice for hotels seeking tangible results.
RateGain SoHo earns a high usability rating of 4.76/5, with users praising its intuitive interface, consolidated data dashboards, and straightforward onboarding. Reviewers mention how quickly their teams adapt, appreciating the clear navigation and helpful customer support.
Simply Measured, lacking recent reviews, makes it difficult to assess its ease of use currently. Historically, it was known for simple dashboards but without recent user feedback, confidence in its current usability is limited. Edge: RateGain SoHo.
RateGain SoHo offers nine distinct features, including notifications, social review tracking, service recovery, guest feedback management, and integrations with Facebook, Twitter, and Instagram. These functionalities are specifically tailored to hospitality, supporting multi-property management and proactive guest engagement.
Simply Measured, with no unique or hotel-specific features listed and no recent reviews, leaves its capabilities unverified. It focuses on measurement and reporting, lacking the operational tools found in RateGain SoHo. Edge: RateGain SoHo.
RateGain SoHo boasts a customer support rating of 4.79/5, with reviews praising its timely responses, dedicated account teams, and helpful onboarding processes. Hotels appreciate the responsiveness and ongoing support in managing their social media efforts.
There are no recent reviews of Simply Measured, making it impossible to evaluate current support quality. Its lack of recent customer feedback leaves hoteliers uncertain about its responsiveness and service levels. Edge: RateGain SoHo.
RateGain SoHo integrates with three major platforms, including Facebook, Twitter, and Instagram, and boasts verified partnerships—adding to its utility for hospitality clients. Simply Measured’s integration list is unlisted, with no verified partners or hotel-focused integrations.
Given its dedicated integrations and verified partnerships, RateGain SoHo offers better connectivity options for hotels wanting a unified social media management experience. Edge: RateGain SoHo.
RateGain SoHo receives a strong 4.9/5 rating from 21 recent reviews, with hotels praising its ease of use, support, and measurable impact on engagement. Its most recent feedback emphasizes satisfaction across diverse hotel types, including boutique, resort, and branded properties.
Since Simply Measured lacks recent reviews, there’s no current data to gauge hotel satisfaction. Its absence makes it less reliable for hoteliers seeking proven solutions. Edge: RateGain SoHo.
RateGain SoHo does not publicly disclose pricing but offers a subscription model without a free tier or clear pricing details. Simply Measured also does not provide specific prices, indicating that both are likely customized per client.
Without transparent pricing, hoteliers should contact vendors directly. However, RateGain SoHo’s recent activity and features suggest it provides more value for hotels seeking a complete social media management platform.
Not ideal if your hotel solely needs basic analytics or has limited social media activity.
Not ideal if your hotel needs proactive engagement tools, hotel-specific features, or recent support.
RateGain SoHo is a dedicated social media platform with a clear focus on hospitality, offering nine unique features tailored for hotels. Its active reviews, high satisfaction ratings, and recent support data make it the safer, more reliable choice for hoteliers today.
If your hotel seeks comprehensive management, real-time monitoring, and proven engagement tools, RateGain SoHo is the clear winner. Opt for Simply Measured only if your needs are strictly measurement-focused, and you're comfortable with the absence of recent user feedback.
For most hoteliers looking for a trusted, feature-rich solution with ongoing support, RateGain SoHo is the recommended platform—especially given its recent activity and high review scores.
Social Media pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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According to HTR's product database, RateGain SoHo and Simply Measured share 0 features. Here are the key differences — features one has that the other lacks.
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| Case Management | ||
| Guest Feedback Management | ||
| Marketing dashboard | ||
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| Social review tracking |
What hoteliers love
Many users highlight BCV's excellence in enhancing social media engagement and monitoring. They appreciate its capability to track and respond to soci... Many users highlight BCV's excellence in enhancing social media engagement and monitoring. They appreciate its capability to track and respond to social media interactions in real-time, which enhances guest experience and boosts engagement metrics. Some users also mentioned the effectiveness of BCV's content strategy and creative social media posts.
Users value the collaborative nature of working with BCV's team and their responsiveness. Many reviews highlight positive experiences with account man... Users value the collaborative nature of working with BCV's team and their responsiveness. Many reviews highlight positive experiences with account managers and the personalized support they provide, making the process smooth and effective.
BCV is praised for its creative content and effective copywriting that aligns well with hotel brands. The agency's ability to create engaging and appe... BCV is praised for its creative content and effective copywriting that aligns well with hotel brands. The agency's ability to create engaging and appealing social media posts is consistently highlighted, which helps in attracting more followers and maintaining a strong brand presence.
Where hoteliers push back
Several users mentioned areas where BCV's tools and technology could be improved. Suggestions include enhancing the user interface, speeding up data l... Several users mentioned areas where BCV's tools and technology could be improved. Suggestions include enhancing the user interface, speeding up data loading times, and increasing transparency in issue resolution.
BCV's timely and meaningful reporting is well-received, providing hoteliers with valuable insights to guide their marketing strategies. However, there... BCV's timely and meaningful reporting is well-received, providing hoteliers with valuable insights to guide their marketing strategies. However, there are requests for more frequent and real-time reporting to better track and optimize social media efforts.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. RateGain SoHo and Simply Measured share many core Social Media features, but each has unique capabilities. RateGain SoHo offers 1 verified integration partners, while Simply Measured offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. RateGain SoHo leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
RateGain SoHo: No. Simply Measured: No. Neither product currently offers a free tier. Most Social Media vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. RateGain SoHo has an HT Score of 100 and Simply Measured has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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