RateGain SoHo vs. Simply Measured: Which Is Right for You?

Updated May 16, 2026  ·  29 verified reviews analyzed

TLDR

We analyzed 29 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

RateGain SoHo shines in ease of use and customer support , with exclusive features like Guest Feedback Management.

Simply Measured shines .

See the full breakdown below ↓

How Does RateGain SoHo Compare to Simply Measured?

Side-by-side ratings based on 29 verified hotelier reviews on HTR.

HTScore
100
0
Likelihood to Recommend
96%
0%
Ease of Use
4.8/5
0.0/5
Customer Support
4.8/5
0.0/5
Value for Money
4.6/5
0.0/5
Starting Price Contact sales Contact sales
Verified Reviews 29 0

What Are the Pros and Cons of RateGain SoHo vs Simply Measured?

After analyzing 29 verified reviews, RateGain SoHo users most value its engagement and monitoring, collaboration and team support, creative content and copywriting, while Simply Measured users highlight . Click any theme to see what reviewers say.

RateGain SoHo RateGain SoHo Simply Measured Simply Measured
Pros
+ Engagement and Monitoring
+ Collaboration and Team Support
+ Creative Content and Copywriting
+ Agility and Flexibility
Cons
Technology and Tool Improvement
Reporting and Analytics
Cost Efficiency

RateGain SoHo vs Simply Measured: Rankings by Hotel Segment

How each product ranks among Social Media vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment RateGain SoHo RateGain SoHo Simply Measured Simply Measured
Small (10-24 rooms) #1 4 reviews
Mid-Size (25-74 rooms) #1 10 reviews
Large (75-199 rooms) #1 5 reviews
X-Large (200+ rooms) #1 10 reviews

By Property Type

Segment RateGain SoHo RateGain SoHo Simply Measured Simply Measured
Boutique #1 11 reviews
Luxury #1 23 reviews
Branded / Chain #1 18 reviews
Extended Stay #1 2 reviews

By Region

Segment RateGain SoHo RateGain SoHo Simply Measured Simply Measured
North America #1 16 reviews
Asia Pacific #1 5 reviews
Middle East #1 6 reviews

The Decision

When choosing a social media management tool for your hotel, your options often come down to features, user experience, support, and recent reviews. RateGain SoHo clearly dominates with a comprehensive suite tailored for hospitality, while Simply Measured offers a more generic measurement platform that lacks recent user feedback. Given the stark difference in recent activity, RateGain SoHo provides more reliable, current data to inform your decision.

Both products aim to improve your social media engagement, but RateGain SoHo's active user base and ongoing updates make it the more trustworthy choice. Are you ready to explore which platform suits your hotel’s specific needs best?


Is RateGain SoHo or Simply Measured Better for Hotels?

RateGain SoHo is designed explicitly for the hospitality sector, offering functionalities like social review tracking, guest feedback management, and integrations with platforms like Facebook, Twitter, and Instagram. Simply Measured, in contrast, is a general social media measurement tool, with no recent reviews or features tailored for hotels.

RateGain SoHo's recent reviews are highly positive, with a 4.9/5 overall rating from 21 reviews, including high marks for ease of use and support. Simply Measured has no recent reviews, making its current effectiveness and support levels uncertain—something critical when managing your hotel’s online reputation. Would you prefer a proven platform with active user feedback or a less transparent alternative?


RateGain SoHo vs Simply Measured: Which Should Your Hotel Choose?

If your hotel needs a dedicated social media management platform that integrates review and guest feedback, improves engagement, and offers tailored hospitality features, go with RateGain SoHo. It’s backed by recent, positive reviews from hotels that value proactive monitoring, creative content, and responsive support.

If your focus is strictly on social media analytics and reporting without hotel-specific features, and you're comfortable with an unreviewed product, Simply Measured might suffice. However, given the absence of recent feedback and no hotel-centric features, RateGain SoHo remains the more dependable choice for hotels seeking tangible results.


Is RateGain SoHo or Simply Measured Easier to Use?

RateGain SoHo earns a high usability rating of 4.76/5, with users praising its intuitive interface, consolidated data dashboards, and straightforward onboarding. Reviewers mention how quickly their teams adapt, appreciating the clear navigation and helpful customer support.

Simply Measured, lacking recent reviews, makes it difficult to assess its ease of use currently. Historically, it was known for simple dashboards but without recent user feedback, confidence in its current usability is limited. Edge: RateGain SoHo.


Which Has Better Features: RateGain SoHo or Simply Measured?

RateGain SoHo offers nine distinct features, including notifications, social review tracking, service recovery, guest feedback management, and integrations with Facebook, Twitter, and Instagram. These functionalities are specifically tailored to hospitality, supporting multi-property management and proactive guest engagement.

Simply Measured, with no unique or hotel-specific features listed and no recent reviews, leaves its capabilities unverified. It focuses on measurement and reporting, lacking the operational tools found in RateGain SoHo. Edge: RateGain SoHo.


Which Has Better Customer Support: RateGain SoHo or Simply Measured?

RateGain SoHo boasts a customer support rating of 4.79/5, with reviews praising its timely responses, dedicated account teams, and helpful onboarding processes. Hotels appreciate the responsiveness and ongoing support in managing their social media efforts.

There are no recent reviews of Simply Measured, making it impossible to evaluate current support quality. Its lack of recent customer feedback leaves hoteliers uncertain about its responsiveness and service levels. Edge: RateGain SoHo.


Which Has More Integrations: RateGain SoHo or Simply Measured?

RateGain SoHo integrates with three major platforms, including Facebook, Twitter, and Instagram, and boasts verified partnerships—adding to its utility for hospitality clients. Simply Measured’s integration list is unlisted, with no verified partners or hotel-focused integrations.

Given its dedicated integrations and verified partnerships, RateGain SoHo offers better connectivity options for hotels wanting a unified social media management experience. Edge: RateGain SoHo.


Which Do Hoteliers Rate Higher: RateGain SoHo or Simply Measured?

RateGain SoHo receives a strong 4.9/5 rating from 21 recent reviews, with hotels praising its ease of use, support, and measurable impact on engagement. Its most recent feedback emphasizes satisfaction across diverse hotel types, including boutique, resort, and branded properties.

Since Simply Measured lacks recent reviews, there’s no current data to gauge hotel satisfaction. Its absence makes it less reliable for hoteliers seeking proven solutions. Edge: RateGain SoHo.


How Much Do RateGain SoHo and Simply Measured Cost?

RateGain SoHo does not publicly disclose pricing but offers a subscription model without a free tier or clear pricing details. Simply Measured also does not provide specific prices, indicating that both are likely customized per client.

Without transparent pricing, hoteliers should contact vendors directly. However, RateGain SoHo’s recent activity and features suggest it provides more value for hotels seeking a complete social media management platform.


What Type of Hotel Should Use RateGain SoHo?

  • Hotels that want to actively manage and respond to guest reviews and social feedback.
  • Teams aiming to increase engagement and brand presence through creative content.
  • Properties with multiple locations needing consistent social media monitoring.
  • Hotels seeking direct integrations with popular social platforms.
  • Residences and resorts looking for tailored analytics and social review tracking.

Not ideal if your hotel solely needs basic analytics or has limited social media activity.


What Type of Hotel Should Use Simply Measured?

  • Hotels interested exclusively in social media reporting and analytics.
  • Teams that prefer a simple dashboard for measuring social media campaigns.
  • Hotels with minimal social engagement needs or limited resources for active management.
  • Properties that do not require integrations or guest feedback management.

Not ideal if your hotel needs proactive engagement tools, hotel-specific features, or recent support.


RateGain SoHo vs Simply Measured: The Bottom Line for Hotels

RateGain SoHo is a dedicated social media platform with a clear focus on hospitality, offering nine unique features tailored for hotels. Its active reviews, high satisfaction ratings, and recent support data make it the safer, more reliable choice for hoteliers today.

If your hotel seeks comprehensive management, real-time monitoring, and proven engagement tools, RateGain SoHo is the clear winner. Opt for Simply Measured only if your needs are strictly measurement-focused, and you're comfortable with the absence of recent user feedback.

For most hoteliers looking for a trusted, feature-rich solution with ongoing support, RateGain SoHo is the recommended platform—especially given its recent activity and high review scores.

How Much Do RateGain SoHo and Simply Measured Cost?

Social Media pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

RateGain SoHo RateGain SoHo Simply Measured Simply Measured

Which Features Does RateGain SoHo Have That Simply Measured Doesn't (and Vice Versa)?

According to HTR's product database, RateGain SoHo and Simply Measured share 0 features. Here are the key differences — features one has that the other lacks.

Feature RateGain SoHo RateGain SoHo Simply Measured Simply Measured
Case Management
Guest Feedback Management
Marketing dashboard
Notifications
Service Recovery/Escalation
Social review tracking

RateGain SoHo vs Simply Measured: The Bottom Line

RateGain SoHo
RateGain SoHo
4.8/5 from 29 reviews

What hoteliers love

Engagement and Monitoring 89% positive

Many users highlight BCV's excellence in enhancing social media engagement and monitoring. They appreciate its capability to track and respond to soci... Many users highlight BCV's excellence in enhancing social media engagement and monitoring. They appreciate its capability to track and respond to social media interactions in real-time, which enhances guest experience and boosts engagement metrics. Some users also mentioned the effectiveness of BCV's content strategy and creative social media posts.

Collaboration and Team Support 78% positive

Users value the collaborative nature of working with BCV's team and their responsiveness. Many reviews highlight positive experiences with account man... Users value the collaborative nature of working with BCV's team and their responsiveness. Many reviews highlight positive experiences with account managers and the personalized support they provide, making the process smooth and effective.

Creative Content and Copywriting 100% positive

BCV is praised for its creative content and effective copywriting that aligns well with hotel brands. The agency's ability to create engaging and appe... BCV is praised for its creative content and effective copywriting that aligns well with hotel brands. The agency's ability to create engaging and appealing social media posts is consistently highlighted, which helps in attracting more followers and maintaining a strong brand presence.

Where hoteliers push back

Technology and Tool Improvement 67% negative

Several users mentioned areas where BCV's tools and technology could be improved. Suggestions include enhancing the user interface, speeding up data l... Several users mentioned areas where BCV's tools and technology could be improved. Suggestions include enhancing the user interface, speeding up data loading times, and increasing transparency in issue resolution.

Reporting and Analytics 43% negative

BCV's timely and meaningful reporting is well-received, providing hoteliers with valuable insights to guide their marketing strategies. However, there... BCV's timely and meaningful reporting is well-received, providing hoteliers with valuable insights to guide their marketing strategies. However, there are requests for more frequent and real-time reporting to better track and optimize social media efforts.

Unique capabilities

Notifications Social review tracking Service Recovery/Escalation Guest Feedback Management Marketing dashboard
4.8/5 ease of use 4.8/5 support 1 integrations
Visit Profile
Simply Measured
Simply Measured
0.0/5 from 0 reviews
0.0/5 ease of use 0.0/5 support 0 integrations
Visit Profile

Where the ratings diverge most

Overall Rating RateGain SoHo 4.9 vs 0.0 (+4.9)
Ease of Use RateGain SoHo 4.8 vs 0.0 (+4.8)
Customer Support RateGain SoHo 4.8 vs 0.0 (+4.8)
Value for Money RateGain SoHo 4.7 vs 0.0 (+4.7)
Onboarding RateGain SoHo 4.8 vs 0.0 (+4.8)

Frequently Asked Questions About RateGain SoHo vs Simply Measured

Can RateGain SoHo replace Simply Measured?

It depends on your requirements. RateGain SoHo and Simply Measured share many core Social Media features, but each has unique capabilities. RateGain SoHo offers 1 verified integration partners, while Simply Measured offers 0. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. RateGain SoHo leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do RateGain SoHo or Simply Measured offer a free plan?

RateGain SoHo: No. Simply Measured: No. Neither product currently offers a free tier. Most Social Media vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank RateGain SoHo and Simply Measured?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. RateGain SoHo has an HT Score of 100 and Simply Measured has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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