The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 272 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Big Fish Internet shines .
Simplotel shines in ease of use and customer support — especially for brand properties (4.9/5) , with exclusive features like Mobile Optimized/Responsive.
Side-by-side ratings based on 272 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $600/mo |
| Verified Reviews | 0 | 272 |
After analyzing 272 verified reviews, Big Fish Internet users most value its , while Simplotel users highlight website design and experience, technical support, user-friendly booking engine. Click any theme to see what reviewers say.
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Website Design and Experience
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Technical Support
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User-Friendly Booking Engine
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Proactive Feature Updates
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Customization Options
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SEO and Online Visibility
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Mobile Responsiveness
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How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | Big Fish Internet |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #2 110 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #4 130 reviews |
| Large (75-199 rooms) ▾ | — | #5 19 reviews |
| X-Large (200+ rooms) | — | #8 1 reviews |
By Property Type
| Segment | Big Fish Internet |
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| Boutique ▾ | — | #2 123 reviews |
| Luxury ▾ | — | #1 154 reviews |
| Branded / Chain ▾ | — | #1 86 reviews |
| Extended Stay ▾ | — | #7 8 reviews |
By Region
| Segment | Big Fish Internet |
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| North America ▾ | — | #6 13 reviews |
| Europe | — | #21 1 reviews |
| Asia Pacific ▾ | — | #1 247 reviews |
| Middle East | — | #6 2 reviews |
Choosing between Big Fish Internet and Simplotel Hotel Branded Websites hinges on your hotel’s specific needs and priorities. Both aim to enhance your online presence, but they approach it differently—Big Fish offers a broad website management platform, while Simplotel specializes in hotel-branded websites optimized for conversions. With Big Fish’s reviews nonexistent and Simplotel’s more recent and extensive feedback, the clearer choice is evident. But which product truly aligns with your hotel’s goals?
Big Fish Internet positions itself as a website management solution, focusing on providing a scalable platform for content updates, security, and technical management. Its core strength lies in hosting and maintaining websites with a straightforward user interface. Simplotel, on the other hand, concentrates specifically on hotel-branded sites optimized for bookings, conversions, and online visibility, backed by a suite of features tailored to the hospitality sector.
While Big Fish Internet is designed to serve a broad range of industries, its reviews are not available, making it difficult to gauge its current performance or customer satisfaction. Conversely, Simplotel boasts 245 reviews, with recent feedback from 12 hotels in the last six months, indicating an active user base and ongoing support. This recency lends more confidence in its current capabilities and customer experience. Are you seeking a general website platform or a hotel-specific solution with proven results?
If your hotel needs a highly visual, conversion-focused website that is search engine optimized and mobile responsive, Simplotel is the clear pick. It’s designed specifically for hotels, with 20 unique features such as booking engines, review widgets, and multi-lingual support, making it ideal for properties wanting to increase direct bookings and online visibility.
If your team requires a website management system more aligned with content hosting, security, and technical maintenance—especially if you prefer a platform that can accommodate a broad array of industries—Big Fish Internet might seem suitable. However, with no recent reviews or feature data, its effectiveness and hotel-specific advantages are uncertain. For hotels prioritizing industry-specific tools, Simplotel’s proven track record makes it the safer choice.
Simplotel scores a 4.69 out of 5 for ease of use, based on recent reviews describing its user-friendly interface, straightforward onboarding, and intuitive design. Hotels appreciate its quick setup, with many noting that staff adopted the platform smoothly, and the platform’s responsiveness simplifies ongoing management. Review quotes praise the “friendly support” and “easy to navigate” features, underscoring its suitability for teams without technical expertise.
Big Fish Internet, in contrast, has no publicly available ratings or recent reviews assessing usability. Its lack of feedback makes it impossible to determine how easily your team could adopt or operate it effectively. Given current data, Edge: Simplotel.
Simplotel offers 20 features exclusive to its platform, including whitelabel capabilities, conversion widgets, review widgets, social media integrations, multi-lingual support, a drag-and-drop page builder, SEO plugins, and a booking engine. These are specifically tailored to the needs of hotels, allowing for a highly customizable, conversion-oriented website.
Big Fish Internet provides no detailed feature list or unique functionalities beyond basic website hosting. Its absence of specialized tools for hotels suggests it lacks the targeted features that drive guest engagement and bookings. Edge: Simplotel.
Simplotel’s recent reviews highlight strong support, with a 4.7 out of 5 rating and comments about “responsive,” “friendly,” and “immediate” assistance. Guests mention that the support team “always responds quickly,” which is crucial for smooth website operation and troubleshooting.
Big Fish Internet has no available reviews or support ratings, making it impossible to evaluate its customer service quality. Its lack of recent feedback implies uncertainty about ongoing support effectiveness. Edge: Simplotel.
Simplotel integrates with 22 verified partners, including major booking engines, channel managers, and analytics tools like SiteMinder, RateGain, Triptease, and The Hotels Network. This extensive ecosystem allows your hotel to connect seamlessly with critical systems for operations and marketing, enhancing overall efficiency.
Big Fish Internet reports no verified integrations, limiting its ability to connect with essential third-party solutions. For a hotel seeking a connected, ecosystem-friendly website, Simplotel leads decisively. Edge: Simplotel.
With 245 reviews and recent feedback from 12 hotels, Simplotel scores an impressive 4.78 out of 5 overall and a Net Promoter Score of 9.28 out of 10. Hotels across segments, especially resorts (26%) and boutique hotels (16%), praise its design, ease of booking, and support.
Big Fish Internet lacks any reviews or ratings, so no comparative data exists. The current data heavily favors Simplotel, especially considering recent and detailed feedback. Edge: Simplotel.
Big Fish Internet does not publicly disclose its pricing, and no trial or freemium options are available, suggesting a potentially custom or enterprise-level quote. Conversely, Simplotel charges a flat rate of $600 per month, with no additional implementation fees, making its costs transparent.
Without more transparency from Big Fish Internet, evaluating value for money is challenging. Simplotel’s clear, predictable pricing and rich feature set offer a compelling value proposition. Edge: Simplotel.
Not ideal if your hotel needs advanced booking engines, conversion tools, or industry-specific features. The lack of recent reviews and detailed features makes Big Fish less attractive for hotels aiming for high online booking performance.
Not ideal if your hotel has minimal online visibility goals or prefers a simple informational site without the need for booking or marketing features. Smaller properties or those with very limited budgets might find the flat monthly cost less appealing.
The core difference is that Simplotel is a hotel-specific platform with features designed to boost direct bookings, improve online visibility, and support marketing efforts. Big Fish Internet is a general website hosting and management solution, with no recent reviews or detailed functionality specific to hospitality.
If your hotel prioritizes conversions, modern design, and industry-specific integrations, go with Simplotel. It offers proven features, extensive support, and a track record with over 3,000 hotels, making it the smarter choice.
Choose Big Fish Internet only if your needs are purely technical—such as hosting or basic website management—and you’re prepared to handle the lack of specialized tools, recent user feedback, or proven hotel-specific performance. For the majority of hotels seeking growth and increased bookings, Simplotel stands out as the more reliable, feature-rich, and supported option.
Website Design pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| Big Fish Internet |
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| Starting Price | — | From $600/mo |
According to HTR's product database, Big Fish Internet and Simplotel Hotel Branded Websites share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | Big Fish Internet |
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| Conversion Widgets | ||
| Hotel Website Templates | ||
| Multi-lingual | ||
| Review Widgets | ||
| Social Media Integrations | ||
| Whitelabel Capability |
Showing top differences. 8 more features differ between these products.
What hoteliers love
Simplotel is recognized for its ability to create modern, visually appealing websites that align well with hotel brand identities, improve guest engag... Simplotel is recognized for its ability to create modern, visually appealing websites that align well with hotel brand identities, improve guest engagement, and offer smooth navigation, though some reviews mention a desire for more customization features and aesthetic options.
Hotels commend Simplotel's responsive and committed technical support, essential for smooth operations, although some suggestions for improvement incl... Hotels commend Simplotel's responsive and committed technical support, essential for smooth operations, although some suggestions for improvement include faster response times and more proactive communication regarding updates.
The reviews universally praise Simplotel for its seamless booking engine that significantly improves the guest booking experience, enhancing both spee... The reviews universally praise Simplotel for its seamless booking engine that significantly improves the guest booking experience, enhancing both speed and ease of use and directly contributing to increased conversion rates and revenue.
Where hoteliers push back
There is a noted interest in Simplotel offering additional customization for templates and features to better match individual hotel branding and spec... There is a noted interest in Simplotel offering additional customization for templates and features to better match individual hotel branding and specific business needs, with some reviews hoping for more versatile and dynamic design choices.
Users appreciate improvements in online visibility and SEO functionality provided by Simplotel, contributing to higher website traffic and brand expos... Users appreciate improvements in online visibility and SEO functionality provided by Simplotel, contributing to higher website traffic and brand exposure. However, several reviews express the desire for more proactive and detailed SEO analytics and periodic updates.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Big Fish Internet and Simplotel Hotel Branded Websites share many core Website Design features, but each has unique capabilities. Big Fish Internet offers 0 verified integration partners, while Simplotel Hotel Branded Websites offers 22. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Simplotel Hotel Branded Websites leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Big Fish Internet: No. Simplotel Hotel Branded Websites: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Big Fish Internet has an HT Score of 0 and Simplotel has 95. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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