The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 262 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
SHR Group shines in ease of use and customer support — especially for brand properties (4.8/5) , with exclusive features like Mobile Optimized/Responsive.
Big Fish Internet shines .
Side-by-side ratings based on 262 verified hotelier reviews on HTR.
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| Starting Price | From $900/mo | Contact sales |
| Verified Reviews | 262 | 0 |
After analyzing 262 verified reviews, SHR Group users most value its proactive client management, website design, reporting and analytics, while Big Fish Internet users highlight . Click any theme to see what reviewers say.
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Big Fish Internet |
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Proactive Client Management
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Website Design
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Reporting and Analytics
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Digital Marketing
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Voucher System
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Template Limitations
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How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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Big Fish Internet |
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| Small (10-24 rooms) ▾ | #9 30 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #1 208 reviews | — |
| Large (75-199 rooms) ▾ | #6 13 reviews | — |
| X-Large (200+ rooms) | #14 1 reviews | — |
By Property Type
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Big Fish Internet |
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| Boutique ▾ | #4 115 reviews | — |
| Luxury ▾ | #2 163 reviews | — |
| Branded / Chain ▾ | #2 84 reviews | — |
| Extended Stay ▾ | #4 16 reviews | — |
By Region
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Big Fish Internet |
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| North America ▾ | #11 8 reviews | — |
| Europe ▾ | #2 244 reviews | — |
| Asia Pacific ▾ | #6 5 reviews | — |
Choosing the right website design platform for your hotel hinges on a few critical factors: clarity, usability, feature depth, support, and value. SHR Website Design by SHR Group and Big Fish Internet aim to serve this purpose but approach it differently. SHR Group offers a data-driven, feature-rich solution with recent, high-volume reviews, while Big Fish Internet provides a more generalized website management tool with no recent reviews or user ratings. How do these differences impact your decision?
Both products address building and maintaining your hotel’s online presence, but SHR Group's platform emphasizes tailored design, advanced integrations, and guest-focused features. Big Fish Internet aims to streamline website management, prioritizing ease of use over specialized hospitality features. Are you seeking a purpose-built hospitality website solution or a flexible general platform?
SHR Website Design is built specifically for hotels, offering custom layouts, mobile responsiveness, SEO tools, and integrations with PMS and booking engines. It’s tailored to create guest-centric, conversion-optimized websites. In contrast, Big Fish Internet caters to a broad audience, providing essential website management tools without industry-specific features or recent user feedback.
While SHR Group’s solution focuses on hospitality needs like ADA compliance and multi-lingual support, Big Fish Internet emphasizes ease of content updates and security. If your hotel needs a website that aligns closely with industry standards and maximizes direct bookings, SHR is the clear choice. Do you need a platform designed exclusively for hospitality, or a general website solution?
If your hotel requires a website that reflects your brand identity with extensive customization, advanced integrations, and features like booking engines, SEO plugins, and personalization, go with SHR Website Design. Its proven track record with 169 reviews and a 4.87/5 rating shows strong recent satisfaction among hoteliers.
Conversely, if your priority is simple website management, quick deployment, and minimal complexity without industry-specific features, Big Fish Internet might suffice. However, with no recent reviews, it’s hard to gauge current support or performance. For hotels aiming for competitive, guest-friendly online presence, SHR’s dedicated features make it the better option.
SHR Website Design boasts a high ease of use score at 4.69/5, supported by detailed onboarding and positive reviews highlighting its intuitive interface. Users find its drag-and-drop builder, template options, and customization straightforward, though some note a learning curve for advanced features.
Big Fish Internet, despite lacking recent review data, emphasizes user-friendliness through its simplified website management tools. Its platform is designed for non-technical users, with fast content updates and reliable security. Given the absence of recent feedback, SHR’s established user ratings give it the edge. Edge: SHR Website Design.
SHR Website Design offers 14 unique features including ADA compliance, SSL/HTTPS security, Google Analytics integration, mobile responsiveness, customizable attractions maps, website personalization, popups, multi-lingual support, drag-and-drop page builder, hotel templates, customizable themes, social media integration, and SEO plugins. These cater specifically to hotel marketing and guest experience needs.
Big Fish Internet provides core website management tools like content editing, hosting, basic SEO, and security, but lacks industry-specific features. Its value lies in simplicity rather than feature depth. For hotels seeking robust, guest-oriented website features, SHR’s suite clearly outperforms. Edge: SHR Website Design.
SHR Group’s support scores 4.85/5, with reviews praising responsive, knowledgeable assistance and proactive account management. Guests appreciate dedicated support teams, quick problem resolution, and helpful onboarding, making the process smooth despite some complexity.
Big Fish Internet, however, has no recent reviews or ratings to assess support quality. While its platform emphasizes user-friendly management, the lack of recent customer feedback leaves its support reputation uncertain. Based on current data, SHR’s support is superior. Edge: SHR Website Design.
SHR’s platform connects with 81 verified partners, including prominent PMS, booking engines, and marketing tools such as Criton, Priority Software, Right Revenue, and OpenHotel. These integrations streamline operations and enhance your website’s functionality.
Big Fish Internet offers no verified integrations, limiting its adaptability for hotels that rely on multiple systems. If seamless system integration is vital for your hotel’s digital operations, SHR’s extensive partner network provides a clear advantage. Edge: SHR Website Design.
With 169 recent reviews, SHR Group holds an impressive 4.87/5 rating, with a 96% likelihood to recommend and overall scores indicating high satisfaction. Hotels across various segments, especially boutique, city center, and resort properties, praise the platform’s ease of use, support, and impact on bookings.
Big Fish Internet has no recent reviews or ratings, making it impossible to gauge hotel satisfaction or performance. Given the data, SHR’s reputation and recent feedback make it the preferred choice for hoteliers seeking proven results. Edge: SHR Website Design.
SHR Group charges a base price of $900, with no additional implementation or monthly fees, making it transparent and predictable. There’s no mention of a free trial or tiered pricing, emphasizing a straightforward purchase.
Big Fish Internet does not disclose pricing details, which suggests it might be customized or variable, but lack of transparency complicates comparison. For budget-conscious hotels, SHR’s clear pricing adds confidence. If you prefer flexible, pay-as-you-go models, further inquiry into Big Fish’s costs is needed, but SHR’s straightforward fee structure is advantageous.
The core difference lies in their focus: SHR Group offers a dedicated, feature-rich website solution made for hospitality, while Big Fish Internet provides a more general website management platform suited for broad business needs. SHR’s tailored features, recent high ratings, and extensive integrations position it as the superior choice for hotels committed to digital excellence.
Choose SHR if you want a website designed to convert guests, improve online visibility, and integrate with your existing hospitality tech stack. If your needs are minimal, and ease of management is your priority, Big Fish might suffice, but its lack of recent reviews makes it a less reliable option.
For most hotels, especially those seeking growth and a competitive edge, SHR Website Design stands out as the more trustworthy, proven platform. It delivers industry-specific tools backed by positive recent feedback, ensuring your hotel’s online presence supports your broader business goals.
Website Design pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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Big Fish Internet | |
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| Starting Price | From $900/mo | — |
According to HTR's product database, SHR Website Design and Big Fish Internet share 0 features. Here are the key differences — features one has that the other lacks.
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Big Fish Internet |
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| ADA Compliant | ||
| Booking Engine | ||
| Customizable Attractions Maps | ||
| Google Analytics Connection | ||
| Mobile Optimized/Responsive | ||
| Security Protocals (SSL/HTTPS) |
Showing top differences. 2 more features differ between these products.
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and SHR Group's exceptional technology."
No published case study for this goal yet.
What hoteliers love
Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable... Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable, invested in client success, and ready with insights and recommendations to drive business growth.
SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients n... SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients noted that these designs have significantly contributed to increased visibility and higher conversion rates. However, some clients expressed a need for more flexibility in customization and quicker turnaround times.
The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and acti... The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and actionable data that help hoteliers make informed decisions. Users find these reports crucial for strategy adjustments and performance tracking.
Where hoteliers push back
The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas... The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas for potential enhancements, including easier voucher management and partial redemptions.
While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customiza... While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customization to better reflect their unique brand identities.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. SHR Website Design and Big Fish Internet share many core Website Design features, but each has unique capabilities. SHR Website Design offers 81 verified integration partners, while Big Fish Internet offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SHR Website Design leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
SHR Website Design: No. Big Fish Internet: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SHR Group has an HT Score of 43 and Big Fish Internet has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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