The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 171 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Blastness shines in ease of use and onboarding , with exclusive features like Automated reporting.
ROIBACK shines when it comes to support and customer service , with exclusive features like Social Media Integration/Bookings and Loyalty program integration.
Side-by-side ratings based on 171 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 126 | 45 |
After analyzing 171 verified reviews, Blastness users most value its ease of use and user interface, integration with pms and rms, distribution channel management, while ROIBACK users highlight support and customer service, direct bookings optimization, technical improvements. Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Ease of Use and User Interface
▾
|
+
Support and customer service
▾
|
|
+
Integration with PMS and RMS
▾
|
+
Direct bookings optimization
▾
|
|
+
Distribution Channel Management
▾
|
+
Technical improvements
▾
|
|
+
Dynamic Pricing and Revenue Management
▾
|
+
Reporting and analytics
▾
|
| Cons | |
|
−
Customer Support Availability
▾
|
−
Multi-language and user-friendly interface
▾
|
|
−
Payment gateways
▾
|
|
How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | #10 51 reviews | #29 8 reviews |
| Mid-Size (25-74 rooms) ▾ | #10 65 reviews | #22 18 reviews |
| Large (75-199 rooms) ▾ | #34 1 reviews | #14 9 reviews |
| X-Large (200+ rooms) ▾ | — | #10 6 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #13 38 reviews | #24 15 reviews |
| Luxury ▾ | #9 55 reviews | #23 15 reviews |
| Branded / Chain ▾ | #13 29 reviews | #18 13 reviews |
| Extended Stay ▾ | #17 7 reviews | #19 4 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America | #22 2 reviews | #18 4 reviews |
| Europe ▾ | #6 123 reviews | #20 12 reviews |
| Asia Pacific ▾ | #24 1 reviews | #10 14 reviews |
| Middle East | — | #14 3 reviews |
Choosing between Blastness AI Booking Engine and Roiback’s Booking Engine hinges on your hotel’s specific needs. Both platforms aim to boost direct bookings, but their features, support, and integration capabilities differ markedly. Your decision should consider your hotel’s size, tech infrastructure, regional focus, and desired functionalities.
Blastness emphasizes seamless PMS integration, dynamic pricing, and conversion-focused features, while Roiback offers extensive customization, multi-language support, and a broader suite of digital marketing tools. Are you prioritizing ease of use and recent reviews, or looking for a more feature-rich, globally supported solution?
Blastness and Roiback are both designed to increase direct bookings and streamline operations, but they take different routes. Blastness’s core strength is its highly rated ease of use, with a 4.89/5 UI score, and a recent review count of 118, making it a reliable choice backed by current user feedback. Roiback, with only 43 reviews overall, offers a slightly less recent but still solid record, and is recognized for its extensive features and global reach.
Both platforms have their unique strengths; Blastness’s recent customer feedback praises its intuitive interface and integration capabilities, while Roiback’s larger partner network and multi-language features cater to international hotels. Do you need a platform that’s more focused on ease of operation or one that offers more customization and global support?
If your hotel relies heavily on PMS integration and values recent, high-rated user experiences, Blastness is the clear choice, supported by a 87.88 HTR score and 25 reviews from the last six months. Its targeted features like A/B testing and automated reporting make it ideal for hotels seeking data-driven management.
Conversely, if your hotel needs a flexible, multi-language platform with a wider array of integrations and marketing features, Roiback’s offering might suit you better. Its focus on expanding services and global support makes it appealing for international properties looking to diversify their tools and channels.
Based on ease-of-use ratings, Blastness scores 4.89/5, compared to Roiback’s 4.49/5, reflecting a more user-friendly experience. Recent reviews highlight Blastness’s intuitive interface, simple navigation, and smooth onboarding, making staff adoption straightforward. Users praise its reliability and clear system workflows, although some suggest minor interface refinements.
Roiback, while also rated highly, receives slightly lower scores, indicating it may require more training or support for staff unfamiliar with complex marketing integrations. For hotels seeking a straightforward, quick-to-master platform, Edge: Blastness.
Blastness offers 38 features, including unique capabilities like A/B testing, floating rates, pooled inventory, and wedding modules—features that Roiback lacks. Roiback has 32 shared features with Blastness but adds four exclusive options such as social media bookings, loyalty integrations, Apple Pay, and Google Pay.
Both platforms enable essential booking engine functions, but Blastness’s added modules for corporate and wedding bookings, plus automated reporting, make it more comprehensive. If your hotel needs advanced testing and niche modules, Edge: Blastness.
Blastness’s customer support scores 4.89/5, with recent reviews emphasizing its responsiveness, especially in emergency situations. Users commend Blastness’s support team for being helpful, although some mention room for faster issue resolution at times.
Roiback’s support scores slightly lower at 4.72/5 but maintains a strong reputation for personalized consulting and responsiveness. Many users highlight the value of dedicated account managers. For hotels prioritizing quick, high-touch support, Edge: Blastness.
Roiback offers 27 verified integrations with major channel managers, PMS, and tech suppliers, compared to Blastness’s 15. Shared partners include Oracle Hospitality and Duetto, but Roiback’s larger network supports broader operational flexibility.
Blastness covers essential integrations but lacks some of the extensive partner options Roiback provides. If your hotel depends on a wide variety of partners, Edge: Roiback.
Recent reviews favor Blastness, especially from hotels in North America and Europe, with an overall score of 87.88. Its 25 reviews in the last six months bolster confidence in its current performance. Hotels in urban, luxury, and resort segments rate it highly, praising its ease of use and integration.
Roiback’s reviews are fewer and less recent, but they still show favorable ratings in Europe and Asia Pacific, especially among larger, international properties. Given the recency and volume, Edge: Blastness.
Blastness’s pricing is not publicly disclosed, likely favoring customized quotes based on hotel size and needs, with no free tier or trial available. Roiback charges a flat $500 monthly fee, with no mention of additional costs.
The lack of transparent pricing for Blastness means you may need to request a quote, whereas Roiback’s straightforward fee structure simplifies budgeting. If predictable costs matter most, Roiback’s clear pricing might be preferable.
Not ideal if you need extensive marketing tools, multi-language support, or a broad partner ecosystem. Larger international chains or multi-property groups requiring advanced marketing or local payment options might find Blastness less suited.
Not ideal if you prefer a simple, streamlined booking engine without the need for marketing or digital support. Smaller hotels with minimal digital marketing needs may find Roiback’s extensive features overly complex or costly.
Blastness is a straightforward, highly rated booking engine best suited for hotels prioritizing easy integration, conversion optimization, and recent positive user feedback. Its focus on seamless PMS connectivity and user-friendly design makes it ideal for properties seeking quick results.
Roiback offers a broader suite of tools, including web design, digital marketing, and multi-language support, making it more appropriate for international hotels with complex needs and larger operational footprints. Its extensive partner network and customization options provide flexibility for growth.
If your hotel values simplicity, recent reviews, and direct booking performance, Blastness is the safer, more proven choice. However, if you require a multifunctional platform that integrates digital marketing and supports global expansion, Roiback’s comprehensive approach may serve you better.
In conclusion, go with Blastness if ease of use and recent, high-rated support are your priorities. Opt for Roiback if you need a more expansive, customizable platform that supports international growth and advanced marketing strategies.
According to HTR's product database, Blastness AI Booking Engine and Roiback | Booking Engine share 32 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| A/B testing & optimization | ||
| Apple Pay | ||
| Automated reporting | ||
| Availability block | ||
| Flat, floating and discounted rates | ||
| Google Pay | ||
| Loyalty program integration | ||
| Pooled inventory | ||
| Social Media Integration/Bookings | ||
| Wedding & corporate booking modules |
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"The constant evolution of tools such as Business Intelligence and RMS, which my team and I use on a daily basis, has led to very interesting results."
"Partnering with Roiback has been a game-changer, as their innovative solutions and close support by our Direct Channel Specialist have empowered Jasmine City Group to reach new h..."
"Thanks to Blastness, we not only increased our direct bookings and RevPAR, but also gained the confidence to make smarter, data-driven decisions that shape the future of our resort..."
No published case study for this goal yet.
What hoteliers love
While most reviews praise Blastness' user-friendly interface and clear navigation, a few users suggest further simplification. The system's intuitive... While most reviews praise Blastness' user-friendly interface and clear navigation, a few users suggest further simplification. The system's intuitive design is often highlighted as a strength, aiding in streamlined operations and enhancing user experiences.
Blastness is highly commended for its seamless integration with hotel management systems, significantly enhancing online distribution and overall reve... Blastness is highly commended for its seamless integration with hotel management systems, significantly enhancing online distribution and overall revenue. Users report increased direct bookings and improved data management, emphasizing the positive impact on daily operations.
Blastness effectively streamlines channel management, ensuring up-to-date availability and pricing across platforms. Users report optimized distributi... Blastness effectively streamlines channel management, ensuring up-to-date availability and pricing across platforms. Users report optimized distribution and increased visibility, contributing to a rise in direct bookings and revenue.
Where hoteliers push back
Many users appreciate the helpful and responsive support team, but there is a recurring request for 24/7 availability. The support's effectiveness in... Many users appreciate the helpful and responsive support team, but there is a recurring request for 24/7 availability. The support's effectiveness in emergencies is noted, although extended hours, especially weekends, are desired to address urgent issues more promptly.
Ranks higher for
Unique capabilities
What hoteliers love
Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness,... Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness, expertise, and personalized consulting which have been instrumental in achieving business goals.
Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promo... Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promotional packages. Hotel operators report significant growth in online sales and improved direct channel visibility.
Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unif... Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unifying platforms to streamline processes. These technical enhancements are deemed necessary for a seamless user experience.
Where hoteliers push back
The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, som... The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, some users request improvements in default language settings and interface design for better user experience.
While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local a... While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local and international gateways to avoid connectivity issues.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Blastness AI Booking Engine and Roiback | Booking Engine share many core Booking Engine features, but each has unique capabilities. Blastness AI Booking Engine offers 15 verified integration partners, while Roiback | Booking Engine offers 27. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Blastness AI Booking Engine leads in ease of use at 4.9/5 vs 4.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Blastness AI Booking Engine: No. Roiback | Booking Engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Blastness has an HT Score of 88 and ROIBACK has 72. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor