The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 250 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Bold Print Design Studio shines .
Bookassist shines in ease of use and customer support — especially for brand properties (4.6/5) , with exclusive features like Data Analysis & Reporting and Email Marketing.
Side-by-side ratings based on 250 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 0 | 250 |
After analyzing 250 verified reviews, Bold Print Design Studio users most value its , while Bookassist users highlight client support and proactivity, user-friendly booking engine, increase in direct bookings. Click any theme to see what reviewers say.
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Client Support and Proactivity
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User-Friendly Booking Engine
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Increase in Direct Bookings
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Effective Digital Marketing
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Backend Usability Issues
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Customization Limitations
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How each product ranks among Digital Marketing Agencies vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | Bold Print Design Studio |
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| Small (10-24 rooms) ▾ | — | #1 71 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #3 129 reviews |
| Large (75-199 rooms) ▾ | — | #2 28 reviews |
| X-Large (200+ rooms) ▾ | — | #5 6 reviews |
By Property Type
| Segment | Bold Print Design Studio |
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| Boutique ▾ | — | #1 110 reviews |
| Luxury ▾ | — | #3 82 reviews |
| Branded / Chain ▾ | — | #4 47 reviews |
| Extended Stay ▾ | — | #1 31 reviews |
By Region
| Segment | Bold Print Design Studio |
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| North America ▾ | — | #9 9 reviews |
| Europe ▾ | — | #1 224 reviews |
| Asia Pacific | — | #7 3 reviews |
| Middle East | — | #6 1 reviews |
Choosing between Bold Print Design Studio and Bookassist isn’t just about selecting a service; it’s about aligning your hotel’s specific needs with what each provider offers. Both aim to enhance your marketing and booking capabilities but approach it very differently. Bold Print Design Studio focuses solely on graphic design, while Bookassist combines digital marketing with web design and booking technology. Which one aligns best with your goals?
The core difference lies in their scope: Bold Print is a design platform with limited features, while Bookassist offers a full suite of marketing tools integrated with booking solutions. Do you need a dedicated design partner or a comprehensive digital marketing partner?
Finally, the decision hinges on your current priorities—are you seeking visually compelling branding or a tool to drive direct bookings? Both products solve distinct problems; understanding which aligns with your hotel’s growth strategy is critical.
Bold Print Design Studio is a graphic design platform that helps you craft visual branding and marketing materials. It’s designed for teams wanting quick, professional visuals, and collaboration capabilities to maintain brand consistency.
Bookassist, on the other hand, is a digital marketing and web design platform tailored for hotels aiming to boost direct bookings through integrated marketing strategies and booking technology. It incorporates PPC, SEO, social media advertising, and a user-friendly booking engine.
While Bold Print offers a single focus—design—Bookassist’s strength is its all-encompassing approach to increasing online visibility and conversion rates. Your hotel’s specific challenge—branding vs. direct bookings—dictates the better fit. Are you prioritizing impactful visuals or a full marketing ecosystem?
If your hotel needs to create eye-catching marketing collateral and maintain visual branding, Bold Print is the way to go. It’s ideal for teams looking for simple, professional graphic design tools that integrate into existing workflows, especially if your hotel is small or independent with limited design resources.
Conversely, if your goal is to ramp up direct bookings and improve your online presence through digital marketing—PPC, SEO, social media, and analytics—Bookassist is the clear choice. It’s suited for mid-sized to large hotels or hotel groups that want an all-in-one platform to manage visibility, website design, and booking conversion.
In sum, choose Bold Print if your focus is branding agility, and opt for Bookassist if you seek to grow revenue through a combined marketing and booking system. The decision depends on whether visual branding or direct sales growth is your priority.
Bold Print Design Studio has no user rating or recent reviews, so its ease of use remains unverified. Its platform is reportedly straightforward for graphic design, but its lack of recent feedback leaves usability assumptions unconfirmed.
Bookassist boasts a high 4.71 out of 5 rating for ease of use, backed by 174 reviews, with recent feedback confirming its intuitive interface. Customers praise its user-friendly booking engine and straightforward digital marketing dashboards, noting quick onboarding and minimal training needs.
Edge: Bookassist.
Bold Print Design Studio offers no verified features beyond basic graphic design templates, focusing solely on visual content creation. Its capabilities are limited to design tools, with no digital marketing or web functionalities.
Bookassist provides a comprehensive suite—17 features—including PPC, SEO, content strategy, email marketing, social media management, meta search marketing, and web design. These features allow hotels to manage visibility, advertising, and user experience from one platform.
Edge: Bookassist.
Bold Print Design Studio has no recent reviews or ratings on support quality, so its customer service reputation remains unclear.
Bookassist consistently receives high praise for support, with a 4.9 out of 5 rating based on recent reviews. Customers highlight its proactive, responsive team and personalized service, often describing support as “excellent” and “quick to respond,” even during busy periods.
Edge: Bookassist.
Bold Print Design Studio has no verified integrations, limiting its functionality to design tasks without external system connectivity.
Bookassist integrates with 74 verified partners, including channel managers, metasearch platforms, PPC providers, and other third-party marketing tools. Its extensive ecosystem facilitates seamless management of marketing, distribution, and booking systems.
Edge: Bookassist.
Bold Print Design Studio has no recent reviews, so hotel ratings are unavailable.
Bookassist’s recent reviews consistently rate it highly, with an NPS score of 9.6/10 and a 4.91/5 overall rating from 174 reviews. Hotels across segments, especially independent and city center properties, praise its effectiveness and support, with many saying it’s “instrumental in increasing bookings.”
Edge: Bookassist.
Both products do not publicly disclose pricing details. They are likely customized based on hotel size and needs, so obtaining quotes directly from vendors is necessary.
Not ideal if:
Not ideal if:
The main difference is scope: Bold Print specializes in visual branding, while Bookassist delivers a full digital marketing and booking platform. If your focus is establishing or refreshing your visual identity, Bold Print’s simple, design-centric approach makes sense.
However, for hotels that want to grow revenue through online channels, Bookassist’s 17 features—including PPC, SEO, social media, and a user-friendly booking engine—offer a clear advantage. Its recent reviews and high ratings confirm its effectiveness and ease of use.
When to choose Bold Print: if branding and visual content are your top priorities and you want an easy-to-use design platform. It’s best for small hotels or independent properties with limited digital marketing needs.
When to choose Bookassist: if your hotel needs a comprehensive system to attract, convert, and analyze online bookings. Its integrated approach suits mid-sized and large properties eager to maximize direct revenue.
In conclusion, if you prioritize visual branding, Bold Print is the straightforward choice. But for hotels seeking a proven, full-suite digital marketing and booking solution, Bookassist’s robust features and high hotel ratings make it the better investment.
Digital Marketing Agencies pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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According to HTR's product database, Bold Print Design Studio and Bookassist Digital Marketing and Web Design share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | Bold Print Design Studio |
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| 3rd party ad buys | ||
| Conversion Rate Optimization | ||
| Copywriting | ||
| Data Analysis & Reporting | ||
| PPC | ||
| Tag Management & Tracking Configuration |
Showing top differences. 5 more features differ between these products.
What hoteliers love
The proactivity and excellent client support are frequently mentioned. The dedicated account managers and support teams are noted for their quick resp... The proactivity and excellent client support are frequently mentioned. The dedicated account managers and support teams are noted for their quick responses, professional advice, and proactive approach in optimizing hotel performance.
The booking engine is noted for its user-friendly design, making it easy for both hotels to manage and guests to book rooms. The system’s intuitive na... The booking engine is noted for its user-friendly design, making it easy for both hotels to manage and guests to book rooms. The system’s intuitive navigation, clear call-to-action buttons, and visually appealing interface contribute to higher conversion rates.
Numerous reviews highlight that Bookassist has significantly increased their direct bookings. The seamless booking engine, high conversion rates, and... Numerous reviews highlight that Bookassist has significantly increased their direct bookings. The seamless booking engine, high conversion rates, and effective integration with hotel websites make it easier for guests to book directly, thereby boosting revenue.
Where hoteliers push back
Several reviews point out issues with the backend usability of the booking engine. Users find it cumbersome, suggesting improvements for more intuitiv... Several reviews point out issues with the backend usability of the booking engine. Users find it cumbersome, suggesting improvements for more intuitive management of add-ons and simpler navigation.
Customization options within the booking engine and CMS are limited, as pointed out in several reviews. Users wish for more flexibility to make real-t... Customization options within the booking engine and CMS are limited, as pointed out in several reviews. Users wish for more flexibility to make real-time adjustments without dependence on support staff.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Bold Print Design Studio and Bookassist Digital Marketing and Web Design share many core Digital Marketing Agencies features, but each has unique capabilities. Bold Print Design Studio offers 0 verified integration partners, while Bookassist Digital Marketing and Web Design offers 74. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Bookassist Digital Marketing and Web Design leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Bold Print Design Studio: No. Bookassist Digital Marketing and Web Design: No. Neither product currently offers a free tier. Most Digital Marketing Agencies vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Bold Print Design Studio has an HT Score of 0 and Bookassist has 88. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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