The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 170 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Bold Print Design Studio shines .
Net Affinity shines in ease of use and customer support , with exclusive features like Data Analysis & Reporting.
Side-by-side ratings based on 170 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $900/mo |
| Verified Reviews | 0 | 170 |
After analyzing 170 verified reviews, Bold Print Design Studio users most value its , while Net Affinity users highlight customer support, digital marketing, booking engine. Click any theme to see what reviewers say.
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Customer Support
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Digital Marketing
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Booking Engine
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Reporting
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CMS (Content Management System)
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Flexibility and Customization
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How each product ranks among Digital Marketing Agencies vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | Bold Print Design Studio |
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| Small (10-24 rooms) ▾ | — | #2 44 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #2 107 reviews |
| Large (75-199 rooms) ▾ | — | #7 6 reviews |
| X-Large (200+ rooms) | — | #8 1 reviews |
By Property Type
| Segment | Bold Print Design Studio |
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| Boutique ▾ | — | #3 67 reviews |
| Luxury ▾ | — | #2 81 reviews |
| Branded / Chain ▾ | — | #3 42 reviews |
| Extended Stay ▾ | — | #7 7 reviews |
By Region
| Segment | Bold Print Design Studio |
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| North America | — | #11 3 reviews |
| Europe ▾ | — | #3 159 reviews |
| Asia Pacific | — | #19 0 reviews |
| Middle East | — | #2 2 reviews |
Choosing between Bold Print Design Studio and Net Affinity hinges on understanding the core problems they solve for your hotel. Bold Print Design Studio specializes solely in graphic design, focusing on visual branding—an area that’s vital but not directly linked to digital marketing or online bookings. In contrast, Net Affinity offers a comprehensive digital marketing suite, including a booking engine, website development, and targeted marketing strategies designed to increase direct bookings. With your hotel’s growth objectives in mind, which solution aligns best with your priorities?
Both products aim to enhance your hotel’s visibility and appeal, but their approaches differ significantly. Bold Print Design Studio is a design-centric tool, best suited for hotels that need to improve their visual identity and marketing collateral. Net Affinity, however, provides an all-in-one platform with features targeting online revenue growth and customer acquisition. Do you need a visual upgrade or a full-scale marketing engine?
Bold Print Design Studio and Net Affinity address different hotel marketing needs. Bold Print Design Studio’s strength lies in creating high-quality visual assets, making it ideal for hotels focusing on branding consistency across print and digital media. It is a straightforward graphic tool that helps your team craft promotional materials quickly.
Net Affinity, with a recent review count of 118 and a high Net Promoter Score of 9.38/10, outpaces Bold Print Design Studio in customer feedback and recent engagement. Its platform boasts 18 distinct features, including SEO, PPC, social media management, and a robust booking engine—all designed to actively drive direct bookings and revenue.
Given their distinct focuses, your choice depends on whether your hotel needs to elevate its branding visuals or if your priority is increasing direct bookings through targeted digital marketing. Are you seeking an aesthetic refresh or a revenue-driving marketing system?
If your hotel needs a comprehensive digital marketing platform capable of increasing direct bookings, go with Net Affinity. Its suite of 18 features, such as SEO, social media advertising, data analysis, and a high-performing booking engine, makes it suitable for hotels looking for measurable growth and online visibility.
If your hotel primarily requires a tool to improve visual content and branding material, Bold Print Design Studio is more appropriate. It offers intuitive design templates and collaborative features that help your marketing team produce consistent, professional graphics without requiring extensive design skills.
For hoteliers prioritizing online revenue and marketing automation, Net Affinity’s deeper feature set and recent positive reviews make it the clear choice. Conversely, if your hotel’s main challenge is visual branding, Bold Print Design Studio may suffice, but it’s worth noting that its review score and user feedback are negligible compared to Net Affinity’s.
Net Affinity scores a 4.56/5 for ease of use, supported by detailed onboarding and constant improvements based on user feedback. Multiple users mention its intuitive interface, with support staff praised for prompt responses and helpful guidance, making it accessible even for less tech-savvy teams.
Bold Print Design Studio, on the other hand, has a rating of 0/5, with no recent reviews or user feedback available, suggesting it is either not widely adopted or not actively supported. Without recent data, it’s difficult to determine its usability, but the lack of reviews indicates it’s not a mainstream choice.
Edge: Net Affinity.
Net Affinity clearly offers more advanced features—18 in total—including SEO, PPC, social media analytics, content strategy, and a booking engine. Its feature-rich platform is designed for active marketing and revenue growth, providing tools that help your team optimize campaigns and track performance.
Bold Print Design Studio provides no additional features, focusing solely on graphic design templates. Its core offering is limited to visual asset creation, lacking the marketing automation, analytics, or booking functionalities available in Net Affinity.
Edge: Net Affinity.
Net Affinity’s support ratings are high, with a 4.8/5 score, and recent reviews praising its quick, helpful responses and proactive engagement. Hoteliers appreciate the dedicated account managers and strategic advice that help maximize platform benefits.
Bold Print Design Studio has no recent reviews or ratings, making it impossible to assess support quality. The absence of feedback suggests it may lack the active support network that makes Net Affinity’s offering more reliable.
Edge: Net Affinity.
Net Affinity has 62 verified partners, including popular platforms like Criton, Priority Software, and GuestCentric, facilitating seamless connectivity with your existing hotel systems. This extensive integration network ensures your marketing efforts are well-connected and streamlined.
Bold Print Design Studio has no verified partners or integrations, limiting its utility in a tech ecosystem that often relies on multiple systems working together.
Edge: Net Affinity.
With 118 recent reviews and an overall rating of 4.87/5, Net Affinity is widely praised by hoteliers for its ease of use, support, and measurable results. Hotels across segments, especially boutique and resort properties, consistently rate it highly, citing increased bookings and improved marketing ROI.
Bold Print Design Studio’s review count and ratings are nonexistent, indicating it’s not actively rated or used by many hoteliers currently. Its perceived value remains unverified in recent feedback.
Edge: Net Affinity.
Bold Print Design Studio does not disclose a pricing model or fee structure, suggesting it might be a bespoke or less scalable solution. This lack of transparency makes it difficult for hotels to evaluate its value compared to tangible ROI.
Net Affinity charges a base price of $900 per month, with no additional implementation or setup fees. This predictable pricing allows your team to plan budgets and compare ROI more easily.
In absence of clear data, Net Affinity’s transparent pricing makes it the more straightforward option for hotels prioritizing cost management.
Not ideal if:
Not ideal if:
Net Affinity is a comprehensive digital marketing platform that actively helps your hotel generate direct bookings and increase revenue. Its extensive feature set, recent positive reviews, and high customer satisfaction make it the preferred choice for hotels serious about online growth.
Bold Print Design Studio, by comparison, offers a focused graphic design tool that might appeal to boutique hotels emphasizing branding. However, with no recent reviews or detailed feature set, it’s unlikely to meet the needs of hotels seeking a full marketing solution.
Choose Net Affinity if your hotel’s priority is measurable online growth, integrated marketing, and a proven support network. Opt for Bold Print Design Studio if your main goal is creating visual assets and your marketing needs are purely branding-oriented.
Digital Marketing Agencies pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| Bold Print Design Studio |
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| Starting Price | — | From $900/mo |
According to HTR's product database, Bold Print Design Studio and Net Affinity (Digital Marketing) share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | Bold Print Design Studio |
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| Data Analysis & Reporting | ||
| Meta search marketing | ||
| PPC | ||
| SEO | ||
| Web Design | ||
| Web Development |
Showing top differences. 6 more features differ between these products.
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I am very happy with the collaborative relationship we have with Net Affinity and the results we have seen together. There reporting on both marketing and e-commerce give us great..."
What hoteliers love
While the customer support provided is generally praised for being responsive and helpful, some users pointed out a need for improved communication an... While the customer support provided is generally praised for being responsive and helpful, some users pointed out a need for improved communication and faster resolution times during busy periods. The proactive engagement during the COVID-19 lockdowns was particularly appreciated.
The digital marketing services provided by Net Affinity are highly appreciated for their ability to boost online visibility and attract direct booking... The digital marketing services provided by Net Affinity are highly appreciated for their ability to boost online visibility and attract direct bookings. Custom marketing plans and expert guidance have consistently shown positive results in terms of revenue increase.
Hoteliers commend Net Affinity's booking engine for its ease of use and flexibility in creating offers, enhancing revenue through direct bookings. The... Hoteliers commend Net Affinity's booking engine for its ease of use and flexibility in creating offers, enhancing revenue through direct bookings. The system's reporting capabilities allow for detailed financial and marketing planning, which many found invaluable.
Where hoteliers push back
There are mixed reviews about Net Affinity's CMS. While it is generally found to be intuitive and useful, there are concerns about its complexity and... There are mixed reviews about Net Affinity's CMS. While it is generally found to be intuitive and useful, there are concerns about its complexity and a desire for more streamlined functionalities.
Some users felt that the templates within the CMS and booking engine were restrictive and could benefit from greater customization options.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Bold Print Design Studio and Net Affinity (Digital Marketing) share many core Digital Marketing Agencies features, but each has unique capabilities. Bold Print Design Studio offers 0 verified integration partners, while Net Affinity (Digital Marketing) offers 62. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Net Affinity (Digital Marketing) leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Bold Print Design Studio: No. Net Affinity (Digital Marketing): No. Neither product currently offers a free tier. Most Digital Marketing Agencies vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Bold Print Design Studio has an HT Score of 0 and Net Affinity has 56. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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