The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 115 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
book on google shines .
HotelRunner shines in ease of use and customer support , with exclusive features like Email Marketing and Data Analysis & Reporting.
Side-by-side ratings based on 115 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $100/mo |
| Verified Reviews | 0 | 115 |
After analyzing 115 verified reviews, book on google users most value its , while HotelRunner users highlight multi-channel management, support and reliability, ease of use. Click any theme to see what reviewers say.
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Multi-channel Management
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Support and Reliability
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Ease of Use
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Real-time Updates
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Interface Improvements
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System Speed
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How each product ranks among Channel Managers vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | book on google |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #12 40 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #13 22 reviews |
| Large (75-199 rooms) ▾ | — | #10 9 reviews |
| X-Large (200+ rooms) | — | #15 2 reviews |
By Property Type
| Segment | book on google |
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| Boutique ▾ | — | #7 51 reviews |
| Luxury ▾ | — | #10 31 reviews |
| Branded / Chain ▾ | — | #14 17 reviews |
| Extended Stay ▾ | — | #12 6 reviews |
By Region
| Segment | book on google |
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|---|---|---|
| North America | — | #19 1 reviews |
| Europe ▾ | — | #14 16 reviews |
| Asia Pacific ▾ | — | #13 8 reviews |
| Middle East ▾ | — | #2 63 reviews |
Choosing a channel management system is critical for your hotel’s operational efficiency and revenue growth. Both book on google and HotelRunner aim to streamline multi-channel reservations, but their approach and maturity differ substantially. While book on google offers a minimal presence with no reviews, HotelRunner provides a mature, highly-rated platform with extensive features and recent user feedback.
Your decision hinges on whether you prioritize a well-established, feature-rich solution or a simpler, less-reviewed product. Are you ready to commit to a platform with proven support and integrations, or are you exploring options with minimal market impact?
Book on google stands out as an almost nonexistent contender in the current market — with zero reviews, ratings, or active user feedback. Its lack of recent reviews and a null review count suggest it’s either not actively managed or simply lacks adoption among hoteliers. Conversely, HotelRunner has accumulated over 109 reviews recently, with a consistent 4.78/5 overall rating and a near-perfect NPS of 9.48/10, indicating strong user satisfaction.
The core problem both products address: managing multiple online reservations efficiently. However, HotelRunner’s well-documented ability to connect with OTAs, reduce overbooking, and streamline operations makes it a clearly more reliable choice for hotels seeking a dependable channel manager. Is your hotel prepared to trust a platform with no proven customer feedback?
If your hotel needs a mature, proven channel management platform, go with HotelRunner. Its extensive feature set, including inventory management, social media advertising, and detailed analytics, benefits hotels aiming to expand their reach and optimize revenue. Its strong support network and recent positive reviews make it suitable for both small boutique hotels and larger properties.
If your hotel is a small operation or testing the waters with minimal online distribution, and you’re comfortable risking unverified software, then book on google might seem appealing. But beware: the lack of reviews and active presence suggests it may not deliver consistent value or support. For most hoteliers, HotelRunner’s proven track record outweighs the uncertainty of a no-feedback product.
Based on recent reviews, HotelRunner scores a 4.7/5 for ease of use, with users praising its intuitive interface and smooth onboarding process. Many reviewers highlight how helpful their support staff, especially during initial setup, have been in reducing learning curves. The platform’s onboarding rating of 4.74/5 reflects its user-friendly design and effective guidance.
Book on google, however, has no ratings or reviews, making it impossible to assess its usability or onboarding experience. Given the complexity involved in channel management, the absence of feedback raises concerns about whether it’s practical for your team to adopt.
Edge: HotelRunner.
HotelRunner offers 24 unique features, including email marketing, web development, data analysis, meta search marketing, inventory management, and real-time two-way integrations. These tools support a full spectrum of hotel operations beyond basic channel management, enabling strategic growth.
Book on google has no listed features or integrations, suggesting it’s either a very rudimentary solution or not actively developed. Without specific features, it’s unlikely to match HotelRunner’s comprehensive offerings. For hotels seeking a robust solution, HotelRunner’s feature set clearly dominates.
Edge: HotelRunner.
HotelRunner enjoys a 4.7/5 customer support rating, with recent reviews emphasizing prompt, helpful assistance. One hotelier recounted how Patricia’s support during setup was “great,” and many users appreciate the quick responses that keep operations running smoothly.
Book on google provides no support ratings, reviews, or testimonials. The absence of feedback suggests it lacks a dedicated or responsive support infrastructure. Reliable support is crucial for resolving issues quickly and minimizing downtime; thus, HotelRunner’s support is a significant advantage.
Edge: HotelRunner.
HotelRunner integrates with 17 verified partners, including prominent PMS, OTA, and channel partners like protel, Oracle Hospitality, Airbnb, Expedia, and Agoda. Its extensive integration network supports a wide range of hotel systems and distribution channels.
Book on google offers no verified integrations or partnerships, limiting its potential usefulness in a multi-system environment. Without integrations, managing reservations across platforms becomes manual and error-prone. HotelRunner’s expansive ecosystem offers a clear advantage.
Edge: HotelRunner.
Since book on google has no reviews, ratings, or recent user feedback, it cannot be assessed for user satisfaction. In contrast, HotelRunner’s recent reviews consistently rate it 4.78/5, with hoteliers praising its ease of use, support, and feature depth. The platform’s NPS score of 9.48/10 further confirms high customer satisfaction.
For property types, independent hotels, boutique hotels, and city-center hotels give HotelRunner high marks, with positive comments about how it streamlines operations and boosts revenue. The lack of reviews for book on google makes HotelRunner the clearly preferred choice.
Edge: HotelRunner.
HotelRunner charges a base fee of $100 per month, with no free tier, free trial, or pay-per-room options. Pricing suggests a mid-range investment for hotels seeking a comprehensive channel management solution.
Book on google does not list any pricing information, and with no reviews or active presence, it’s unclear if it even offers a paid product. This opacity makes it difficult to assess value, but HotelRunner’s transparent pricing model is an advantage for budget planning.
Not ideal if:
Given the lack of reviews, it’s unlikely that book on google can support complex or growing hotel operations.
Not ideal if:
HotelRunner’s extensive features and recent positive reviews make it suitable for most mid-sized and larger hotels, especially those focused on growth.
HotelRunner’s dominance is clear: it’s a well-established, feature-rich platform with recent reviews, high ratings, and active support. It addresses a broad range of needs, from multi-channel management to detailed analytics, making it a reliable choice for hotels serious about distribution and revenue.
Book on google, however, remains an untested, unreviewed option with no active presence or proven capabilities. Its lack of reviews, features, and integrations suggests it’s unlikely to meet the demands of established or growing hotels.
If your hotel values reliability, extensive features, and proven support, HotelRunner is the clear winner. It offers a mature platform with recent positive feedback, ensuring your team can confidently manage reservations and expand your online presence.
Choose HotelRunner if you need a proven, feature-rich channel manager with recent reviews and active support. If you’re only exploring basic options with minimal online presence and no concern for support or features, you might consider other less-established solutions — but be aware of the risks.
Channel Managers pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| book on google |
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| Starting Price | — | From $100/mo |
According to HTR's product database, book on google and HotelRunner Channel Manager share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | book on google |
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| Conversion Rate Optimization | ||
| Data Analysis & Reporting | ||
| Email Marketing | ||
| Meta search marketing | ||
| Web Design | ||
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Showing top differences. 12 more features differ between these products.
What hoteliers love
Users praise HotelRunner for its ability to manage multiple booking channels seamlessly from a single platform. This feature is specifically highlight... Users praise HotelRunner for its ability to manage multiple booking channels seamlessly from a single platform. This feature is specifically highlighted as beneficial during peak seasons, reducing workload and human error while ensuring all channels are up-to-date.
Quick access to support and reliable operation are often underlined in reviews. Users experience prompt responses when assistance is needed, ensuring... Quick access to support and reliable operation are often underlined in reviews. Users experience prompt responses when assistance is needed, ensuring smooth operations without major disruptions.
Customers frequently mention the user-friendly nature of the system, particularly noting the convenience of controlling and sending prices across mult... Customers frequently mention the user-friendly nature of the system, particularly noting the convenience of controlling and sending prices across multiple channels. This ease of use is a significant advantage for hotel staff dealing with daily operations.
Where hoteliers push back
Some reviews suggest minor improvements to the interface could be beneficial. While the system generally meets expectations, enhancing the interface c... Some reviews suggest minor improvements to the interface could be beneficial. While the system generally meets expectations, enhancing the interface could further streamline operations.
A common point of criticism is the speed of the updating process. Even though it is working smoothly, some users feel it could be faster to enhance ef... A common point of criticism is the speed of the updating process. Even though it is working smoothly, some users feel it could be faster to enhance efficiency during operations.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. book on google and HotelRunner Channel Manager share many core Channel Managers features, but each has unique capabilities. book on google offers 0 verified integration partners, while HotelRunner Channel Manager offers 17. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. HotelRunner Channel Manager leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
book on google: No. HotelRunner Channel Manager: No. Neither product currently offers a free tier. Most Channel Managers vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. book on google has an HT Score of 0 and HotelRunner has 76. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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