Booking Button (by BookingSuite) vs. GuestCentric (Booking Engine):
Which Is Right for You?

The Decision

Choosing a booking engine can significantly impact your hotel's direct revenue and guest experience. Booking Button by Booking.com and GuestCentric both aim to convert website visitors into bookings, but they differ sharply in features, user feedback, and market presence. Booking Button primarily focuses on embedding a simple booking widget, while GuestCentric offers a full-suite booking platform with extensive marketing integrations. Which solution better aligns with your hotel’s growth ambitions?

Is Booking Button or GuestCentric Better for Hotels?

Booking Button is designed for properties seeking a straightforward, no-fuss booking widget that integrates directly with their existing websites, sourcing real-time data from Booking.com. GuestCentric aims at hotels wanting a comprehensive booking system with advanced marketing and revenue management features, backed by a robust digital ecosystem. While Booking Button offers ease of use and quick deployment, GuestCentric provides a richer toolset for revenue optimization.

Booking Button boasts a zero-rated reputation in reviews, with no recent review data or ratings, reflecting limited user feedback and a lack of recent updates. Conversely, GuestCentric’s consistently high ratings—4.78/5 overall, with over 62 recent reviews—indicate active development and broad user satisfaction. Would you prefer a simple widget or an all-encompassing booking engine?

Booking Button vs GuestCentric: Which Should Your Hotel Choose?

If your hotel needs a quick, embedded booking link that syncs with Booking.com’s vast inventory, Booking Button is suitable. Its simplicity suits small hotels or properties just starting to build a direct booking channel. However, if your hotel seeks a full-function booking platform with email automation, promotional tools, multi-currency support, and detailed analytics, GuestCentric is the smarter choice.

For boutique hotels or independent properties aiming for a minimal setup, Booking Button’s ease of implementation and direct Booking.com integration make it appealing. Larger hotels or brands wanting to actively manage marketing campaigns, loyalty, and personalized offers benefit from GuestCentric’s diverse feature set.

Is Booking Button or GuestCentric Easier to Use?

Booking Button, designed as a simple widget, offers a very low learning curve—no complex onboarding or training required. It has no user ratings for ease of use, but its core purpose is straightforward. GuestCentric’s platform, rated 4.55/5, is praised for its intuitive interface and user-friendly features, though some users note that managing inventory or rates can be slightly cumbersome without proper training.

GuestCentric’s onboarding score of 4.53/5 supports quick setup, and users highlight its straightforward navigation. Given the minimal complexity of Booking Button, it’s inherently easier for most users. Edge: GuestCentric.

Which Has Better Features: Booking Button or GuestCentric?

Booking Button offers no features beyond basic booking widget functionality. GuestCentric, however, provides 23 features including pre- and post-stay emails, automated reporting, pooled inventory, loyalty program integration, multi-currency and multi-lingual support, and promotional tools. These capabilities enable hotels to optimize revenue beyond simple reservations.

GuestCentric’s broad feature set allows for deep customization and automation, which Booking Button lacks. If you need advanced marketing, rate management, and guest engagement, GuestCentric’s features clearly outmatch Booking Button. Edge: GuestCentric.

Which Has Better Customer Support: Booking Button or GuestCentric?

With no recent reviews or ratings, Booking Button’s support reputation is unverified. GuestCentric’s support scores 4.76/5, and multiple reviews praise its quick, helpful responses and dedicated team. Users appreciate the proactive assistance, with some noting that support helps them resolve issues swiftly and maximize platform potential.

GuestCentric’s support team is noted for its professionalism and responsiveness. If reliable, accessible support is critical, GuestCentric’s strong ratings give it a clear advantage. Edge: GuestCentric.

Which Has More Integrations: Booking Button or GuestCentric?

Booking Button integrates with 7 partners, including Booking.com, innRoad, and ResNexus. GuestCentric boasts 44 verified integrations, encompassing popular systems like Omnibees, WebRezPro, yieldPlanet, and Cendyn, along with shared partners like SiteMinder.

GuestCentric’s extensive integrations facilitate smoother operations with PMS, channel managers, and marketing tools. If your hotel relies on multiple third-party systems, GuestCentric’s broader integration options are advantageous. Edge: GuestCentric.

Which Do Hoteliers Rate Higher: Booking Button or GuestCentric?

Booking Button’s reviews are absent, indicating a lack of recent user feedback. GuestCentric’s recent reviews are highly positive, with a 4.78/5 overall score, and 92% likelihood to recommend. Hotels across segments, especially independent hotels (average 4.83/5), praise its speed, flexibility, and support.

Luxury and boutique hotels consistently rate GuestCentric higher, citing increased direct bookings and ease of use. The absence of recent reviews for Booking Button suggests less recent customer engagement, making GuestCentric the more trusted solution. Edge: GuestCentric.

How Much Do Booking Button and GuestCentric Cost?

Booking Button’s pricing is not publicly listed, but it is typically embedded as a feature within Booking.com’s platform, often included without extra charges for properties listed on Booking.com. GuestCentric charges a base fee of $600 monthly, with no implementation or setup fees, and no mention of discounts or tiered pricing.

Given GuestCentric’s transparent pricing, hotels can budget accordingly and assess ROI more easily. The lack of clear pricing for Booking Button suggests it might be part of a broader booking package rather than a standalone product.

What Type of Hotel Should Use Booking Button?

• Hotels that prioritize quick setup and low complexity, with an existing website needing a booking widget.
• Properties mainly dependent on Booking.com’s inventory, seeking real-time availability display.
• Small independent hotels or B&Bs starting their direct booking journey.
• Hotels with limited staff or resources for extensive platform management.
• Not ideal if you want automation, marketing tools, or advanced revenue management features.
• Not ideal if your property needs multi-channel marketing and detailed analytics.

What Type of Hotel Should Use GuestCentric?

• Hotels aiming to maximize direct bookings through integrated marketing and automation.
• Properties wanting to manage promotional campaigns, loyalty programs, and multi-currency support.
• Hotels with a focus on upselling, pre- and post-stay communication, or complex rate structures.
• Larger independent hotels, boutique hotels, or brands seeking a flexible, customizable booking platform.
• Not ideal if you seek a low-cost, minimal setup solution with basic functionality.
• Not ideal if your team prefers a simple widget with no ongoing management.

GuestCentric vs Booking Button: The Bottom Line for Hotels

GuestCentric offers a complete booking platform with 23 features, extensive integrations, and high user satisfaction. Booking Button provides a straightforward, embedded widget, ideal for small properties or those with minimal digital infrastructure.

If your hotel needs a full-featured system to drive revenue, GuestCentric is the clear leader, especially given its recent reviews and high ratings. For simple, quick-to-deploy solutions focused solely on embedding a booking widget, Booking Button may suffice, but it’s less suited for growth-driven properties.

In summary, if your hotel seeks a versatile, feature-rich booking engine that actively supports your revenue and marketing strategies, GuestCentric is the superior choice. Its broad integration network, stellar recent reviews, and extensive capabilities make it the better fit for hotels serious about growth.

However, if your priority is a basic booking widget embedded into an existing website with minimal hassle, Booking Button might meet your needs. Just keep in mind that it lacks the advanced features and recent positive feedback that make GuestCentric the more reliable choice today.