Aven Hospitality Booking Engine vs. bookNG (powered by HSDS):
Which Is Right for You?

The Decision

Choosing the right booking engine is critical for your hotel’s revenue and guest experience. Both Aven Hospitality Booking Engine and bookNG by HSDS aim to streamline reservations and optimize conversions, but they differ significantly in market presence, features, and support. Your decision hinges on which platform aligns best with your hotel’s size, target segment, and technology needs.

Aven Hospitality boasts a strong reputation, with over 77 reviews and recent positive feedback, making it a clear leader in current hotelier trust. In contrast, bookNG by HSDS has no reviews or recent feedback, indicating a less proven track record. Given the review data, Aven Hospitality is the more reliable choice for hoteliers seeking proven performance.

Is Aven Hospitality or bookNG Better for Hotels?

Both products serve the core purpose of facilitating online bookings, but their scope and maturity differ. Aven Hospitality specializes in advanced integrations, extensive features, and a broad market reach, particularly in North America, Europe, and Asia Pacific. This ensures your team can rely on stability, support, and continuous updates.

Meanwhile, bookNG emphasizes high customization and responsive design, making it appealing for hotels prioritizing tailored booking experiences on multiple devices. However, without recent reviews, it’s difficult to gauge how well it performs in real-world hotel environments. Are you seeking a mature platform with verified hotel success stories, or a more flexible but less proven solution?

Edge: Aven Hospitality.

Aven Hospitality vs bookNG: Which Should Your Hotel Choose?

If your hotel needs a robust, feature-rich booking engine with proven stability, broad integration options, and extensive regional presence, go with Aven Hospitality. Its 77 reviews, mostly recent, and higher overall ratings (3.68/5) prove its reliability and user satisfaction.

If you require a highly customizable, mobile-optimized booking engine with strong social media and website integration, and your hotel operates primarily in Europe or North America, bookNG could be a consideration. But, with zero reviews and no recent feedback, it’s a riskier choice for hotels needing assured performance.

Edge: Aven Hospitality.

Is Aven Hospitality or bookNG Easier to Use?

Aven Hospitality scores 4.38/5 for ease of use, with users citing its clarity, intuitive interface, and straightforward onboarding process. Reviewers report that staff adoption is smooth, and most find the system effective after initial training.

In contrast, bookNG’s usability is not documented through reviews, leaving uncertainty about its user experience. While its responsive design suggests ease of access on multiple devices, the lack of user feedback makes it difficult to assess onboarding or staff adoption.

Edge: Aven Hospitality.

Which Has Better Features: Aven Hospitality or bookNG?

Aven Hospitality offers 22 unique features that are absent in bookNG, including a price comparison widget, conversion rate reports, GDPR compliance, multiple payment options (PayPal, Apple Pay, Google Pay, Stripe), A/B testing, Google Hotel Ads bookings, Tripadvisor integration, and custom modules for weddings and corporate bookings. These features provide extensive tools for revenue management and marketing.

In comparison, bookNG has only 6 unique features, such as responsive design, pooled inventory, booking abandonment recapture, loyalty program integration, website integration, and social media bookings. While useful, these are less comprehensive.

Edge: Aven Hospitality.

Which Has Better Customer Support: Aven Hospitality or bookNG?

Aven Hospitality’s support scores 3.82/5, with reviews mentioning helpful account managers and a generally responsive support team. Despite some delays, the overall sentiment indicates reliable assistance, crucial for operational stability.

There are no reviews or data on support for bookNG, making it difficult to evaluate its responsiveness or quality. For a hotel relying on ongoing support for critical booking functions, this lack of feedback favors Aven Hospitality.

Edge: Aven Hospitality.

Which Has More Integrations: Aven Hospitality or bookNG?

Aven Hospitality integrates with 80 verified partners, including major OTAs, PMS, and channel managers like SiteMinder, Mews, and Oracle Hospitality. Its extensive partner network ensures your hotel can connect with most distribution channels, reducing manual work and synchronization issues.

bookNG has 17 verified partners, including some common integrations like PMS and channel managers. However, its smaller ecosystem limits flexibility for hotels with complex or diverse distribution needs.

Edge: Aven Hospitality.

Which Do Hoteliers Rate Higher: Aven Hospitality or bookNG?

Aven Hospitality’s review score of 3.68/5, based on 77 reviews, indicates moderate satisfaction but notably strong recent feedback. Hotels across segments, especially independent and branded hotels, express appreciation for its stability and extensive features.

There are no reviews for bookNG, making it impossible to gauge user satisfaction. Hoteliers should prioritize proven platforms, making Aven Hospitality the clear choice for higher-rated performance.

Edge: Aven Hospitality.

How Much Do Aven Hospitality and bookNG Cost?

Aven Hospitality charges a straightforward $600 monthly fee without additional implementation or trial costs. Its pricing model offers predictability and transparency for hotels of various sizes.

Information about bookNG’s pricing is not available, which complicates direct comparison. Its lack of public pricing suggests it may be customized or less transparent, a factor to consider when planning your budget.

Edge: Aven Hospitality.

What Type of Hotel Should Use Aven Hospitality?

• Hotels that value proven stability, extensive integrations, and advanced features.
• Hotels looking for regional coverage, especially in North America, Europe, and Asia Pacific.
• Properties needing detailed reporting, revenue tools, and customizable modules.
• Hotels with medium to large teams ready to adopt a mature platform.

Not ideal if your hotel is a small boutique with minimal tech needs or operates exclusively in areas where Aven Hospitality’s regional support is limited.

What Type of Hotel Should Use bookNG?

• Hotels prioritizing high customization for their booking flows.
• Hotels seeking strong social media and website booking integrations.
• Hotels in regions where the platform’s presence is suitable, mainly Europe and North America.
• Teams prepared to manage a newer, less proven system with fewer reviews.

Not ideal if your hotel needs a tested, highly supported platform or operates in regions outside of bookNG’s current market presence.

The Bottom Line for Hotels

Aven Hospitality is a mature, well-reviewed booking engine trusted by hundreds of hotels worldwide. Its extensive features, integrations, and proven support make it a safe choice for properties of all sizes seeking stability and growth.

bookNG, while promising in customization and device responsiveness, lacks the review data necessary to confirm its effectiveness. Its niche appeal might suit specific hotels with unique needs, but risk factors should be carefully considered.

If your hotel values reliability, proven performance, and a broad network, Aven Hospitality clearly stands out. For hotels that can tolerate less market validation and seek tailored booking experiences, further investigation into bookNG may be warranted.