Cendyn vs. Gourmet Marketing vs. innRoad: Which is a Better Fit?

Cendyn Full-Service Digital Marketing

Website Development

Wordpress development
Custom CMS
Graphic design
Interactive Content
Copywriting
Conversion Rate Optimization
Tag Management & Tracking Configuration
Web Development
Web Design

SEO & Content

Interactive Content
Content Audit
SEO Content Strategy
Copywriting
SEO

Paid Search & Digital Advertising

Social media advertising
Influencer marketing
Copywriting
3rd party ad buys
Meta search marketing
PPC

E-commerce

E-commerce consulting
Conversion Rate Optimization
Tag Management & Tracking Configuration

Reporting & Analytics

Tag Management & Tracking Configuration
Data Analysis & Reporting

Email Marketing

Marketing Automation

Lead nurturing systems that build a wider funnel and manages leads through to close. Similar systems include HubSpot, Act-on and SharpSpring.
Email Marketing

Consulting Services

E-commerce consulting
Yield Management (Service/Consulting)

Revenue Management / Revenue Optimization / Yield Management
Content Audit
Copywriting

Social Media Management

Social Media Photography
Social Media Analytics
Reputation & Community Management
Graphic design
Social media management
Social media advertising
Influencer marketing

Gourmet Marketing - Full Service Hotel Marketing Agency

Website Development

Wordpress development
Custom CMS
Graphic design
Interactive Content
Copywriting
Conversion Rate Optimization
Tag Management & Tracking Configuration
Web Development
Web Design

SEO & Content

Interactive Content
Content Audit
SEO Content Strategy
Copywriting
SEO

Paid Search & Digital Advertising

Social media advertising
Influencer marketing
Copywriting
3rd party ad buys
Meta search marketing
PPC

E-commerce

E-commerce consulting
Conversion Rate Optimization
Tag Management & Tracking Configuration

Reporting & Analytics

Tag Management & Tracking Configuration
Data Analysis & Reporting

Email Marketing

Marketing Automation

Lead nurturing systems that build a wider funnel and manages leads through to close. Similar systems include HubSpot, Act-on and SharpSpring.
Email Marketing

Consulting Services

E-commerce consulting
Yield Management (Service/Consulting)

Revenue Management / Revenue Optimization / Yield Management
Content Audit
Copywriting

Social Media Management

Social Media Photography
Social Media Analytics
Reputation & Community Management
Graphic design
Social media management
Social media advertising
Influencer marketing

innRoad Booking Engine

Merchandising & Packages

Room substitutions

Maximise direct bookings and increase revenues during busy periods by providing guests with increased availability for longer length of stay bookings.
Multi-room bookings

Drive more bookings with a flexible date calendar that gives guests the ability to book multiple rooms in a single reservation.
Flat, floating and discounted rates
Pooled inventory
Special offers & discounts
Customizable add-ons

Showcase and sell extra services, products or experiences via your booking engine for guests to add-on to their booking and increase average order value.
Meal plans

Allows hotels to offer additional meal options to guests across every day of their stay, with the total price updated dynamically providing a creative work around to be able to break rate parity, increase conversion and increase average booking value.
Website Integration

Seamlessly integrates into any existing website
Social Media Integration/Bookings

Seamless integration with Facebook Instagram, Twitter, Google+, youtube, FourSquare and LinkedIn Business pages to capture paid social, word-of-mouth, influencer and organic social direct reservations

Upselling & Cross Selling

Multi-room bookings

Drive more bookings with a flexible date calendar that gives guests the ability to book multiple rooms in a single reservation.
Room substitutions

Maximise direct bookings and increase revenues during busy periods by providing guests with increased availability for longer length of stay bookings.
Gift Vouchers

Sell gift cards and vouchers through your hotel's website that can be redeemed via your booking engine to generate revenue and new bookings through consumer gifting.
Booking abandonment recapture

Automatically send branded, high-converting reminder emails to visitors that start to book a reservation on your site, but leave without completing it.
Customizable add-ons

Showcase and sell extra services, products or experiences via your booking engine for guests to add-on to their booking and increase average order value.
Special offers & discounts
Meal plans

Allows hotels to offer additional meal options to guests across every day of their stay, with the total price updated dynamically providing a creative work around to be able to break rate parity, increase conversion and increase average booking value.
Alternative accommodation recommendations (when no availability)

Hotel can recommend alternative partner hotels when there is no availability which helps retain direct bookers within the direct hotel community.
Loyalty program integration

Integrate with casino management systems and hotel/apartment loyalty programs to allow guests to book offers online specific to their loyalty accounts

Conversion

Mobile optimized/responsive
Special offers & discounts
Urgency messaging
Booking abandonment recapture

Automatically send branded, high-converting reminder emails to visitors that start to book a reservation on your site, but leave without completing it.
Multi-room bookings

Drive more bookings with a flexible date calendar that gives guests the ability to book multiple rooms in a single reservation.
Room substitutions

Maximise direct bookings and increase revenues during busy periods by providing guests with increased availability for longer length of stay bookings.
A/B testing & optimization
Price comparison widget

Showcase live real time rates on OTA like Booking and Expedia to reassure bookers that they're getting the best rate to encourage them to convert and book.
Multi-lingual
Conversion rate reports

Real time booking engine conversion rate analytics
Facebook conversion tracking

Measure and optimize your marketing campaigns across Facebook and Instagram.
Customizable exit intent modals

Convert bookers who are about to leave your booking engine by showing them an offer or getting them to input their email to get updates about new deals to capture their contact info and increase your chances of converting them in the future.
Form autofill

Automatically repopulate abandoned form fields.
Flexible dates

Enhance direct bookings by enabling guests to easily browse hotel rates, gaining quick access to best room rates and special offer availability
Rate plan comparisons

Showcase multiple rate plans with side-by-side comparison to sell more rooms by offering various rate plans, like breakfast included, early-bird rate, extended-stay discounts, upgrades, and more.
Google Hotel Ads Bookings

Integrate your booking engine and availability with Google Hotel Ads to drive more direct bookings to your website from travel searches on Google.
Tripadvisor Bookings

Integrate your booking engine and availability with Tripadvisor to drive more direct bookings to your website from travel searches on Tripadvisor.

Payments

Multi-currency
Apple Pay
Google Pay
Paypal
PCI Compliance
PayU
Stripe

Transactional Emails

Booking abandonment recapture

Automatically send branded, high-converting reminder emails to visitors that start to book a reservation on your site, but leave without completing it.
Post-stay emails
Pre-stay emails
Confirmation emails

Group Bookings

Wedding & corporate booking modules
Availability block

Block out dates to make rooms unavailable on your booking engine or specific channel (such as Booking.com and Expedia) or place a courtesy hold for a specific number of days/hours.

Reporting & Analytics

Automated reporting
Conversion rate reports

Real time booking engine conversion rate analytics
Referral Reporting

See where your bookings are coming from with referral source traffic analytics.
Google Analytics tracking

Use Google Analytics to track and generate reports on every shopper that passes through your booking engine.

Tax & Compliance

PCI Compliance
ADA Compliant
Tariffs

The ability for hotels to be able to customize taxes/tariffs to meet, charge for and display local market taxation and regulations.
Multi-currency
GDPR compliant

What Customers Are Saying

Most Recent Review

Marketing Digital

Director of Communications and Marketing from Versailles (France)

Great Partnership

General Manager from New York City (United States of America)

Innroad is a solid engine, but does have some glitch issues

General Manager from Washington (United States of America)

Most Positive Review

New York Director of Revenue Review of Pegasus

Director of Revenue

GM from New York (United States of America)

Great software for smaller properties.

Owner

Most Critical

Cendyn is a strong and supporting product.

Regional Director of revenue from

Makes scheduling a no-brainer!!

Front Desk

References

Renier Milan
Vice President of Hotels Tobo Investments

Halei Young
Digital Marketing & Community Manager Beach Terrace Inn

Josh Herman
Executive Director of Marketing & PR Fontainebleau Miami Beach

Gourmet Marketing doesn’t have any references available