Cendyn Full-Service Digital Marketing

4.5 (52 REVIEWS)

HTR Score icon
HT Score  
79 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
User avatar image User avatar image User avatar image User avatar image User avatar image User avatar image

Carmen, Tiago, Miguel + 16 more experts recommend Cendyn

Read Recommendations
Product Banner

Cendyn Full-Service Digital Marketing

4.5 (52 REVIEWS)

Ranked 6 (out of 118) in Digital Marketing Agencies

Maximize your online presence, attract new guests, and drive direct booking conversions

User avatar image User avatar image User avatar image

Ratings Summary

4.5
Very Good
Ease of Use
4.6/5
Customer Support
4.6/5
ROI
4.5/5
Implementation
4.4/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Cendyn Full-Service Digital Marketing is the #9 most trending product in the Digital Marketing Agencies category (out of 118) and the #279 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

Cendyn’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
79 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
About Cendyn Full-Service Digital Marketing
Founded in 1996 | Headquarters in Boca Raton (United States) | 570 employees
Cendyn’s full-service digital and creative agency is dedicated to achieving tangible outcomes for our hospitality clients. Specializing in performance marketing and eCommerce solutions, we are committed to delivering bottom-line results. Our team, with expertise ranging from global brands to luxurious independents, partners with you to create tailored, multi-channel campaigns that boost your online presence, engage audiences, and drive direct bookings. We guarantee optimal visibility and revenue throughout the entire guest booking journey by employing an omnichannel strategy that hinges on data-driven insights.

Capabilities

Digital Strategy

Programmatic Pioneers

Metasearch

Paid Search

Social Media

Features

Website Development

4/5 features

SEO & Content

4/5 features

Paid Search & Digital Advertising

4/5 features

E-commerce

4/5 features

Reporting & Analytics

4/5 features

Available Add-ons & Modules

Data-Driven Media Planning

Digital Marketing Agencies
Media Planning works hand in hand with the Account Management team, owning the media strategy and budget designed to meet your goals and objectives. This partnership involves a continuous performance review of your portfolio and joint efforts to shape future campaign strategies and address evolving needs.

PREMIUM ADD-ON

Organic Search Expertise: Search Engine Optimization

Digital Marketing Agencies
Stay ahead of the curve, rank highly for relevant search terms and fuel high quality visitors with the highest chance of booking. Our team of in-house SEO experts conduct ongoing SEO maintenance to drive increased visibility in the search engines through best practices. With years of experience in hospitality SEO, our team is positioned to future-proof your digital marketing efforts and ensure you capture the right guests, at the right time, via the right channel.

PREMIUM ADD-ON

Pricing

Above Average

This product is priced higher than the average product in the category which is usually an indicator that it is a premium product with enhanced functionality designed for more complex operations and use cases and larger properties.

Cendyn Average Cendyn

Get an Instant Price Estimate

Enter your room count to get an instant price estimate for your property

No matching results

2

Success Stories

30

References

46

Featured Customers

Popularity by Segment

Size

3 | X-Small (1-9 room)

5 | Small (10-24 room)

30 | Medium (25-74 room)

67 | Large (75-199 room)

137 | X-Large (200+ room)

Country

202 | United States of America

14 | France

10 | Canada

9 | Spain

7 | United Kingdom

5 | Ireland

4 | Italy

4 | South Africa

4 | Australia

3 | United Arab Emirates

3 | Bahrain

3 | Mexico

2 | Saudi Arabia

2 | Denmark

2 | Greece

2 | Bermuda

2 | India

2 | Germany

2 | Mauritius

2 | New Zealand

1 | Grenada

1 | Saint Lucia

1 | Dominica

1 | Singapore

1 | Bulgaria

1 | Sweden

1 | Barbados

1 | Malaysia

1 | Cyprus

1 | Kenya

1 | Norway

1 | Belgium

1 | Japan

1 | Ghana

1 | Korea, South

1 | Dominican Republic

1 | Qatar

1 | Colombia

1 | Switzerland

1 | Myanmar

Type

97 | Boutiques

83 | Resorts

69 | Luxury Hotels

46 | City Center Hotels

41 | Branded Hotels

31 | Casinos

19 | Bed & Breakfast & Inns

18 | Airport/Conference Hotels

11 | Extended Stay & Serviced Apartments

11 | Limited Service & Budget Hotels

11 | Vacation Rentals & Villas

8 | Hostels

7 | RV Parks & Campgrounds

6 | Motels

Region

215 | North America

51 | Europe

10 | Asia Pacific

8 | Africa

7 | Central America

6 | Oceania

6 | Middle East

1 | South America

Category

166 | Hotel Reservations Systems

143 | Booking Engine

52 | Digital Marketing Agencies

35 | Revenue Management Systems

18 | Business Intelligence

18 | Hotel Metasearch Management Software

11 | RFPs & Proposal Management Software

9 | Hotel CRM & Email Marketing

5 | Website Design

4 | Event Management Software

More Products by Cendyn

https://ucarecdn.com/020eb035-1685-4169-8149-897f711a61f3/-/crop/1074x671/57,71/-/preview/
https://ucarecdn.com/7b88ef21-cad0-44b5-9d65-3a79425d983a/-/crop/1105x690/25,74/-/preview/
https://ucarecdn.com/c843964b-65fb-456e-bff0-01b8848eea8a/-/crop/1158x723/0,43/-/preview/
https://ucarecdn.com/f9fde129-ecc9-4150-aa6b-9f362a29d8a8/-/crop/1105x690/28,68/-/preview/
https://ucarecdn.com/b5a52179-3003-406b-ba84-6cc9bc70c085/-/crop/1108x692/28,59/-/preview/
https://ucarecdn.com/e4cc6c21-8b0d-4f1c-8a7c-e520ba0d8915/-/crop/1034x646/62,85/-/preview/
https://ucarecdn.com/2e922d74-e4e4-462b-85d1-2b1b547c0525/-/crop/1116x697/18,63/-/preview/
https://ucarecdn.com/da8f8db5-d908-4ff5-87e0-551272d684e0/-/crop/1127x704/18,52/-/preview/
https://ucarecdn.com/36f3410f-2b41-4758-ac00-69f7cf49e104/-/crop/1158x723/0,43/-/preview/
https://ucarecdn.com/695ede70-7547-4ce5-87bf-9a10e54cedf6/-/crop/1158x723/0,43/-/preview/

Hotelier Rating

Excellent
218
Very Good
51
Average
28
Poor
10
Terrible
4

Property Size

  • X-Small (3)
  • Small (5)
  • Medium (30)
  • Large (67)
  • X-Large (137)

Country

  • United States of America
    United States of America
    (202)
  • France
    France
    (14)
  • Canada
    Canada
    (10)
  • Spain
    Spain
    (9)
  • United Kingdom
    United Kingdom
    (7)
  • Ireland
    Ireland
    (5)
  • Italy
    Italy
    (4)
  • South Africa
    South Africa
    (4)
  • Australia
    Australia
    (4)
  • United Arab Emirates
    United Arab Emirates
    (3)
  • Bahrain
    Bahrain
    (3)
  • Mexico
    Mexico
    (3)
  • Saudi Arabia
    Saudi Arabia
    (2)
  • Denmark
    Denmark
    (2)
  • Greece
    Greece
    (2)
  • Bermuda
    Bermuda
    (2)
  • India
    India
    (2)
  • Germany
    Germany
    (2)
  • Mauritius
    Mauritius
    (2)
  • New Zealand
    New Zealand
    (2)
  • Grenada
    Grenada
    (1)
  • Saint Lucia
    Saint Lucia
    (1)
  • Dominica
    Dominica
    (1)
  • Singapore
    Singapore
    (1)
  • Bulgaria
    Bulgaria
    (1)
  • Sweden
    Sweden
    (1)
  • Barbados
    Barbados
    (1)
  • Malaysia
    Malaysia
    (1)
  • Cyprus
    Cyprus
    (1)
  • Kenya
    Kenya
    (1)
  • Norway
    Norway
    (1)
  • Belgium
    Belgium
    (1)
  • Japan
    Japan
    (1)
  • Ghana
    Ghana
    (1)
  • Korea, South
    Korea, South
    (1)
  • Dominican Republic
    Dominican Republic
    (1)
  • Qatar
    Qatar
    (1)
  • Colombia
    Colombia
    (1)
  • Switzerland
    Switzerland
    (1)
  • Myanmar
    Myanmar
    (1)

Region

  • North America
    North America
    (215)
  • Europe
    Europe
    (51)
  • Asia Pacific
    Asia Pacific
    (10)
  • Oceania
    Oceania
    (6)
  • Middle East
    Middle East
    (6)
  • South America
    South America
    (1)
  • Central America
    Central America
    (7)
  • Africa
    Africa
    (8)

Hoteliers say

NEW AI Review summary

Hoteliers like the comprehensive capabilities of the Pegasus solutions in transforming their revenue strategies and enhancing customer experiences. The booking engine's simplicity, dynamic functionality, and integration with third-party platforms are highly valued for increasing direct bookings. Meanwhile, the CRS’s detailed reports and data analytics tools support revenue management and pricing strategies. Common areas for improvement include CRS usability, the speed of feature updates, and involvement from the digital agency team.

AI-generated from the text of customer reviews

Customer Support Experience
Reporting and Analytics
Digital Marketing Services
CRS Functionality
User Interface and Aesthetic Updates
Booking Engine Usability
Dynamic Pricing Rules (DPR)
Implementation and Customization
System Connectivity and Reliability
Integration with Third-Party Platforms
10

User friendly CRS/CRM

Complex Revenue Analyst from 100 to 199 room Boutique in New York (United States of America)

Verified
7 months ago
I would say I enjoy how straightforward the booking engine is. It does what it says and it's pretty self explanatory.
Country United States of America
Complex Revenue Analyst
Large Hotel
10

Anurag Badola was great help

Director Of Sales from 100 to 199 room Airport/Conference Hotel in Ruckersville (United States of America)

Verified
13 months ago
Anurag Badola made sure I had everything 100% before I got off the phone. I ALSO LIKED THE CALL BACK FEATURE.
Country United States of America
Director Of Sales
Large Hotel
10

Cendyn has a lot of great products to help deliver a great guest experience

Area Director of Revenue Management from 200 to 499 room Resort in Sunny Isles Beach (United States of America)

Verified
18 months ago
Based on my time/experience using the Cendyn booking engine I will say this product is simple to use. The tool is very dynamic with lots of options to customize your hotels rate strategy. The CRS is very user friendly and has great enhanced reports for data analytics. The are little to no connectivity issues or disruption of service. Over t...
Country United States of America
Area Director of Revenue Management
X-Large Hotel
10

A great experience!

Revenue Manager from 50-74 room Boutique in New York (United States of America)

Verified
18 months ago
Our Pegasus team is quick to assist us with any issues and is always ready to throw out ideas to improve bookings! Bouncing ideas off each other has greatly helped us in these unprecedented times!
Country United States of America
Revenue Manager
Medium Hotel
10

Cendyn is a strong and supporting product.

Regional Director of revenue from 100 to 199 room Boutique in New York (United States of America)

Verified
2 years ago
1. Booking engine layout definitely helps with improving conversions. 2. The CRS has several features that you can have fun with in creating selective strategies. The reporting suite spits out meaningful data for you to assess your strategies. Changes made here are seamless updated on the front end. They will incorporate your ideas if you a...
Country United States of America
Regional Director of revenue
Large Hotel
9

Great Company with Great Software

VP of Marketing from 200 to 499 room Boutique in Miami Beach (United States of America)

Verified
2 years ago
We have seen the great success with using the Pegasus booking engine. It is super easy to use and integrates well with most third party platforms. The new look they came out with is fantastic and i can't wait to see even stronger results.
Country United States of America
VP of Marketing
X-Large Hotel
10

Everything has been great. We receive fast and concise responses.

Revenue Manager from 100 to 199 room Boutique in Key West (United States of America)

Verified
2 years ago
We receive fast and reliable support on a regular basis. We are kept up to date on the newest updates and innovations. The interface is very easy to use and we rarely have connectivity issues.
Country United States of America
Revenue Manager
Large Hotel
10

Excellent CRS option for hotels to select

SVP of Revenue Management from 25-49 room Bed & Breakfast & Inn in Greenport (United States of America)

Verified
2 years ago
The Pegasus products continue to offer hotels valuable digital services geared towards improving the direct booking mix. Favorable rate matches and optimal digital marketing initiatives remain in place that allow a hotel to peak against the competition
Country United States of America
SVP of Revenue Management
Medium Hotel
10

eInsight CRM

Sales & Marketing Coordinator from 200 to 499 room Luxury Hotel in Santa Monica (United States of America)

Verified
3 years ago
Helps us easily measure the success of our CRM efforts with concrete data. We rely heavily on these reports every week to inform our property teams on what data capture categories they need to improve upon (capturing guest email, phone, zip code etc.).
Country United States of America
Sales & Marketing Coordinator
X-Large Hotel
8

The customer service is awesome, always there to help

Director of Sales and Marketing from 200 to 499 room Resort in Galena (United States of America)

Verified
3 years ago
Very easy product to use. Very intuitive in most cases and the customer service is great and they are always there to help when you need it.
Country United States of America
Director of Sales and Marketing
X-Large Hotel
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

We have been partnering with Cendyn for many years, their CRS powers many of our customers and plugs seamlessly into our hotel commerce platform that specialises in distribution. With the recent merge, Cendyn offers an even deeper portfolio including a top-notch CRM which means their customers are cared for in all aspects of distribution and marketing.

Question:

What differentiates this product or service from the competition?

Answer:

As Cendyn and their best in class CRM have merged with Pegasus and Travel Tripper, their customer base gets market leading technology across the board, from CRM to CRS to BE. This fits perfectly with SiteMinder's world largest hotel commerce platform and offers Cendyn's hotel customers the opportunity to get best in breed solution across the board.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Its all great products but some of them require expertise and in depth training so I would advise my customers to really familiarise themselves with the product capabilities so they can get the most out of the product suite.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 16 recommend
Recommended by
RecommendationAvatar
Carmen O'Brien Sr Director, Global Strategic Accounts @ SiteMinder
RecommendationAvatar
Tiago Araújo CEO @ HiJiffy
RecommendationAvatar
Miguel González Head of Marketing & Communications @ Roiback
RecommendationAvatar
Roger Miro Program Specialist, Strategic Accounts & Partnerships @ Sojern
RecommendationAvatar
Daniel Alzina CEO @ Hotelinking
RecommendationAvatar
Carmen O'Brien Sr Director, Global Strategic Accounts @ SiteMinder
RecommendationAvatar
Tiago Araújo CEO @ HiJiffy
RecommendationAvatar
Miguel González Head of Marketing & Communications @ Roiback
RecommendationAvatar
Roger Miro Program Specialist, Strategic Accounts & Partnerships @ Sojern
RecommendationAvatar
Daniel Alzina CEO @ Hotelinking
RecommendationAvatar
Krystal De Anda Partnerships Manager @ OTA Insight
RecommendationAvatar
John Lingos-Webb Global Partnerships & Alliances @ Duetto
RecommendationAvatar
Nacho Jacobo CEO y Co-Fundador @ BookingCore
RecommendationAvatar
Reid Webster VP Strategic Growth @ stayntouch
RecommendationAvatar
Kyle Killion Founder @ Suiteness
RecommendationAvatar
Fabricio Titiro Director of Hospitality Partnerships @ Oracle Hospitality
RecommendationAvatar
Stephen Collins Head of Customer Success @ Avvio
RecommendationAvatar
Fabricio Titiro Principal - Partnerships @ Oracle Hospitality
RecommendationAvatar
Liz Brucker Manager, Oracle Hospitality Product Management @ Oracle Hospitality
RecommendationAvatar
Holly Zoba Principal @ Scout Simply
RecommendationAvatar
Tom Buttigieg Head partnerships @ RMS Cloud
RecommendationAvatar
Nikolay Lazarov Integraton Manager @ Clock Software
RecommendationAvatar
Reid Webster SVP Partnerships @ LaaSie.ai
RecommendationAvatar
James Nannos Global Partnerships & Channel Manager @ OTA Insight
Are you a consultant or vendor that recommends Cendyn? Leave a recommendation

Posts

logo

Cendyn

2 months ago

Cendyn Boosts Hoteliers’ Search Advertising Campaigns With New Google Integration

post image
logo

Cendyn

3 months ago

Hotel Revenue Growth Spearheads Cendyn’s Repositioning

post image
logo

Cendyn

4 months ago

The metasearch 101 route

post image
logo

Cendyn

4 months ago

Email deliverability guide for hoteliers

post image
logo

Cendyn

8 months ago

Cendyn Doubles Down on the Future of CRM with Strategic Acquisition of PUSHTech

post image
logo

Cendyn

9 months ago

Cendyn Reinforces Commitment to Driving Profitable Revenue Through WIHP Acquisition

post image
logo

Cendyn

11 months ago

TIME Hotels leverages Cendyn's integrated product suite to transform the guest experience

post image
logo

Cendyn

1 year ago

Top design trends for casino websites

post image
logo

Cendyn

1 year ago

What hoteliers need to know about the end of Universal Analytics and the switch to Google Analytics 4

post image
logo

Cendyn

1 year ago

eCommerce trends shaping today’s guest expectations

post image
logo

Cendyn

1 year ago

Why the CRS should be the source of truth for rate management

post image
logo

Cendyn

1 year ago

Top tips for helping your hotel stand out this wedding season

post image
logo

Cendyn

1 year ago

Rotana leverages Cendyn CRS to drive loyalty and demand across their distribution channels

post image
logo

Cendyn

1 year ago

Cendyn Announces Senior Leadership Team Expansion

post image
logo

Cendyn

1 year ago

A Guide to Driving Conversions on Your Website

post image
logo

Cendyn

1 year ago

How to Win Direct Bookings from Metasearch

post image
logo

Cendyn

1 year ago

Top Tactics to Drive Direct Bookings

post image
logo

Cendyn

1 year ago

Cendyn Launches eInsight Sales, The First Fully Integrated Sales & Marketing CRM Platform for Hospitality

post image
logo

Cendyn

1 year ago

7 Ways Casinos Can Leverage Digital Marketing to Drive Demand

post image
logo

Cendyn

1 year ago

Website Design and UX Trends for 2023

post image
logo

Cendyn

1 year ago

Rethinking the Hotel Tech Stack for Revenue Optimization

post image
logo

Cendyn

1 year ago

Sarova Hotels and Resorts, Kenya selects Cendyn’s streamlined technology ecosystem

post image
logo

Cendyn

1 year ago

Rethink Your Casino Revenue Strategy for a Total Revenue World

post image
logo

Cendyn

1 year ago

SEO VS. SEM: Fundamentals of Search Engine Optimization and Marketing

post image
logo

Cendyn

1 year ago

Hotel operator's checklist to master flawless check-in

post image
logo

Cendyn

1 year ago

Guestrev is Getting a Makeover

post image
logo

Cendyn

1 year ago

Hotelier's Guide to Navigating Group Sales

post image
logo

Cendyn

1 year ago

Mastering Revenue Management With a Reduced Workforce

post image
logo

Cendyn

1 year ago

Hotel Website Personalization Tactics to Boost Direct Bookings

post image
logo

Cendyn

1 year ago

How to Revolutionize Hotel Operations with a Customer Data Platform

post image
logo

Cendyn

1 year ago

Four Ways to Use a Customer Data Platform at Your Hotel

post image
logo

Cendyn

1 year ago

The Complete Revenue Management Playbook for Casinos

post image
logo

Cendyn

1 year ago

The Ultimate Guide to Conquering the 2023 Hotel Budgeting Season

post image
logo

Cendyn

1 year ago

Digital Advertising Tips & Tricks for Your Hotel

post image
logo

Cendyn

1 year ago

Supercharge Your Hotel's Digital Marketing with CRM Data

post image
logo

Cendyn

1 year ago

7 Ways to Boost SEO Results for Your Hotel

post image
logo

Cendyn

1 year ago

Cendyn Announces Acquisition of digitalhotelier

post image
logo

Cendyn

1 year ago

Cendyn Names Subhobroto Biswas Managing Director & General Manager of India

post image
logo

Cendyn

1 year ago

Cendyn Announces Partnership with OpenTable to Integrate Hotel Reservation and Dining Data into a Unified Guest Profile

post image
logo

Cendyn

2 years ago

Top RMS Reports Every Hotel Revenue Manager needs to know

post image
logo

Cendyn

2 years ago

Cendyn Launches the Cendyn Hospitality Cloud for Hoteliers Looking to Drive Direct Bookings

post image
logo

Cendyn

2 years ago

6 Easy Ways to Spruce Up Your Hotel’s Website

post image
logo

Cendyn

2 years ago

7 Smart Ways to Generate Non-Room Revenue and Boost Loyalty

post image
logo

Cendyn

2 years ago

Cendyn and Pegasus Complete Merger

post image
logo

Cendyn

2 years ago

Cendyn and Pegasus to Merge

post image
logo

Cendyn

2 years ago

Coco Collection Selects Cendyn to Power their CRM and Loyalty Programs

post image
logo

Cendyn

3 years ago

Worldline Partners with Cendyn to Enhance Online Payment Capabilities in the Hospitality Industry

post image
logo

Cendyn

3 years ago

Cendyn Partners with Oaky to Create an Unparalleled Experience for Hotel Guests

post image
logo

Cendyn

3 years ago

NextGuest Merges with Cendyn - Creates the Largest Scalable CRM & Digital Marketing Provider for the Hospitality Industry

post image
logo

Cendyn

3 years ago

Cendyn Announces Next-Generation Customer Data Platform, Starling

post image
logo

Cendyn

3 years ago

10 New Creative Room Types to Boost Revenue

post image
logo

Cendyn

3 years ago

Audiences: The Most Powerful Segmentation in Hospitality

post image

Integrations

Need help with an integration?
SPONSORED

Find Great Pairing Apps

No matching results