The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 21 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Cendyn shines in customer support , with exclusive features like Data Analysis & Reporting and Email Marketing.
roommaster shines in onboarding .
Side-by-side ratings based on 21 verified hotelier reviews on HTR.
| HTScore |
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| Likelihood to Recommend |
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| Ease of Use |
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| Customer Support |
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| Value for Money |
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| Starting Price | From $800/mo | From $200/mo |
| Verified Reviews | 15 | 6 |
How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) | #13 4 reviews | #20 1 reviews |
| Mid-Size (25-74 rooms) ▾ | #11 6 reviews | #14 4 reviews |
| Large (75-199 rooms) | #7 4 reviews | #21 1 reviews |
| X-Large (200+ rooms) | #4 0 reviews | #19 0 reviews |
By Property Type
| Segment |
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| Boutique ▾ | #12 6 reviews | #16 3 reviews |
| Luxury ▾ | #10 5 reviews | #30 1 reviews |
| Branded / Chain ▾ | #8 5 reviews | #17 2 reviews |
| Extended Stay | #17 0 reviews | #21 0 reviews |
By Region
| Segment |
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| North America ▾ | #4 7 reviews | #7 6 reviews |
| Europe ▾ | #9 7 reviews | #23 0 reviews |
| Asia Pacific | #11 1 reviews | — |
| Middle East | — | #12 0 reviews |
When evaluating website design solutions for your hotel, the choice often hinges on which platform offers the most recent feedback, comprehensive features, and reliable support. Cendyn Web and roommaster’s Hotel Website Builder both aim to increase direct bookings and elevate your digital presence, but they differ significantly in user feedback, feature sets, and pricing. Your decision should align with your hotel’s size, segment, and specific needs.
Cendyn Web boasts more reviews—11 in total—and has recent reviews from the past six months, giving it a more current reflection of user experience. roommaster, with only 6 reviews, offers slightly better ease of use and onboarding scores but has less recent feedback. Are you prioritizing a platform with proven support and extensive features or a simpler, more cost-effective solution? Let’s dig deeper.
Cendyn Web is designed as an all-encompassing marketing and website platform, integrating SEO, PPC, content management, and more, aiming to drive revenue through sophisticated tools. roommaster, on the other hand, focuses primarily on creating visually appealing, mobile-optimized websites with integrated booking engines, emphasizing ease of use and conversion.
Both platforms aim to reduce OTA reliance and boost direct bookings, but Cendyn’s larger feature set—including content strategy, social media marketing, and marketing automation—sets it apart. However, its higher price point and complex interface might challenge smaller teams. roommaster’s strength lies in its simplicity, faster onboarding, and lower cost, but it lacks some advanced marketing features. Which of these align better with your hotel’s strategic goals?
In terms of ease of use, roommaster scores a 4.83/5, with reviews emphasizing its intuitive drag-and-drop interface, quick response times, and straightforward website creation process. Cendyn, with a 4.55/5 rating, has been noted for its helpful support team but also some comments about unnecessary steps complicating usability.
Recent reviews support this, with roommaster’s users citing that onboarding is smooth and training is effective, though some noted that training sessions could be more paced toward the end. Cendyn’s support is consistently praised for responsiveness, but its platform may require a steeper learning curve. Edge: roommaster.
Cendyn offers 27 features exclusive to its platform, including SEO, PPC, Web Design, Data Analysis & Reporting, Marketing Automation, and Content Audit, making it a comprehensive marketing suite. roommaster provides only one unique feature: SEO plugins, focusing on website creation and booking engine integration.
This extensive feature set in Cendyn can support larger or more marketing-driven hotels seeking a full digital marketing approach. roommaster’s feature simplicity makes it easier to implement but limits advanced functionalities. If advanced marketing tools are a priority, Cendyn leads; if core website and booking are enough, roommaster is sufficient. Edge: Cendyn.
Cendyn’s customer support scores 4.64/5, with reviews highlighting their quick, expert troubleshooting and ongoing support. Specific testimonials praise team responsiveness, especially in resolving issues related to bookings and integrations.
roommaster’s support scores 4.33/5, with reviews indicating high satisfaction with training and responsiveness, though some users found communication through tickets to be slow. Given the more recent reviews and higher ratings, Cendyn’s support appears more robust. Edge: Cendyn.
Cendyn integrates with 116 verified partners, including major PMS, channel managers, and marketing tools. shared partners include SiteMinder, TrustYou, and GuestRevu. It also has 24 integrations unique to its platform, such as Priority Software and Hotello.
roommaster offers 56 verified integrations, with notable partners like Sage, Volo, and Triptease, but fewer total options. The broader partner network in Cendyn enhances its flexibility for larger hotel chains and properties needing diverse integrations. Edge: Cendyn.
Based on review counts and recent feedback, Cendyn’s overall ratings are lower at 0/5, but that’s due to the lack of recent reviews, whereas roommaster’s ratings are similarly low at 0/5. However, the recent reviews (last 6 months) favor roommaster’s ease of use and onboarding, with an NPS score of 9.67/10 compared to Cendyn’s 8.55/10.
Given the recency and volume of reviews, hoteliers tend to rate roommaster slightly higher, especially regarding onboarding and user experience. For properties emphasizing hassle-free setup, roommaster’s higher recent ratings are compelling. Edge: roommaster.
Cendyn’s base price is $800 per month, with no free trial or tiered pricing options available. roommaster costs $200 per month, also without a trial, making it significantly more budget-friendly.
This stark price difference reflects their target markets—Cendyn caters to larger, more resource-rich hotels needing extensive marketing features, while roommaster offers a more affordable, straightforward solution for smaller properties or those just starting digital transformation.
Not ideal if your hotel is small, focused mainly on booking engines, or has limited digital marketing needs.
Not ideal if you require advanced marketing automation or deep data analysis features, or if you need highly customizable content management beyond SEO plugins.
Cendyn Web presents a comprehensive marketing platform, blending creative design with advanced digital marketing tools, making it suitable for larger or marketing-focused hotels. Its extensive integrations, features, and support justify its higher price point for properties that want to scale their digital presence.
roommaster’s solution is ideal for hotels seeking an easy, cost-effective way to build a mobile-friendly website and boost direct bookings through simple, intuitive tools. Its lower price, fast onboarding, and decent support make it attractive for smaller properties or those new to digital marketing.
If your hotel needs a broad, marketing-oriented platform with deep integrations and extra features, Cendyn is the clear choice. Conversely, if affordability and simplicity are your priorities, roommaster delivers a compelling, easy-to-operate solution.
In conclusion, choose Cendyn if you want a full marketing suite backed by extensive support and integrations. Opt for roommaster if your focus is on straightforward website creation, direct bookings, and budget-conscious implementation.
Website Design pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $800/mo | From $200/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Design & Content Management
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| Drag and Drop Page Builder | ||
| Hotel Website Templates | ||
| Whitelabel Capability | ||
| Fully Customizable Themes | ||
| Blog Post Composer | ||
| Customizable Attractions Maps | ||
| Website Personalization | ||
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Conversion
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| Google AMP Markup | ||
| Storefront/Voucher Functionality | ||
| Mobile Optimized/Responsive | ||
| Review Widgets | ||
| Booking Engine | ||
| Popups & Alerts | ||
| Customizable Attractions Maps | ||
| Website Personalization | ||
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Internationalization
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| Multi-lingual | ||
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Analytics
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| Google Analytics Connection | ||
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SEO & Traffic
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| Social Media Integrations | ||
| Google AMP Markup | ||
| Mobile Optimized/Responsive | ||
| Multi-lingual | ||
| SEO Plugins | ||
| Customizable Attractions Maps | ||
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Security & Compliance
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| Security Protocals (SSL/HTTPS) | ||
| ADA Compliant | ||
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Upselling
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| Storefront/Voucher Functionality | ||
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Other
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Ranks higher for
Unique capabilities
Ranks higher for
Where the ratings diverge most
It depends on your requirements. Cendyn Web and roommaster Hotel Website Builder share many core Website Design features, but each has unique capabilities. Cendyn Web offers 118 verified integration partners, while roommaster Hotel Website Builder offers 58. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. roommaster Hotel Website Builder leads in ease of use at 4.8/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Cendyn Web: No. roommaster Hotel Website Builder: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Cendyn has an HT Score of 0 and roommaster has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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