The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 25 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Hotelchamp shines in customer support and ROI , with exclusive features like Conversion Widgets.
roommaster shines , with exclusive features like ADA Compliant and Booking Engine.
Side-by-side ratings based on 25 verified hotelier reviews on HTR.
| HTScore |
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| Likelihood to Recommend |
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| Ease of Use |
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| Customer Support |
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| Value for Money |
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| Starting Price | Contact sales | From $200/mo |
| Verified Reviews | 19 | 6 |
How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) | #15 4 reviews | #20 1 reviews |
| Mid-Size (25-74 rooms) ▾ | #12 6 reviews | #14 4 reviews |
| Large (75-199 rooms) | #10 0 reviews | #21 1 reviews |
| X-Large (200+ rooms) ▾ | #5 6 reviews | #19 0 reviews |
By Property Type
| Segment |
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| Boutique ▾ | #10 11 reviews | #16 3 reviews |
| Luxury ▾ | #9 11 reviews | #30 1 reviews |
| Branded / Chain ▾ | #10 6 reviews | #17 2 reviews |
| Extended Stay | #13 0 reviews | #21 0 reviews |
By Region
| Segment |
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| North America ▾ | #16 0 reviews | #7 6 reviews |
| Europe ▾ | #8 7 reviews | #23 0 reviews |
| Asia Pacific ▾ | #3 6 reviews | — |
| Middle East | #9 1 reviews | #12 0 reviews |
Choosing between Hotelchamp eCommerce and roommaster Hotel Website Builder hinges on your hotel’s specific needs and priorities. Hotelchamp focuses on guest experience, conversion, and rapid deployment, while roommaster emphasizes visual appeal, SEO, and integrated booking tools. Both aim to elevate your online presence, but their approaches and strengths vary significantly. Which platform aligns best with your hotel’s goals?
Hotelchamp and roommaster aim to improve your hotel’s website performance and online bookings but approach this differently. Hotelchamp excels in guest engagement and conversion with a focus on direct booking optimization, offering conversion widgets and rapid deployment. roommaster provides a mobile-optimized, customizable website builder with integrated booking and SEO features, emphasizing visual design and content creation.
Hotelchamp boasts a higher overall rating (4.8/5 vs. 0/5 for roommaster), more recent reviews (2 in last 6 months vs. 1 for roommaster), and a stronger review count (17 vs. 6). Its reviews highlight ease of use, excellent support, and measurable revenue increases, making it a more trusted choice for hoteliers seeking proven results. roommaster’s zero-star rating and fewer reviews suggest less confidence and a less tested platform. Which platform seems more aligned with your hotel’s current priorities?
If your hotel needs a straightforward, rapid-to-launch website focused on increasing direct bookings and guest engagement, Hotelchamp is the clear choice. Its high customer satisfaction ratings, ease of use, and conversion tools make it suitable for hotels prioritizing fast deployment and measurable ROI.
Conversely, if your team requires a highly customizable website with advanced SEO, content creation, and integrated booking engine features, roommaster might be better—though its limited reviews and rating raise questions about reliability. Hotelchamp’s current dominance in user satisfaction and recent review activity make it the safer, more proven option for most hotels.
Hotelchamp has a slightly lower ease-of-use rating (4.71/5) than roommaster (4.83/5), but both platforms rank highly for user-friendliness. Hotelchamp’s reviews emphasize the drag-and-drop interface and straightforward onboarding, with a 4.79/5 onboarding score and comments praising its user-friendly setup. roommaster’s training process is thorough but noted to sometimes be fast, though it still maintains a high usability rating.
Given the review volume and recent positive feedback, Hotelchamp’s ease of use feels more tested and reliable. Edge: Hotelchamp.
Hotelchamp offers 10 shared features plus one unique feature—conversion widgets—that enhance guest engagement and conversion. roommaster provides 8 unique features, including ADA compliance, booking engine, SEO tools, and website personalization, adding depth for hotels seeking advanced customization.
Hotelchamp’s features are more focused on conversion and guest journey, with proven effectiveness. roommaster’s additional features support SEO and website customization but are less centered on direct booking optimization. Edge: Hotelchamp.
Hotelchamp’s support ratings (4.82/5) surpass roommaster’s (4.33/5), with reviews highlighting prompt, helpful communication and dedicated support staff. Hotelchamp’s recent reviews praise its customer-centric approach, mentioning excellent communication and support responsiveness.
roommaster’s support, while competent, has less recent positive feedback, and some reviews note that onboarding could be streamlined. For reliable, responsive support, Hotelchamp clearly leads. Edge: Hotelchamp.
Hotelchamp integrates with 45 verified partners, including key players like TrustYou, SiteMinder, and Revinate. roommaster offers slightly more integrations with 56 partners, including Sage, GuestCentric, and Otelier, with 11 shared partners.
While roommaster has a broader list of integrations overall, Hotelchamp’s partnerships are focused on high-impact, hospitality-specific tools. Both are well-connected, but Hotelchamp’s integrations are more curated for direct booking and guest experience. Edge: roommaster.
Hotelchamp’s reviews are more recent, with 17 total reviews and a 4.8/5 rating, reflecting strong satisfaction across hotel segments, especially independent and city-center hotels. Its NPS score of 9.41/10 indicates high recommendation levels.
roommaster’s limited reviews and zero-star ratings mean insufficient data to determine user satisfaction. Given the recent review activity and high scores, Hotelchamp is clearly the preferred choice. Edge: Hotelchamp.
Hotelchamp does not disclose pricing publicly, which suggests a customized quote based on your hotel’s needs. roommaster’s base price is $200 per month, with no free trial or tiered plans.
The lack of transparency around Hotelchamp’s costs means you should request a quote to compare value precisely. roommaster’s flat rate offers predictability but may lack flexibility for smaller hotels or those seeking a lower upfront investment.
Hotels that should use Hotelchamp typically:
Not ideal if your hotel prioritizes extensive SEO customization or complex website features not available in Hotelchamp.
Hotels that should consider roommaster:
Not ideal if your hotel prefers a more straightforward, quick-launch website or relies heavily on recent reviews for confidence.
The core difference lies in their focus: Hotelchamp emphasizes guest conversion, rapid deployment, and high customer satisfaction, while roommaster offers extensive customization, SEO, and booking features.
For hotels seeking an easy, proven way to boost direct bookings and guest engagement, Hotelchamp’s higher review count, recent positive feedback, and user-centric features make it the smarter pick. If your team values deep customization and a broad feature set, roommaster could be suitable, but its limited recent reviews and lower ratings suggest it’s less reliable currently.
Choose Hotelchamp if you prioritize proven results, support, and faster deployment. Opt for roommaster only if your hotel has specific needs for extensive customization and SEO, and are prepared to navigate a platform with fewer recent reviews.
Website Design pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $200/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Design & Content Management
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| Drag and Drop Page Builder | ||
| Hotel Website Templates | ||
| Whitelabel Capability | ||
| Fully Customizable Themes | ||
| Blog Post Composer | ||
| Customizable Attractions Maps | ||
| Website Personalization | ||
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Conversion
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| Google AMP Markup | ||
| Storefront/Voucher Functionality | ||
| Mobile Optimized/Responsive | ||
| Review Widgets | ||
| Booking Engine | ||
| Popups & Alerts | ||
| Customizable Attractions Maps | ||
| Website Personalization | ||
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Internationalization
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| Multi-lingual | ||
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Analytics
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| Google Analytics Connection | ||
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SEO & Traffic
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| Social Media Integrations | ||
| Google AMP Markup | ||
| Mobile Optimized/Responsive | ||
| Multi-lingual | ||
| SEO Plugins | ||
| Customizable Attractions Maps | ||
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Security & Compliance
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| Security Protocals (SSL/HTTPS) | ||
| ADA Compliant | ||
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Upselling
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| Storefront/Voucher Functionality | ||
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Other
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| Conversion Widgets |
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"the speed at which you can build something is much better. (...) There's very little that I've found that I can't do with Hotelchamp and what I haven't been able to do, you guys [H..."
No published case study for this goal yet.
"The websites are user-friendly on the back end, and for the guests, so everything looks great. And if we want to change the template, we can do so very quickly. We'll be working wi..."
No published case study for this goal yet.
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Hotelchamp eCommerce and roommaster Hotel Website Builder share many core Website Design features, but each has unique capabilities. Hotelchamp eCommerce offers 44 verified integration partners, while roommaster Hotel Website Builder offers 58. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. roommaster Hotel Website Builder leads in ease of use at 4.8/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Hotelchamp eCommerce: No. roommaster Hotel Website Builder: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Hotelchamp has an HT Score of 0 and roommaster has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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