The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 328 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
ChoiceADVANTAGE shines .
Clock shines in ease of use and customer support — especially for independent properties (4.8/5) , with exclusive features like Payment processing and Revenue management module.
Side-by-side ratings based on 328 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $600/mo |
| Verified Reviews | 0 | 328 |
After analyzing 328 verified reviews, ChoiceADVANTAGE users most value its , while Clock users highlight ease of use and intuitive design, reservation and room management, integration and automation. Click any theme to see what reviewers say.
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Ease of Use and Intuitive Design
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Reservation and Room Management
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Integration and Automation
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Training and Onboarding
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Feature Updates and Usability
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Reports and Analytics
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Connectivity and Synchronization
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | ChoiceADVANTAGE |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #11 117 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #7 157 reviews |
| Large (75-199 rooms) ▾ | — | #17 9 reviews |
| X-Large (200+ rooms) ▾ | — | #11 5 reviews |
By Property Type
| Segment | ChoiceADVANTAGE |
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| Boutique ▾ | — | #8 165 reviews |
| Luxury ▾ | — | #11 80 reviews |
| Branded / Chain ▾ | — | #8 62 reviews |
| Extended Stay ▾ | — | #9 27 reviews |
By Region
| Segment | ChoiceADVANTAGE |
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| North America ▾ | — | #17 30 reviews |
| Europe ▾ | — | #3 228 reviews |
| Asia Pacific ▾ | — | #11 13 reviews |
| Middle East | — | #17 2 reviews |
Choosing between ChoiceADVANTAGE and Clock PMS hinges on your hotel’s specific operational needs and growth plans. Both aim to streamline hotel management, but they differ sharply in scope and maturity.
ChoiceADVANTAGE is a long-standing system with a limited recent review footprint and no visible user ratings, making it difficult to gauge current performance or user satisfaction. Clock PMS, on the other hand, boasts a high rating of 4.8 out of 5 from 251 recent reviews, signaling widespread approval and active development.
While ChoiceADVANTAGE offers core functionalities typical of legacy PMS solutions, Clock PMS distinguishes itself with a broad feature set, including online check-in, booking engine, POS, and revenue modules that are often absent or limited in older systems. Is your hotel prepared to invest in a more modern, feature-rich platform?
Both systems address essential hotel management functions like reservations, check-in, and guest management. ChoiceADVANTAGE’s limited recent reviews and zero current ratings make it tough to verify its ongoing performance, reliability, or user experience, whereas Clock PMS’s recent reviews highlight consistent usability and feature satisfaction.
ChoiceADVANTAGE appears to target smaller or legacy hotels with basic needs, lacking the extensive automation and integrations that Clock PMS offers. Clock’s dashboard, with over 58 features including payment processing, channel management, and revenue tracking, positions it as a comprehensive solution for hotels seeking automation and efficiency.
Are you seeking a traditional PMS with familiar functionality, or do you prefer a platform with a modern interface and a broad array of tools? This decision depends heavily on your hotel’s size, complexity, and digital maturity.
If your hotel needs a modern, feature-packed PMS that covers reservations, online check-in, POS, and revenue management, Clock PMS is the clear choice. Its extensive features and recent validation through 251 recent reviews make it suited for hotels aiming to modernize and automate.
Conversely, if your hotel is small, operates on limited tech infrastructure, and prefers a simple, possibly legacy system, ChoiceADVANTAGE might suffice, though its lack of recent reviews warrants caution. For most modern hotels, Clock’s active development and extensive feature set provide greater long-term value.
If your goal is operational efficiency, guest engagement, and scalability, Clock PMS delivers. If you need a basic system with minimal investment, ChoiceADVANTAGE might be an option—but at the risk of outdated features and uncertain support.
Clock PMS receives an impressive user rating of 4.78 out of 5 for ease of use, with many reviews praising its intuitive interface and quick onboarding. Users mention that staff find it easy to learn, with some noting simplified training for new employees.
ChoiceADVANTAGE’s current usability data is unavailable, and its review history is nonexistent, making it impossible to assess ease of use or onboarding experience. Given Clock’s recent positive feedback, it’s the safer choice for hotels prioritizing user-friendly technology.
Edge: Clock PMS.
Clock PMS offers 58 distinct features, including payment processing, booking engine, channel management, revenue tracking, guest CRM, integrated POS, and online check-in. Its broad suite supports automation, real-time updates, and multi-channel distribution.
ChoiceADVANTAGE has no unique or additional features listed and appears to lack the extensive modules that Clock offers. The absence of recent feature updates or innovations puts it at a disadvantage.
For hotels seeking advanced automation and extensive integration options, Clock’s feature depth is a decisive advantage.
Edge: Clock PMS.
Clock PMS’s reviews consistently mention responsive support, with a rating of 4.75 out of 5 for customer service. Users highlight quick responses and proactive assistance, especially during onboarding and troubleshooting.
ChoiceADVANTAGE provides no recent or detailed review data on support, making it difficult to assess. The lack of recent feedback or ratings suggests limited current support performance.
Given Clock’s positive sentiment and active user base, it’s more likely your team will receive prompt, helpful assistance if needed.
Edge: Clock PMS.
Clock PMS boasts 111 verified integrations, including popular partners like Curacity, Hotel Investor Apps, and REVCONTROL. It supports extensive API customization, no connection fees, and a broad ecosystem of third-party tools.
ChoiceADVANTAGE’s integration count is limited to 2 verified partners, with only one shared partner (Whistle). Its small partner network constrains connectivity with other systems and tools.
For a hotel aiming for a connected, automated environment, Clock PMS’s extensive integrations provide significant operational flexibility.
Edge: Clock PMS.
Clock PMS’s user reviews from recent months reflect a 4.8 out of 5 rating, with high marks across usability, support, and feature satisfaction. Independent properties, boutique hotels, and city center hotels give particularly high scores, often above 4.8.
ChoiceADVANTAGE has no recent reviews or ratings, making it impossible to determine current user sentiment. Its outdated profile and lack of feedback suggest it’s not favored in the current market.
Considering recent feedback, Clock PMS is clearly the preferred choice for property managers seeking trusted software.
Edge: Clock PMS.
ChoiceADVANTAGE does not publish their pricing publicly, which suggests a custom quote approach or legacy licensing model. Conversely, Clock PMS charges a flat fee of $600, with no hidden costs, making the total expense transparent.
The absence of published pricing for ChoiceADVANTAGE complicates budget planning, and its unclear structure may incur unexpected costs. Clock’s straightforward pricing simplifies decision-making.
If predictable costs and clear ROI are priorities, Clock PMS provides a transparent model.
Not ideal if your hotel plans to grow rapidly, automate operations, or require real-time updates and integrations.
Not ideal if your hotel is very small, operates with minimal staff, or prefers a simple POS-only system.
Clock PMS offers a modern, feature-rich, and actively supported platform that addresses the demands of contemporary hotel management. Its 251 recent reviews, high ratings, and extensive integrations demonstrate its relevance and reliability.
ChoiceADVANTAGE appears to be a legacy system with no recent reviews or ratings, making it a risky choice for hotels seeking growth, automation, and real-time capabilities. For most hotels looking to modernize and streamline operations, Clock PMS is the clear winner.
If your hotel prioritizes ongoing support, broad features, and proven performance, Clock PMS should be your choice. If, however, you operate a small property with minimal tech needs and prefer a legacy system, ChoiceADVANTAGE might suffice—though its future viability remains uncertain.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| ChoiceADVANTAGE |
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| Starting Price | — | From $600/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
| Feature | ChoiceADVANTAGE |
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Accounting & Finance
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| Direct billing | ||
| RevPaR & ADR Reports | ||
| Multi-currency | ||
| Transactional Emails (booking, folios, etc) | ||
| Automated night audit | ||
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Marketing & Ecommerce
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| Guest Communication (SMS Messaging) | ||
| Native Email Marketing | ||
| Guest profiles | ||
| Guest CRM | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Booking Engine | ||
| Transactional Emails (booking, folios, etc) | ||
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Administration & Configuration
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| Centralized user & role management | ||
| Multi-lingual | ||
| Cloud based | ||
| On premise | ||
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Customer Management
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| Guest Communication (SMS Messaging) | ||
| Guest profiles | ||
| Centralized Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
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Front Office
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| Mobile Device Notes & Tasks (Voice-to-Text) | ||
| Mobile App | ||
| Automated night audit | ||
| Calendar view | ||
| Multi-lingual | ||
| Task Management | ||
| Automated reminders | ||
| Guest profiles | ||
| Tablet/Kiosk Check-in | ||
| Payment Requests | ||
| Centralized Messaging | ||
| Automated Space Optimization | ||
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Groups Management
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| Group functionality | ||
| Automated Space Optimization | ||
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Guest Experience
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| Integrated ID & Passport Scanner | ||
| Digital Registration | ||
| Guest App | ||
| Online Check-in | ||
| Online Checkout | ||
| Guest Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
| ID Scanning & Registration Pre-fill | ||
| Lobby Kiosk | ||
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Housekeeping
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| Housekeeping module | ||
| Housekeeping Mobile App | ||
| Real-Time Status Updates | ||
| Automated Assignments | ||
| Real Time Reporting | ||
| Shift Planning | ||
| Employee Messaging | ||
| Online Checkout | ||
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Payments
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| Integrated Payment Terminal & Card Reader | ||
| Direct billing | ||
| Multi-currency | ||
| Payment processing | ||
| Payment Requests | ||
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Reservations Management
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| RevPaR & ADR Reports | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Integrated CRS | ||
| Drag-n-Drop Tapechart | ||
| Rate Management | ||
| Automated Space Optimization | ||
| Rules Based Room Assignments | ||
| Transactional Emails (booking, folios, etc) | ||
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Revenue Management
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| RevPaR & ADR Reports | ||
| Custom rates | ||
| Ancillary revenue tracking | ||
| Revenue management module | ||
| Base Pricing | ||
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Taxes & Compliance
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| PCI Compliant | ||
| GDPR Compliant | ||
| SOC2 Complaint | ||
| Tax Configuration | ||
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Support & Training
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| Online 24/7 support | ||
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Food & Beverage
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| EPoS | ||
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Spa
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| Spa & Wellness Module |
We analyzed 6 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Clock is best all-in-one platform for managing hotel and event operations in one connected environment. It makes it easy to track bookings, organize group reservations, and handle..."
No published case study for this goal yet.
"Elegancia selected Clock for its flexibility, strong integration capabilities, and robust multi-property management—an essential requirement for a growing hotel group. The ability..."
No published case study for this goal yet.
"Quicker service, reduced request errors, and more consistent operations, resulting in higher guest satisfaction"
What hoteliers love
Many users are impressed with Clock PMS+ for its user-friendly interface and intuitive design, which simplifies the training process for new employees... Many users are impressed with Clock PMS+ for its user-friendly interface and intuitive design, which simplifies the training process for new employees and enhances operational efficiency. The software's straightforward navigation and learnability make it ideal for fast-paced environments.
Reviewers frequently mention that Clock PMS+ offers efficient tools for reservation and room management. The ability to integrate various operational... Reviewers frequently mention that Clock PMS+ offers efficient tools for reservation and room management. The ability to integrate various operational aspects such as reservations, room management, and guest communication in a single platform saves time and reduces errors.
Users appreciate the extensive integration and automation capabilities of Clock PMS+, which allow for seamless connections with other systems, saving... Users appreciate the extensive integration and automation capabilities of Clock PMS+, which allow for seamless connections with other systems, saving time on repetitive tasks and enhancing daily operations.
Where hoteliers push back
Some reviewers express challenges with adapting to new feature updates, suggesting that while improvements are beneficial, they sometimes disrupt the... Some reviewers express challenges with adapting to new feature updates, suggesting that while improvements are beneficial, they sometimes disrupt the user experience. There is a call for smoother transition processes to accommodate these updates.
Several users point out that while Clock PMS+ offers comprehensive reports, there are opportunities for improvement in how data is compiled and presen... Several users point out that while Clock PMS+ offers comprehensive reports, there are opportunities for improvement in how data is compiled and presented, which could enhance revenue management and strategy planning.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. ChoiceADVANTAGE and Clock PMS share many core Property Management Systems features, but each has unique capabilities. ChoiceADVANTAGE offers 2 verified integration partners, while Clock PMS offers 111. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Clock PMS leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
ChoiceADVANTAGE: No. Clock PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. ChoiceADVANTAGE has an HT Score of 0 and Clock has 87. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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