Clock PMS vs. ThinkReservations PMS: Which Is Right for You?

Updated November 8, 2026  ·  755 verified reviews analyzed

TLDR

We analyzed 755 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Clock shines in ease of use and intuitive design — especially for casino properties (5.0/5), with exclusive features like Revenue management module and Guest profiles.

ThinkReservations shines in customer support and account management — especially for bed & breakfast properties (4.9/5), with exclusive features like Guest Communication (SMS Messaging).

See the full breakdown below ↓

How Does Clock PMS Compare to ThinkReservations PMS?

Side-by-side ratings based on 755 verified hotelier reviews on HTR.

HTScore
88
90
Likelihood to Recommend
95%
97%
Ease of Use
4.8/5
4.8/5
Customer Support
4.8/5
4.8/5
Value for Money
4.7/5
4.7/5
Starting Price From $600/mo From $500/mo
Verified Reviews 331 424

What Are the Pros and Cons of Clock PMS vs ThinkReservations PMS?

After analyzing 755 verified reviews, Clock users most value its ease of use and intuitive design, reservation and room management, integration and automation, while ThinkReservations users highlight customer support and account management, ease of use and daily operations, reservations, calendar, and availability management. Click any theme to see what reviewers say.

Clock Clock ThinkReservations ThinkReservations
Pros
+ Ease of Use and Intuitive Design ▾
+ Customer support and account management ▾
+ Reservation and Room Management ▾
+ Ease of use and daily operations ▾
+ Integration and Automation ▾
+ Reservations, calendar, and availability management ▾
+ Training and Onboarding ▾
+ Direct booking engine and website integration ▾
Cons
− Feature Updates and Usability ▾
− Feature requests and product flexibility ▾
− Reports and Analytics ▾
− Billing, payments, and accounting integrations ▾
− Connectivity and Synchronization ▾
− Channel management and OTA connectivity ▾

Clock vs ThinkReservations: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Clock Clock ThinkReservations ThinkReservations
Small (10-24 rooms) ▾ #11 123 reviews #4 148 reviews
Mid-Size (25-74 rooms) ▾ #7 149 reviews #9 25 reviews
Large (75-199 rooms) ▾ #9 17 reviews #7 3 reviews
X-Large (200+ rooms) #12 4 reviews #6 1 reviews

By Property Type

Segment Clock Clock ThinkReservations ThinkReservations
Boutique ▾ #8 171 reviews #7 105 reviews
Luxury ▾ #11 82 reviews #7 72 reviews
Branded / Chain ▾ #8 64 reviews #7 26 reviews
Extended Stay ▾ #8 28 reviews #11 8 reviews

By Region

Segment Clock Clock ThinkReservations ThinkReservations
North America ▾ #19 32 reviews #1 399 reviews
Europe ▾ #3 234 reviews #59 1 reviews
Asia Pacific ▾ #12 13 reviews #35 0 reviews
Middle East #16 2 reviews #34 0 reviews

The Decision

Choosing between Clock PMS and ThinkReservations PMS hinges on what your hotel needs most. Both systems aim to streamline operations, improve guest experiences, and boost revenue, but they approach these goals differently. Clock PMS, with its extensive feature set and broader integration network, is often favored by larger, more complex properties. ThinkReservations, known for its simplicity and focus on small to mid-sized hotels, emphasizes ease of use and rapid deployment. Which aligns better with your hotel’s operational priorities?

The core difference lies in their scope and target market. Clock PMS offers more advanced tools like integrated CRS, revenue management, and in-depth guest CRM, making it suitable for hotels with diverse needs and higher complexity. ThinkReservations emphasizes straightforward reservation management, automation, and channel connectivity, ideal for small properties seeking efficiency. Both are highly rated, but the one with more recent reviews and a larger user base—ThinkReservations—is generally the more reliable choice today.

Is Clock PMS or ThinkReservations PMS Better for Hotels?

Clock PMS is a robust, all-in-one platform with 251 reviews and a higher number of recent reviews, giving it a slight edge in confidence. Its feature set includes integrated CRS, revenue management, guest profiles, multi-currency, and guest CRM—making it ideal for properties with complex needs or multiple revenue streams. Its market presence spans globally, including North America, Europe, and Asia, giving it a broad reach.

ThinkReservations, with 356 reviews and a slightly higher recent review count, is tailored for small-to-mid-sized hotels, B&Bs, and vacation rentals. It offers essential features like online booking, integrated channels such as Expedia and Airbnb, and automated messaging. If your hotel requires detailed revenue management or extensive customization, Clock is the stronger choice; if you prioritize simplicity, faster onboarding, and reliable OTA connectivity, ThinkReservations stands out.

Is Clock PMS or ThinkReservations PMS Easier to Use?

Clock PMS boasts a high ease-of-use rating of 4.78/5 and positive reviews praising its straightforward interface and quick staff onboarding. However, its extensive feature set can sometimes make navigation seem overwhelming, especially for smaller teams or less tech-savvy staff. Recent reviews indicate some users experience slow reporting and cryptic error messages, which can hinder usability.

ThinkReservations scores slightly higher in ease of use at 4.82/5, with reviewers emphasizing its intuitive interface, quick setup, and minimal training time. Its simplified design reduces the learning curve for staff, which is crucial for small teams managing multiple roles. Given the recent reviews and higher user satisfaction ratings, edge: ThinkReservations.

Which Has Better Features: Clock PMS or ThinkReservations PMS?

Clock PMS offers 38 core features, with 20 unique to its platform, including integrated CRS, revenue management, guest profiles, multi-lingual support, gift vouchers, integrated ID scanner, automated space optimization, and a guest app—highlighting its all-in-one design. It also provides advanced guest communication tools and automation, making it suitable for larger properties or those seeking comprehensive control.

ThinkReservations includes 38 features as well but only one feature—guest communication via SMS—is unique to its platform. Its strengths lie in OTA integration, automated messaging, online booking, and upselling tools, supporting streamlined operations for small hotels and B&Bs. While Clock’s feature depth favors larger, complex properties, edge: Clock PMS for its extensive, specialized functionalities.

Which Has Better Customer Support: Clock PMS or ThinkReservations?

Clock PMS is praised for its responsive, proactive customer service, with a 4.75/5 support rating. Users report quick response times and helpful assistance, especially during onboarding and troubleshooting, though some have noted occasional delays or cryptic error messages. Recent reviews confirm ongoing responsiveness, critical during busy periods.

ThinkReservations scores slightly higher at 4.82/5, with reviewers citing excellent, accessible support and seamless onboarding. Many users describe the support team as knowledgeable and quick to respond, making the platform easier to adopt and troubleshoot. Edge: ThinkReservations, given its consistently high support ratings and recent positive feedback.

Which Do Hoteliers Rate Higher: Clock PMS or ThinkReservations PMS?

ThinkReservations enjoys a higher overall rating of 4.88/5 from 356 reviews, compared to Clock’s 4.8/5 from 251 reviews—both excellent scores. Recent reviews favor ThinkReservations, with hotel segments like B&Bs, small inns, and boutique hotels rating it higher for ease of use and support quality. Larger properties using Clock often praise its advanced features but note some complexity.

Clock’s top-rated segments include independent hotels (4.83/5) and city-center hotels (4.84/5), but it has fewer recent reviews, making its data slightly less current. Hoteliers in small properties or those emphasizing simplicity tend to rate ThinkReservations higher. Edge: ThinkReservations for recent, higher hotel ratings across diverse segments.

How Much Do Clock PMS and ThinkReservations PMS Cost?

Clock PMS costs $600 monthly, with no free tier or trial, reflecting its enterprise-grade features. ThinkReservations is priced at $500 per month, also without a trial, making it slightly more affordable for small properties. Both platforms operate on flat monthly rates with no setup fees, but Clock’s higher price aligns with its broader feature set.

If budget is a concern, ThinkReservations offers a slightly lower entry point, especially given its targeted simplicity. However, larger hotels or those needing extensive automation and integrations may justify Clock’s higher cost. No free trial is available for either, so consider their value propositions carefully.

What Type of Hotel Should Use Clock PMS?

  • Hotels that manage multiple revenue streams, such as resorts, conference hotels, or large boutique hotels.
  • Properties seeking an integrated CRS, revenue management, and guest CRM.
  • Hotels with complex operations requiring automation like online check-in, kiosks, and guest portals.
  • Properties with international guests needing multi-currency and multi-lingual support.
  • Teams that benefit from extensive customization and advanced reporting.

Not ideal if your hotel is small, with minimal staff, or prioritizes quick setup and ease of use. Smaller B&Bs or hotels with straightforward needs may find Clock’s extensive features overwhelming or unnecessary.

What Type of Hotel Should Use ThinkReservations?

  • Small to mid-sized hotels, B&Bs, and vacation rentals looking for simple, reliable reservation management.
  • Hotels that prioritize OTA connectivity with major channels like Airbnb, Booking.com, and Expedia.
  • Properties seeking automation in guest communication, upselling, and online booking.
  • Hotels with limited staff who need an easy-to-train, user-friendly system.
  • Teams that want quick deployment and minimal ongoing training.

Not ideal if your hotel requires complex revenue management, integrated POS, or advanced guest CRM features. Larger, more complex properties or those with specific operational needs might find ThinkReservations lacking.

The Bottom Line for Hotels

Clock PMS is a comprehensive property management system with a broad feature set, extensive integrations, and global reach. It excels in large, complex properties that need detailed controls, automation, and customization, helping boost operational efficiency and guest satisfaction. Its high review count and recent feedback confirm its reliability, but its complexity may require dedicated staff for optimal use.

ThinkReservations offers a straightforward, highly rated platform tailored for small to mid-sized hotels and B&Bs. Its focus on ease of use, OTA connectivity, and automation helps reduce manual work and increase revenue, especially for properties with limited staffing. Recent reviews show stronger support ratings and higher hotel satisfaction, making it the more reliable choice today.

If your hotel is large, complex, and needs advanced features, Clock PMS should be your choice. Conversely, if simplicity, fast onboarding, and excellent support are priorities, ThinkReservations is the better fit. Both systems are proven, but current data favors ThinkReservations for most small to mid-sized properties seeking efficiency and reliability.

How Much Do Clock PMS and ThinkReservations PMS Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Clock Clock ThinkReservations ThinkReservations
Starting Price From $600/mo From $500/mo

Feature Comparison: Clock PMS vs ThinkReservations PMS

These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.

Feature Clock Clock ThinkReservations ThinkReservations
▾ Accounting & Finance
100%
100%
Direct billing
RevPaR & ADR Reports
Multi-currency
Transactional Emails (booking, folios, etc)
Automated night audit
▾ Marketing & Ecommerce
88%
88%
Guest Communication (SMS Messaging)
Native Email Marketing
Guest profiles
Guest CRM
Gift Vouchers
Channel Manager
Booking Engine
Transactional Emails (booking, folios, etc)
▾ Administration & Configuration
75%
75%
Centralized user & role management
Multi-lingual
Cloud based
On premise
▾ Customer Management
75%
75%
Guest Communication (SMS Messaging)
Guest profiles
Centralized Messaging
Transactional Emails (booking, folios, etc)
▾ Front Office
92%
67%
Mobile Device Notes & Tasks (Voice-to-Text)
Mobile App
Automated night audit
Calendar view
Multi-lingual
Task Management
Automated reminders
Guest profiles
Tablet/Kiosk Check-in
Payment Requests
Centralized Messaging
Automated Space Optimization
▾ Groups Management
100%
50%
Group functionality
Automated Space Optimization
▾ Guest Experience
100%
45%
Integrated ID & Passport Scanner
Digital Registration
Guest App
Online Check-in
Online Checkout
Guest Messaging
Transactional Emails (booking, folios, etc)
ID Scanning & Registration Pre-fill
Lobby Kiosk
▾ Housekeeping
100%
50%
Housekeeping module
Housekeeping Mobile App
Real-Time Status Updates
Automated Assignments
Real Time Reporting
Shift Planning
Employee Messaging
Online Checkout
▾ Payments
100%
80%
Integrated Payment Terminal & Card Reader
Direct billing
Multi-currency
Payment processing
Payment Requests
▾ Reservations Management
100%
67%
RevPaR & ADR Reports
Gift Vouchers
Channel Manager
Integrated CRS
Drag-n-Drop Tapechart
Rate Management
Automated Space Optimization
Rules Based Room Assignments
Transactional Emails (booking, folios, etc)
▾ Revenue Management
100%
80%
RevPaR & ADR Reports
Custom rates
Ancillary revenue tracking
Revenue management module
Base Pricing
▾ Taxes & Compliance
100%
75%
PCI Compliant
GDPR Compliant
SOC2 Complaint
Tax Configuration
▾ Support & Training
100%
100%
Online 24/7 support
▾ Food & Beverage
100%
100%
EPoS
▾ Spa
0%
0%
Spa & Wellness Module

Real-World Results: Clock vs ThinkReservations by Business Goal

We analyzed 14 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Clock Events Hotels WICC Large
+ WICC Hotel & Congress Centre implemented Clock to support both hotel stays and conference operations on a single, reliable platform, helping the team run daily operations smoothly with consistent, uninterrupted workflows.
+ �s cloud-based platform, the hotel now has a scalable solution that can adapt to new operational needs and technology developments over time. Clock
+ �s built-in Events Management module is part of its all-in-one platform, allowing WICC to manage both - stays and events within one unified environment.

"Clock is best all-in-one platform for managing hotel and event operations in one connected environment. It makes it easy to track bookings, organize group reservations, and handle..."

Deveny van Laar
Deveny van Laar
Sales & Reserveringen
ThinkReservations Blue Tang Inn Mid-Size
+ Blue Tang Inn was able to significantly increase its bottom line after implementing ThinkReservations, with 52% year on year increase during Q1.
+ The property capitalized on upsell opportunities, offering a wide variety of activities (snorkeling, scuba diving, sailing, fishing) as well as F&B packages. Upsell revenue increased 80% in Q1 2023 vs the previous year
+ Blue Tang Inn management was pleased to see the property booked more nights in Q1 2023, at a significant higher rate while the market maintained the previous year's numbers.

"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."

Kristin Fisher
Kristin Fisher
Sales and Marketing Director
Increase Operational Efficiency
Clock Elegancia Hotels Paris Mid-Size
+ Centralized Control and Full Portfolio Visibility.
+ Clock provides Elegancia Hotels with a single, unified platform to manage all properties, giving leadership complete visibility across the portfolio. This centralisation improves coordination between teams, supports more informed decision-making, and ensures consistent operational standards across all hotels, while still allowing each property to be monitored effectively at group level.
+ Fully Connected Technology Ecosystem

"Elegancia selected Clock for its flexibility, strong integration capabilities, and robust multi-property management—an essential requirement for a growing hotel group. The ability..."

Matthieu Abbo
Matthieu Abbo
Directeur - Hôtellerie
ThinkReservations Yara Palm Springs Small
+ 17.3% of revenue in 2024 came from items and packages, growing their revenue without additional capital investments.
+ Yara Palm Springs consistently has 62% of their bookings through their direct channels, saving thousands of dollars that would otherwise go to OTA commisions.
+ Yara Palm Springs has automated their guest journey and made it easy for guests to enjoy a personalized stay through technology, making it easier for the owners to operate their propertyremotely. "Living in another city from my hotel, working remotely on my hotel, being a mother, trying to have a social life...ThinkReservations makes it so I can still do all those things and be a hotel operator from wherever I am" said Kate.

"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."

Improve Guest Experience
Clock Hotel Mitland Small
+ The team now runs guest communication, service requests, and daily operations through a single all-in-one platform, improving efficiency and consistency across the hotel. Clock acts as a central platform that connects all guest interactions and services across the hotel.
+ Shorter check-in and service response times
+ Fewer interruptions at the front desk

"Quicker service, reduced request errors, and more consistent operations, resulting in higher guest satisfaction"

ThinkReservations Inn on Main Small
+ Increased Repeat Guests - The inn has seen a notable rise in repeat bookings, including guests who have stayed over 20 times since implementing ThinkReservations.
+ Boosted Upsell Revenue - Upselling opportunities through the booking engine have resulted in a 15% increase in additional revenue from services like late check-ins and special packages.
+ Improved Efficiency - Administrative tasks have been reduced by 30%, allowing staff to dedicate more time to creating memorable guest experiences.

"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"

Chris Kennedy
Chris Kennedy
Co-Owner

Clock vs ThinkReservations: The Bottom Line

Clock
Clock
4.8/5 from 331 reviews

What hoteliers love

Ease of Use and Intuitive Design 100% positive

Many users are impressed with Clock PMS+ for its user-friendly interface and intuitive design, which simplifies the training process for new employees... Many users are impressed with Clock PMS+ for its user-friendly interface and intuitive design, which simplifies the training process for new employees and enhances operational efficiency. The software's straightforward navigation and learnability make it ideal for fast-paced environments.

Reservation and Room Management 100% positive

Reviewers frequently mention that Clock PMS+ offers efficient tools for reservation and room management. The ability to integrate various operational... Reviewers frequently mention that Clock PMS+ offers efficient tools for reservation and room management. The ability to integrate various operational aspects such as reservations, room management, and guest communication in a single platform saves time and reduces errors.

Integration and Automation 82% positive

Users appreciate the extensive integration and automation capabilities of Clock PMS+, which allow for seamless connections with other systems, saving... Users appreciate the extensive integration and automation capabilities of Clock PMS+, which allow for seamless connections with other systems, saving time on repetitive tasks and enhancing daily operations.

Where hoteliers push back

Feature Updates and Usability 57% negative

Some reviewers express challenges with adapting to new feature updates, suggesting that while improvements are beneficial, they sometimes disrupt the... Some reviewers express challenges with adapting to new feature updates, suggesting that while improvements are beneficial, they sometimes disrupt the user experience. There is a call for smoother transition processes to accommodate these updates.

Reports and Analytics 83% negative

Several users point out that while Clock PMS+ offers comprehensive reports, there are opportunities for improvement in how data is compiled and presen... Several users point out that while Clock PMS+ offers comprehensive reports, there are opportunities for improvement in how data is compiled and presented, which could enhance revenue management and strategy planning.

Ranks higher for

Mid-Size (25-74 rooms) #7 vs #9
Extended Stay #8 vs #11
Hostels #8 vs #35
Other #9 vs #13

Unique capabilities

Integrated CRS Revenue management module Guest profiles Multi-currency Multi-lingual
4.8/5 ease of use 4.8/5 support 109 integrations
Visit Website
ThinkReservations
ThinkReservations
4.8/5 from 424 reviews

What hoteliers love

Customer support and account management 96% positive

Users repeatedly say ThinkReservations’ support team is exceptionally responsive, knowledgeable, and easy to reach by phone, chat, or email. Many revi... Users repeatedly say ThinkReservations’ support team is exceptionally responsive, knowledgeable, and easy to reach by phone, chat, or email. Many reviewers cite live-person help, proactive guidance, and account managers who understand innkeeping and help solve issues quickly.

Ease of use and daily operations 90% positive

Reviewers consistently describe ThinkReservations as intuitive, easy to learn, and simple to use for daily property operations. They say it helps them... Reviewers consistently describe ThinkReservations as intuitive, easy to learn, and simple to use for daily property operations. They say it helps them manage reservations, assignments, and routine workflows faster, which reduces staff effort and makes small-property operations smoother.

Reservations, calendar, and availability management 63% positive

The calendar and reservation tools are a major strength, with users praising the clear visual view of check-ins, check-outs, stays, and room status. S... The calendar and reservation tools are a major strength, with users praising the clear visual view of check-ins, check-outs, stays, and room status. Several reviewers also mention wanting more calendar flexibility, better vacancy visibility, or refinements to reservation editing and availability handling.

Where hoteliers push back

Feature requests and product flexibility 47% negative

A significant number of reviews ask for more customization, including templates, dashboards, mobile app access, configurable fields, better unit prior... A significant number of reviews ask for more customization, including templates, dashboards, mobile app access, configurable fields, better unit prioritization, and more flexible workflows. While many users appreciate the steady product evolution, they also note that niche property types often need more adaptable tools than the default setup provides.

Billing, payments, and accounting integrations 40% negative

Users mention financial workflows such as QuickBooks integration, credit card handling, deposits, folios, and tax/accounting reporting. A recurring th... Users mention financial workflows such as QuickBooks integration, credit card handling, deposits, folios, and tax/accounting reporting. A recurring theme is the desire for more flexibility in expense/revenue categorization, better payment hardware support, and less manual payment entry.

Ranks higher for

Large (75-199 rooms) #7 vs #9
Small (10-24 rooms) #4 vs #11
X-Large (200+ rooms) #6 vs #12
X-Small (< 10 rooms) #1 vs #27

Unique capabilities

Guest Communication (SMS Messaging)
4.8/5 ease of use 4.8/5 support 17 integrations
Visit Profile

Frequently Asked Questions About Clock PMS vs ThinkReservations PMS

Can Clock PMS replace ThinkReservations PMS?

It depends on your requirements. Clock PMS and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. Clock PMS offers 109 verified integration partners, while ThinkReservations PMS offers 17. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Clock PMS leads in ease of use at 4.8/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Clock PMS or ThinkReservations PMS offer a free plan?

Clock PMS: No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Clock PMS and ThinkReservations PMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Clock has an HT Score of 88 and ThinkReservations has 90. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality ▾

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness ▾

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score ▾

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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