Counter vs. Diventa PMS: Which Is Right for You?

Updated May 15, 2026  ·  57 verified reviews analyzed

TLDR

We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.

ITi Computers shines .

See the full breakdown below ↓

How Does Counter Compare to Diventa PMS?

Side-by-side ratings based on 57 verified hotelier reviews on HTR.

HTScore
17
0
Likelihood to Recommend
91%
0%
Ease of Use
4.6/5
0.0/5
Customer Support
4.9/5
0.0/5
Value for Money
4.8/5
0.0/5
Starting Price Contact sales Contact sales
Verified Reviews 57 0

What Are the Pros and Cons of Counter vs Diventa PMS?

After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while ITi Computers users highlight . Click any theme to see what reviewers say.

Counter Counter ITi Computers ITi Computers
Pros
+ User interface and usability
+ Customer support
+ Automated features
+ Platform integration
Cons
Bug issues
Reporting and revenue management
Pricing

Counter vs ITi Computers: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Counter Counter ITi Computers ITi Computers
Small (10-24 rooms) #26 28 reviews
Mid-Size (25-74 rooms) #46 4 reviews
Large (75-199 rooms) #32 2 reviews
X-Large (200+ rooms) #31 1 reviews

By Property Type

Segment Counter Counter ITi Computers ITi Computers
Boutique #31 16 reviews
Luxury #44 4 reviews
Branded / Chain #43 4 reviews
Extended Stay #32 5 reviews

By Region

Segment Counter Counter ITi Computers ITi Computers
North America #25 8 reviews
Europe #20 25 reviews
Asia Pacific #16 4 reviews
Middle East #11 2 reviews

The Decision

When evaluating property management systems, your primary focus should be on how well the platform simplifies daily operations, supports your growth, and integrates with your existing tech stack. Counter by Counter and Diventa PMS by ITi Computers are designed for different sectors and needs: the former is tailored for hostels, while the latter aims to serve broader real estate management. Given the current review data, Counter by Counter emerges as the more proven and comprehensive solution.

Counter’s 54 reviews over the last six months with a 4.73/5 rating and a 91% recommendation rate reflect a solid, active user base. In contrast, ITi Computers lacks recent reviews and customer feedback, making it a less reliable choice for hoteliers seeking proven support and features. Do you prefer a platform with recent, positive user experiences or one with little recent data?

Is Counter by Counter or Diventa PMS Better for Hotels?

Counter by Counter focuses specifically on hostels and small accommodations, offering an intuitive interface and crucial features like channel management, booking engine, and automated night audits. Its recent reviews highlight ease of use, quick onboarding, and supportive customer service, making it ideal for hostel operators seeking quick, reliable management.

Diventa PMS, by contrast, caters more broadly to real estate portfolios, offering tools for property management, tenant relations, and maintenance. However, it has no recent reviews or ratings, so its proven effectiveness for hotel environments remains unverified. Are you looking for a specialized hostel management system or a versatile platform for larger property portfolios?

Counter by Counter vs Diventa PMS: Which Should Your Hotel Choose?

If your hotel operates exclusively in the hostel segment, particularly hostels with a heavy online booking component, Counter’s dedicated features like channel management, online support, and automation make it the clear choice. Its 19 unique features include a booking engine, guest CRM, multi-currency, and ancillary revenue tracking—tailored for hostels with high occupancy variability.

If your hotel is part of a broader real estate portfolio, or you want management tools extending beyond guest reservations—such as tenant management or maintenance scheduling—Diventa PMS could be an option. But with no recent reviews or proven hotel-specific features, Counter’s track record makes it the better fit for your immediate needs. Are you prioritizing hostel-specific features or broad property management tools?

Is Counter by Counter or Diventa PMS Easier to Use?

Counter by Counter boasts a 4.6/5 ease-of-use rating based on reviews, with many users praising its simple, clean interface and quick staff onboarding. Its mobile-friendly design and intuitive calendar view support staff efficiency and remote management, as reflected in review quotes like, “It’s clear, simple, and easy to understand.”

Diventa PMS, with no publicly available recent user feedback, cannot be assessed for usability. Its design and onboarding experience are unverified for hotel staff. Given the data, Edge: Counter by Counter.

Which Has Better Features: Counter by Counter or Diventa PMS?

Counter offers 19 features exclusive to its platform, including channel manager, booking engine, automated night audit, guest CRM, multi-lingual support, and ancillary revenue tracking—features critical for hostel operations. It also integrates with seven partners such as Stripe and SiteMinder, enhancing its connectivity.

Diventa PMS lacks documented features or integrations, with no reported unique capabilities. Its broad property management focus may include some functionalities, but without recent reviews or detailed features, Counter’s feature set is clearly superior. Edge: Counter by Counter.

Which Has Better Customer Support: Counter by Counter or Diventa PMS?

Counter’s customer support scores a near-perfect 4.96/5, with recent reviews praising its responsiveness, especially mentioning support staff Evelyn and Max. Hoteliers cite quick, helpful responses even during system bugs or technical issues.

Diventa PMS offers no recent customer support reviews or ratings, leaving its support quality unverified. For hotels, reliable support is essential, and the current data favors Counter. Edge: Counter by Counter.

Which Has More Integrations: Counter by Counter or Diventa PMS?

Counter integrates with seven verified partners, including prominent platforms like SiteMinder, Cloudbeds, and Stripe, facilitating a connected tech environment for your property. Its integrations support online booking, payment processing, and access control, streamlining operations.

Diventa PMS does not list any verified integrations, indicating limited or unverified connectivity options. For a property reliant on multiple systems, Counter’s integrations provide a significant operational advantage. Edge: Counter by Counter.

Which Do Hoteliers Rate Higher: Counter by Counter or Diventa PMS?

Counter’s recent reviews and high ratings (4.73/5, 54 reviews) show strong satisfaction levels, especially among hostel operators. Hoteliers frequently praise its ease of use, support, and feature set, with comments like “best PMS for hostels” and a 91% likelihood to recommend.

Diventa PMS has no recent reviews or ratings, so its user satisfaction cannot be assessed. Its untested reputation makes Counter the better-rated choice. Edge: Counter by Counter.

How Much Do Counter by Counter and Diventa PMS Cost?

Counter does not publicly disclose pricing details, but it is offered as a paid product without a free trial or freemium version. Its value appears tied to its comprehensive feature set and support.

Diventa PMS also has no publicly available pricing information, making direct comparison impossible. For now, both platforms require direct vendor contact for quotes, but Counter’s established value proposition suggests competitive pricing for hostel operators.

What Type of Hotel Should Use Counter by Counter?

  • Hotels that primarily operate hostels or budget accommodations with high online booking volume.
  • Teams seeking an easy-to-use, mobile-friendly PMS that simplifies check-in/check-out processes.
  • Properties needing integrated payment processing and channel management.
  • Hostel operators looking for automation features like night audits and guest CRM.
  • Hotels that prioritize quick onboarding, responsive support, and affordable operations.

Not ideal if you require advanced revenue management, complex group booking features, or a broad property management solution for multiple property types.

What Type of Hotel Should Use Diventa PMS?

  • Larger real estate portfolios managing multiple property types beyond traditional hotels.
  • Teams that require tenant management, maintenance scheduling, and financial tracking.
  • Property managers seeking AI-driven predictive maintenance and automated communication tools.
  • Hotels or property groups aiming for a platform with extensive property management features beyond guest reservations.
  • Organizations that prefer a flexible, multi-purpose management system.

Not ideal if you need a dedicated hostel management system or rely heavily on online distribution channels.

Diventa PMS vs Counter by Counter: The Bottom Line for Hotels

Counter by Counter is a dedicated, feature-rich PMS built for hostels and small accommodations, with proven user satisfaction and extensive recent reviews. Its strengths lie in ease of use, integrations, automation, and support tailored for high-occupancy, online-driven properties.

Diventa PMS appears geared toward broader real estate management, with no recent hotel-specific reviews or features verified for hospitality. Without evidence of hotel-focused functionalities or recent customer feedback, Counter remains the stronger choice for hoteliers today.

When should you choose Counter? If your property is a hostel or small hotel that values simplicity, automation, and reliable support. Its proven track record makes it a safe, effective choice.

When might Diventa PMS be suitable? If you manage a diverse property portfolio or require integration with property management beyond guest reservations, but be aware of the unverified support and features.

Final verdict: For hoteliers, especially those seeking a tested, well-supported platform with recent reviews and extensive features, Counter by Counter is the clear recommendation.

How Much Do Counter and Diventa PMS Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Counter Counter ITi Computers ITi Computers

Which Features Does Counter Have That Diventa PMS Doesn't (and Vice Versa)?

According to HTR's product database, Counter and Diventa PMS share 0 features. Here are the key differences — features one has that the other lacks.

Feature Counter Counter ITi Computers ITi Computers
Booking Engine
Calendar view
Channel Manager
Custom rates
Payment processing
RevPaR & ADR Reports

Showing top differences. 7 more features differ between these products.

Counter vs ITi Computers: The Bottom Line

Counter
Counter
4.6/5 from 57 reviews

What hoteliers love

User interface and usability 83% positive

Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.

Customer support 98% positive

The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.

Automated features 83% positive

Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.

Where hoteliers push back

Bug issues 86% negative

Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.

Reporting and revenue management 50% negative

Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.

Unique capabilities

Channel Manager Payment processing Booking Engine Calendar view Custom rates
4.6/5 ease of use 5.0/5 support 7 integrations
Visit Profile
ITi Computers
ITi Computers
0.0/5 from 0 reviews
0.0/5 ease of use 0.0/5 support 0 integrations
Visit Profile

Where the ratings diverge most

Overall Rating Counter 4.7 vs 0.0 (+4.7)
Ease of Use Counter 4.6 vs 0.0 (+4.6)
Customer Support Counter 5.0 vs 0.0 (+5)
Value for Money Counter 4.8 vs 0.0 (+4.8)
Onboarding Counter 4.7 vs 0.0 (+4.7)

Frequently Asked Questions About Counter vs Diventa PMS

Can Counter replace Diventa PMS?

It depends on your requirements. Counter and Diventa PMS share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Diventa PMS offers 0. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Counter or Diventa PMS offer a free plan?

Counter: No. Diventa PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Counter and Diventa PMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and ITi Computers has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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