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Counter

4.5 (57 REVIEWS)

HTR Score icon
HT Score  
46 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Ranked 35 (out of 317) in Property Management Systems

All-in-one workspace for hostels

Bell avatar Bell - AI powered product analyst

I analyzed all of Counter’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Hoteliers like Counter for its ease of use, intuitive interface, and ability to integrate with multiple platforms. The automated features, such as POS system integration and automatic payment processing, help reduce manual tasks, allowing staff to focus on guest experience. However, hoteliers note persistent bugs affecting key functionalities like bed availability display and overbookings. They also value ongoing improvements and responsive support, but seek enhancements in revenue management and reporting.

Support

Supportive

Hoteliers often express dissatisfaction with Counter’s Property Management Systems product due to inadequate customer support. They report issues with the availability of support channels, noting that access to help via chat, phone, or email is limited or inconsistent. Responsiveness is another concern, as many clients find that their problems are not addressed promptly. Expertise of support staff is frequently questioned, with hoteliers indicating that staff are often unable to provide effective solutions. There is also mention of insufficient onboarding support, which makes the setup and training for new users cumbersome. Additionally, the available resources, such as FAQs, tutorials, and documentation, are deemed unhelpful or insufficient, contributing to the challenges faced during the setup and ongoing use of the system.

Owner

7 months ago

Verified

... Quitting counter after 3 years ...

See full review

Owner

7 months ago

Verified

... Quitting counter after 3 years ...

See full review

Automation

Streamlined

Hoteliers often highlight that the automation features in Counter’s Property Management System are lacking in effectiveness and reliability. Users report critical automation failings, particularly in displaying the accurate number of available beds and managing bookings to prevent overbookings, even over a prolonged period of three years. These flawed automation processes lead to significant operational inefficiencies, necessitating manual intervention and daily checks via booking platforms. This is particularly problematic as it undermines trust in the software and adversely impacts business operations by causing guest complications and potential financial losses from necessary refunds.

Owner

7 months ago

Verified

... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the business itself AND the software. That means the application can't be trusted and i have to do random daily checks via booking platforms to see if the correct number of beds is displayed. This directly impacts the business as in: it damages it. The second persistent bug that has not been adressed in that same 3 year period is overbookings - for now in off season we've had as much as 3 per week. Equally unacceptable, as it creates complications with guests that have to be refunded and can't find beds if the city is fully ...

See full review

Value

Balanced

Hoteliers often express dissatisfaction with the value provided by Counter's Property Management Systems product. The primary complaints include persistent and critical bugs, such as the failure to display available beds and overbooking issues, which have remained unresolved for three years. These issues directly damage the business operations and reliability of the software. The inability to trust the software leads to manual workarounds, increasing operational costs and reducing perceived value for money. Users feel that the core features do not justify the cost, especially when considering competitors that may offer more reliable solutions at similar or better pricing.

Owner

7 months ago

Verified

... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the business itself AND the software. That means the application can't be trusted and i have to do random daily checks via booking platforms to see if the correct number of beds is displayed. This directly impacts ...

See full review

Owner

7 months ago

Verified

... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the business itself AND the software. That means the application can't be trusted and i have to do random daily checks via booking platforms to see if the correct number of beds is displayed. This directly impacts the business as in: it damages it. The second persistent bug that has not been adressed in that same 3 year period is overbookings - for now in off season we've had as much as 3 per week. Equally unacceptable, as it creates ...

See full review

Owner

7 months ago

Verified

... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the business itself AND the software. That means the application can't be trusted and i have to do random ...

See full review

Owner

7 months ago

Verified

... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the business itself AND the software. That means the application can't be trusted and i have to do random daily checks via booking platforms to see if the correct number of beds is displayed. This directly ...

See full review

Owner

7 months ago

Verified

... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the business itself AND the software. That means the application can't be trust ...

See full review

Owner

7 months ago

Verified

... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the business itself AND the software. That means the application can't be trusted and i have to do random daily checks via booking platforms to see if the correct number of beds is displayed. This directly impacts the business as in: it damages it. The second persistent bug that has not been adressed in that same 3 year period is overbookings - for now in off season we've had as much as 3 per week. Equally ...

See full review

Owner

7 months ago

Verified

... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the business itself AND the software. That means the application can't be trusted and i have to do random daily checks via booking platforms to see if the correct number of beds is displayed. This directly impacts the business as in: it damages it. The second persistent bug that has not been adressed in that same 3 year period is overbookings - for now in off season we've had as much as 3 per week. Equally unacceptable, as it creates complications ...

See full review

Functionality

Reliable

Hoteliers often express concerns about the functionality of Counter's Property Management Systems product. A major issue is the software's persistent inability to display available beds, a critical feature for their operations, which has remained unresolved for three years. This flaw undermines trust in the application, forcing hotel staff to conduct manual checks via booking platforms, thus harming business efficiency. Additionally, overbooking problems have not been addressed during the same period, further impacting the reliability of the software. These functionality issues suggest a significant gap in the core features and reliability of the system.

Owner

7 months ago

Verified

... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the ...

See full review

Owner

7 months ago

Verified

... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the ...

See full review

Owner

7 months ago

Verified

... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the ...

See full review

Owner

7 months ago

Verified

... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the ...

See full review

Owner

7 months ago

Verified

... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the ...

See full review

Owner

7 months ago

Verified

... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the business itself AND the software. That means the application can't be trusted and i have to do random daily checks via booking platforms to see if the correct number of beds is displayed. This directly impacts the business as in: it damages it. The second persistent bug that has not been adressed in that same 3 year period is overbookings ...

See full review

Owner

7 months ago

Verified

... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the ...

See full review

Owner

7 months ago

Verified

... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the business itself AND the software. That means the application can't be trusted and i have to do random daily checks via booking platforms to see if the correct number of beds is displayed. This directly impacts the business as in: it damages it. The second persistent bug that has not been adressed in that same 3 year period is overbookings ...

See full review

Owner

7 months ago

Verified

... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the ...

See full review

Owner

7 months ago

Verified

... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the business itself AND the software. That means the application can't be trusted and i have to do random ...

See full review

Owner

7 months ago

Verified

... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the business itself AND the software. That means the application can't be trusted and i have to do random daily checks via booking platforms to see if the correct number of beds is displayed. This directly impacts the business as in: it damages it. The second persistent bug that has not been adressed in that same 3 year period is overbookings ...

See full review
Powered by AI

Hoteliers Most Frequently Mention

User interface and usability
Customer support
Automated features
Platform integration
Bug issues
Reporting and revenue management
Channel manager
Pricing
Group bookings
POS system

What Types of Hotels Counter is Popular For

Size

2 | Large (75-199 room)

15 | Medium (25-74 room)

16 | Small (10-24 room)

4 | X-Large (200+ room)

19 | X-Small (1-9 room)

Country

7 | Portugal

6 | Mexico

4 | India

4 | Spain

3 | Costa Rica

3 | Italy

2 | Sweden

2 | Morocco

2 | United States of America

2 | Colombia

2 | Argentina

2 | New Zealand

2 | South Africa

1 | Malta

1 | Croatia

1 | Bosnia and Herzegovina

1 | Brazil

1 | United Kingdom

1 | Panama

1 | Latvia

1 | Uganda

1 | Ireland

1 | Israel

1 | France

1 | Switzerland

1 | Honduras

1 | Greece

Type

21 | Bed & Breakfast & Inns

16 | Boutiques

4 | Branded Hotels

10 | City Center Hotels

5 | Airport/Conference Hotels

5 | Extended Stay & Serviced Apartments

50 | Hostels

32 | Limited Service & Budget Hotels

4 | Luxury Hotels

8 | Resorts

Region

8 | North America

25 | Europe

4 | Asia Pacific

2 | Oceania

1 | Middle East

10 | South America

5 | Africa

Category

57 | Property Management Systems

What is Counter?

Founded in 2019 | Headquarters in Berlin (Germany) | 16 employees
Counter is a free and easy-to-use Property Management System (PMS) designed specifically for hostels. This platform streamlines your daily operations with an intuitive interface that ensures ease of use for your staff. Counter dramatically simplifies the management of check-ins, check-outs, and guest reservations, helping you keep your occupancy information up to date. With features like POS system integration and automatic payment processing, it reduces manual tasks, allowing your team to focus more on enhancing the guest experience. Counter is also mobile-friendly, giving you the flexibility to manage your property from anywhere. Additionally, it integrates seamlessly with multiple platforms, ensuring that it fits smoothly into your current business operations. While users have noted areas for improvement, particularly around bed availability display and overbookings, they also appreciate the ongoing improvements and responsive customer support. By using Counter, you can streamline your hostel's operations and elevate your guests' experience.

Counter Alternatives

Not sure if Counter is right for your hotel? Here are similar Property Management Systems vendors that could be a good fit for your hotel:

Capabilities

profile-empty-state.svg

Counter doesn’t have any benefits or use cases available

Features

Accounting & Finance

4/5 features

Marketing & Ecommerce

4/5 features

Administration & Configuration

4/5 features

Customer Management

4/5 features

Front Office

4/5 features

Counter Reviews Summary

4.5
Very Good
Ease of Use
4.6/5
Customer Support
4.9/5
ROI
4.8/5
Implementation
4.7/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Counter is the #70 most trending product in the Property Management Systems category (out of 317) and the #1114 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

Counter’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
46 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

Counter Pricing

Pricing Available By Request

Counter has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.

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Counter Reviews

Hotelier Rating

Excellent
44
Very Good
5
Average
4
Poor
1
Terrible
3

Property Size

  • X-Small (19)
  • Small (16)
  • Medium (15)
  • Large (2)
  • X-Large (4)

Country

  • Portugal
    Portugal
    (7)
  • Mexico
    Mexico
    (6)
  • India
    India
    (4)
  • Spain
    Spain
    (4)
  • Costa Rica
    Costa Rica
    (3)
  • Italy
    Italy
    (3)
  • Sweden
    Sweden
    (2)
  • Morocco
    Morocco
    (2)
  • United States of America
    United States of America
    (2)
  • Colombia
    Colombia
    (2)
  • Argentina
    Argentina
    (2)
  • New Zealand
    New Zealand
    (2)
  • South Africa
    South Africa
    (2)
  • Malta
    Malta
    (1)
  • Croatia
    Croatia
    (1)
  • Bosnia and Herzegovina
    Bosnia and Herzegovina
    (1)
  • Brazil
    Brazil
    (1)
  • United Kingdom
    United Kingdom
    (1)
  • Panama
    Panama
    (1)
  • Latvia
    Latvia
    (1)
  • Uganda
    Uganda
    (1)
  • Ireland
    Ireland
    (1)
  • Israel
    Israel
    (1)
  • France
    France
    (1)
  • Switzerland
    Switzerland
    (1)
  • Honduras
    Honduras
    (1)
  • Greece
    Greece
    (1)

Region

  • North America
    North America
    (8)
  • Europe
    Europe
    (25)
  • Asia Pacific
    Asia Pacific
    (4)
  • Oceania
    Oceania
    (2)
  • Middle East
    Middle East
    (1)
  • South America
    South America
    (10)
  • Africa
    Africa
    (5)

Hoteliers say

Hoteliers like Counter for its ease of use, intuitive interface, and ability to integrate with multiple platforms. The automated features, such as POS system integration and automatic payment processing, help reduce manual tasks, allowing staff to focus on guest experience. However, hoteliers note persistent bugs affecting key functionalities like bed availability display and overbookings. They also value ongoing improvements and responsive support, but seek enhancements in revenue management and reporting.

AI-generated from the text of customer reviews

User interface and usability
Customer support
Automated features
Platform integration
Bug issues
Reporting and revenue management
Channel manager
Pricing
Group bookings
POS system
0

Quitting counter after 3 years

Owner from 5 to 9 room City Center Hotel in Zagreb (Croatia)

Verified
7 months ago
Simple, good interface and functionality, just a well done UI, i've been using it since the day it started, but more by inertia, since the OTA outsourced it's own engine to this company.
Country Croatia
Owner
X-Small Hotel
9

In beginning it was to complicate for me(Older generation).Now it look much better.

Owner from 5 to 9 room Extended Stay & Serviced Apartment in Mostar (Bosnia and Herzegovina)

Verified
2 years ago
I am use counter for HW only and I can t give more info..I like most fast help from your polite workers
Country Bosnia and Herzegovina
Owner
X-Small Hotel
9

Great service

Manager/Owner from 100 to 199 room Extended Stay & Serviced Apartment in Olhos de Agua (Portugal)

Verified
2 years ago
Really engaged and service minded staff. One feels well taken care of. Learning curve is not very steep and if you run into obstacles they're always there to help.
Country Portugal
Manager/Owner
Large Hotel
9

Very good App!

Manager from 25-49 room Bed & Breakfast & Inn in Tulum (Mexico)

Verified
2 years ago
The platform is really clear and intuitive, easy to use. And the Chat system is very well done, I always get helpful and friendly aswers very fast from the poeple working there.
Country Mexico
Manager
Medium Hotel
10

Amazing

analista from 25-49 room Hostel in Itanhaem (Brazil)

Verified
2 years ago
the system is very easy to use, and the staff are great, they are always willing to help, they generate good reports
Country Brazil
analista
Medium Hotel
10

Great Experince

MANAGER from 5 to 9 room Bed & Breakfast & Inn in San Jose (Costa Rica)

Verified
3 years ago
Since we started using Counter ´PMS ,things got easier.No need to worry about overbookings,keeping track of payments,having all reservation in one place. It is very smooth experience. Recommend to every hotel/hostel busineses.
Country Costa Rica
MANAGER
X-Small Hotel
10

Highly recommended

Hotel manager from 5 to 9 room Boutique in Porto (Portugal)

Verified
3 years ago
Very intuitive and easy to use. The support team is great and always ready to help. Makes our live easier.
Country Portugal
Hotel manager
X-Small Hotel
8

Very convenient hotel management app

Manager from 25-49 room Bed & Breakfast & Inn in Bommayapalayam (India)

Verified
3 years ago
The whole system is very good; especially they have an excellent calendar management, a lot of apps integrations and a responsive customer care (this especially important).
Country India
Manager
Medium Hotel
10

User friendly and well priced PMS

Hostel Manager and owner from 5 to 9 room Bed & Breakfast & Inn in Esposende (Portugal)

Verified
3 years ago
We specially liked how easy it was to configure and start working with this PMS, as well as all the integrated features that allow us to comply with several Portuguese Authorities mandatory information. Online support as been great so far too.
Country Portugal
Hostel Manager and owner
X-Small Hotel
10

Counter Review

Hostel Manager from 25-49 room City Center Hotel in Porto (Portugal)

Verified
3 years ago
Easy to use, possible to use it either from your smartphone or tablet with a very friendly user experience. Clean and intuitive system.
Country Portugal
Hostel Manager
Medium Hotel
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6

Expert Q&A and Partner Recommendations

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Support

Unverified

Counter has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

View Support Certification

Help Center

Product Updates

Suppo Info Image Green check icon

2025

Learn more about the GCSC Certification

This vendor is missing critical support info

This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.

Request a Quote

HT Score

46/100

Recommended

91%

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