The complete cloud hospitality platform
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Counter
4.5 (57 REVIEWS)
Ranked 35 (out of 317) in Property Management Systems
All-in-one workspace for hostels
91% recommended by 56 hotels
Bell - AI powered product analyst
I analyzed all of Counter’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Counter for its ease of use, intuitive interface, and ability to integrate with multiple platforms. The automated features, such as POS system integration and automatic payment processing, help reduce manual tasks, allowing staff to focus on guest experience. However, hoteliers note persistent bugs affecting key functionalities like bed availability display and overbookings. They also value ongoing improvements and responsive support, but seek enhancements in revenue management and reporting.
Support
Supportive
Hoteliers often express dissatisfaction with Counter’s Property Management Systems product due to inadequate customer support. They report issues with the availability of support channels, noting that access to help via chat, phone, or email is limited or inconsistent. Responsiveness is another concern, as many clients find that their problems are not addressed promptly. Expertise of support staff is frequently questioned, with hoteliers indicating that staff are often unable to provide effective solutions. There is also mention of insufficient onboarding support, which makes the setup and training for new users cumbersome. Additionally, the available resources, such as FAQs, tutorials, and documentation, are deemed unhelpful or insufficient, contributing to the challenges faced during the setup and ongoing use of the system.
Automation
Streamlined
Hoteliers often highlight that the automation features in Counter’s Property Management System are lacking in effectiveness and reliability. Users report critical automation failings, particularly in displaying the accurate number of available beds and managing bookings to prevent overbookings, even over a prolonged period of three years. These flawed automation processes lead to significant operational inefficiencies, necessitating manual intervention and daily checks via booking platforms. This is particularly problematic as it undermines trust in the software and adversely impacts business operations by causing guest complications and potential financial losses from necessary refunds.
Owner
7 months ago
Verified
... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the business itself AND the software. That means the application can't be trusted and i have to do random daily checks via booking platforms to see if the correct number of beds is displayed. This directly impacts the business as in: it damages it. The second persistent bug that has not been adressed in that same 3 year period is overbookings - for now in off season we've had as much as 3 per week. Equally unacceptable, as it creates complications with guests that have to be refunded and can't find beds if the city is fully ...
See full reviewValue
Balanced
Hoteliers often express dissatisfaction with the value provided by Counter's Property Management Systems product. The primary complaints include persistent and critical bugs, such as the failure to display available beds and overbooking issues, which have remained unresolved for three years. These issues directly damage the business operations and reliability of the software. The inability to trust the software leads to manual workarounds, increasing operational costs and reducing perceived value for money. Users feel that the core features do not justify the cost, especially when considering competitors that may offer more reliable solutions at similar or better pricing.
Owner
7 months ago
Verified
... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the business itself AND the software. That means the application can't be trusted and i have to do random daily checks via booking platforms to see if the correct number of beds is displayed. This directly impacts ...
See full reviewOwner
7 months ago
Verified
... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the business itself AND the software. That means the application can't be trusted and i have to do random daily checks via booking platforms to see if the correct number of beds is displayed. This directly impacts the business as in: it damages it. The second persistent bug that has not been adressed in that same 3 year period is overbookings - for now in off season we've had as much as 3 per week. Equally unacceptable, as it creates ...
See full reviewOwner
7 months ago
Verified
... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the business itself AND the software. That means the application can't be trusted and i have to do random ...
See full reviewOwner
7 months ago
Verified
... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the business itself AND the software. That means the application can't be trusted and i have to do random daily checks via booking platforms to see if the correct number of beds is displayed. This directly ...
See full reviewOwner
7 months ago
Verified
... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the business itself AND the software. That means the application can't be trust ...
See full reviewOwner
7 months ago
Verified
... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the business itself AND the software. That means the application can't be trusted and i have to do random daily checks via booking platforms to see if the correct number of beds is displayed. This directly impacts the business as in: it damages it. The second persistent bug that has not been adressed in that same 3 year period is overbookings - for now in off season we've had as much as 3 per week. Equally ...
See full reviewOwner
7 months ago
Verified
... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the business itself AND the software. That means the application can't be trusted and i have to do random daily checks via booking platforms to see if the correct number of beds is displayed. This directly impacts the business as in: it damages it. The second persistent bug that has not been adressed in that same 3 year period is overbookings - for now in off season we've had as much as 3 per week. Equally unacceptable, as it creates complications ...
See full reviewFunctionality
Reliable
Hoteliers often express concerns about the functionality of Counter's Property Management Systems product. A major issue is the software's persistent inability to display available beds, a critical feature for their operations, which has remained unresolved for three years. This flaw undermines trust in the application, forcing hotel staff to conduct manual checks via booking platforms, thus harming business efficiency. Additionally, overbooking problems have not been addressed during the same period, further impacting the reliability of the software. These functionality issues suggest a significant gap in the core features and reliability of the system.
Owner
7 months ago
Verified
... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the ...
See full reviewOwner
7 months ago
Verified
... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the ...
See full reviewOwner
7 months ago
Verified
... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the ...
See full reviewOwner
7 months ago
Verified
... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the ...
See full reviewOwner
7 months ago
Verified
... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the ...
See full reviewOwner
7 months ago
Verified
... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the business itself AND the software. That means the application can't be trusted and i have to do random daily checks via booking platforms to see if the correct number of beds is displayed. This directly impacts the business as in: it damages it. The second persistent bug that has not been adressed in that same 3 year period is overbookings ...
See full reviewOwner
7 months ago
Verified
... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the ...
See full reviewOwner
7 months ago
Verified
... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the business itself AND the software. That means the application can't be trusted and i have to do random daily checks via booking platforms to see if the correct number of beds is displayed. This directly impacts the business as in: it damages it. The second persistent bug that has not been adressed in that same 3 year period is overbookings ...
See full reviewOwner
7 months ago
Verified
... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the ...
See full reviewOwner
7 months ago
Verified
... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the business itself AND the software. That means the application can't be trusted and i have to do random ...
See full reviewOwner
7 months ago
Verified
... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available beds. Which is unnaceptable, as this is the primary purpose of the business itself AND the software. That means the application can't be trusted and i have to do random daily checks via booking platforms to see if the correct number of beds is displayed. This directly impacts the business as in: it damages it. The second persistent bug that has not been adressed in that same 3 year period is overbookings ...
See full reviewWhat Types of Hotels Counter is Popular For
Size
2 | Large (75-199 room)
15 | Medium (25-74 room)
16 | Small (10-24 room)
4 | X-Large (200+ room)
19 | X-Small (1-9 room)
Country
7 | Portugal
6 | Mexico
4 | India
4 | Spain
3 | Costa Rica
3 | Italy
2 | Sweden
2 | Morocco
2 | United States of America
2 | Colombia
2 | Argentina
2 | New Zealand
2 | South Africa
1 | Malta
1 | Croatia
1 | Bosnia and Herzegovina
1 | Brazil
1 | United Kingdom
1 | Panama
1 | Latvia
1 | Uganda
1 | Ireland
1 | Israel
1 | France
1 | Switzerland
1 | Honduras
1 | Greece
Type
21 | Bed & Breakfast & Inns
16 | Boutiques
4 | Branded Hotels
10 | City Center Hotels
5 | Airport/Conference Hotels
5 | Extended Stay & Serviced Apartments
50 | Hostels
32 | Limited Service & Budget Hotels
4 | Luxury Hotels
8 | Resorts
Region
8 | North America
25 | Europe
4 | Asia Pacific
2 | Oceania
1 | Middle East
10 | South America
5 | Africa
Category
57 | Property Management Systems
Didn’t find what you were looking for?
Counter Alternatives
Not sure if Counter is right for your hotel? Here are similar Property Management Systems vendors that could be a good fit for your hotel:
Capabilities
Counter doesn’t have any benefits or use cases available
Features
Accounting & Finance
Marketing & Ecommerce
Administration & Configuration
Customer Management
Front Office
Groups Management
Guest Experience
Housekeeping
Payments
Reservations Management
Revenue Management
Taxes & Compliance
Support & Training
Food & Beverage
Spa
Recommended by
Achievements
This vendor's trending score is rising, Counter is the #70 most trending product in the Property Management Systems category (out of 317) and the #1114 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreCounter’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceHotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Pricing Available By Request
Counter has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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Compare Counter to Top Alternatives
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Hotelier Rating
Hoteliers like Counter for its ease of use, intuitive interface, and ability to integrate with multiple platforms. The automated features, such as POS system integration and automatic payment processing, help reduce manual tasks, allowing staff to focus on guest experience. However, hoteliers note persistent bugs affecting key functionalities like bed availability display and overbookings. They also value ongoing improvements and responsive support, but seek enhancements in revenue management and reporting.
AI-generated from the text of customer reviews
Looking for specific info?
Quitting counter after 3 years
Owner from 5 to 9 room City Center Hotel in Zagreb (Croatia)
In beginning it was to complicate for me(Older generation).Now it look much better.
Owner from 5 to 9 room Extended Stay & Serviced Apartment in Mostar (Bosnia and Herzegovina)
Great service
Manager/Owner from 100 to 199 room Extended Stay & Serviced Apartment in Olhos de Agua (Portugal)
Very good App!
Manager from 25-49 room Bed & Breakfast & Inn in Tulum (Mexico)
Amazing
analista from 25-49 room Hostel in Itanhaem (Brazil)
Great Experince
MANAGER from 5 to 9 room Bed & Breakfast & Inn in San Jose (Costa Rica)
Highly recommended
Hotel manager from 5 to 9 room Boutique in Porto (Portugal)
Very convenient hotel management app
Manager from 25-49 room Bed & Breakfast & Inn in Bommayapalayam (India)
User friendly and well priced PMS
Hostel Manager and owner from 5 to 9 room Bed & Breakfast & Inn in Esposende (Portugal)
Counter Review
Hostel Manager from 25-49 room City Center Hotel in Porto (Portugal)
Expert Q&A and Partner Recommendations
Submit RecommendationCounter hasn’t been recommended by any experts or partners yet
Learn more about expert recommendationsFind Great Pairing Apps
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Counter has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
View Support Certification
Help Center
Product Updates
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2025
This vendor is missing critical support info
This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.
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