Counter

4.5 (57 REVIEWS)

HT Score

46 out of 100

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Counter

Name: Counter
Rating: 4.5 (57 reviews)

4.6 (57 REVIEWS)

Ranked 35 (out of 315) in Property Management Systems

All-in-one workspace for hostels

91% recommended by 56 hotels

Bell avatar Bell - AI powered product analyst

I analyzed all of Counter’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Hoteliers like Counter for its ease of use, intuitive interface, and ability to integrate with multiple platforms. The automated features, such as POS system integration and automatic payment processing, help reduce manual tasks, allowing staff to focus on guest experience. However, hoteliers note persistent bugs affecting key functionalities like bed availability display and overbookings. They also value ongoing improvements and responsive support, but seek enhancements in revenue management and reporting.

Read their reviews

Support

Supportive

0 reviews mentions in "Support"

0 positive

0 negative

Hoteliers often express dissatisfaction with Counter’s Property Management Systems product due to inadequate customer support. They report issues with the availability of support channels, noting that access to help via chat, phone, or email is limited or inconsistent. Responsiveness is another concern, as many clients find that their problems are not addressed promptly. Expertise of support staff is frequently questioned, with hoteliers indicating that staff are often unable to provide effective solutions. There is also mention of insufficient onboarding support, which makes the setup and training for new users cumbersome. Additionally, the available resources, such as FAQs, tutorials, and documentation, are deemed unhelpful or insufficient, contributing to the challenges faced during the setup and ongoing use of the system.

Owner

9 months ago

Verified

... Quitting counter after 3 years ...

See full review

Automation

Streamlined

1 reviews mentions in "Automation"

0 positive

1 negative

Hoteliers often highlight that the automation features in Counter’s Property Management System are lacking in effectiveness and reliability. Users report critical automation failings, particularly in displaying the accurate number of available beds and managing bookings to prevent overbookings, even over a prolonged period of three years. These flawed automation processes lead to significant operational inefficiencies, necessitating manual intervention and daily checks via booking platforms. This is particularly problematic as it undermines trust in the software and adversely impacts business operations by causing guest complications and potential financial losses from necessary refunds.

Owner

9 months ago

Verified

... to be refunded and can't find beds if the city is fully booked. ...

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Value

Balanced

1 reviews mentions in "Value"

0 positive

1 negative

Hoteliers often express dissatisfaction with the value provided by Counter's Property Management Systems product. The primary complaints include persistent and critical bugs, such as the failure to display available beds and overbooking issues, which have remained unresolved for three years. These issues directly damage the business operations and reliability of the software. The inability to trust the software leads to manual workarounds, increasing operational costs and reducing perceived value for money. Users feel that the core features do not justify the cost, especially when considering competitors that may offer more reliable solutions at similar or better pricing.

Owner

9 months ago

Verified

... unnaceptable, as this is the primary purpose of the business itself AND the software. That means the application can't be trusted and i have to do random daily checks via booking platforms to see if the correct number of beds is displayed. This directly impacts the business as in: it damages it. The second ...

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Functionality

Balanced

1 reviews mentions in "Functionality"

0 positive

1 negative

Hoteliers often express concerns about the functionality of Counter's Property Management Systems product. A major issue is the software's persistent inability to display available beds, a critical feature for their operations, which has remained unresolved for three years. This flaw undermines trust in the application, forcing hotel staff to conduct manual checks via booking platforms, thus harming business efficiency. Additionally, overbooking problems have not been addressed during the same period, further impacting the reliability of the software. These functionality issues suggest a significant gap in the core features and reliability of the system.

Owner

9 months ago

Verified

... Persistent 3 year long bugs that have not been fixed at all with the major bug being- the software DOESN'T display available ...

See full review

Hoteliers Most Frequently Mention

User interface and usability

Customer support

Automated features

Platform integration

Bug issues

Reporting and revenue management

Channel manager

Pricing

Group bookings

POS system

What Types of Hotels Counter is Popular For

Size

19 | X-Small (1-9 room)

16 | Small (10-24 room)

15 | Medium (25-74 room)

2 | Large (75-199 room)

4 | X-Large (200+ room)

Country

7 | Portugal

6 | Mexico

4 | India

4 | Spain

3 | Costa Rica

3 | Italy

2 | Sweden

2 | Morocco

2 | United States of America

2 | Colombia

2 | Argentina

2 | New Zealand

2 | South Africa

1 | Malta

1 | Croatia

1 | Bosnia and Herzegovina

1 | Brazil

1 | United Kingdom

1 | Panama

1 | Latvia

1 | Uganda

1 | Ireland

1 | Israel

1 | France

1 | Switzerland

1 | Honduras

1 | Greece

Type

50 | Hostels

32 | Limited Service & Budget Hotels

21 | Bed & Breakfast & Inns

16 | Boutiques

10 | City Center Hotels

8 | Resorts

5 | Airport/Conference Hotels

5 | Extended Stay & Serviced Apartments

4 | Branded Hotels

4 | Luxury Hotels

Region

25 | Europe

10 | South America

8 | North America

5 | Africa

4 | Asia Pacific

2 | Oceania

1 | Middle East

What is Counter?

Founded in 2019 | Headquarters in Berlin (Germany) | 16 employees

Counter Alternatives

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Counter doesn’t have any benefits or use cases available

Features

Accounting & Finance

4/5 features

Direct billing

Direct billing refers to the process where a hotel directly bills a third-party entity, such as a company, travel agency, or organization, for a guest’s stay, rather than requiring the guest to pay at the time of check-out. This feature allows hotels to set up and manage accounts for companies or other entities that regularly send guests to the hotel, making it easier for those businesses to handle payments through invoices or agreed-upon terms. This feature simplifies the payment process for corporate guests or groups and helps hotels manage financial transactions efficiently.
RevPaR & ADR Reports
Multi-currency
Multi-currency
Transactional Emails (booking, folios, etc)

Automatically send transactional booking emails and reservation related notifications to guests.
Automated night audit

Marketing & Ecommerce

4/5 features

Guest Communication (SMS Messaging)

The ability to communicate with your guests via text messaging | improves quality of guest experience and communication.
Native Email Marketing

Send highly targeted marketing emails to previous guests. Native to the system, ability to segment the database and create tailored email. Features include: campaigns, segmentation, drag-n-drop builder, transactional emails
Guest profiles
Guest CRM
Gift Vouchers
Channel Manager
Booking Engine

Eliminate the need for a separate booking engine vendor and serve live inventory from your PMS right into your booking engine.
Transactional Emails (booking, folios, etc)

Automatically send transactional booking emails and reservation related notifications to guests.

Administration & Configuration

4/5 features

Centralized user & role management
Multi-lingual
Cloud based
On premise

Customer Management

4/5 features

Guest Communication (SMS Messaging)

The ability to communicate with your guests via text messaging | improves quality of guest experience and communication.
Guest profiles
Centralized Messaging

Receive messages from guests and colleagues all in one place within the PMS.
Transactional Emails (booking, folios, etc)

Automatically send transactional booking emails and reservation related notifications to guests.

Front Office

4/5 features

Mobile Device Notes & Tasks (Voice-to-Text)

Via a button in the notes field in the guest profile or reservation the staff can speak voice-to-text messages for guest or reservation notes. The GM/staff is in the breakfast room or somewhere around on the estate, he engages with guests and learns different things about them. The person won't rush back to a desktop to enter this information into the PMS, however they are usually carrying their mobile phones. With voice, they can launch the PMS on their mobile, speak into it and add a comment that is relevant for the reservation or the guest profile based on their recent engagement with the guest.
Mobile App
Automated night audit
Calendar view
Multi-lingual
Task Management

Attach automated and custom-made tasks to reservations to easily track jobs and keep guests happy.
Automated reminders

Failed settlements and payment request tasks are automatically created so you don’t miss guest payments.
Guest profiles
Tablet/Kiosk Check-in

Guests can skip the reception queue check in via a tablet, on their own or with the help of one of your team.
Payment Requests

Send payment requests directly to a guest’s email and get notified upon payment or expiration.
Centralized Messaging

Receive messages from guests and colleagues all in one place within the PMS.
Automated Space Optimization

Eliminate the manual work of room blocking with automated room assignments.

Groups Management

4/5 features

Group functionality
Automated Space Optimization

Eliminate the manual work of room blocking with automated room assignments.

Guest Experience

4/5 features

Integrated ID & Passport Scanner

Effortlessly scans multiple passports and ID’s Contactless technology for improved hygiene Eliminates transcribing errors Improved safety: The identity document never leaves the guest’s hands Eliminates the need for copies and storage
Digital Registration

Guest can sign digital registration forms on a mobile device. The signature is automatically stored to the database. Faster check in, location independent, contactless.
Guest App

Put your guests in control of their experience from the moment they book, with a range of guest services from messaging, hotel services, request management, upsells and more.
Online Check-in

You check in online for a flight, why not for a hotel? Digitize your registration process to enable guests to check-in before they arrive to streamline the guest experience, eliminate the need to ask guests for payment upon arrival and reduce wait times and queues at the front desk.
Online Checkout

Lets guests check out from the comfort of their room or on the go via an email link to make checkout more convenient for guests and to help free up rooms faster to optimize your housekeeping operation and get rooms ready faster for arrivals.
Guest Messaging

Make it easy for your guests to contact you during any part of their stay with real-time messaging. Eliminate annoying phone hold times, respond to requests faster and provide outstanding service,.
Transactional Emails (booking, folios, etc)

Automatically send transactional booking emails and reservation related notifications to guests.
ID Scanning & Registration Pre-fill

Scan IDs to automatically pre-fill guest information
Lobby Kiosk

Give guests the choice to check themselves in as part of a contact-free experience. Typical features include: digital registration cards, passport scanner, integrated payment terminals, door lock integrations and streamlined self-check-out.

Housekeeping

4/5 features

Housekeeping module
Housekeeping Mobile App

Enable housekeeping team members to view assignments, track points coverage/daily progress, update room statuses and more all from their mobile device.
Real-Time Status Updates

Update reservations or create tasks within the app for immediate internal visibility.
Automated Assignments

Ability to leverage guest arrival and departure details help to prioritize which rooms to clean first.
Real Time Reporting

Ability to track live room status and check in reservations for available rooms. Know which rooms need priority cleaning in order to upsell early arrival.
Shift Planning

Ability to see a workload overview for every housekeeper to create an organized, optimized and efficient shift plan for each team member.
Employee Messaging

Message individual team members or groups to communicate and send updates without having to slow down your team or reach for a radio.
Online Checkout

Lets guests check out from the comfort of their room or on the go via an email link to make checkout more convenient for guests and to help free up rooms faster to optimize your housekeeping operation and get rooms ready faster for arrivals.

Payments

4/5 features

Integrated Payment Terminal & Card Reader

A fully automated card reader integrated with your PMS and Payment Processing System to help with Automation and Seamless Payment Processing
Direct billing

Direct billing refers to the process where a hotel directly bills a third-party entity, such as a company, travel agency, or organization, for a guest’s stay, rather than requiring the guest to pay at the time of check-out. This feature allows hotels to set up and manage accounts for companies or other entities that regularly send guests to the hotel, making it easier for those businesses to handle payments through invoices or agreed-upon terms. This feature simplifies the payment process for corporate guests or groups and helps hotels manage financial transactions efficiently.
Multi-currency
Multi-currency
Payment processing
Payment Requests

Send payment requests directly to a guest’s email and get notified upon payment or expiration.

Reservations Management

4/5 features

RevPaR & ADR Reports
Gift Vouchers
Channel Manager
Integrated CRS
Drag-n-Drop Tapechart

Drag and drop reservations on an easy to use calendar view.
Rate Management

Your rates, your rules. Create and customize product rates and rules to suit your property, including special deals, dependencies, and restrictions.
Automated Space Optimization

Eliminate the manual work of room blocking with automated room assignments.
Rules Based Room Assignments

Set rules to optimize your room assignments to fit your property's unique needs. For example, - Assign spaces by floor from top down or bottom up to fill all your floors progressively - Spread out equally, so you have similar amount of reservations on each floor - Assign reservations based on how well they match the customer’s preferred space features
Transactional Emails (booking, folios, etc)

Automatically send transactional booking emails and reservation related notifications to guests.

Revenue Management

4/5 features

RevPaR & ADR Reports
Custom rates
Ancillary revenue tracking
Revenue management module
Base Pricing

Easily set up the base price of a rate to ensure minimum space income.

Taxes & Compliance

4/5 features

PCI Compliant
GDPR Compliant
SOC2 Complaint
Tax Configuration

Tax reporting and documentation customized for your regional requirements.

Support & Training

4/5 features

Online 24/7 support

Food & Beverage

4/5 features

EPoS

Spa

4/5 features

Spa & Wellness Module

Counter Reviews Summary

4.5

Very Good

57 reviews

Ease of Use

4.6/5

Customer Support

4.9/5

ROI

4.8/5

Implementation

4.7/5

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Counter Integrations

Company	Functionality
SiteMinder 92% recommended by 2315 hotels	Channel Managers
Cloudbeds 90% recommended by 1683 hotels	Channel Managers
FLYR Hospitality 93% recommended by 140 hotels	Revenue Management Systems
Goki 95% recommended by 103 hotels	Hotel Keyless Entry Systems
Stripe 100% recommended by 2 hotels	Payments Processing Software
WuBook (Channel Manager) 0% recommended by 0 hotels	Channel Managers

Support

Unverified

Counter has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

View Support Certification

Help Center

Product Updates

2025

Learn more about the GCSC Certification

This vendor is missing critical support info

This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.

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HT Score

46/100

Recommended

91%

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Counter

Hoteliers Most Frequently Mention

What is Counter?

Cloudbeds

Mews

RMS

Agilysys

Direct billing

RevPaR & ADR Reports

Multi-currency

Multi-currency

Transactional Emails (booking, folios, etc)

Automated night audit

Guest Communication (SMS Messaging)

Native Email Marketing

Guest profiles

Guest CRM

Gift Vouchers

Channel Manager

Booking Engine

Transactional Emails (booking, folios, etc)

Centralized user & role management

Multi-lingual

Cloud based

On premise

Guest Communication (SMS Messaging)

Guest profiles

Centralized Messaging

Transactional Emails (booking, folios, etc)

Mobile Device Notes & Tasks (Voice-to-Text)

Mobile App

Automated night audit

Calendar view

Multi-lingual

Task Management

Automated reminders

Guest profiles

Tablet/Kiosk Check-in

Payment Requests

Centralized Messaging

Automated Space Optimization

Group functionality

Automated Space Optimization

Integrated ID & Passport Scanner

Digital Registration

Guest App

Online Check-in

Online Checkout

Guest Messaging

Transactional Emails (booking, folios, etc)

ID Scanning & Registration Pre-fill

Lobby Kiosk

Housekeeping module

Housekeeping Mobile App

Real-Time Status Updates

Automated Assignments

Real Time Reporting

Shift Planning

Employee Messaging

Online Checkout

Integrated Payment Terminal & Card Reader

Direct billing

Multi-currency

Multi-currency

Payment processing

Payment Requests

RevPaR & ADR Reports

Gift Vouchers

Channel Manager

Integrated CRS

Drag-n-Drop Tapechart

Rate Management

Automated Space Optimization

Rules Based Room Assignments

Transactional Emails (booking, folios, etc)

RevPaR & ADR Reports

Custom rates

Ancillary revenue tracking

Revenue management module