The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
HIS MSC Company Limited shines .
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while HIS MSC Company Limited users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
When choosing a property management system (PMS), your hotel needs a solution that simplifies operations, offers reliable support, and integrates well with your existing tools. Counter by Counter and epitome PMS by HIS-MSC both aim to meet these needs but diverge significantly in their market presence, reviews, and features. With Counter's active user base and recent positive reviews, it has become a trusted choice for hostels and small hotels. Does your property need a lightweight, flexible PMS, or a more traditional enterprise solution?
Counter is designed explicitly for hostels and smaller properties, focusing on ease of use and affordability. In contrast, HIS-MSC’s epitome PMS targets larger hotels and chains that require extensive management features and international support. If you want a straightforward platform with proven user satisfaction, Counter is the way to go. But if your hotel needs a comprehensive, scalable system, HIS-MSC might be worth considering.
Counter by Counter is a cloud-based PMS built specifically for hostels, with features like channel management, booking engine, and guest CRM. Its focus on simplicity makes it ideal for small to mid-sized properties, especially hostels that prioritize ease of operation. HIS MSC’s epitome PMS, meanwhile, is a broader hospitality platform suitable for larger hotels or resort chains that need more complex functions like detailed reporting, multi-property management, and extensive integrations.
Counter’s recent reviews and high NPS score (9.02/10) reflect its strong satisfaction among hostel operators, with a 4.73/5 overall rating and 54 reviews—all within the last six months. HIS MSC’s ratings are unavailable, and it has no recent reviews, indicating less current user engagement and confidence. Would your hotel benefit more from a niche solution or a full-scale enterprise system? Given the latest reviews, Counter’s solution is more validated today.
If your hotel is a hostel or small property, especially in regions like Europe, North America, or Asia Pacific, Counter’s comprehensive yet straightforward system should be your pick. Its 19 exclusive features—like automated night audits and multi-currency support—are tailored for hosts who want to streamline bookings and guest management without complexity. Conversely, if your hotel operates multiple large properties with a need for detailed analytics and custom workflows, HIS-MSC’s epitome PMS might fit better, although it currently lacks recent reviews to confirm its effectiveness.
Counter’s user base of 83% hostels and small hotels, combined with its high satisfaction scores, makes it a safe choice for properties that value usability and rapid implementation. HIS-MSC’s broader target market and lack of recent feedback make it less suitable unless your hotel requires enterprise-level features, which are not clearly documented here.
Counter’s interface scores 4.6/5 for ease of use, praised for its intuitive design that requires minimal training. Users highlight its mobile-friendly platform and simple calendar views, making management straightforward even remotely. The onboarding process, rated at 4.7/5, is noted for being smooth, with staff quickly adopting the platform, especially in hostel environments.
HIS-MSC’s interface and user experience are not rated or described in detail, leaving uncertainty about its ease of adoption. Given the clear positive feedback on Counter’s user friendliness and recent reviews emphasizing quick learning curves, it’s evident that Counter has a distinct advantage.
Edge: Counter
Counter offers 19 unique features, including channel management, online booking engine, POS system, automated night audit, guest CRM, multi-lingual support, and ancillary revenue tracking. These features are tailored to streamline hostel operations, especially for properties that need quick, efficient management tools.
HIS-MSC’s epitome PMS has no listed features or integrations in the comparison data, making it difficult to evaluate its capabilities. Without concrete feature data, Counter’s extensive feature set clearly stands out, especially for hostel owners seeking an all-in-one solution.
Edge: Counter
Counter’s support rating is exceptionally high at 4.96/5, with reviewers praising its responsiveness and helpful staff, especially for quick problem resolution. Comments from users like “support is always there to help” and “Evelyn and Max are very professional” reinforce its reputation for excellent service.
HIS-MSC has no available support ratings or recent reviews, leaving its customer service quality unverified. When choosing a PMS, support quality is critical; Counter’s proven high ratings and positive feedback make it the safer bet.
Edge: Counter
Counter integrates with 7 verified partners, including major platforms like SiteMinder, Cloudbeds, Stripe, and Goki, facilitating seamless connectivity across booking channels, payment, and access control. This broad integration base helps streamline operations and revenue streams, especially for small properties.
HIS-MSC currently has no listed integrations or verified partners, limiting its ability to connect with third-party tools. For properties that depend on a connected tech ecosystem, Counter’s integrations give it a clear advantage.
Edge: Counter
Counter has a rapidly growing review count of 54, with recent feedback reinforcing high satisfaction. Its overall rating of 4.73/5, based on recent reviews, shows strong approval across various hotel segments, especially hostels, which rate it 4.75/5.
HIS-MSC has no publicly available recent reviews or ratings, making it impossible to gauge current user sentiment. Given the active review community and recent positive feedback for Counter, it’s evident that hoteliers rate it higher today.
Edge: Counter
Both products do not specify publicly available pricing models. However, Counter is described as a free PMS tailored for hostels, which suggests a highly accessible entry point, especially for small operations. HIS-MSC’s pricing is not disclosed, but as a larger enterprise solution, it likely involves custom quotes and potentially higher costs suited for bigger hotels.
For small properties seeking affordability, Counter’s free model combined with its feature-rich offering makes it attractive. HIS-MSC’s costs are likely higher and more variable, fitting larger hotel operations with complex needs.
Counter excels in environments that value simplicity, quick setup, and reliable support, making it perfect for small-scale or startup hotels.
HIS-MSC is suitable for hospitality businesses with larger operational needs and resources for a potentially more complex implementation.
Counter by Counter offers an intuitive, feature-rich PMS with a proven track record among hostels and small hotels. Its recent reviews and high satisfaction scores make it a safe and reliable choice for properties that want simplicity and support.
HIS-MSC’s epitome PMS, while potentially powerful, currently lacks recent validation through reviews and detailed feature data. It’s more fitting for larger hotel groups with complex operational demands, but without recent feedback, its effectiveness remains uncertain.
If your hotel is a hostel or small property looking for an easy-to-use, well-supported PMS, Counter is the clear choice. For larger enterprises with sophisticated needs, consider HIS-MSC, but proceed with caution given the limited recent information.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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According to HTR's product database, Counter and epitome PMS (by HIS-MSC) share 0 features. Here are the key differences — features one has that the other lacks.
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and epitome PMS (by HIS-MSC) share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while epitome PMS (by HIS-MSC) offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. epitome PMS (by HIS-MSC): No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and HIS MSC Company Limited has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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