Counter vs. GMS Hotel Felix: Which Is Right for You?

Updated May 15, 2026  ·  57 verified reviews analyzed

TLDR

We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.

GMS Hutter GmbH & Co KG shines .

See the full breakdown below ↓

How Does Counter Compare to GMS Hotel Felix?

Side-by-side ratings based on 57 verified hotelier reviews on HTR.

HTScore
17
0
Likelihood to Recommend
91%
0%
Ease of Use
4.6/5
0.0/5
Customer Support
4.9/5
0.0/5
Value for Money
4.8/5
0.0/5
Starting Price Contact sales Contact sales
Verified Reviews 57 0

What Are the Pros and Cons of Counter vs GMS Hotel Felix?

After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while GMS Hutter GmbH & Co KG users highlight . Click any theme to see what reviewers say.

Counter Counter GMS Hutter GmbH & Co KG
Pros
+ User interface and usability
+ Customer support
+ Automated features
+ Platform integration
Cons
Bug issues
Reporting and revenue management
Pricing

Counter vs GMS Hutter GmbH & Co KG: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Counter Counter GMS Hutter GmbH & Co KG
Small (10-24 rooms) #26 28 reviews
Mid-Size (25-74 rooms) #46 4 reviews
Large (75-199 rooms) #32 2 reviews
X-Large (200+ rooms) #31 1 reviews

By Property Type

Segment Counter Counter GMS Hutter GmbH & Co KG
Boutique #31 16 reviews
Luxury #44 4 reviews
Branded / Chain #43 4 reviews
Extended Stay #32 5 reviews

By Region

Segment Counter Counter GMS Hutter GmbH & Co KG
North America #25 8 reviews
Europe #20 25 reviews
Asia Pacific #16 4 reviews
Middle East #11 2 reviews

The Decision

Choosing between Counter by Counter and GMS Hotel Felix hinges on your property’s specific needs and operational priorities. Counter, with its established presence and extensive review base, clearly demonstrates its ability to meet the demands of hostels and small hotels, offering an array of features tailored to streamline daily operations. Conversely, GMS Hotel Felix appears less proven in recent customer feedback, with no reviews in the last six months, making it harder to assess its current effectiveness or user satisfaction.

Counter focuses on simplifying hostel management with a suite of dedicated features like channel management, booking engine, and automated night audits, which are absent from GMS Hotel Felix. Meanwhile, GMS emphasizes operational centralization with AI-driven insights, but the lack of recent reviews raises questions about ongoing support and feature development. So, which system better aligns with your hotel’s operational complexity and growth plans?

Is Counter or GMS Hotel Felix Better for Hotels?

Counter’s strength lies in its clarity and ease of use, especially validated by its 4.73/5 overall rating based on 54 recent reviews, with a 91% likelihood to recommend. Hoteliers praise its intuitive interface, responsive support, and extensive feature set that cater specifically to hostel and small hotel operations, including a mobile-friendly platform that facilitates management on the go.

GMS Hotel Felix, by contrast, has no recent user reviews to substantiate functionality or customer satisfaction. Its lack of recent feedback makes it difficult to gauge whether it can deliver consistent support or keep pace with evolving hotel management needs. Do you prioritize a system with proven user approval and ongoing updates? If so, Counter’s recent positive reviews suggest a safer choice.

Counter vs GMS Hotel Felix: Which Should Your Hotel Choose?

If your property is a hostel, bed & breakfast, or boutique hotel seeking a straightforward, well-reviewed PMS with strong customer support, Counter is the clear pick. Its 4.73/5 rating, 54 reviews, and recent feedback provide confidence that your team will find it intuitive and reliable for daily management.

Conversely, if your hotel requires a more centralized, data-driven platform with AI features and a broad focus on operational insights—especially if you’re comfortable with less proven support—GMS Hotel Felix could be considered. However, the absence of recent reviews and user ratings makes Counter the more dependable option for most hoteliers today.

Is Counter or GMS Hotel Felix Easier to Use?

Counter’s user interface receives a 4.6/5 rating, with many reviewers citing its simplicity, clarity, and easy staff onboarding. Customers highlight its mobile accessibility, which allows management from anywhere, and praise its straightforward calendar view and automation features that reduce manual tasks.

GMS Hotel Felix has no recent reviews or ratings available, leaving its usability unverified in today’s market. Without current feedback, it’s difficult to determine if its interface is as intuitive or its onboarding process as smooth. Given the clear positive reception for Counter, it’s the easier system to adopt now.

Edge: Counter.

Which Has Better Features: Counter or GMS Hotel Felix?

Counter offers 19 unique features, including channel management, booking engine, integrated payment processing, automated night audit, guest CRM, and multi-currency support—features that GMS Hotel Felix does not list or appear to match. These features directly address common operational needs for small hotels and hostels, simplifying management and revenue tracking.

GMS Hotel Felix’s features are not detailed, and it lacks the variety of automation and integrations found in Counter. Without specific feature counts or user-reported functionalities, Counter’s comprehensive set makes it the more capable platform for property management today.

Edge: Counter.

Which Has Better Customer Support: Counter or GMS Hotel Felix?

Counter’s customer support is rated 4.96/5 based on 54 reviews, with users frequently praising the responsiveness and professionalism of its team—particularly mentioning staff like Evelyn and Max. Reviewers describe support as quick and helpful, even during system bugs or feature requests.

GMS Hotel Felix has no recent reviews or ratings, so its support quality remains unverified. In the absence of recent feedback, Counter’s proven support reputation makes it the more reliable choice for hotels prioritizing assistance and quick resolution.

Edge: Counter.

Which Has More Integrations: Counter or GMS Hotel Felix?

Counter connects with seven verified partners, including channel managers like SiteMinder and Cloudbeds, payment processors like Stripe, and integrations with POS systems like GOKI. These integrations facilitate smoother operations and revenue management for small hotels and hostels.

GMS Hotel Felix currently lists no verified integrations, limiting its connectivity options and flexibility. For properties seeking a system that integrates with industry-standard tools, Counter’s robust partner network strongly favors it.

Edge: Counter.

Which Do Hoteliers Rate Higher: Counter or GMS Hotel Felix?

Counter’s recent reviews consistently rate it highly, with a 4.75/5 score from 52 reviews, predominantly from hostel and small hotel segments. Hoteliers praise its ease of use, support, and feature set, especially for the hostel industry.

GMS Hotel Felix lacks recent reviews, making it impossible to determine current user satisfaction or property-specific ratings. Given the recent positive feedback for Counter, hoteliers clearly favor it.

Edge: Counter.

How Much Do Counter and GMS Hotel Felix Cost?

Counter does not publicly list specific pricing but operates on a monthly fee structure, with no implementation fees or freemium options. Its transparent value for money is reflected in high customer satisfaction and feature depth.

GMS Hotel Felix’s pricing details are also unavailable, leaving costs uncertain. Without clear pricing, Counter’s reputation for delivering strong ROI and transparent model makes it the more trustworthy choice.

What Type of Hotel Should Use Counter?

  • Hotels that need an easy-to-use PMS tailored for hostels, B&Bs, or boutique hotels.
  • Teams seeking a mobile-friendly platform to manage operations remotely.
  • Hotels prioritizing automation, multi-channel distribution, and integrated payment solutions.
  • Properties with a focus on automation, guest management, and reporting.
  • Small to medium-sized hotels looking for quick onboarding and responsive support.

Not ideal if your hotel requires extensive AI-driven insights, advanced revenue management, or highly customizable enterprise features.

What Type of Hotel Should Use GMS Hotel Felix?

  • Larger hotels or chains seeking centralized operational management.
  • Hotels that prioritize AI-driven guest sentiment analysis and strategic insights.
  • Teams comfortable with unverified or less documented support systems.
  • Properties looking for an integrated platform that consolidates multiple operational functions.
  • Hotels prepared to invest in a platform with less proven recent customer satisfaction.

Not ideal if you need a system with extensive recent reviews, proven support, or a broad integration network.

GMS Hotel Felix vs Counter: The Bottom Line for Hotels

Counter excels as a dedicated, well-reviewed PMS tailored for hostels and small hotels, with proven support, extensive features, and strong integrations. Its recent 4.73/5 rating and extensive review base give hoteliers confidence in its reliability and ongoing development.

GMS Hotel Felix, while potentially offering AI-driven insights and centralization, currently lacks recent user feedback, making riskier for most hoteliers. If you’re looking for a trusted, actively supported solution, Counter is the clear choice.

If your hotel prioritizes proven usability, extensive integrations, and responsive support, Counter is the safer, more dependable option today. Its strong reputation among recent users confirms its suitability for small hotels and hostels aiming to streamline operations efficiently.

Choose Counter if you want a proven platform with a robust feature set, excellent support, and recent positive reviews. Opt for GMS Hotel Felix only if your hotel has specific needs for AI insights and can accept the uncertainty of limited recent feedback.

How Much Do Counter and GMS Hotel Felix Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Counter Counter GMS Hutter GmbH & Co KG

Which Features Does Counter Have That GMS Hotel Felix Doesn't (and Vice Versa)?

According to HTR's product database, Counter and GMS Hotel Felix share 0 features. Here are the key differences — features one has that the other lacks.

Feature Counter Counter GMS Hutter GmbH & Co KG
Booking Engine
Calendar view
Channel Manager
Custom rates
Payment processing
RevPaR & ADR Reports

Showing top differences. 7 more features differ between these products.

Counter vs GMS Hutter GmbH & Co KG: The Bottom Line

Counter
Counter
4.6/5 from 57 reviews

What hoteliers love

User interface and usability 83% positive

Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.

Customer support 98% positive

The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.

Automated features 83% positive

Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.

Where hoteliers push back

Bug issues 86% negative

Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.

Reporting and revenue management 50% negative

Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.

Unique capabilities

Channel Manager Payment processing Booking Engine Calendar view Custom rates
4.6/5 ease of use 5.0/5 support 7 integrations
Visit Profile
GMS Hutter GmbH & Co KG
0.0/5 from 0 reviews
0.0/5 ease of use 0.0/5 support 0 integrations
Visit Profile

Where the ratings diverge most

Overall Rating Counter 4.7 vs 0.0 (+4.7)
Ease of Use Counter 4.6 vs 0.0 (+4.6)
Customer Support Counter 5.0 vs 0.0 (+5)
Value for Money Counter 4.8 vs 0.0 (+4.8)
Onboarding Counter 4.7 vs 0.0 (+4.7)

Frequently Asked Questions About Counter vs GMS Hotel Felix

Can Counter replace GMS Hotel Felix?

It depends on your requirements. Counter and GMS Hotel Felix share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while GMS Hotel Felix offers 0. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Counter or GMS Hotel Felix offer a free plan?

Counter: No. GMS Hotel Felix: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Counter and GMS Hotel Felix?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and GMS Hutter GmbH & Co KG has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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